ATMA & ICT A Panacea for

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23 Φεβ 2014 (πριν από 3 χρόνια και 4 μήνες)

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...a Presentation
-
cum
-
Demo with Focus on SMS Portal and Farmers’ Portal

1

ATMA

&

ICT



A

Panacea

for

Agricultural

Extension?



THE PROBLEM STATEMENT…

2

Agriculture beset with challenges: Climate change, resource
depletion, less efficient supply chain, volatile markets

Agriculture has to be knowledge intensive to transcend
impediments of dynamic scenario

Physical outreach has remained limited

Inter
-
departmental and inter
-
scheme barriers; R
-
E Linkages

Substantial inter
-
regional disparity in yield and lab to land gaps

Limited adoption of PPP Mode (>=10% provision ) and now 150%
deduction

Stunted integration of NARS with State Agriculture machinery

Approach to Strengthening Extension…


Extensive physical outreach and
interactive methods


Enhancement in quality through domain
experts


Regular capacity building


Institution Building


Effective Regulatory Mechanism


Innovative & Extensive use of Technology


From FIGs to FPOs


Public Private Partnership


Pervasive use of ICT /Mass Media

Restructuring

&

strengthening

of

agricultural

extension

&

technology

should

be

judicious

mix

of


3

NMAET

EXTENSION

IT

Plant
Protection

M&T

Seeds

CONVERGENCE AMONG
DEPARTMENTS & SCHEMES


Roll of PRIs in Selection of Beneficiaries


Joint Circular by DAC and ICAR


SMS Gateway of
DeitY

& NIC and NeGP


Department of Space
-

NCFC


Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs
under ATMA will cover designated
Panchayats

while providing
domain knowledge for respective schemes


Convergence of District Level Committees at ATMA GB and
State Level IDWG


Extension Components in SEWP


Field Level Extension Workers can also double up as Pest
Surveillance Scouts


Provisions of RKVY to supplement NMAET components

6

CONVERGENCE AMONG SUB
-
MISSIONS

FARMER CENTRIC TRAININGS AND FIELD EXTENSION

SMSP

SMAE

SMAM

SMPP

Seed Village
Programme

Farm Schools,
Demo Plots,
Trainings, Exposure
Visits


Capacity

Building
by Institutions
Identified by the
State Government

Pest Monitoring,
FFFs, IPM Training to
Farmers

ATMA and

BTTs (cost norms in same range)

Five Tiered Non P2P Mode (TV, Newspapers, Booklets,

KCC, Internet, SMS)

Other technical, regulatory, technical and administrative components will be
governed

under respective Sub
-
Missions

Even today, more
than 30% focus on
areas other than
traditional
agriculture &
horticulture.

Demonstrations,
Farm School and
Trainings are also on
Animal Husbandry,
Dairying, Fisheries,
IPM, Seed Treatment,
INM etc.

Integration of
isolated efforts in
different Sub
-
Missions
under ATMA (e.g.
half day Seed
Village training a
part of Farm School,
Field Workers to act
as Pest Scouts also)

CENTRALITY
of SREP

Vision
docume
nt for 5
years
-

a
basis for
AAPs.

Local
farmers,
PRIs, line
Depts.,
KVKs etc.

Identifies
gaps at
AES level.

Provides
a
platform
for
converg
ence.

SREP
vetted by
ATMA
GBs and
used in
DAAP

8

Cafeteria of Activities


Fairs,


Exposure Visits,



Interactive
Trainings


SMS, USSD,


IVRS,


Kiosk,


KCC & CSC



SAMETIs,


ATMA,


NARS
-
Agri


Farmer to
Farmer
Extension

Farm
School,
Farmer
Friends


Infra, RE
-
Linkages

Training,
Exposure
and
Demos

ICT and
Mass
Media


10

State
Nodal
Cell
CIGs, FIGs, FARMERS
State
Level Sanctioning Committee (SLSC)/ IDWG
SAMETI
&
SAU/ICAR
Institutes
W
O
R
K
P
L
A
N
District Training
Centre,
KVK & ZRS
Block
Technology Team
Agri
-
Entrepreneurs
Farm
Schools
Block Farmers Advisory
Committee
District Farmers’ Advisory
Committee
State Farmers Advisory
Committee
ATMA
(GB & MC)
Block
ATMA cell
Farmer
Friend
F
U
N
D
F
L
O
W

Physical Outreach of Extension Personnel

11


Optimal
Use of Manpower?


