DAMAGE CAUSED BY IMPROPER MAINTENANCE (2001 Warranty and Policy Manual Section 3-4, Pg 77) The New Vehicle Limited Warranty does not cover damage caused by failure to maintain the vehicle, improperly maintaining the vehicle, or using the wrong part, fuel, oil, lubricants, or fluids. Maintenance/Wear Items Parts and Labor needed to maintain the vehicle and the replacement of parts due to normal wear and tear

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(2001 Warranty and Policy Manual Section 3
4, Pg 77)

The New Vehicle Limited Warranty does not cover damage caused by failure to maintain the vehicle,
improperly maintaining the vehicle, or using the wrong part, fue
l, oil, lubricants, or fluids.

Maintenance/Wear Items

Parts and Labor needed to maintain the vehicle and the replacement of parts due to normal wear and tear
are the responsibility of the vehicle owner and are not covered under the New Vehicle Limited W
Examples from the Scheduled Maintenance Guide are:

Spark plugs, oil changes, oil filters, air filters, fuel filters, tire rotation, cleaning/polishing, and engine tune

Adding oils, lubricants and other fluids (except refrigerant).

Wear ite
ms such as wiper blades, brake linings/pads, and clutch linings.

NOTE: 2001 and newer model year Lincoln vehicles receive complimentary maintenance for 3 years/36,000

FLUIDS & FLUID USAGE GUIDELINES (oils, lubricants, coolant, refrigerant)


Warranty and Policy Manual Section 3
28, Pg 101)

Use only Motorcraft or Ford brand oils, lubricants, fluids, and refrigerant unless specified otherwise in
Company publications. The cost of non
Ford/Motorcraft oils, lubricants, fluids, and refrigerant use
d for a
warranty or ESP/ESC repair without supporting documentation justifying their use,(e.g., emergency
repair),is not reimbursable and subject to chargeback.

Fluid only (not labor)is reimbursable at pre
delivery, when not supplied in the specified amo
unt at the
assembly plant, up to the specified level.

Fluid lost or not usable due to a component defect is reimbursable for the same period as the component.


(2001 Warranty and Policy Manual Section 3
35, Pg. 108)

ginning with the 2001 model year, all Lincoln vehicles (except those with the 418 Limousine package) will
be provided with complimentary maintenance.

Features of this policy:

Duration is 3
years/36,000 miles (whichever occurs first) Scheduled maintenan
ce administered through the
use of ESP Quality Care Maintenance Protection Plan
5,000 mile service interval.

Customers must have the maintenance work performed by a Lincoln dealership. Ford and Motorcraft branded
parts and motor oil will be required for

all services provided.

Q. What does Hydrocracked mean?

A. Hydrocracking is a refinery process where the crude oil is subjected to high temperatures and high
pressures in the presence of hydrogen. This not only rearranges the molecule to make them mor
e stable, but
also removes impurities. Most motor oils in future will use Hydrocracked base oils. If the hydracracking
process is severe enough, it creates a synthetic molecule.

Q. The word synthetic and Hydrocracked have been used to describe different

Motorcraft products. Can you
explain what the oil really is, and where I can get the information on paper to show my customers the

A. Some Hydrocracked oils can be considered synthetic. 5W
30 is hydrocracked. 5W
20 is Hydrocracked and
c. In July of 2001, a new red bottle with a new retail looking label was released that states this
product is a premium synthetic blend. In addition, we have released both a 5W
20 dealer brochure and
consumer brochure that speak to the product being both H
ydrocracked and synthetic blend. You may order
large quantities, for free, of the consumer brochure to hand out to your customers to show them the
important benefits of this new product.

Q. Why are Motorcraft oils and lubricants more expensive?

A: Prici
ng is very regional depending on competitors, levels of service and equipment offered to the dealer.
In many cases Motorcraft it is not the most expensive oil and lubricants. Competitors use 10W
30 to talk
about price because it is cheaper to make, but it
is also two oil generations older than what our Powertrain
engineers recommend (5W
20 in most cases) for our Ford Motor Company gasoline engines. Always make
sure to compare like products, service and equipment when talking price.

Q. Why did Motorcraft®
release SAE 5W
20 motor oil?

A. It was the right thing to do for the consumer and for the environment. It was one of Ford's first steps in
working to improve the fuel economy of our SUVs by 25% by the 2005 calendar year. SAE 5W
20 improves
fuel consumptio
n by approximately 0.6 percent. For the 2001 fleet, this amounts to reducing fuel usage by
more than 21 million gallons per year. This reduction in gasoline consumption leads to a reduction in carbon
dioxide emissions by 190,000 metric tons per year, which

is equivalent to taking nearly 23,100 cars and
trucks off the road each year.

