CUSTOMER REFERENCE PROGRAM

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CUSTOMER REFERENCE PROGRAM

MASTER DECK


JUNE 2013


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CUSTOMER REFERENCE PROGRAM | MASTER DECK | JUNE 2013 | PID#
53708B

MASTER DECK OVERVIEW AND USAGE GUIDELINES






Contents:


The Customer Reference Program Master Deck is the collection of all Corporate AMD customer references.


You will find case studies, videos, logos and quotes from the following segments or teams:


Server/DCSS


Embedded


Client


Consumer/Graphics


Corporate Responsibility


Usage Guidelines:



See notes section



Please contact customer.reference@amd.com if you have specific questions about content or if there is a customer that would l
ike

to
participate in the Customer Reference Program.


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CUSTOMER REFERENCE PROGRAM | MASTER DECK | JUNE 2013 | PID#
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CORPORATE MARKETING

SERVER/DCSS

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DCSS CUSTOMER REFERENCES
-

LIVESTREAM






Ooma

Telo

and AMD Change
Everything that is Wrong with Phone Service



SeaMicro

technology provides the highest density servers on the
market
allowing us to get multiple racks of servers into a
quarter of
a rack with
AMD’s
SeaMicro

SM15000 system. What’s more,
the
technology allows us to reduce power consumption and the
resulting
cost savings goes
straight to our bottom line. The
SeaMicro

SM15000
server also allowed us to double our computing
capacity while
at the same time, retire our
energy inefficient servers
.”
-

Thomas
Bonnin
, Chief
Architect,
Livestream



Quotes


Case Study
Summary:


Challenges
:


Livestream

offers
event owners a complete set
of
hardware and



software
tools to
share
their events with a
growing community online


Needed to complete a server expansion, but were constrained by



power
requirements in the
data
center.


Solution:


AMD’s
SeaMicro

SM15000 server enabled server expansion without



increasing
power
and
space requirements for live web
and
video serving



and transcoding.


Applications: Node.js, Ruby on Rails,
Nginx
, Varnish
, and
Redis


Results:


Increased data center capacity
by
over 50 percent and computing


density
over 100 percent in new
builds
without expanding power
requirements
.


Power
savings resulting in a
grant from NYSERDA
to cover part of
the
server cost.


Efficiently
scaled server
infrastructure
without increasing
the
overall data center space and


power
footprint.

Livestream

connects millions of people using AMD’s
SeaMicro

SM15000 Server

Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/53214A_Livestream_CaseStudy_FINAL.pdf

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DCSS CUSTOMER REFERENCES
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WAYFAIR






Ooma

Telo

and AMD Change
Everything that is Wrong with Phone Service


“The
SeaMicro

SM10000 server is helping us
operate at a large scale
and
fast pace. The key
benefits are reduced operating costs and

increased efficiency for our big data
development infrastructure.”


-

Ben Clark, Director
of Software




Engineering
,
Wayfair



Quotes


Case Study
Summary:



Challenges
:


Needed to add
a significant number of
servers and
storage for engineering to
quickly
develop, test and
roll out
release
updates for new website
features
and capabilities
.


Increased
product
development complexity due to
applications
performing
differently when


developed
and tested on
virtualized
server farms
compared to
dedicated servers with local or


direct
-
attached
storage
.

Solution
:


Double the computing capacity
and
reduce power consumption
with
the
SeaMicro

SM10000
-
XE

high
density server providing 64
quad
-
core
Intel
®
Xeon
® processor
-
based
servers in just 10 RU.


Eliminate
top of rack (TOR) switch
with
the
SeaMicro

Freedom
™ Fabric ASIC,
providing more


than
1.28
Tbps

bandwidth
among
the servers.


Reduce
layers of virtualization in
development
environments to
mirror
a production environment of
volume
servers with local storage,
rather
than
Xen

or
VMWare
-
style
server
farms
.

Results
:


Reduced
development cycles
and
shortened time to market for
new
products
.


Increased
productivity of
development
engineers by
providing
an abundant access
to
compute and
storage
whenever it
was needed
.


Eliminated
unnecessary equipment
such
as top of rack switches and
terminal
servers; simplified
network
and
power cabling.

Wayfair

accelerates time
to
revenue for new products while reducing power
and
space footprint
in the
data center




The
SeaMicro

SM server provides the
highest
density and flexibility while
slashing energy



consumption
. It consumes 50 percent
less
power and doubled our computing
capacity
. A single



device
can house several
server
clusters, and that translates to savings
in
both the CAPEX and



OPEX.”
-

Ben Clark, Director
of Software Engineering,
Wayfair


Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/53194A_WayfairCaseStudy_FINAL.pdf

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RED 5 STUDIOS

Ooma

Telo

and AMD Change
Everything that is Wrong with Phone Service



The MGU would not have been possible without
AMD’s
SeaMicro

servers
. It allowed us to install a
mobile data center equal to the
size
of one World of
Warcraft

data center into a back closet. Our
games
stand out in the industry because we are creating
shared,
epic
adventures with a richer and deeper
online experience
.”



-

Mark Kern, CEO
, Red 5
Studios



Quotes


Case Study
Summary:



Challenges
:


Red 5 Studios is an
online games
developer focused on
creating
massively multiplayer


online
entertainment. They are
dedicated
to bringing together
millions
of gamers across the




world
by creating immersive
worlds
with intriguing stories
and
compelling characters
.


Solution:


AMD’s
SeaMicro

SM high density
server


64
servers over 1.28
Tbps

SeaMicro

Freedom
Fabric


Applications:
OpenStack
, KVM Virtualization
Technology
, Amazon EC2
computing
and storage


Results:


Able to create a mobile
LAN
gaming center that
can
support up to
3,000 simultaneous
players


(rather
than the typical
400)

• Eliminated
dozens of
unnecessary
parts and
components
, resulting in
industry
-
leading



computing performance
per watt of
electricity

Gamers
explore
,
inhabit
, and
create heroic alter egos
in Red 5 Studio’s

Firefall

on AMD’s
SeaMicro

Server


“We
envision a world where
players
have
unlimited
storage
and our games are
powered
by
supercomputers. AMD’s
SeaMicro

technology
is
ahead of the competition

and brings us closer to
achieving
our vision.”