Village level pre
-
announced roster of Extension Personnel (GPS Tracking)


Display Board with contact details of Extension Personnel


Orientations training of at least for 15 days by ICAR/ KVKs


Attrition due to low level salary/contractual job


ATMA should be an over
-
arching umbrella


Convergence among
programmes

& schemes as per CCEA and Guidelines (viz.
RKVY, NFSM, NPSMF) and also with PP, M&T and Seeds


Single Committee headed by the Collector;
Project Director ATMA
(V.C. of
M.C. and Member Secretary of G.B.)


12

Direct Farmer Oriented
Activities

13


Total Farmers Benefitted since 2005
-
06 = 202.98 lacs

Training

Exposure

Visit

Kisan
Mela

Demonst

rations

Male

74.7%

Female

25.3%

Farmer to Farmer Extension

14

2780

5691

6718

7149

16468

0
2000
4000
6000
8000
10000
12000
14000
16000
2007-08
2008-09
2009-10
2010-11
2011-12
No. of Farm
Schools

THE NUMBERS JUMBLE….

15

PHYSICAL TARGETS FOR XII PLAN

Sl.
No

Scheme/
component

Units

Achievem
ent in XI
plan

Base

2012
-
13

2013
-
14

2014
-
15

2015
-
16

2016
-
17

Total

1

ATMA SCHEME

ATMA Cafeteria (Existing)

Farmers training

Mandays

73.36
lakh

16
lakh

17.2
lakh

18.5
lakh

19.9
lakh

21.4
lakh

23.0
lakh

100 lakh

Farmers exposure
visits

Mandays

32.54
lakh

7.5
lakh

8.1
lakh

8.7
lakh

9.35
lakh

10.05

lakh

10.8
lakh

47 lakh

Extension
Personnel training

Mandays

2.49 lakh

60050

64600

69400

74600

80200

86200

3.75
lakh

Demonstrations

Number of
Demonstra
tions

10.58
lakh

2.84
lakh

3.05
lakh

3
.
28

lakh

3
.
53

lakh

3
.
79

lakh

4
.
10

lakh

17
.
75

lakh

Farm Schools

Number of
Farm
Schools

39070

13500

15000

16000

17000

18000

19000

85000


FPOs


A Way Forward


Aggregating smallholders into FPOs to improve bargaining power,
move up value chains & improve access to inputs, technology,
markets.


Aggregation
only way to enable SMF to exploit emerging
opportunities domestic and global


Climate change coping mechanisms and risk mitigation requires
aggregated platforms for efficient delivery


Aggregation will facilitate effective targeting of subsidies to
farmers


Budget Announcement




16

Institution building strategy
can only succeed as an
integral part of a larger
smallholder agriculture
support policy, not as an
isolated intervention
.


Model

FPO Network Structure



17

Village level

(Crop planning, seed
production,
demonstration,
knowledge sharing,
aggregation)

Cluster level

(10
-
12 villages)

(Credit, inputs,
technology, capacity
building, marketing
linkages)

State level

(Policy advocacy,
explore wider markets,
strategic partnerships)

Federation of
KPCs

KPC

(1000 farmers/

50 FIGs in each)

FIG

(15
-
20 farmers
in each group)

FIG

Kisan

Producer
Co/Coop

FIG

Input supply


(Seed, fertilizer,
machinery)

Financial & technical


(Credit, savings,
insurance, extension)

Marketing linkages

(contract farming,
procurement under MSP)

Training and Networking

(HRD, policy advocacy,
documentation)

FPO

Typical Range of services by FPOs

19


Front line Demonstrations


How to capture the number of Farmers replicating what they have
learnt under FLDs? (
http://extensionreforms.dacnet.nic.in
)


How to ensure that no farmer gets double benefits from different
schemes?


Large number of farmers’ fields at vantage points for FLDs.


Demonstration plots may be allotted on the basis of lottery system.


Selection of beneficiaries to be linked to Land Records


Linking with
Aadhaar

records


21

DRILLING
DOWN TO
DEMO PLOTS

Mobile Based Extension

Different modes for sending SMS


Comma separated, Database and
Excel Sheet

Different databases from above offices, Kisaan Call Centres and Web
Registration have been integrated 50 lac farmers (37 lacs distinct).

Entire Ministry of Agriculture, IMD, SAUs, KVKs etc. and State Governments
down to Block level

Mobile phones density in rural areas
-

400 million phones; India # 3 in terms
of Internet Users but percentage penetration is still 12

Launched by
Hon’ble

President of India on 16 July 2013


20
crore

SMS

22

Unique Features

Easy Phonetic Typing Tools for12 Indian languages.
Option for English and regional language in Roman

Every farmer can opt for up to 8 crops / agricultural
practices

Coverage of farmers decided by jurisdiction but higher
level can drill down.