B. Ford Motor Company has a responsibility to make its vehicles more environmentally friendly plus this is a
better oil. Also, the industry is converting from GF2 level product
s to GF3 and Motorcraft 5W
20 is leading
the way for our product line up.

Q. Is Motorcraft® the only brand for SAE 5W
20 motor oil?

A: No. Although SAE 5W
20 is not yet a popular viscosity grade, major marketers, including Pennzoil, Quaker
State, Valv
oline, Exxon and others, have either already begun marketing an SAE 5W
20 or have plans to do
so. Customers should find this viscosity grade increasingly available, including at some retail outlets. Only
Motorcraft 5W
20 is designed, engineered, and recomm
ended by Ford Motor Company for Ford, Lincoln and
Mercury vehicles.

Q. Why did we change to 5W
20? What was wrong with 10W
40, 10W
30 etc?

A: 10W
30 and 10W
40 are old technology. We introduced 5W
20 to take advantage of new technology in the

to provide improved fuel economy, low emissions, and better engine protection.

Q. Is Ford testing any thinner oil or is 5W
20 the lowest they will go?

A: We continue to explore the latest in oil technology. We know there are several technological
ncements on the horizon. It may not necessarily mean thinner oils, but we do feel they will offer
extended drain intervals, improved emissions, improved fuel economy, and backward compatibility.

Q. What information does Ford have to help communicate the
oil story to our FADs, BODs, Dealers and

A: Ford Motor Company/Motorcraft now has the following Oil & Lubricants communication tools:

Motorcraft® SAE 5W
20 Premium Synthetic Blend Motor Oil

Dealer Brochure with application guide (OIL5W20D01)

Consumer Brochure (OIL5W20C01)

2001 Lubricants Catalog (OIL 3051 H)

2002 Lubricants Catalog (OIL 3051 I
coming soon)

Oil & Lubricants Meeting

Oil & Filter Service Advisor Certification Web
Training (coming soon)

FMCDealer.com web site
& Lubricants Center

MCDistributor.Ford.com web site

Motorcraft.com web site

Q. Will you ever advertise that 5W
20 is in fact a synthetic blend motor oil because most of our customers do
not know?

A: Yes. We have launched a new red bottle with a four
lor label that states Motorcraft 5W
20 is as
premium synthetic blend motor oil. Always was from the beginning, we just did not put this on the label. This
new bottle will be prominently displayed in our QualityCare and Motorcraft Advertising.

Q. What For
d and Lincoln/Mercury vehicles use SAE 5W
20 oil?

A. Please check TSB 02
9. Also, check FMCDealer.com for the new QUICK REFERENCE OIL APPLICATION
CHART that includes oil crankcase capacities and oil filter. This chart can be found under Parts Center, u
Oil & Lubricant center or in the 5W
20 Dealer Brochure.

B. Approximately 80% of 2001 models forward should be serviced with SAE 5W
20 oils. By 2003 model year
all Ford, Lincoln and Mercury vehicles will be filled with SAE 5W
20 at the factory. But t
here are a significant
number (85%+) of older vehicles, some as old as 1991 models, where Ford now recommends servicing with
20. Refer to the chart listed in Technical Service Bulletin Article No. 02
9 for details of which older
models should use
20 and for the 2001 "exception" models which should continue to use SAE 5W
30. Or, this data can be found in the Motorcraft 5W
20 "Dealer" brochure in the application chart. This
Brochure can be ordered from the Dealer e
Store on FMCDealer.com if yo
u are a dealer or by calling Helm,
Inc at (800) 252
6180, if you are a Motorcraft Bulk Oil Distributor. The part number is OIL5W20D01.

Q. What happens if someone uses SAE 5W
20 in older vehicles?

A. Ford has tested many older gasoline vehicle applicat
ions and now recommends Motorcraft® SAE 5W
Premium Synthetic Blend Motor Oil for many applications back to 1991 models. 85% or more of the past
eleven model year gasoline engines can now use 5W
20. However, there are some vehicles not approved for
use w
ith SAE 5W
20. Refer to the chart listed in Technical Service Bulletin Article No. 02
9 for details of
which older models should use SAE 5W
20 and for the 2001 "exception" models which should continue to
use SAE 5W
30. Or, this data can be found in the M
otorcraft 5W
20 "Dealer" brochure in the application
chart. This Brochure can be ordered from the Dealer e
Store on FMCDealer.com if you are a dealer or by
calling Helm, Inc at (800) 252
6180, if you are a Motorcraft Bulk Oil Distributor. The part number i

