Rockwell Automation - BEST in FRANCE

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5 Νοε 2013 (πριν από 3 χρόνια και 5 μήνες)

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Rockwell Automation

Best in France Case Study


by


Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and
Mr. Buet

Executive Overview


The Rockwell Company



Rockwell Products


Company's clients


France


Reasons for Investing


Constraints in France


Adaptation to France


Key Constraint Costs


Key Benefits


Essential Advice


Rockwell Automation


Came to France in 1984


Head quarters in Bruxels for the EMEA (Europe,
Middle East, Africa)

countries


Sales and Consulting


Industrial automation power, control and
information solutions



Key figures (2003)


World Sales


$4.1 Billion


Sales in France
-

$ 711 Million


Profit
-

$ 1,352 Million





Company products


Leading product lines


Allen Bradley, Reliance Electric, Dodge and
Rockwell software


Fabrication units


Brussels,Holland and other European countries,
except in France


No plans for any further expansion in France

Company's clients


Clients
-

All industries


Michelin in Europe


Competitors


Schneider and Siemens


Expectations


High Quality Products,


Competitive Adv
-

Industrial solutions



France


Important market for growth about 20 years ago


France


Reasons for Investing


European Market


Growth Opportunities, Product lines which could
be attractive


Countries Considered


Belgium, Netherlands and Germany


Why France ?


Concentration of Potential clients


US market is saturated


Good sales and Technical assistance





Company values


Values which were different


No of working hours
-

35 hr /week


Union laws


simple and contractual in US


US companies are primarily driven by profit motive



Steps taken



Tried to adopt the French values rather than
changing them


Hired french employees


Constraints in France


Poor economic growth


Negative Profits margins


Culture Difference


Rigid labor unions


Rigid social laws


Less working hours as compared to US


More free days than Americans


Translating english documents in french

Adaptation to France


Adaptations made by the company


French employees in Franc

Compensation


Union is voted in the firm



Followed the French working hours


Motivation


Training to sales men in French/English


Very few expatriates



Key Constraint Costs


Key Constraint Costs


Hiring workforce who can speak in French


Hiring French executives to guide in the
setup process


Communication constraints


Belgium and Germany scored over France
in the communication aspects

Key Benefits


The key benefits of being in France



One of the largest global markets


Emergence of new technologies and industry


Creative and hardworking labor force


Potential to expand business


Main reason for Rockwell to invest in France



Essential Advice


Should take help from ministers of foreign
affairs, from chamber of commerce about
fiscal advantages


Should take the help of few French personnel
to introduce to the French culture and habits.


Depends on your objectives

We Thank

Pierre de Voisins


Human Resources Manger


01 30 67 72 35

pdevoisins@ra.rockwell.com

36, av de l’Europe



Michael Segalla

Professor in HEC


Bibliography

References


www.Rockwell.com


www.Rockwellautomation.com


Annual reports


Our Team



Nanduri Sandeep, E013, HEC



Ravi Sagar, E013, HEC



Candice Font, C203, HEC



Clement Buet, K38, HEC



Arnaud Alias, D89, HEC