B 6303 Marketing Research for Decision Making Fall II 2007

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B

6303

Marketing Research for Decision Making

Fall
I
I 2007



INSTRUCTOR
:


J
ames Ramos


PHONE
:

917.517.9501


EMAIL
:

james@drjamesramos.net


FAX
:





REQUIRED TEXTS
:



Title

Marketing research essential

Author(s)

McDaniel, C., & Gates, R.H.

Copyrigh
t

(2007)


Publisher

Fort Worth, TX: DSS Research

ISBN

0
-
470
-
13198
-
5

Edition

(6
th

ed.)






This Course Requires the Purchase of a Course Packet:

YES

NO

Page
2

Argosy University

COURSE SYLLABUS

B6303

Marketing Research

for Decision Making



Faculty Information

Faculty Name: James A. Ramos, Ph.D.

Campus: Chicago

Contact Information:
james@drjamesramos.net

or 917.517.9501

Office Hours: Immediately after class or by appoi
ntment

Short Faculty Bio:

Dr. Ramos began his career in advertising, planning the media and negotiating commercial space prices for clients, which incl
uded, Benetton,
Louis Vuitton, Christian Dior, Givenchy, Prudential Securities, Pedigree Dog Food, Sheba
Cat Food, Roman Meal Bread, and Tanqueray Gin. He
also worked at NBC on projects to streamline communication with viewers, employees, and the press. Ramos has a keen interest

in online
consumer behavior, product placement, and new media and marketing tac
tics. He is a firm believer in collaborative learning. Dr. Ramos earned
his Ph.D. in Mass Media from the department of Advertising at Michigan State University, his M.A. in Communication Management

from the
Annenberg School for Communication at the Unive
rsity of Southern California, and his B.A. in Communication from the Department of
Communication and Media Studies at Fordham University.


Course Pre
-
requisites:
None


Required Textbook:

McDaniel, C., and Gates, R. H. (2007). Marketing Research Essentia
ls, (6th Ed.). John Wiley & Sons, New York.

This book’s ISBN: 0
-
470
-
13198
-
5


Technology:
Pentium III CPU/ Windows 98; 128MB RAM printer; Microsoft Office; Acrobat (full version); Microsoft Internet Explorer 5.5 (PC
), 5.0
(MAC), or Netscape Navigator 4.08;
Norton Antivirus.


Course length:
7.5 Weeks


Contact Hours
: 45 Hours


Credit Value
: 3.0



Program Outcomes:

1.

Communication

1.1.

Oral/Written



Present business information orally and in writing using appropriate technology that is concise, clear, organized,
sup
ported, and persuasive in a professional manner appropriate to the business context

2.

Critical Thinking/Problem Solving

Page
3

2.1.

Critical Thinking



Incorporate and synthesize information, theory, and practice in order to implement appropriate business actions

2.2.

Proble
m Solving/Decision Making



Given a business situation, diagnose the underlying causes of the situation, evaluate possible
solutions, and determine and defend appropriate course of action

2.3.

Information Literacy



Access information from a variety of sources
, evaluate the credibility of the sources, and apply that information to
solve business problems

3.

Team

3.1.

Leadership


Describe the requirements of team members and leaders to work effectively and creatively in achieving team goals

3.2.

Collaboration



Collect, cat
egorize, and consider the views of all stakeholders

4.

Ethics

4.1.

Ethics



Identify the ethical principles related to personal and corporate behavior in specific business situations and explains the p
otential
consequences

5.

Diversity

5.1.

Diversity



Identify the impact

of both cultural and economic factors on the modern enterprise and explain the potential consequences

6.

Analysis/Application

6.1.

Applied Technology



Select and defend business technology solutions to typical business problems

6.2.

Integration



Describe the interr
elationship of the functional business areas of statistics, accounting, finance, marketing, operations, and
strategy within the context of specific organizational goals


Course Objectives:

1.

Analyze systems thinking in foundations of marketing research and t
he connection to theory development and science.

2.

Synthesize research design and research problems in a marketing research problem.

3.

Assess exploratory research designs using secondary and qualitative data.

4.

Apply experimental research, measurement, and scal
ing to marketing research.

5.

Identify the components of a questionnaire and apply the findings to develop marketing research.

6.

Research and apply sampling procedures in marketing research.

7.

Demonstrate a synthesis of data preparation and analysis enhancing cri
tical thinking and analysis in marketing research.