-

Mark Kern, CEO
, Red 5
Studios


Case study URL: http
://web.amd.com/assets/CustomerReferenceProgramPackage2012/53290A_Red5StudiosCaseStudy_FINAL.pdf

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DCSS CUSTOMER REFERENCES
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OOMA TELO






Ooma

Telo

and AMD Change
Everything that is Wrong with Phone Service


AMD’s
SeaMicro

system replaced multiple racks of servers and provides more compute with less power. We are saving over $6,000 per month in
cooling costs alone. The increased capacity and simplified management has improved productivity, and my organization can spen
d l
ess time
managing and provisioning the infrastructure and more time on coding and making the
Ooma

product even better
.”



-

Toby
Farrand
, VP
Engineering and Operations,
Ooma
,
Inc

.


Ooma

is really a
software company
so our
development and
test servers are one of
the most
important parts of
our company
infrastructure. The

SM15000 system is
powerful yet
energy efficient, and it
has allowed
us to increase
our compute
capacity
while reducing
power and cooling

requirements
.”
-

Douglas Hart, Director
of Engineering,
Ooma
, Inc.


Quotes


Case Study
Summary:


Challenges
:

Ooma

Telo

needed a server solution to help them face:


Server
capacity constraints due to lack of power, space, and cooling


An inconsistent development environment
due to numerous server
configurations
from
various vendors


Time
consuming configuration tasks to stage servers for development tasks


Solution:


Selected AMD’s
SeaMicro

SM15000
-
XE high density server


256 Intel® Xeon® (“Sandy Bridge”) cores in 10 RU system


64 servers with 1.28
Tbps

SeaMicro

Freedom™
Supercompute

Fabric


Results:


The new solution reduced power consumption by 75 percent


Saved $6,000 per month in cooling power costs alone


Reduced space requirements by 83 percent


Replaced 60 servers with one
SeaMicro

SM15000 system


Increased developer productivity

Ooma

and AMD Change
Everything that is Wrong with Phone Service

Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/53379A_OomaCaseStudy_FINAL.pdf

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UNIVERSITY OF TEXAS AT SAN ANTONIO


Case Study
Summary:



Challenges:



The
previous computing environment at UT San Antonio reduced researcher productivity, due to a lack




of
sufficient IT support



Computing
resources were restricted for the broader UTSA community



UTSA
needed to create a computing cloud to help:




Enable
breakthrough discoveries



Attract
superior faculty and students



Increase
competitiveness for research funding



Expand
access to cloud computing resources


Solution
:



The
university selected AMD’s
SeaMicro

SM15000
-
OP high density server to help build their new



computing
cloud, including:



Rackspace
Private Cloud, powered by
OpenStack



1,024
AMD Opteron™ cores in two 10 RU systems



1.28
Tbps

SeaMicro

Freedom™
Supercompute

Fabric


Results:



The
resulting environment is a state
-
of
-
the
-
art, next generation
computing
cloud for research



Replaced
five racks of servers with two SM15000
-
OP
servers
and reduced power consumption by 50%



Deployed
128 servers that can be provisioned or
repurposed
on
demand


World
-
class computing advances UTSA’s cutting edge research
and
discovery of new
knowledge. As an emerging research
university
, this project supports our mission of providing
world
-
class
education, outstanding research, and economic
contributions
to the region.”

-
C
.
Mauli

Agrawal
, Dean
, University of Texas at San Antonio, College of
Engineering

University of Texas at San
Antonio: Fostering
Teaching, Learning, Innovation,
and
Discovery


Quotes


We envision the
computing cloud
built on AMD’s
SeaMicro

servers
and powered
by
OpenStack

to
change
the paradigm
of research at UTSA
. It
will
become a critical
service by
eliminating the need for
each
team to buy and manage
its
own infrastructure,
and it
will
foster collaboration and
sharing
by making
the
computing
resources and data
accessible
from
anywhere.”


-

Jeff Prevost. Cloud
Technology
Institute

Case study URL:

http://web.amd.com/assets/CustomerReferenceProgramPackage2012/53422A_UTSACaseStudy_FINAL.pdf

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SERVER CUSTOMER REFERENCE
-

INTERGENIA


Intergenia

chooses AMD for power
-
efficiency and a collaborative relationship


Quotes


Since 2005, we’ve worked closely to make sure that we have the best possible product, the lowest
power consumption in the industry, and to have a combination that helps us create a sustainable
business advantage and be successful. AMD really helped us make more profit and build better
products
.”


-

Thomas
Strohe
, Founder and President,
Intergenia


“Compared
to other vendors, the relationship we have with AMD is outstanding. They really take full
effort to make sure that we succeed and that we have good products”


-

Thomas
Strohe
, Founder and President,
Intergenia



Case Study
Summary:



Challenges:


Intergenia

needed a technology solution to offer customers cutting
-
edge hosting services


Main focus was to provide private virtual server support while reducing data center energy
costs



Solution:


Multi
-
core AMD processor
-
based servers at datacenters in Europe and the US


16
-
core AMD Opteron™ 6200 Series processors



8
-
core AMD Opteron™
3200 Series
processors




Results:


Launched successful
vSERVER

product


AMD helped
Intergenia

reduce energy consumption expenses and improve company
profitability


Video

testimonial

Case study URL
:
http://
web.amd.com/assets/CustomerReferenceProgramPackage2012/52604A_IntergeniaCustomerCaseStudy_FINAL.pdf

Video URL: http://www.youtube.com/watch?v=
-
GNDwl9251w

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SERVER CUSTOMER REFERENCE
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DINCLOUD

AMD helps cloud service provider take business to a higher level


Quotes

“We evaluated a lot of different types of products


everything from servers, to networking, to storage. Through that process we

chose servers
powered by AMD Opteron™ processors because they could deliver the density and performance we needed to offer the right kind o
f H
osted
Virtual Desktop to an end user
.”
-
Kevin
Schatzle
, President,
dinCloud


Challenges:


dinCloud

wanted to establish a high
-
performance cloud hosting environment to support its



small
-
to
-
medium business customers

• Needed to support security and manageability for virtual computing

• Focused on maximizing business value and controlling infrastructure costs



Solution:


• Multi
-
core AMD Opteron™ processor
-
based servers


2U rack
-
mount servers featuring four 12
-
core AMD Opteron™ processors (48 cores per
server)


Results:


• Able to support customers on scalable server technology within a smaller footprint


Scored #1 in Network World’s hosted virtual desktop (HVD) May 2012 provider ratings*


Chosen by Ingram Micro as its HVD offering to 40,000 resellers in the U.S.