Q. Why not put 5W
20 in all the motors to make it more standardized for the technician?

A. 5W
20 is the oil of the future, 100% of factory fills will be 5W
20 by 2004.

Q. Does the 7.3L also use 5W

A: Diesel engine designs are much
different from passenger car engines. Both the type of formulation and
the viscosity grade needs are different. Motorcraft 5W
20 was specifically engineered for gasoline engines
only and should not be used for 7.3 liter diesels. 7.3L diesel engines should
use 15W
40. Please check
owners manual for temperature recommendations.

Q. Will every new car have 5W
20 in the future?

A: Yes, beginning with MY 2004, gasoline engines only.

Q. What if a fleet wants to use 10W
30 instead of 5W
20, is that problem?

A: If these are gasoline engines, a 10W
30 is okay. However, why wouldn't they want to take advantage of
the fuel economy savings and superior engine protection of a 5W
20. Remind them that 10W
30 is two oil
generations old.

Q. Why is 5W
20 not ready fo
r all the 2001 Ford products, just some? Why can't we use the 5W
20 in the
ranger 4.0L?

A: Some of our carryover Engine Designs are not yet completed with 5W
20. For instance, the 4.0L engine's
oil pump must be redesigned for more oil flow before 5W
20 c
an be used. As we change engine designs, we
will recommend 5W
20. Some engine designs will never be able to accommodate 5W

Q. Do I have to use SAE 5W
20 or can I just use another viscosity of oil?

A: It is highly recommended SAE 5W
20 be used to se
rvice those 2001 and older vehicles listed in TSB 02

Q. I have a customer that doesn't want 5W
20 oil and wants 5W
30 in his new vehicle. He claims if we don't
use 5W
30 he will no longer bring it to our shop. What is the warranty responsibility in
such a case?
Customer claims only reason Ford went to oil is fuel consumption and he knows," that we will have lower
end concerns at 50,000 miles.

A. 5W
20 oil is recommended but 5W
30 can be used. However, if a failure occurs in the vehicle that may be
related to oil usage, they will be looked at on a case
case basis to determine warranty implications, if

Q. What will happen if I don't use SAE 5W
20 in these 2001 model vehicles recommending this oil?

A: Ford engineering designed 5W
20 to be a b
etter oil than 5W
30. Although use of 5W
30 or other viscosity
grades will not cause catastrophic failures our recommendation is to use 5W
20. 5W
20 will give the
customer better fuel economy, better durability, and wear on the engine because the 5W
20 is
a synthetic
blend with special additives to give better performance.

Q. Here in the desert southwest, air temperature reach 120 in the shade, what oil weight do you suggest?

A: Customers should use the viscosity grade that was recommended for his vehicl
e in TSB 02
9. In some
cases that means 5W
30 for 2001 vehicles, but for most, that means 5W
20. Many people believe 5W
20 will
be too thin to protect vehicles in high ambience such as experienced in Arizona at 120 degrees. Keep in mind
that both 5W
30 a
nd 5W
20 were both fully tested, including Arizona proving grounds and experienced these
very high ambient temperatures. The 5W
20 past all requirements and in some instances proved to be a
better oil than the 5W
30. So customer should not be hesitant in u
sing 5W
20 for those vehicles where it is

Q. In the Houston Area, are we supposed to use 5W
20 oil in 100+ temps?

A: Yes. As we said before, 5W
20 was tested in 100
degree temperatures in Arizona and proved to provide
good durability and i
n some aspects was better than 5W

Q. What about oil consumption, we have seen more of this lately?

A: We have not heard of any major differences in oil consumption lately. Newer oils such as those at GF
(API SL) level of performance have lower v
olatility and we would expect no oil related oil consumption

Q. Is there really a difference in quality between 5W
20 and 5W

A: Yes. 5W
30 is a Hydrocracked product and 5W
20 is a Hydrocracked/synthetic blend product.

Q. What durability

tests have been done on this new grade of oil in excess of the warranty period?

A: Motorcraft 5W
20 was tested in the Arizona and Nevada desert heat, in Expeditions and Navigators loaded
down to the max trailer towing capacity for up to 250,000 miles wit
h extended drain intervals (15,000
miles). It was also tested in a fleet of taxis for stop
go testing and in the extreme colds of MinnesotA. In
all cases, Motorcraft 5W
20 performed exceptionally with no oil
related failures.