8.

Examine the legal, regulatory, ethical and social responsibilities of organizations involved in gathering, holding, and using

information.


Assignment Table


This course begins
Thursday 10/25

and ends on
S
aturday 12/15
. It will be conducted
100% on
-
ground
. The following is our schedule:

Module One =
10/25


10/31

Module Two =
11/1


11/7

Module Three =
11/8


11/14

Module Four =
11/15


11/21

Module Five =
11/22


11/28

Module Six =
11/29


12/5

Module Se
ven =
12/6


12/12

Module Eight =
12/13


12/15


Page
4

You may work on assignments ahead, but you are expected to submit them, per the instructions within the assignment list, IN T
HE
WEEK stated. The assignment
s

for a particular week
are

due no later than Day 7

of that module. Any student needing an exception to
this policy, must request permission from the professor. The following are the deadlines:

Module One =
10/31

Module Two =
11/7

Module Three =
11/14

Module Four =
11/21

Module Five =
11/28

Module Six =
12/5

Module Seven =
12/12

Module Eight =
12/15

Do note that no work will be accepted for grading past the last day of the term (
Saturday, December 15, 2007,
at 11:59:59PM).


Late Policies:


Assignments



Assignments may be up to
one w
eek late from their or
iginal deadline

without penalty



Assignments
more than

one w
eek late from their original deadline

will be penalized 10%



Assignments
more than

two w
eek
s

late from their original deadline

will be penalized 20%



All assignments must be submitted before the clos
e of the term (
Saturday, December 15, 2007,
at 11:59:59PM
)


Final project



All final projects must be submitted before the close of the term (
Saturday, December 15, 2007,
at 11:59:59PM
)


For all assignments please note:



Address all part of this assignment s
pecifically and to present clear rationale in support of for your positions



Feel free to base your rationale in supplemental information you obtain from sources other than the textbook (e.g., books, ar
ticles,
monographs, and/or web sites)



Note all sources
using APA citation format


Module

Module Topics

Readings

Assignments

1



Role of Marketing Research



Problem Definition



Exploratory Research Design



The Research Process

Chapter 1

Chapter 2

Please see detailed list below.

2



Secondary Data & Databases



Qualita
tive Research



Survey Research

Chapter 3

Chapter 4

Chapter 5

Please see detailed list below.

3



Primary Data Collection:
Observation

Chapter 6

Chapter 7

Please see detailed list below.

Page
5



Primary Data Collection:
Experimentation

4



Measurement



Attitude scale
s



Questionnaire design

Chapter 8

Chapter 9

Please see detailed list below.

5



Basic sampling issues



Sample size determination

Chapter 10

Chapter 11

Please see detailed list below.

6



Data processing



Data Analysis



Statistical testing of differences



Bivariat
e correlation and
regression

Chapter 12

Chapter 13

Please see detailed list below.

7



Communicating research results

Chapter 14

Please see detailed list below.

8



Putting it all together


Please see detailed list below.



Assignment list


Module 1


Consid
eration

assignment

1.

Considering that the role of marketing is to create exchanges
:

1.1.

W
hat role might marketing research play in facilitating the excha
nge process?

1.2.

Further to this, please also explain, in detail, the relationship between marketing research and

the marketing concept.

(Your response
s

should be clearly linked to the module readings to support your answers though quotations and paraphrasing us
ing APA style
citation format
.)



Weekly assignment: Answer the following questions

1.

Chapter 1:

1.1.

Why is mark
eting research important to marketing executives? Give several reasons.

1.2.

What is meant by “return on quality”? Why do you think that the concept evolved? Given an example.

1.3.

Describe three situations in which marketing research should not be undertaken. Expla
in why this is true.

1.4.

Offer an example of (a) the descriptive role of marketing research, (b) the diagnostic role of marketing research, and (c) th
e predictive
function of marketing research.

2.

Chapter 2:

2.1.

The definition of the research problem is one of the m
ost critical steps in the research process. Why? Who should be involved in this
process?

2.2.

What role does exploratory research play in the market research process? How does exploratory research differ from other form
s of
marketing research?

Page
6

2.3.

Give several exa
mples of situations in which it would be better to take a census of the population rather than a sample.

2.4.

Critique the following methodologies and suggest more appropriate alternatives:

2.4.1.

