ALCATEL LUCENT ISRAEL

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12 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

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COPYRIGHT ©
2012 ALCATEL
-
LUCENT. ALL
RIGHTS RESERVED.

ALCATEL
-
LUCENT


CONFIDENTIAL


SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW


PROPRIETARY


USE PURSUANT TO COMPANY INST
RUCTION

ALCATEL LUCENT ISRAEL


DIGITAL MULTIMEDIA
SOLUTIONS


March 2013

2

ALCATEL
-
LUCENT

AT A GLANCE


DJSI leader
in
Technology

2,655

patents in
2011

29,133
active
patents

Collaborate with

250+
universities

2011 Adjusted
operating
margin
3.9%

72,000

employees
100+
nationalities

TR
50

Most
Innovative
Companies
2012

2012
revenues


14.4
B

130
+
countries

7

Nobel
prizes

400G photonic

DSL vectoring

Carrier cloud

lightRadio

400
G IP

XRS Core router

2011
R&D/Sales

15.7
%

Motive Customer
Experience


1000+

CUSTOMERS

(NETWORK OPERATOR)



1M+

NETWORKS



COPYRIGHT ©
2011
ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

ALCATEL
-
LUCENT


INTERNAL PROPRIETARY


USE PURSUANT TO COMPANY INSTRUCTION

3


Leading technology provider to all communication companies

(IP, Optical Transmission,
xDSL (+Vectoring),
FTTH, WiFi,
Small Cells
, Network Management
& Optimization).


LTE leadership serving the upcoming major mobile networks upgrades.


Works closely with the Ministry of Defense for it’s communication
infrastructure.


ALCATEL
-
LUCENT ISRAEL

LEADING THE COMMUNICATION MARKET, STRONG R&D PRESNECE

Alcatel
-
Lucent Sprint Innovation Presence

Alcatel
-
Lucent Israel

customer

4


THE CLOUDBAND BUSINESS UNIT WAS
BOOTSTRAPPED IN ISRAEL

IN MID
2011



THE TEAM IN ISRAEL, INCLUDES THE
BU MANAGEMENT
, R&D, PRODUCT MANAGEMENT,
SALES AND OPERATIONS



TEAM INCLUDES PEOPLE WITH BOTH
TELECOM AND IT/CLOUD EXPERTISE
, MANY ARE
“RETURNING” ISRALIES THAT GAINED EXPERIENCE WORKING FOR OTHER MNCS
ABROAD


CLOUD
BAND

BUSINESS UNIT

SETTING UP BUSINESS LEADERSHIP AND R&D IN ISRAEL DEMONSTRATE ALU’S STRONG BELIEF IN THE
TECHNICAL AND BUSIENSS CAPABILITIES IN ISRAEL

COPYRIGHT ©
2011
ALCATEL
-
LUCENT. ALL RIGHTS RESERVED.

ALCATEL
-
LUCENT


CONFIDENTIAL


SOLELY FOR AUTHORIZED PERSONS HAVING A NEED TO KNOW


PROPRIETARY


USE PURSUANT TO COMPANY INST
RUCTION

5

CloudBand Description

The Problem

Network Service Providers are looking to transform their business to achieve:

1
.

Agility



Ability to introduce and grow their services rapidly

2
.

Operational Simplicity


Planning, deployment, life cycle management

3.
Cost Efficiencies


Reduction of HW & SW costs, manual processes and increased asset utilization

4.
New Revenue Streams


Cloud services

CloudBand

CloudNode

Carrier PaaS

Management System

Our Solution

Disruptive software
-
based platform that leverages cloud
architectures and network services to enable our customers to:

1.
Move relevant network functions to run on distributed scaled
-
out
cloud platform

2.
Provide end to end management, automation and E
2
E cloud
infrastructure

3.
Differentiate cloud service offerings leveraging the network for
new revenues

Target Markets

1.
NFV(Virtual Telco):
Virtualization of network functions for business agility
and operational simplicity

2.
Carrier Public Cloud:
New revenue
-
generating cloud services targeted at
enterprises and consumers


6

DMS BUSINESS SNAPSHOT

HEADQUARTERS:


HAIFA, ISRAEL

BACKGROUND:


BASED ON ACQUISITION

OF THE ISRAELI (HAIFA) STARTUP, MOBILITEC, IN 2006

EMPLOYEES:


12
0

(
75
ISRAEL )

OVERVIEW:




THE TEAM IN ISRAEL, INCLUDES THE BU MANAGEMENT, R&D, PRODUCT MANAGEMENT, SALES
AND OPERATIONS


THE ALCATEL
-
LUCENT DIGITAL MEDIA SOLUTIONS (DMS) IS A
MULTI
-
TENANT CLOUD
-
BASED

TECHNOLOGY

PLATFORM DESIGNED TO
DELIVER

INNOVATIVE CONTENT
SERVICES
FOR CONSUMERS AND ENTERPRISES.


BECAME THE WORLDWIDE LEADER OF DIGITAL MEDIA SERVICES INCLUDING THE WORLD
LARGEST TIER
-
1 TELCOS


KEY CUSTOMERS:

Mobile
Nigeria

7

EVOLUTION OF DIGITAL CONTENT MERCHANDIZING

2005

2000

2007

2009

2010

2011

2012

2013


Ringtone store


WAP Content Store

IPTV VOD Store

Mobile App Stores

eBook Store

Multi
-
content stores

E
-
Campus stores

Enterprise Mobile Content

Mobilitec

Founded

Acquired by ALU

8

THE COMPLETE DIGITAL MULTIMEDIA SOLUTIONS PLATFORM

Enables user
-
specific,
contextual, social, and
interactive discovery, and a
search experience tailored to
device being used.

DISCOVERY

Optimizes delivery to any
device with support for video
transcoding/DRM, downloads
and streaming and personal
media lockers
.

DELIVERY

Supports flexible payment
mechanisms including rent,
buy, loan, ad
-
sponsored,
subscriptions, bundles,
discounts and in
-
app billing

PAYMENTS

Ingests content, defines meta
-
data structures, manages
catalogs, and leverages tools and
APIs for service creation.

CONTENT
MANAGEMENT

Leverages customer activity

to improve user experience.

SUBSCRIBER
MANAGEMENT

AND ANALYTICS

Promotes content usage with
tools for marketing,
campaigns, branding, etc…

MERCHANDISING

AND MONETIZATION

PLATFORM

SOLUTIONS


Enabling users to
discover, purchase
and consume any
digital content.

Multimedia
Content Stores

Augmenting TV
shows, live events
& advertisements
with targeted
content.


advanceTV

Enterprise private
App and Content
“Stores”. Working
with
BYOD
.

Enterprise

Mobility

Give students
access to
curriculum / course
content on any
connected device.

eCampus

+ Future Solutions …