Q. Can we expect oil pre
ssure variations with this new oil compound that can potentially allow the pressure
drop enough to trigger a concern or warning light?

A: No. Not in the engines listed in TSB 02

Q. Engine oil is a carrier for heat with the higher rpm's on some of t
he smaller engines can we expect shorter
engine life?

A: No. The oil is specifically designed to withstand engine heat.

Q. Is this grade of oil up to the quality of synthetics or would you recommend the later?

A. Motorcraft 5W
20 is a premium synthe
tic blend giving performance very similar to full synthetics, but at a
much more competitive price.

Q. Were engine designs modified to run this new grade of oil?

A. Some bearing designs were optimized to take advantage of the new oil. New engines will
be designed to
take advantage of 5W

Q. As the temperature changes the oil either gets thicker or thinner, at what temperature does oil change
from 5w to 10w

A. The viscosity of engine oils is measured at two temperatures. The first number is measur
ed at low
temperature, which is why "w" is put after it to indicate "winter." The lower the number, the less viscous the
oil, so a "0w" oil is thinner than a "10w" oil. The second number is the viscosity measured at high
temperature comparable to typical e
ngine operating temperature. Again, a higher number means a thicker
oil. "30" weight oil is thicker than a "20" weight oil.

B. As the temperature increases oil does get thinner. For the "5w" or "10w" indications, these are done at
only a specific tempera
ture to compare one oil thickness vs. another oil thickness. The oil does not really
change from a 5w to a 10w.

Q. Will SAE 5W
20 provide longer oil change intervals?

A. No. Continue to change your oil as recommended in the Owner's Guide.

B. At the
present time Ford recommends no change to the existing drain interval for SAE 5W
20. However,
Ford is investigating allowing longer drain intervals since the performance level of Motorcraft® SAE 5W
which is a GF
3 oil, is significantly better than past

2 oils

Q. Will the 5W
20 change intervals be increased compared to the recommended changes now?

A: Customers should stay with the drain intervals recommended in their owner guides. Ford Engineering has
done some testing using extended drains but
are not ready to extend drain intervals at this time. It is
expected some time in the future that this may happen.

Q. With 5W
20 being a thinner oil, why wait 5000 miles for an oil change?

A: Just because 5W
20 is thinner, this is no reason to change oi
l more often. It is actually a better oil than
our present 5W
30 due to its better base oils and better additive system. It can be changed at the
recommended 5000
mile drain interval.

Q. I thought Motorcraft® was going to obtain additional bulk oil equi
pment funds to help dual equip dealers
for SAE 5W

A. This was discussed early in the program launch. But some dealers did not want multiple grades of oil or
did not have room to add the equipment. Therefore it was decided the best course of action wa
s to switch
the recommendation for use of SAE 5W
20 from SAE 5W
30 for as many vehicles as possible and let the
normal fleet turnover take care of increasing the volume of SAE 5W
20 relative to SAE 5W
30 such that it
would make good business sense to use S
20 in bulk, not SAE 5W
30. To this end Ford completed
testing to verify whether older vehicles can use SAE 5W
20. 5W
20 can now be used in about 85% of the
fleet and we recommend switching your bulk tanks to 5W
20 and using 55
gallon drums, 5
quart j
ugs or
bottles of 5W
30 to handle those vehicles still requiring its use.

Refer to the chart listed in Technical Service Bulletin Article No. 02
9 for details of which older models
should use SAE 5W
20 and for the 2001 "exception" models which should c
ontinue to use SAE 5W
30. Or,
this data can be found in the Motorcraft 5W
20 "Dealer" brochure in the application chart. This Brochure can
be ordered from the Dealer e
Store on FMCDealer.com if you are a dealer or by calling Helm, Inc at (800)
6180, if

you are a Motorcraft Bulk Oil Distributor. The part number is OIL5W20D01.

Q. When will 5W
20 be available in bulk?

A: Motorcraft® SAE 5W
20 Premium Synthetic Blend Motor Oil has been available in bulk since October of

Q. When are you going to
have 5W
20 and MERCON V in bulk ?

A. As of October 2000, Mercon V and 5W
20 were both available in bulk. Check with your bulk oil distributor
for local availability.

Q. I think 5W
20 is avail in 55gal. Drums, but I am looking for it in a bulk tanker tr
uck that I can pump into a
500 gal. tank like I do with 5W
30 and MERCON

A: Motorcraft 5W
20 and MERCON V have been available in bulk quantities for your 500 plus gallon tanks
from FCSD since before October 2000. Your BOD may not have begun to stock yet.
Please call your local
Motorcraft BOD for local availability.