A supermarket was interest in determining its image. Cashiers drop a sh
ort questionnaire into the grocery bag of each customer
prior to bagging the groceries.

2.4.2.

To assess the extent of its trade area, a shopping mall stations interviewers in the parking lot every Monday and Friday even
ing.
After people park their cars, intervie
wers walk up to them for their Zip codes.

2.4.3.

To assess the potential for new horror movies starring alien robots, a major studio invites people to call a 900 number and v
ote
yes if they would like to see such movies or no if they would not. Each caller was bi
lled a $2 charge.

(Your response should be clearly linked to the module readings to support your answers though quotations and paraphrasing us
ing APA style
citation format
.)


Module 2


Consideration

assignment

As you have read this week, for any number of
reasons, the internet is having profound impact on the design, execution, and analysis of marketing
research. While this is a subject that we will return to throughout the term, let’s use
Module

2 to begin exploring the revolution that is changing
marketi
ng at its core. Specifically I would like you all to consider the following questions:

1.

What are the advantages and disadvantages of online focus groups? Should they really be considered focus groups at all?

2.

Explain the three types of Internet samples and
discuss why a researcher might choose one over the others
.

3.

What are various ways to obtain respondents for online surveys?

4.

Describe the advantages and disadvantages of online surveys.

4.1.

In general?

4.2.

For email questionnaires?

4.3.

For c
onverted CATI systems?

4.4.

For we
b survey systems?

4.5.

For bulletin boards?

4.6.

For downloadable survey?

(Your response
s

should be clearly linked to the module readings to support your answers though quotations and paraphrasing us
ing APA style
citation format
.)



Weekly assignment: Answer the fo
llowing questions

1.

Chapter 3:

1.1.

Why should companies consider creating an internal marketing database? Name some types of information that might be found in
this
database and the sources of this information.

1.2.

Why has data mining become so popular with firms li
ke American Airlines, American Express, and Ford Motor Company?

1.3.

In the absence of company problems, is there any need to conduct marketing research? Develop a decision support system.

2.

Chapter 4:

2.1.

What are some of the possible disadvantages of using focus gr
oups?

2.2.

What can the client do to get more out of focus groups?

3.

Chapter 5:

Page
7

3.1.

The owner of a hardware store in Eureka, California, is interested in determining the demographic characteristics of people w
ho shop at
his store versus those of people who shop at co
mpeting stores. He also wants to know what his image is relative to the competition. He
would like to have the information within three weeks and is working on a limited budget. Which survey method would you recom
mend?
Why?

3.2.

Discuss the various sources of s
ample design error and give examples of each.

3.3.

Why is it important to consider measurement error in survey research? Why is this typically not discussed in professional mar
ket research
reports?

3.4.

What types of error might be associated with the following situ
ations?

3.4.1.

Conducting a survey about attitudes toward city government using the telephone directory as a sample frame.

3.4.2.

Interviewing respondents only between 8:00 a.m. and 5:00 p.m. on features they would like to see in a new condominium
development.

3.4.3.

Asking pe
ople if they have visited the public library in the past two months.

3.4.4.

Asking people how many tubes of toothpaste they used in the past year.

3.4.5.

Telling interviewers they can probe using any particular example they wish to make up.



Module 3


Consideration

ass
ignment

1.

Compare and contrast the advantages and disadvantages of observation research with those of survey research.

2.

Of the primary data collection techniques available to the researcher (survey, observation, experimentation), why is the expe
riment the onl
y
one that can provide conclusive evidence of causal relationships? Of the various types of experiments, which type or type pro
vides the best
evidence of causation or noncausation?

3.

Why are quasi
-
experiments much more popular in marketing research than true

experiments?

(Your response
s

should be clearly linked to the module readings to support your answers though quotations and paraphrasing us
ing APA style
citation format
.)



Weekly assignment: Answer the following questions

1.

Chapter 6:

1.1.

It has been said that

“people buy things not for what they will do, but for what they mean.” Discuss this statement in relation to
observation research.

1.2.

You are a manufacturer of a premium brand of ice cream. You want to know more about your market share, competitors’ pricing
, and
types of outlets where your product is selling best. What kind of observational research data would you purchase? Why?

1.3.

Why has
Project Apollo

been seen as “the ultimate answer” for marketing researchers?

Do you see any disadvantages of this
methodol
ogy?

2.

Chapter 7:

2.1.

How does the history effect differ from the maturation? What specific actions might you take to deal with each in an experime
nt?