What
I like about the AMD Opteron processor is, first, its low power consumption. The other piece is that its quad
-
processor performa
nce was a
big deal for our technology team. All that compute power is definitely a big plus. We’re very happy we made that decision.”



-
Kevin
Schatzle

President,
dinCloud


Case Study
Summary:


*Network World article available at http://www.networkworld.com/reviews/2012/052112
-
desktop
-
as
-
a
-
service
-
test
-
259090.html?page=1


Case study URL
:
http://web.amd.com/assets/CustomerReferenceProgramPackage2012/52597A_DinCloud_CaseStudy.zip

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SERVER CUSTOMER REFERENCES
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ADDTHIS







Case Study
Summary:



Challenges:


AddThis

was seeing rapid
growth and rising demand
for
instant data
analysis


Increasing
data processing
needed
for real
-
time analytics


Anticipated significant spikes
in
data
around major events


Needed to maximize
price/performance
within
a limited
footprint


Solution:


HP SL335 servers featuring
AMD
Opteron™ 4100 Series
processors


Server
platform based on six
-
core
AMD
Opteron™ processors
topped
AddThis

benchmarks


Results:


AddThis

was serving
14 million web domains
and
1.3 billion unique users
each
month*


Tracked record
-
breaking social
media sharing during
2012
Olympics*


Proven
reliability and scalability
led
to additional server purchases


Quotes

“We’ve had very good experiences with AMD
at a
level where I would say its notable compared
to
other companies. Very good responsiveness
whenever
we’ve had questions
.”
-

Stewart Allen, Chief
Technology Officer,
AddThis


“AMD processors, for our
benchmarks
, provided the best
performance
for the density that
we
were going to be able to install.
We
empirically
measured how they
performed
and chose the one that
performed
best.”

-

Stewart Allen, Chief
Technology Officer,
AddThis

AMD
-
powered HP servers help
AddThis

deliver real
-
time
analytics in the
social media landscape

* Data provided by
AddThis

in December 2012

Case study URL
:
http://web.amd.com/assets/CustomerReferenceProgramPackage2012/52965A_AddThisCaseStudy_FINAL.pdf

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SERVER CUSTOMER REFERENCE
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CPTEC/INPE

AMD
technology
helps CPTEC/INPE
improve
weather forecasts and prevent

potential natural disasters



With this new cluster we are able
to
further increase the accuracy
of weather
forecasting,
which can
be made
15 days in advance.”



-

Osvaldo
Moraes
, Head of the Center
for
Earth System Science at
INPE


Challenges:


Brazil’s CPTEC (
Center for Weather
Prediction
and Climate Studies,
National
Institute for




Space Research
)
needed massive
compute capacity
required for
faster weather




forecasting and more accurate global climate change
projections



Needed improved
map modeling
and
weather phenomena
mapping

• Civil Defense required
greater
support
in preventing and mitigating
natural disasters



Solution:


15
cabinets
-

Cray XE6™ scalar
supercomputer featuring AMD
Opteron™ processors


31,296
processor cores and 41 TB
of
main memory


Over
260 teraflops theoretical peak
performance
in total


Results:


Faster
calculations and
astrophysical
modeling
provided improved
accuracy of weather



forecasts



• More
agile and efficient systems
enhanced
the work of scientists and
researchers



• Improved
natural disaster
prevention
with increased support
to
Brazil’s Civil Defense,




other national
agencies within Brazil and
other
Latin American countries


Case Study
Summary:



Video

testimonial:


Case study URL
:
http://web.amd.com/assets/CustomerReferenceProgramPackage2012/Laminas%20AMD_INPE_5_EN_hi
-
res.pdf

Video URL: http://www.youtube.com/watch?v=UgKYVBKUPVs

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SERVER CUSTOMER REFERENCE
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DEPARTMENT OF ASTRONOMY AT USP




The installation of this
computing environment
is
a
milestone
in
Brazilian
astronomical
community
.”


-

Alex
Carciofi
, Professor of
Astrophysics
,
University
of
São Paulo




Challenges:



• The Department of Astronomy at the University of S
ã
o Paulo previously had difficulty



optimizing massive numerical
calculations without
relying
on other institutions



• Needed
to perform modeling
and simulation
of physical
processes related
to the fields of


activity
of
the department



• Focused on the continued development
of
cutting
-
edge academic
research in
Brazil





Solution:


Construction of a high performance system with a capability of 20 Teraflops
, based on AMD
Opteron
™ processors


SGI
®

Ice 8400 platform cabinets with
approximately
2,300 AMD
Opteron processor
cores
and 4.6 TB
(
terabytes) of main memory.



Results:


I
ncreased
speed of calculations of
numerical models


More
agility, efficiency and
autonomy
in the work of Brazilian
scientists
and researchers


Placed
USP and Brazil among
the
world leaders in Astronomy
research
and in the
department’s
fields
of
practice



Case Study
Summary:





AMD helps
the Department of Astronomy
at



University
of São Paulo build a
supercomputer



for
research in Astrophysics


Case
Study
Summary:



Video

testimonial

Case study URL
:http://web.amd.com/assets/CustomerReferenceProgramPackage2012/Laminas%20AMD_USP_5_EN_hi
-
res.pdf

Video URL: http
://www.youtube.com/watch?v=h3wBHmI61uc

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UNIVERSITY OF SHERBROOKE


Case Study
Summary:




Challenges:


Université

de
Sherbrooke

offers
an academic
education
that is recognized
around
the
world, and
as such, wanted
to create
an innovative high
-
performance computing
(HPC)
cluster to host
diverse
fields of
exploration including
the natural sciences, engineering, and health
sciences.