To avoid duplication & contradiction, IT enabled checks
and search facility for previous advisories by text & topic

SMS based services such as Soil Test, Market Information,
can be integrated

Text to Speech conversion, USSD
& IVRS under
development

ZPD Name



KVKs


Registered

Verified

Approved

Advisory

Msgs

Zone 1(Punjab, Haryana,
Delhi, Himachal Pradesh, J&K)

65

35

25

22

109

104719

Zone 2(West Bengal, A&N,
Bihar, Jharkhand)

80

7

7

7

18

115

Zone 3(Assam, Arunachal
Pradesh, Manipur,
Meghalaya, Mizoram,
Nagaland, Sikkim, Tripura)

73

62

51

50

293

30463

Zone 4(Uttar Pradesh,
Uttarakhand)

77

4

3

3

16

7054

Zone 5(Andhra Pradesh,
Maharashtra)

78

46

40

39

394

1498212

Zone 6(Rajasthan, Gujarat)

70

14

7

6

28

5062

Zone 7(Madhya Pradesh,
Chattisgarh, Orissa)

99

23

17

14

5

5

Zone 8(Karnataka, Goa,
Tamilnadu, Puducheery,
Kerala, Lakhsadweep)

81

42

39

36

758

961464

24

How do KVKs Stack Up

Selection of Beneficiaries
for
Extension


All
Panchayats

in a Block to be covered on a rotation basis


Panchayats

to be covered to be decided by BTT and BFAC.


Number of beneficiaries (including SC, CT etc.) to be decided by BTT in
consultation with BFAC


50% S&MF, 30% women


Individual beneficiaries by Gram
Sabhas

OR Gram
Panchayats

in consultation
with FIGs and FOs


If Gram
Sabhas

don’t respond in time, BFAC in consultation with BTT, FIGs
and
FOs


Linkage with Land Records and
Adhaar

to avoid duplication


25

FACs at Block, District, State and
National Level

26


BFAC consists of 20
-
25 members covering different categories of
farmers in a Block


Due representation to women farmers and weaker sections of the
Society


Feedback and Meeting Expenses


4417 Block level, 333 district level and 10 state level (11 under process)
FACs constituted at various levels




DFAC

SFAC

PUBLIC PRIVATE PARTNERSHIP


Selection of right private partner


Bidding process?


Inflated Project Costs to cover private share?


Contribution of at least 50% either in terms of funds or in kind


Weighted tax deduction to the extent of 150% for extension work
announced in the budget


Successful examples


Safeguard against pushing private partners’ business agenda


Responsibility sharing by both Public and Private partner

Pico Projectors &
Low
Cost Films

28

No PC needed, battery operated also

Experience of Digital Green and DAC


the middle path

Video films focusing on specific themes and preferably
directed by farmers themselves, HD but not broadcast quality

The agriculture films and success stories to be shown to small
group of farmers by the Block level functionary.

Involvement of KVK and the State officials for vetting these
films


Hand
-
held Devices

Edge/3G + GPS
Open Source,
Mobile Kiosk
(being tried in
TN)

Use of Hand
-
held Devices
for on the spot
data entry to
generate farm
-
wise details

Biometric
authentication
of data and
updation using
voice
recognition

Farm Level
Planning to
minimize the
gap between
yield and
potential.

Electronic Mass Media


30

DD
-
National:
Krishi

Darshan

from 06:30 a.m.
to 07:00 a.m.
Monday to
Saturday

18 Regional
Kendras
:
Krishi

Darshan

30 minutes in
the evening

180 HPTs and
LPTs:
Narrowcasting
by about 5
transmitters for
local needs

96 Rural FM
Stations:
Kisanwani

30
minutes

Community
Radio Station:
11(53 under
process)



31


Farmers’ Portal


An integrated portal (presently
Beta version in Hindi & English)
from the stand point of a farmer converging elements from
800
plus websites of the Central & State Governments and NARS


Drill down approach down to Block level initially


States are to make one time data entry of NARP Zones, Dealers,
Manufacturers etc. and periodically update the same.


Databases integrated from different sources and displayed as per
farmer’s needs instead of only giving links


Backend integration with mobile based advisories (Text, Voice,
IVRS, USSD)


Portal can be launched only after data entry is completed by
States in English and Language of the State


32

National e
-
Governance Plan
-
Agriculture

33

PHASE
-
I


First Phase being implemented in 7
States


Concurrent Evaluation will be done


Roll
-
out in the remaining States and
UTs being planned by aggregation
of Data Centre Resources



PHASE
-
II


Constraint of Resources has
compelled us to alter the cost
sharing pattern


Norms for field hardware
availability have also been reduced