2.2.

Discuss the alternatives to traditional test marketing. Explain the advantages, disadvantages.


Page
8

Module 4


Cons
ideration

assignment

1.

Develop a purchase intent scale for students eating

at the university’s cafeteria.

2.

How might the reliability and vali
dity of this scale be measured?

3.

Why do you think purchase intent scales are so popular in commercial marketing researc
h?

(Your response
s

should be clearly linked to the module readings to support your answers though quotations and paraphrasing us
ing APA style
citation format
.)


Weekly assignment: Answer the following questions

1.

Chapter 8:

1.1.

Differentiate between the four ty
pes of measurement scales, and discuss the types of information contained in each.

1.2.

How does reliability differ from validity? Give examples of each.

1.3.

Discuss some of the considerations in selecting a rating, ranking, or purchase intent scale.

2.

Chapter 9:

2.1.

Wh
at do you see as the major advantages of using a field management company? What about the drawbacks?

2.2.

Discuss the advantages and disadvantages of Web
-
based questionnaires.



Module 5


Consideration

assignment:

1.

Distinguish between probability and nonprobabil
ity samples. What are the advantages and disadvantages of each? Why are nonprobability
samples so popular in marketing research?

2.

Name some possible sampling frames for the following:

2.1.

Patrons of sushi bars

2.2.

Smokers of high
-
priced cigars

2.3.

Snowboarders

2.4.

Owners o
f DVD players

2.5.

People that have visited one or more countries in Europe in the last year.

2.6.

People who emigrated to the United States within the last two years.

2.7.

People with allergies

(Your response
s

should be clearly linked to the module readings to support y
our answers though quotations and paraphrasing us
ing APA style
citation format
.)



Weekly assignment: Answer the following questions:



Complete SPSS exercises #1 and #2 for Chapter 11



Page
9

Module 6


Consideration

assignment:

1.

Explain the differences among the

mean, median, and mode. Give an example in which the researcher might be interested in each one of the
alternative measures of central tendency.

2.

Explain the notions of mathematical differences, managerially important differences, and statistical significa
nce. Can results be statistically
significant and yet lack managerial importance. Explain your answer.

(Your response
s

should be clearly linked to the module readings to support your answers though quotations and paraphrasing us
ing APA style
citation forma
t
.)



Weekly assignment: Answer the following questions:



Complete SPSS exercises #1, #2, and #3 for Chapter 12




Module 7


Consideration

assignment:

1.

Distinguish among findings, conclusions, and recommendations in a research report.

2.

Describe four differe
nt ways a manager can

help ensure high data quality.

(Your response
s

should be clearly linked to the module readings to support your answers though quotations and paraphrasing us
ing APA style
citation format
.)



Weekly assignment: Answer the following que
stions:

There is no weekly assignment for this week. During this final week you should concentrate on completing your final research

project proposal.
Given that you are being granted this extra time to prepare, it will be expected that your final work b
e of highest caliber and reflect your critical
thinking. I will make myself especially available to you this week for consultation on your work. Projects ready before Wee
k 7 Day 4 may be
submitted for a pre
-
review. Please contact me if you believe that
there are areas within your proposal that may need some attention. I am
resource for you, and one that you should make use of to further your work.




Module 8


Final project

Please
submit your research proposals at the end of M8


All final projects must
be submitted before the close of the term (Saturday, December 15, 2007, at 11:59:59PM)


Page
10


GUIDELINES FOR RESEARCH PROPOSAL PROJECT


The objective of this research project is to provide you with the opportunity to apply concepts and methods of marketing rese
arch to a real
marketing problem. The final product from this project will be a detailed marketing research proposal. This research will b
e conducted in three
phases over the seven and half week term. The full project is detailed below.