Needed a low cost, highly efficient solution and also considered density and price/performance
when reviewing proposals.


Solution:


The
Mammouth

supercomputing
cluster based on SGI®
Rackable
™ 2100
Series
standard
-
depth
servers, powered by AMD Opteron™
6100
Series processors
.


Results:


Mammouth

was named to the Top500 list of
supercomputer sites* on
November
15
, 2011
as
the
most powerful computer in Canada,
and
the 41st most powerful supercomputer in the world
at
that
time


Also
named
number
63 on the November 2011 Green500
list**,
showcasing not only the
system’s
computational
power, but also its leadership as an efficient
and
ecologically responsible
system


Quotes

“Low cost and high efficiency were the
goals. Our
performance criteria were expressed with
a benchmark
as a part of an RFP, and SGI, AMD, and
switch
vendors
worked together to make sure their proposals met
our
needs. Density and price/performance were also critical
evaluation
factors
for the cluster acquisition
.”




-

Alain
Veilleux
, Director of the Center for
Computational Science,
Université

de
Sherbrooke


A Top500 and
Green500 supercomputer based
on SGI
rackable

standard
-
depth servers and
AMD Opteron™
processors

* www.top500.org

**www.green500.org

Case study URL
:
http://web.amd.com/assets/CustomerReferenceProgramPackage2012/Sherbrooke%20Case%20Study%20Final.pdf

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AMD CLOUD







Case Study
Summary:




Challenges:


AMD’s own IT department faced challenges that brought about the formation of their own
private cloud:


Compute
power
had been in
isolated
pockets


Software was
non
-
standardized


Resources were not
flexible and
accessible


Goals were to increase productivity, improve accessibility, lower costs and stay ahead of
innovation curve


Solution:


The AMD IT
organization transformed
the AMD infrastructure
into
a private
cloud using




AMD Opteron™ processors


Results:


Grew
base compute resource
capacity
over 20%


Achieved
sustained utilization
rate
greater than 90%


Saved
over $6 million through
in
-
place
upgrades


Quotes


“We’ve never seen increases in
productivity
, collaboration
and efficiency
like we’ve seen with
the cloud
. Projects that used to
take weeks
can take
days. We believe
that
the AMD cloud represents a
significant
business advantage
.”
-

Bob Luong, Director
for Systems
Engineering, AMD


“The AMD cloud project, ‘Compute Anywhere,’ hinged on bringing existing resources
together
and into the cloud, without disrupting productivity.
The single greatest
advantage
we had was that our infrastructure was AMD Opteron™ processor
-
based,
allowing
us to do rapid, in
-
place
upgrades
with
absolutely minimal downtime.”

-

Tom Painter, Corporate
Vice President, IT, AMD

AMD creates a private cloud to increase its own
productivity, improve
accessibility, lower costs and maintain its position
as
industry innovator


Video

Testimonial:

Case study URL
:
http
://web.amd.com/assets/CustomerReferenceProgramPackage2012/Cloud_Computing_case_study_FINAL.pdf

Video URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/AMD%20Mike%20Wolfe_1280x720.wmv

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AMD VIRTUALIZATION







Challenges:


AMD
IP
had previously been residing
on
insecure
desktops


Desktop deployments were time
-
consuming


There was under
-
optimized
efficiency
in
desktop
management


Solution:


Used
pilot VDI program to identify
and
quantify potential benefit


AMD
IT organization
deployed virtual
desktop infrastructure
across
five AMD
locations


Wyse
thin clients running
AMD
APU technology


Dell
and HP servers running
AMD
Opteron™ 6000 Series
and
4000 Series
Processors


Results:


Moved
critical IP from
desktops to
secured servers in data center


Accelerated
deployment of
desktop
resources


Lowered
total cost of desktop
ownership


Quotes


Under the aegis of our ‘compute
anywhere
’ initiative, we aim to
enable
engineering anywhere in
the
world, regardless of location.
VDI
is one of the components of
that
initiative
.”


-
Bob Luong, Director
for
Systems Engineering, AMD



AMD deploys pilot virtual desktop infrastructure solution to
enhance IP
protection, increase flexibility and lower total
cost of ownership


Case Study
Summary:

Case study URL
:
http://web.amd.com/assets/CustomerReferenceProgramPackage2012/51324A_Virtualized_Cluster_casestudy_POD.pdf

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-

SHARCNET













Challenges:


SHARCNET
, the Shared Hierarchical
Academic
Research Computing Network,


is
a consortium of Canadian universities,
colleges
and research institutes that




provide
a
network
of high performance computers and
software for shared use



The consortium required
HPC systems with the most realistic modeling
available for



academic research


Computational
limitations
restricted
simulation
quality


Needed cutting
-
edge
hardware
to
support
computational
research in
fields
including
medicine,
finance
,
and environmental studies


Solution:


System of HPC
servers built
with 12
-
core
AMD
Opteron™ 6100 Series
processors
(“Orca Cluster”).


The AMD
Opteron
processor
model
6174 in the HP
ProLiant

servers
run at 2.2
GHz


Results:


Expanded research design
capabilities
through expanded
throughput


Decreased
time waiting for
research
jobs to be
processed


Global
recognition of Canada
for having
world
-
class HPC access


Advanced
research on disease
control
,
environmental protection
, and
financial
investment among other areas of focus


Quotes

“We were pleased with what we were able to

get on SHARCNET, and we transferred that confidence to our

purchase of another cluster. Our experience with AMD

convinced us when we were buying this cluster that AMD was

one of the key suppliers that we wanted to look at
.”