Q. I have some 5W
20 in black bottles and some in red bottles… can I mix them together?

A: Yes, they are the exact same product. Motorcraft is undergoing an image upgrade and oil is one of th
e first
products to take on this new image. The only thing that changed is the bottle and label. The new label calls
out 5W
20 is a Premium Synthetic Blend motor oil which is an important feature that was not noted on the
old bottle label. The same holds t
rue for the old 5
quart jug and the new 5
quart jug labels.

Q. Does the difference in price between Motorcraft® SAE 5W
20 and SAE 5W
30 really reflect a better oil?

A: Yes, Motorcraft® SAE 5W
20 is a better oil than Motorcraft® SAE 5W
30. However, in r
esponse to Dealer
Council Ford Motor Company has priced Motorcraft® SAE 5W
20 Premium Synthetic Blend Motor Oil exactly
the same as Motorcraft® SAE 5W
30 Super Premium Motor Oil if you purchase it in BULK, 55
DRUMS, or the 5
QUART JUG. Only individu
al quart bottles of Motorcraft® SAE 5W
20 cost more than
Motorcraft® SAE 5W
30. Again, the better base oils, and increased additives such as friction modifiers and
oxidants used to formulate for the performance levels in the SAE 5W
20 do cost more, an
d reflect the
significant increase in performance.

Q. Why aren't the 5
quart jugs priced lower than 5 individual quarts of the same product?

A: With the exception of the 5
quart jug of Motorcraft® SAE 5W
20 which is priced the same as five
individual q
uarts of Motorcraft® SAE 5W
30, all 5
quart jugs are priced the same as five individual quarts of
the same viscosity. Actual cost to FCSD is higher than buying five individual quarts. This is due to greater
amount of resin needed to mold the five
quart jug
, and lost efficiencies as the bottle is filled on a slower line.
FCSD reduced the normal margin to price the 5
quart jug equal to five individual quarts. The 5
quart jug was
released in response to dealer council requests to help with technician efficienc
ies until bulk becomes the
prominent product used in our dealers.

Q. I think the 5W
20 oil is a very good idea. I was talking with my distributor and he was saying that the 5W
20 will be the same price as the 5W
30. Isn't the 5W
20 a synthetic blend and
why isn't it more if it is a
better product?

A. Motorcraft® SAE 5W
20 Premium Synthetic Blend Motor Oil is a better motor oil than 5W
30 and does cost
more to make. However, due to Ford Motor Company's commitment to the Environmental Protection Agency
PA) to make this product widely accepted in the market place and dealer confusion over the benefits of
this product, Ford Motor Company has decided to price those Motorcraft® SAE 5W
20 Premium Synthetic
Blend Motor Oil products (Bulk, Drums and the 5

jug) available to only Ford, Lincoln and Mercury
franchises equal to Motorcraft® SAE 5W
30 Super Premium Motor Oil.

Q. Will the price of 5W
20 ever be competitive with the other oil?

A. Please check our current 5W
20 prices with your local distributor
. We think you'll find they are more than
competitive with other national brands plus it's a premium synthetic blend.

Individual quarts of Motorcraft® SAE 5W
20 Premium Synthetic Blend Motor Oil are priced higher than
individual quarts of Motorcraft® SAE
30 Super Premium Motor Oil reflecting this product benefit in its

Q. When will Motorcraft 5W
20 be competitively priced?

A: As best as our market intelligence can tell us, Motorcraft oils are competitively priced against the other
National Adv
ertised brands. Currently, Motorcraft 5W
20 is very competitive when compared to other 5W
products. Remember, 5W
20 is two oil generations better and can not be compared in price to other 5W
and 10W
30 products. Plus our BOD's provide high levels of
service that go far beyond just the price of the
product. Please contact your local Motorcraft Bulk Oil Distributor to see what products, prices and service
they are ready to deliver to you. Prices vary from distributor to distributor and are dependent upo
n the levels
of service and equipment preferred by the dealer.

Q. What Diesel Oil does Ford Motor Company recommend?

A: Motorcraft SAE 15W
40 Super Duty Diesel Motor Oil, but check your owners manual for other viscosity
variations due to temperature.

Q. I've been told that the Navistar 7.3L diesel engine is shipped from the plant with 10W
30 diesel motor oil
in it, why don't we recommend this viscosity? I've also heard someone recommend 10W
30 to reduce noise
and foaming, will this help?