Phase 1: Sele
ct Brand and Topic (
Module

1 and
Module

2)

Select a brand and describe a research problem

In selecting the topic for research, the student should choose a specific brand (e.g., Diet Coke or Campbell’s Healthy Select

Soups) that is widely
known, and for whi
ch the student has some practical experience with or interest in. In this way it will be easier to obtain the pertinent info
rmation.
A good topic should have a well
-
defined problem. The marketing research also should contribute to or enhance the present

position of the product
or help to introduce it. This part of the project will require research be done of the chosen brand through interviews with
managers and/or
published data on the company. It is only through this process will you be able to determ
ine what challenges are faced by this brand and what
research might benefit it. Once this is done, the student should write a one page summary of your project.
In it you

need to discuss the:



Specific brand and it company with background



Related decision
problems



Research problems



How the information obtained from research could help the company make better decisions


Deadlines:



Submit
a two page summary with the requested information
by the end of Module 2



Phase 2: Conduct Exploratory Research (
Module

3 and
Module

4)

For your research project proposals, you are required to first conduct exploratory research, which can be secondary research,

focus group studies,
in
-
depth interviews,
or
etc. The purpose of exploratory research is to gain insights into th
e research problem
, which was defined in Phase 1 of the
project
, help identify the key issues, and develop research hypothesis for the next stage, where you will start to design the study.


This phase of the project will occur over Module 3 and Module 4 of

the course. At the end of Module 4, you should submit a
four to five page
preliminary report on your exploratory efforts containing:



Section 1:
Description of the exploratory research that you are conducting



Section 2:
Summarize preliminary results fro
m the exploratory research



Section 3:
Develop a list of preliminary research hypothesis for the proposal


Deadlines:



Submit Draft 1 by the end of Module 4



Page
11

Phase 3: Research Proposal (
Module

5 through
Module

8
)

You now will need to begin work on the fi
nal research proposal. In the proposal you should:



Define the problems



Summarize the results from exploratory research



Propose a confirmatory study (a survey and/or experimental study).


The appropriate format and outline of the research study proposal is

discussed below. You MUST use this format for your research study
proposal.


Deadlines:



Submit
a complete draft of the marketing study proposal (
Draft 2
)

by the end of Module 6
.



Finalized proposals are due to me via email (
james@drjamesramos.net
) by the last day of the term (
Saturday, December 15, 2007, at
11:59:59PM
).



Notes on the appropriate format and outline for the research study proposal


In terms of your research proposal’s format, please n
ote that i
n Module
7 there
is
no written assignment. During this last full week of cl
ass you are
asked to read Ch 14
and concentrate on your final projects. Chapter 14 specifically addresses how marketing research reports are presented to
audiences. There is a sp
ecific outline

on page 468
-
472 in Chapter 14.
Please use this outline for your reports, adapting it to a proposal format
rather than a real report with findings.



A few notes on specific parts of the report:


Part 3: Executive summary

I recommend that y
ou wait to write this section until the entire project is complete and so it will flow as a single top
-
line description of the project,
its methods, and its expected results.


Part 4: Background:

You will have submitted extensive background material and t
herefore I suspect that the majority of the work for this section is done, but please be
sure to edit your previous work.
You should treat this report as if it were going to top management
, as this is the criteria against which it will be
evaluated, and s
o its language and structure should be as descriptive and cohesive as possible.


Part 5: Methodology

Please note that you are expected to design a complete confirmatory study (a survey and/or experimental study) that will addr
ess the specific
questions of

your project. This includes data collection methods and statistical procedures to be used. (Hint…if you do not offer a stat
istical
procedure(s) for interpretation of the data, then you have not offered a complete research project, and you should expect
that this will be reflected
in your final score.) Please note that it is not enough to merely propose methods, you MUST offer rationale as to why the me
thods and means
that you choose are best suited for the study’s purposes.
Given that research is a gam
e of options, I cannot emphasize enough how important
rationale is to lending your research credibility and validity.

With much of the background work for this report completed by
Module 6
, I suspect
Page
12

that the majority of the mental work will lie in design
ing the study. Please take extra care in preparing this section at it is the largest indicator of
your developed critical skills in understanding marketing research.
Therefore it will weigh heavily on your final scores
.


Part 6: Findings

Rather than rep
ort actual findings, please be sure to describe expected results, and their relevance to the project’s overall objectives. I
n other
word, in addition to describing the expected results, explain what these expected results would mean for management and str
ategic decision
making. Of course one of the most interesting things about research is that even when things don’t turn out the way you want
, you still learn
something. So please also be sure to discuss what unexpected results would mean for the project.

What might this tell management?


I hope this offers you additional clarification on the timelines and outlines for the final project.

Please contact me with any questions.