-

Dr. Robert Mercer, Professor
of Computer Science, The University of
Western
Ontario

SHARCNET
consortium builds high performance computing

cluster
with AMD Opteron™
processor technology


Case Study
Summary:

Case study URL
:
http://web.amd.com/assets/CustomerReferenceProgramPackage2012/50554A_Sharcnet_casestudy_FINAL.PDF

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E
-
HEALTH NIGERIA






Challenges:


eHealth

Nigeria, a
non
-
governmental
organization (NGO
) dedicated to improving health care
in
developing countries, was looking to create a sustainable
system for effective and
accurate
health
services
for the
people of
Nigeria



Network
and server access was limited
throughout
the Nigerian healthcare
system
due


to
a lack of consistently reliable energy,
a requirement
for operating a
data center
to




manage
records and
communications



The NGO also faced a tight
budget and constraints on
server space


Solution:


Energy
efficient
servers based on AMD Opteron™ processors and custom built by International
Computer Concepts



Quotes


We chose AMD Opteron™ 6128 processors because they have
eight
cores, and therefore can easily
spin up eight or more
virtual servers
, but are rated at only 65 Watts. The AMD Opteron™ 4170
offers
six cores and rates an even thriftier 50 Watts. Given the tight
restrictions
on power and need for
virtualization, these processors
were
a
no
-
brainer.”



-

Alex Leites, Marketing Manager,
ICC

AMD helps
eHealth

Nigeria build a system designed
to improve
healthcare


Case Study
Summary:

Results:



They now
employ a provisioning
system
that
allows
eHealth

Nigeria
to provide servers on



demand
to clinics
and
hospitals across
Nigeria


Provide
24/7 availability through a combination



of high
bandwidth and low power

Case study URL
: h
ttp
://web.amd.com/assets/CustomerReferenceProgramPackage2012/50555A_eHealth_Nigeria_casestudy_FINAL.pdf

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CORPORATE MARKETING

EMBEDDED

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-

HAIER








Case
Study
Summary:





Challenges:


Smart TV technology was stifled by
conventional
embedded
hardware and
software platforms as
well as
limited
application support, hindering
video/graphics
performance and TV
feature sets.


Achieving optimal time to market
in the
competitive consumer
electronics market
required an
ultra
-
efficient design
and development
platform


Solution:


x86 embedded hardware and
software
featuring AMD Embedded
G
-
Series
APUs and Windows
®

Embedded
Standard
7


Results:


Haier’s Smart TV delivers
stunning 2560x1080
picture resolution via
a
58
-
inch widescreen LED TV
display
and supports over 10,000
applications
spanning Internet
browsing
, online gaming,
streaming
media
, social networking and
more


End
-
to
-
end
design and development
of
Haier’s flagship Smart TV took
only
four
months




Haier
Group is
the world’s #1 major appliance brand
as ranked by
Euromonitor

International in 2011






Haier
taps
AMD Embedded G
-
Series APUs and Windows
®

Embedded
Standard
to pioneer next
-
generation
x86
-
optimized Smart TV

Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/Feb%202013%20Haier%20Case%20Study.pdf

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SINTRONES


Case
Study
Summary:




Challenges:



Conventional
processor platforms
for
in
-
vehicle computing systems
lack
the video/graphics



processing performance
required to power
multiple
seat
-
back displays in crisp
HD
resolution.


Ad
hoc chipsets and
bulky
graphics cards can handicap
design
efficiencies for
space constrained
in
-
vehicle environments,
and
introduce additional power and
cooling
penalties


Solution:



AMD
Embedded G
-
Series APUs
give
Sintrones

an optimal mix of
processing
performance and



multi
-
display
video/graphics capabilities
while
enabling a compact system
form
factor and low



power consumption


Results:



Sintrones
’ GPS
-
assisted
VBOX
-
3200
in
-
vehicle computing system is
among
the industry’s most



versatile solutions
, measured both in form
and
function.




Optimized
for digital
signage
, infotainment,
mobile communication
and navigation
applications
for



commercial
and
municipal
vehicles,
high
-
performance VBOX
-
3200
systems are compact
and



energy
efficient.


Quotes:

“AMD Embedded G
-
Series APUs
gave
us the high
-
performance
processing
platform we needed to

achieve our design goals with as
little
friction as
possible. Our
VBOX
-
3200
systems are a testament
to the
superior
value and functionality that

APUs can help enable.”


-
Kevin Hsu, President
,
Sintrones



Sintrones

p
ioneers next
-
generation in
-
vehicle computing platform
with AMD
Embedded G
-
Series APUs

Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/CRP%20May%202013%20Sintrones%20Case%20Study.pdf

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-

BJS BIOTECHNOLOGIES







Case
Study
Summary:




Challenges:


BJS Biotechnologies, a London
-
based firm specializing in technology for the medical field, recently set
out to come up with a solution to address the challenges associated with DNA replication


DNA analysis is an important analytic and diagnostic tool, but there had previously been significant
roadblocks:


DNA replication is very time consuming


bottlenecks exist in labs where too few workers are trained in DNA replication techniques


Solution:


BJS Biotechnologies selected the AMD Embedded G
-
Series APU to help power the
xxpress
®, a
proprietary machine that speeds up DNA replication


AMD Embedded G
-
Series APUs contributed to a more intuitive user interface


Results:


Easy
-
to
-
use graphical user interface (GUI) means lab techs with little to no training can use the
xxpress

system


System can be run 24x7, helping eliminate DNA replication backlogs


GUI can be run on PCs


DNA replication cycle times reduced from 90 minutes or more to
just
10 minutes

i



Allows for more timely testing of diseases


Opens the door for more field testing of patients, at the point of
need


Quotes:



We wanted a solution that was as
simple
to



operate
as a good TV


you
should instinctively


know
how to
operate
it and it should support you
in


delivering
good results. In normal
operation
we


never
want the user
to
open the manual; if they


have
to,
then
we would have failed
!”




-

Nick Burroughs, Chief
Operations




Officer, BJS
Biotechnologies




BJS Biotechnologies
makes
DNA
replication more intuitive using
AMD
Embedded G
-
Series APUs

i

http://www.xxpresspcr.com/technology/

Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/CRP%20May%202013%20BJS%20Biotechnologies%20Case%20Study.pdf

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-

COMPANY FOR ADVANCED
SUPERCOMPUTING SOLUTIONS (CASS)







Case Study
Summary:





Challenges:


CASS needed real
-
time
image processing with
power
consumption and size restraint
requirements


Solution:


The AMD Embedded G
-
Series APU
combines
the parallel processing
capabilities
of a GPU
with the serial
processing
capabilities of a CPU
in
a small footprint and low
-
power
solution


Results:


Real
-
time performance processing
of 120 frames per
second
sustained


HD
sensor input resolution of 720p
(
1280x720)


20
-

to 30
-
times the performance of
a
traditional CPU


Very
quick
development cycle


Quotes

“The AMD Embedded G
-
Series
APU delivered
very well for the
selected application
and
environment.