A. The reaso
n 10W
30 is put in at the factory is because we don't know when or where the vehicle is going to
be sold. For instance a motor built in July might be installed and sold in August; or it may not get sold until
December or January. So to have an oil good for

around use, you need to use an optimized 10W
30 that
can be used for either winter or summer driving. You can formulate to the high end of 10W
30 and be OK in
the summer months as long as it's a strong CF
4 formulation.

B. Navistar does not have a
recommendation based upon either noise or foaming. You would not expect any
differences in noise level due to viscosity

if there would be, the thicker oil would have the edge. As for
foaming, it is more difficult to formulate a thinner oil to give the sa
me low foaming capability as the thicker
oil. Both of our formulations give good foaming control. The only reason for recommending 10W
30 is for low
ambient temperature operation; better cold start etc. Our recommendation continues to be SAE 15W
the ambient temperature is below 30 degrees F, where 10W
30 or 0W
30 is recommended.

Q. When will Motorcraft® MERCON® V be certified as back
compatible for MERCON® applications? All of the
competitive MERCON® V brands state their formulations are back ser

A: Ford Automatic Transmission Operations has stated continuously in Owner Guides, Workshop Manuals and
TSBs (e.g. Article 98

that MERCON® V
and MERCON® are not interchangeable. Therefore our
competitors are not correct by saying their formulations can be used for either application. Engineering is
presently determining what needs to be done to allow backwards compatibility in the future (i.e.
using a
MERCON® V approved fluid in an application originally recommending MERCON®). This will take a significant
amount of Engineering time and testing.

Q. Has there been any final conclusions on MERCON and MERCON V compatibility?

A: Mercon and Merco
n V are not interchangeable. Use the fluid recommended in the Owner Guide or TSB 01
7 which contains a graphical application chart.

Q. Will we see all trans with MERCON V soon?

A: No. Some automatic transmissions and all power steering systems stil
l require MERCON.

Q. When will MERCON V be abailable in bulk bigger than a 55
gallon drum?

A: Motorcraft 5W
20 and MERCON V have been available in bulk quantities for your 500 plus gallon tanks
from FCSD since before October 2000. Your BOD may not have

begun to stock yet. Please call your local
Motorcraft BOD for local availability.

Q. Ford offers a full synthetic 5W
30, will they offer a full synthetic 5w

A: Yes, very soon.

Q. A lot of independents offer different types of oil changes to inclu
de full synthetics

to be completely
competitive I suggest we offer the same but at a competitive price ?

A. With Motorcraft 5W
20, you can now offer a synthetic blend oil change at a very competitive price. Also, if
you have customers who demand full sy
nthetic motor oils, we have a Full Synthetic 5W
30 and will have a
Full Synthetic 5W
20 soon.

Q. I have been using a Full Synthetic oil can I switch to Motorcraft 5W
20 Premium Synthetic Blend without
damaging the seals?

A. The technical answer is, it
depends on the particular formulation. The way a rubber/elastomer reacts to
base oils depends on the type of elastomer (i.e. fluorcarbon, silicon, etc) and the make
up of the base oil
(how much unsaturated molecule, aromatic vs olefinic etc). Back in the e
arly days of synthetic formulations,
mostly PolyAlphaOlefin (PAO) base oils were used. These typically do not cause seals to swell up (which
helps with sealing capabilities as long as it does not cause too much swelling). Once early formulators
realized th
is, another chemical called a seal swell was added to solve the problem. There still is a little bit of
an issue with it if the seal has not swelled enough, will a lower viscosity fluid leak

and how will very low
temperatures effect the seal/oil interfac
e. The seal may be too brittle or contract too much at temperatures
25F resulting in leaks. It's an inexact science, but for the most part all these issues have been
taken into account during formulating today's oils.

The bottom line for Mot
orcraft is the semi
synthetic 5W
20 and the 'normal' 5W
30 are made from
very similar type base oils and have identical additive systems (the percentages change a bit), so we would
not expect any sealing issues by going from one to the other.

full synthetics are a little different, but again we would not expect any problems.

Q. With the additives in 5W
20 motor oils, is there a need to use aftermarket oil by
products that claim to
increase engine performance and durability, eg. BG and MOC?

A. The short answer
Never add other aftermarket additives to Motorcraft oil. Much care is put into
formulating engine oils. Many of the aftermarket additives upset the balance of our fully formulated oils and
can actually degrade our oils' performance.