Grading Criteria


Grading Scale

Total points

A

1000


930

A
-

929


900

B+

899



880

B

879


830

B
-

829


800

C+

799


780

C

779


730

C
-

729


700

F

790 and below


ACADEMIC EVALUATION (COURSE GRADE)

1.
Consideration

assignments:

-

7 at 40 points each (4% each)

280 points

(28%)

2. Weekly assignments:

-

3 at 50 points each (5% ea
ch)

150 points

(15%)


-

3 at 90 points each (9% each)

270 points

(27%)

3. Final project:

-

Summary of project (2.5%)

25 points

(2.5%)


-

First draft (2.5%)

25 points

(2.5%)


-

Second draft (5%)

50 points

(5%)


-

Final version at 200 points (20%)

200
points

(20%)



1000 points

(100%)



Page
13

Library:


All resources in Argosy University’s online collection are available through the Internet.


The campus librarian will provide students with links, user
IDs, and passwords.



Library Resources
: Argosy Universi
ty’s core online collection features nearly 21,000 full
-
text journals and 23,000 electronic books and other
content covering all academic subject areas including Business & Economics, Career & General Education, Computers, Engineerin
g & Applied
Science, Hu
manities, Science, Medicine & Allied Health, and Social & Behavior Sciences.


Many titles are directly accessible through the Online
Public Access Catalog at
http://library.argosy.edu
.

Detailed descriptions of on
line resources are located at
http://library.argosy.edu/misc/onlinedblist.html
.


In addition to online resources, Argosy University’s onsite collections contain a wealth of subject
-
specific
research materials searchable in the
Online Public Access Catalog.


Catalog searching is easily limited to individual campus collections.


Alternatively, students can search combined
collections of all Argosy University Libraries.


Students are encouraged
to seek research and reference assistance from campus librarians.


Information Literacy
: Argosy University’s Information Literacy Tutorial was developed to teach students fundamental and transferable research
skills. The tutorial consists of five modules w
here students learn to select sources appropriate for academic
-
level research, search periodical
indexes and search engines, and evaluate and cite information. In the tutorial, students study concepts and practice them thr
ough interactions. At
the conclusi
on of each module, they can test their comprehension and receive immediate feedback. Each module takes less than 20 minutes t
o
complete. Please view the tutorial at
http://library.argosy.edu/infolit/



A
cademic Policies


Academic Dishonesty/Plagiarism:

In an effort to foster a spirit of honesty and integrity during the learning process, Argosy University requires that
the submission of all course assignments represent the original work produced by that s
tudent. All sources must be documented through normal
scholarly references/citations and all work must be submitted using the
Publication Manual of the American Psychological Association, 5
th

Edition
(2001).
Washington DC: American Psychological Associati
on (APA) format. Please refer to Appendix A in the
Publication Manual of the American
Psychological Association, 5
th

Edition

for thesis and paper format. Students are encouraged to purchase this manual (required in some courses)
and become familiar with

its content as well as consult the Argosy University catalog for further information regarding academic dishonesty and
plagiarism.


Scholarly writing
: The faculty at Argosy University is dedicated to providing a learning environment that supports schol
arly and ethical writing, free
from academic dishonesty and plagiarism. This includes the proper and appropriate referencing of all sources. You may be ask
ed to submit your
course assignments through “Turnitin,” (
ww
w.turnitin.com
), an online resource established to help educators develop writing/research skills and
detect potential cases of academic dishonesty. Turnitin compares submitted papers to billions of pages of content and provid
es a comparison
report to yo
ur instructor. This comparison detects papers that share common information and duplicative language.



Page
14

Americans with Disabilities Act Policy


It is the policy of Argosy University to make reasonable accommodations for qualified students with disabiliti
es, in accordance with the Americans
with Disabilities Act (ADA). If a student with disabilities needs accommodations, the student must notify the Director of St
udent Services.
Procedures for documenting student disability and the development of reasonab
le accommodations will be provided to the student upon request.


Students will be notified by the Director of Student Services when each request for accommodation is approved or denied in wr
iting via a
designated form.


To receive accommodation in class,

it is the student’s responsibility to present the form (at his or her discretion) to the
instructor.


In an effort to protect student privacy, the Department of Student Services will not discuss the accommodation needs of any s
tudent
with instructors. Fac
ulty may not make accommodations for individuals who have not been approved in this manner.



The Argosy University Statement Regarding Diversity


Argosy University prepares students to serve populations with diverse social, ethnic, economic, and education
al experiences. Both the academic
and training curricula are designed to provide an environment in which students can develop the skills and attitudes essentia
l to working with
people from a wide range of backgrounds.