This
solution provides unmatched
performance
when you take into
account
the power consumption and
size
requirements
.”





-

Moti

Butrashvily
, CEO
,
CASS


Field
video image registration solution
with AMD Embedded G
-
Series
APUs:
CASS
solution offers high quality, smooth, stable real
-
time computer vision
images for defense
and
other
applications

Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/CASS%20Case%20Study_0208.pdf

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-

QUIXANT







Case Study
Summary:




Challenges:


Quixant

found that conventional
processing
platforms required
compromises in system
form
factor, energy efficiency,
cooling
, ambient noise and
reliability


Multi
-
screen
capabilities were
cumbersome
to achieve with
traditional
one
-
to
-
one
system
-
to
display
computing
architectures


Solution:



Quixant

QX
-
40 gaming controller
based
on AMD Embedded R
-
Series
APUs



DisplayPort

1.2 connectivity
standard
for multi
-
screen ‘daisy
chaining’


Results:



Significant gains in processing
performance
, enhanced power
efficiency
and lower heat


dissipation
, significant
space savings
, and lower system noise



Ability
to support between four and
ten
independent displays efficiently,
with
minimal cabling
complexity


Enhanced
coding efficiency for
Quixant’s

customers via
OpenCL

programming
framework
support


Quotes

“With AMD Embedded
R
-
Series APUs
at the heart of
Quixant’s

QX
-
40
casino gaming controllers,
casino game
developers are
afforded

unprecedented gains in
graphics performance
, power and cooling

efficiencies
, space savings and
multi
-
display
flexibility to help
them

achieve their most ambitious game
design
goals
.”




-

Nick
Jarmany
, Managing
Director,
Quixant


AMD Embedded R
-
Series APUs give
Quixant

a high
-
performance graphics

processing platform for richly
-
interactive casino slot machines

Case study URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/CRP%20July%202012%20Quixant%20Case%20Study.PDF

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CLIENT

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VIZIO







VIDEO



Quotes

“Between our engineering and product teams to our marketing teams, I think everyone feels like we’ve come
upon…a
“kindred spirit” in working
together to bring these products to market
.”
-
Lily Knowles, VP of Product Marketing, VIZIO


“The openness and the collaboration that we’ve experienced in whether it was an opportunity or a challenge that we were facin
g,

I think the AMD
team has really been open to try to help solve those and not look at us as just one of your many customers but really treat u
s a
s an individual, very
important customer.”
-

Scott
McManigal
, VP of Design, VIZIO

VIZIO
selects AMD as a technology partner to expand beyond the entertainment space and to power
their newest tablet,
notebook,
and All
-
in
-
One
systems.

Video URL
: http://www.youtube.com/watch?v=9Kp47oMMLOg

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WYSE







Case Study
Summary:



Challenges:


Wyse wanted to address the vulnerability
of sensitive
information
and PC security
shortcomings


Increasing
cost of energy
and
HVAC for IT operations


Costly
, cumbersome manageability
and
inferior longevity of PCs


Previous
-
generation
thin
clients
lacked
performance


Solution:


Wyse cloud client computing solutions with AMD Embedded G
-
Series APUs


Thin
and zero clients featuring AMD
APU
technology for robust visual
computing
plus energy
efficiency


Results:


Increased
security for medical
records
, financial information,
intellectual
property


Improved
energy efficiency
over traditional
desktops/notebooks


Exceptional
reliability


no hard
drives
or moving parts to fail


Simplified
IT management
via centralized
cloud computing model


Powerful
graphics
capabilities deliver
an outstanding
visual experience


Quote


Nearly anything you could run on a
high
-
end
PC, can now be run with
cloud
client
computing and a Wyse
thin
or zero client, and that wouldn’t
be
possible without
sophisticated
embedded
processors like the
AMD
Embedded G
-
Series APU
.”



-
Dan O’Farrell, Senior
Director of Product Marketing,
Wyse

AMD and Wyse embrace the future of cloud client computing


VIDEO

Testimonial:

Case study URL
: http://
web.amd.com/assets/CustomerReferenceProgramPackage2012/50645A_2160_Wyse_casestudy_FINAL.pdf

Video URL: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/AMD_Wyse_640x360.wmv

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CONSUMER/GRAPHICS

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-

MOTIONDSP







Case Study
Summary:




Challenges:


MotionDSP

set out to create a solution for use by its defense/homeland security and law
enforcement/public safety clients


Needed to address challenges such as


Poor quality video due
to environmental
conditions and
encoding artifacts


Advanced
image processing required to reduce
human operator
workload


Real
-
time
, multi
-
channel image processing
that required massive CPU
and GPU compute


Extreme
use
-
case
installations on
military
vehicles


Solution:


Ikena

ISR software for real
-
time enhancement of Full Motion Video (FMV)


OpenCL

-
based
image processing
software
optimized for
AMD
FirePro
™ professional graphics


Colfax
1U scalable server solution with
AMD Opteron™ processors and dual
AMD
FirePro

professional
graphics


Results:


Up
to 2 levels of Video NIIRS quality improvement over existing ISR sensors (EO and IR)


Significant
reduction in noise and improved detail for real
-
time and recorded HD 1080p video


Real
-
time
mosaics from moving ISR cameras


Significantly
improved “situational awareness” for operators


Quotes

“It’s
very difficult to have leading
-
edge performance and total stability. You rarely have
those two together. AMD does a very good job about being aggressive in terms of
rolling out improvements and optimizations, but at the same time providing a driver
that’s robust. And that’s really essential
.”
-

Sean Varah, Founder
& CEO,
MotionDSP

AMD
and
MotionDSP

push the boundaries of video for the U.S. Department
of Defense


Video

Testimonial

Case study URLhttp://web.amd.com/assets/CustomerReferenceProgramPackage2012/2162_50646A_Ikena_casestudy.pdf