A. The long answer
The biggest danger involved with the addition of supplemental additives to our motor
oils is that the actual impact on the performance of our oil becomes somewhat of an unknown. The additives
we put in our product are a carefully balan
ced combination of chemicals that allow the motor oil to provide
complete protection for the consumer's engine under the entire spectrum of possible operating environment
and engine load conditions.

The additive components contained in our motor oils inc
lude such things as viscosity modifiers; pour
depressants, friction modifiers, anti
wear compounds, anti
oxidants, dispersants, detergents, rust &
corrosion inhibitors & a few others. Together with the base stocks, they are designed to impart a host of
ired performance characteristics to the finished oil. Some of the chemical compounds used provide for
multiple desirable functions. Some provide a desirable level of one function while at the same time degrading
some other function. Interactions between co
mpounds can also complicate the balance of the mix.

Another way to ask the question is what specific damage will the use of supplemental additives cause in the
engine? This too is somewhat complicated because the answer depends on just what is added to t
he oil. We
will address this from an examples standpoint.

1. The addition of materials that contain supplemental polymers that modify the viscosity characteristics
could cause the oil to go out of it's designated viscosity grade resulting in loss of desi
gned fuel economy
performance or low temperature flow properties. In extremely cold temperatures, this could lead to
catastrophic engine failure if the oil won't pump.

2. The use of additives that use middle distillate type solvent or kerosene as carriers

or diluents for their
additives may alter the volatility characteristics of the oil resulting in excessive evaporation or loss of
viscosity/film strength of the oil. In extreme cases, this could lead to increased wear of engine parts.

3. Additives that
contain phosphorus
based compounds (and perhaps others as well) will cause the oil to
exceed accepted limits on chemicals that are harmful to the catalyst system when small quantities of oil are
burned. These materials could result in premature catalyst fa
ilure adversely affecting emissions from the

4. For simplicity's sake, "all the rest" example. An additive could contain chemicals that deteriorate oxidation
performance or interfere with anti
wear or friction modifiers already in an oil. Loss o
f oxidation control or
the introduction of some foreign materials could cause excessive deposits or sludge to form in the engine
accelerating wear or potentially even limiting the flow of oil thru the engine.

Q. What is certification?

A: This refers t
o the American Petroleum Institute's Engine Oil Licensing and Certification System (EOLCS)
by which marketers are licensed to put either the familiar "donut" or the "Starburst" on the container,
indicating what level of performance can be expected from the

oil. Additional information on motor oil
certification can be found at API website

and searching for EOLCS.

Q. How do brands achieve certification?

A: The oil marketers must test their formula
tions using a number of grueling laboratory and engine
dynamometer tests to verify that the oil meets requirements. Once this has been accomplished, API will
license those formulations as meeting the latest specifications. API has been doing this for many
years and
the process, while being improved at times, has withstood the test of time and has created a means of
identifying oil quality in the marketplace.

Q. What will happen to oil pricing of other brands as they achieve certification? This will be imp
ortant to stop
dealer defection to cheaper bulk oils.

A: Each new specification (e.g. GF
3 replacing GF
2) brings with it increases in performance of the motor oil.
In a very broad sense, this obviously means the oil formulations also get costlier, as bet
ter base oils and
improved performance additive systems are used. Therefore it is important to make sure you are using oils
of the same level of performance when comparing them. For example it would be unfair to compare pricing
of an SAE 5W
30 GF
2 oil wit
h an SAE 5W
30 GF
3 oil. In addition, viscosity grade also makes a difference: in
general an SAE 5W
20 is costlier to make than an SAE 5W
30, which is costlier than an SAE 10W
30. For the
Motorcraft® SAE 5W
20 specification, Ford has chosen to increase the

performance level beyond that
required for meeting GF
3; so again care must be exercised in any comparison.

Q. Are we going to go back to the good (smelly) friction modifier?

A: We are investigating bringing back the old smelly friction modifier due t
o customer feedback. We have
dyno and field
tested present friction modifier and it shows equivalent performance.

Q. Wouldn't it be more cost effective to just recommend some national brands for bulk oil, and drop the
Motorcraft name? Ford isn't in the o
il business. We could offer the consumer a more cost effective oil change
without Ford's mark up.

A: Motorcraft is in the oil business and we're here to stay. Motorcraft is competitively priced with other
national brands of oil. We believe offering Motorc
raft branded Oils and Lubricants that are designed,
engineered and recommended by Ford Motor Company for Ford, Lincoln and Mercury vehicles is highly
desirable to many customers and dealers alike. This has been validated by our year
year growth.

Will there be more uniformity in the future with more vehicles taking the same gear oils and fluids? At the
moment it is hard trying to keep account of what oil or lubricants go to what vehicles.