Video
URL: http://vimeo.com/30826166

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-

BEST BUY CANADA







Case Study
Summary:



Challenges:


Best Buy Canada needed
a competitive edge
to compete in
a crowded marketplace


The retailer wanted
differentiation in technology product offerings


Messaging and offerings had
to appeal to
Canada’s educated and
tech
-
savvy
customers


Solution:


Develop a partnership with AMD that provided PC
product lines based on AMD APUs and AMD
Radeon™ HD 7970
Graphics


Results:


Approximately
50% of PC
sales for Best Buy Canada
feature AMD technology


The retailer saw sales
growth in discrete graphics cards among
customers


Provided access
to ISV promotions that offer a competitive sales
advantage



Quotes


I want to work with a partner that would like to see us grow our business. AMD has been one of those partners for many years.

Ev
erything they do
with us is aimed at trying to give us an edge in the market and to help us become more of a destination for technology produc
ts
in Canada
.”


-

Allan
Kambeitz
, Director of Computing Solutions, Best Buy
Canada



When I look at the people we deal with at AMD, it’s clear that
they
are doing more than just ‘doing their job.’ They’ve got a
passion
for this
business, and that goes a long way to help
us
be successful
.”


-

Allan
Kambeitz
, Director
of Computing Solutions, Best Buy Canada



AMD makes a difference with Best Buy customers in Canada

Case study
URL: http
://web.amd.com/assets/CustomerReferenceProgramPackage2012/52588A_BestBuyCanadaCaseStudy_FINAL.pdf

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AMD ENTHUSIAST TESTIMONIALS


FAN DAY

VIDEO

AMD fans wait for hours in advance of the doors opening to the 2013 Fan Day event in San Francisco, CA. They explain
what they love about AMD and why they believe AMD will win!

Video URL: http://youtu.be/l
-
KlfiHBmXc

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AMD ENTHUSIAST QUOTES







Quotes


"I've been rocking an AMD
Phenom

triple core for a while now, but recently
got my hands on an A8.

I'm not completely a
newb

on these, as I have an A6
laptop, but dang, this thing rocks
.”



-

Kent D., TX,
USA



"This is the XFX One Radeon HD 5450 it is packed with 1 Gb DDR3 memory. I
purchased this to upgrade a Dell
Dimmensions

E521, so I could turn it into a HTPC.
It has passive cooling so its whisper quiet, yet stays cool even during HD playback
.”
-

Carl S., TN,
USA



"As for performance there isn't anything that this (AMD FX
-
8120) CPU can't
handle. This chip is great for gaming, video editing, even just surfing the
web…I can easily say that I will recommend this chip to all my customers in
the future. Another strong performer from AMD.“


-

Carl S., TN,
USA



“….(A) video card is a great way to ease stress on a processor. I highly recommend
the X770s as a budget card
.”
-

Erik
Slavik
, PA, USA


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-

AMD ENTHUSIAST QUOTES


Quotes



Your company's products are my preferred choice when building or upgrading computers for over ten years now and I'm a huge fa
n.”



-

Erik
Slavik
, PA,
USA



"
Phenom

II x6 1075T…a 6 core processor that does everything. It runs every game I throw at it all day every day. Still can’t find a
ny

programs that really push this CPU to the limits. I have this and can honestly say it’s one of the best investments I have m
ade

with my
PC. AMD has always been at the forefront of technology for a very long time, and this is no exception
.”
-

Adam Lawson,
USA



“AMD
Phenom

II x4 975 Black Edition…for the price of the processor I am very pleased, considering I have rad benchmarks on my system with

older components, and gotten better scores

than machines running newer hardware.”
-
Brian D
.



“Since I use my PC as a middle ground between gaming rig and workstation, the FX
-
8350 seems to provide me with the best of both
worlds…I can't thank AMD enough for finally making another leap and bound with their CPU architecture. Master it more, AMD, c
aus
e this
kinda

stuff is sure to take better hold of the roots once you prove its worth out there in the wild
.”
-

Kyle Bianchi, FL, USA



"I was surprised how hard it was to find a cheap CPU/GPU combo, so I decided to go with an APU since the first time I heard o
f t
hem. Sure enough,
I got an A8
-
3850 and built my PC, and it runs everything...It feels good to play games that are new. Previously, I had been poor

and been stuck
using on
-
board GPUs. The A8 is definitely a step up, and offers great value.”
-

Tyler R
.
, MN, USA


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AMD ENTHUSIAST QUOTES


Quotes


“AMD
provides some amazing technology that allows for a fantastic gaming experience
.”
-

Akash

Jain,
India



“I'm an IT Technician and just love repairing PCs and building gaming PCs with all AMD Parts :D

-

Durvelle

Greene, TN,
USA



“After our 5 year old decided to spray some water into my w
ife's
computer. (Right at the north bridge while the computer was ON!) I tested all of the
components and found that the CPU had survived! It is the AMD Athlon II X2 250. This tough little CPU had been through what I

wa
s sure was the
end. So after a talk with our daughter about electric and
water…we
decided to rebuild the computer around this CPU. I went to the local computer
hardware store and got an ASUS M5A78L
-
M LX PLUS motherboard,
Shappire

HD Radeon 6850 graphics card, and 4GB memory kit from crucial.
And we were back in business, I didn't even have to reload windows, the drivers for the board updated and the computer went a
lon
g as if nothing
had happened!

That was last year in March. The computer is still working perfectly and they use it every day for playing games a
nd doing
homework. I even use it every now and then to play Call of Duty: MW2
.”
-

Josh S.


“My first computer back in 1994 had an AMD 486 DX2
-
66. I still have this CPU. My second system was custom built and had an AMD
-
K
6
-
2/333, I
also still have this CPU. My 3rd computer had an AMD Duron 750MHz CPU, I still have this CPU as well. My 4th computer had an
AMD

Athlon 64
X2 6000+, I still have and use this CPU, its running my server. My 5th and 6th computers I still have and use everyday. They
bot
h have an AMD
CPU, GPU, and Chipset
.”
-

Josh S.