A. We're currently attempting to get rid of complexity in
our fluids. Due to variance and vehicle systems, not
all current vehicles and current fluids are compatible. Over the next couple of model years, we'll be
attempting to get down to one fluid or two if possible as opposed to the multiples you now see.


Have you ever thought of having an interval scheduled for power steering fluid. After all it does wear and
gets material in it?

A: Power steering systems and the fluids used in them are designed to be filled for life. No fluid changes
necessary unless t
he system is dismantled.

Q. Can we use re
cycled or re
refined motor oils in Ford Motor Company engines? Will this void the engine

A: Proper definition is Re
refined oils. As long as they pass the required API testing to meet the latest
ries (GF
3/SL and CH
4/SJ) they should be OK. Re
refined oils (not recycled) have come a long way in
the last 15 years. The only issue with re
refined oils from the formulator's perspective is you're not starting
out with the highest quality base oils so i
t is harder to make them as good as our Motorcraft formulations.
One of the driving forces to use re
refined oils is a federal agency and State of California requirement for
large fleets to use re
refined oils.

The term recycled implies other application
s for the used oil such as burning in cement kilns for the energy

Q. Who makes Motorcraft oils & Lubricants and is it important?

A: Conoco manufactures our main high volume bulk and packaged products and many of our lower volume
packaged product
s come from Excelda Manufacturing who has several 2nd tier suppliers. The supplier is not
as important as the specification and the performance of the final product. What is important is that
Motorcraft oil is blended to FCSD's specification, which exceeds

the minimum industry specifications for
3 (API SL) for gasoline engines; ILSAC CH
4 (API SJ) for our Diesel Oils and even exceeds the Ford
specification. It is the only oil that can truly claim it is Designed, Engineered and Recommended by Ford
otor Company, for your Ford, Lincoln, or Mercury vehicle. No other motor oil or lubricant can make this

Q. Where can I find a list of competitive oil and lubricant manufactures and products that do not meet our

A: Ford does not ke
ep a list of competitors products that do not meet our specifications. It is the competitive
products responsibility to prove they meet manufactures and industry requirements and so document them
on their labels and product information.

I can't think of a

major brand that doesn't meet our specification.

Next, it is the customer's or servicing agent's responsibility to ensure the oil they use to service a Ford
vehicle under warranty meets our specification. They would find this out on the label of the bott
le or in the
product information provided by the other oil company.

If engine damage happens in a vehicle using a non
Motorcraft product, warranty would only be denied if it
could be proven the oil failed causing the damage. Mere use of competitive produ
cts does not void a
customers new car warranty.

Q. What ingredients does Motorcraft use to make its products?

A. Performance is what is important, not what goes in. Using the same ingredients a good cook bakes a
terrific cake and the bad one bakes a di
saster. Also, we do not want to divulge formulation 'trade secrets' no
matter how well intentioned the request maybe.

Q. Why does Wal
Mart have Motorcraft® SAE 5W
20, other oils and filters so much cheaper than dealers can
buy them?

A. Oil and Filter c
hange is the number one Do
Yourself repair. Many Ford Motor Company customers are
avid Do
Yourselfers. Some may purchase required products from our franchised dealerships, however,
most prefer to purchase products available at mass merchandisers. If
our product is not available they will
buy other brands available at these retailers. Ford Motor Company has an obligation to the EPA to ensure all
of our customers have access to this new oil and Wal
Mart is one of several retailers carrying Motorcraft®

Ford wants to make sure these customer have the ability to buy the OE part for their car in this case oil and
Filters. If our filters and oils are not available the customer will grab what ever else is at this store... Fram,
7, Purolator,
Pennzoil, etc. They will most likely not go to the dealer to get it.

Most dealers would agree if they can not sell the part, they would still rather the customer buy Motorcraft
parts as to buy some other brand. These other brands do not have any residual

benefit to the Mother
company benefiting the dealer in other ways.

Next, we need to understand Wal
mart picks up their oil and filters in their own trucks, in truckload
quantities, so Ford does not pay freight. Also, Wal
Mart and mass merchant retailers

Motorcraft sells do not
get the benefit of Ford
dealer programs such as Advertising, AWA, TAP, Field personnel calling on them,
and the ability to order in small amounts. These financial benefits have been un
bundled from the cost to
these mass merchan
t retailers, who can only buy in truckload quantities.

Also, some mass
merchant type retailers use these types of products as loss leaders to entice customers into
their stores. Ford cannot mandate prices.

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