“…Lots of potential with the AMD HD 7970 to maximize performance!”


-

Peter
Rogala
, IL,
USA



"
AMD tech. is making life easy…and smooth.“
-

Mohammad
Jafar
, India



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AMD ENTHUSIAST QUOTES







Quotes


"I am not a fan of
Nvidia
…with that out of the way, I then decided what my next GPU
would be. I immediately looked at the 7xxx series, because I wanted a card that was of a
newer architecture. My first choice for a card was a 7770 GHz Edition card, which had
decent specs, but I was mostly interested in the 1GHz core clock…I was then presented
with a 7850 card. This series card is what most people would describe as the best option
in performance and price, and I would have to also agree
.”
-

Sean Rhone, PA, USA


"This is the 3rd upgrade with my system in these few months, from FX 4100 to FX 6300 with the
same
HD
7700 series now goes to Sapphire HD 7850 2Gb OC Edition
!…
Truly excellent
performance
for
the price!”
-

Wan Berry W





Glad to hear AMD's at the forefront of next
-
gen console hardware
.”


-

Roy R., CA, USA


"best performance for the
price..never

underestimate AMD base lower price systems
!”


-

Wan Berry W


Could afford Intel but I live my life the way that I choose!
;)”

-

Wan Berry
W


“My new components include the FX
-
4100… and in general my system performs smoothly. For

a
VERY small price, I have a PC that will easily last me another six years, with timely upgrading.
Here's to AMD computers, a student's best friend!”
-

Roy R
.,
CA,
USA

“I got a few AMD boxes and
CPus

at home :3“




-

Karel Svoboda , Prague, Czech Republic


36

CUSTOMER REFERENCE PROGRAM | MASTER DECK | JUNE 2013 | PID#
53708B

CONSUMER CUSTOMER REFERENCES
-

AMD ENTHUSIAST SUCCESS STORY







Quotes


“I built my first computer in 2006, the summer of my sophomore year at high
school. It had an Athlon64 3700+, 1 GB RAM, and a
Geforce

7600 GT, among other
components. Setting up my first computer meant buying everything: the hardware,
operating system, monitor, speakers, power supply... In short, I broke the bank,
but it was totally worth it. I was able to enjoy Quake, Doom, Oblivion, and many
other games that came out around that time.

In November of 2012, tragedy struck;
my faithful
Galactica

(as she was named) had suffered a fatal blow to the
motherboard. As Chief would say,
‘Her
bones are rotten
...’
There was nothing I
could do to save
Galactica

at this point. As a college student now in his fourth
year, I did not have cash to simply replace my computer. Nor would I want to; I
had a perfectly serviceable
Antec

power supply,
Sata

3.0 WD hard drive, and disk
drive. With a bit of careful shopping, I cobbled together a patchwork of
components from a couple of different places.

I was a bit glum taking
Galactica

apart, but it was a long time coming. She would live on in my Zambezi machine,
who as of yet has no name (
Galactaca

1.1?). My new components include the FX
-
4100,

an
AsRock

970
mobo
, 8GB
Ripjaw

RAM, and the 550 Fermi Ti 2GB
model.

Starcraft

2 runs like a dream, and in general my system performs
smoothly. For a VERY small price, I have a PC that will easily last me another six
years, with timely upgrading. Here's to AMD computers, a student's best friend!”




-

Roy R
.,
CA,
USA

37

CUSTOMER REFERENCE PROGRAM | MASTER DECK | JUNE 2013 | PID#
53708B

CORPORATE MARKETING

CORPORATE

RESPONSIBILITY

38

CUSTOMER REFERENCE PROGRAM | MASTER DECK | JUNE 2013 | PID#
53708B

CORPORATE RESPONSIBILITY STORIES
-

CHANGING THE GAME


Case Study
Summary:




AMD Involvement at a glance:


As a leading provider of digital gaming technologies, AMD is providing their technology, AMD
-
based laptops, expertise, and funding to schools and educational programs around the world as
part of the AMD Foundation’s signature education initiative, AMD Changing the Game.


Challenges:


Improve
science, technology,
engineering
, and math (STEM)
education


Help
kids develop skills for 21st
century careers


Support
schools and teachers with
cost
-
effective
teaching tools


Engage
students in challenging
subjects
with compelling
technologies


Solution:


Gamestar

Mechanic is a
game
-
based
platform and curriculum that
teaches
youth how to design
video
games
as a form of systems
thinking
, and 21st Century learning
skills
, and STEM learning
.


Results:


The
Gamestar

Mechanic
platform is
being used in over 1000 school
and
after
-
school programs


Winner
of Kids at Play 2011 Award
for
Creativity and Empowerment


E
-
Line Media collaborates with AMD to help
students learn
through game
design


Quotes

“There’s a whole other side to how
kids
can learn through games,
which
is actually making
games.
If
you look at the great work done
by
the AMD Foundation and AMD
Changing
the Game,
the entire
foundation
is focused on educating
and
empowering kids through game
design
because there’s so much
learning
there
.”
-

Alan
Gershenfeld
, Founder
and President
, E
-
Line
Media

Case study
URL
: http://web.amd.com/assets/CustomerReferenceProgramPackage2012/50538A_ChangingTheGame_casestudy_FINAL.PDF

39

PRESENTATION TITLE | FEBRUARY 23, 2013 | CONFIDENTIAL

DISCLAIMER & ATTRIBUTION

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissio
ns
and typographical errors.


The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limi
ted

to product and roadmap
changes, component and motherboard version changes, new model and/or product releases, product differences between differing
man
ufacturers, software
changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise thi
s i
nformation. However, AMD
reserves the right to revise this information and to make changes from time to time to the content hereof without obligation
of
AMD to notify any person of such
revisions or changes.


AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY
INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.


AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT
WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL DAMAGES ARISING FROM THE USE OF
ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.


ATTRIBUTION

© 2013 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo

and combinations thereof are trademarks of Advanced Micro Devices, Inc.
in the United States and/or other jurisdictions.
Other
names are for informational purposes only and may be trademarks of their respective owners
.