NEW PARADIGMS IN GAMING

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26 Οκτ 2013 (πριν από 3 χρόνια και 7 μήνες)

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NEW PARADIGMS IN GAMING

Lima, Peru 2012

GAMING IN THE NEW ERA AND

THE IMPORTANCE OF GSA

Peter
D
eRaedt

-

President

PLATINUM MEMBERS

AGENDA


GAMING STANDARDS ASSOCIATION (GSA)


THE WORLD IS CHANGING AROUND US


THE IMPACT ON THE GAMING INDUSTRY


EVOLVING BUSINESS REQUIREMENTS


EVOLUTION OF DATA COMMUNICATION IN GAMING


GSA’s STANDARDS TODAY


CERTIFICATION: WHY SHOULD I CARE?


THE CURRENT EGM VS SYSTEM PARADOX


WHAT
IS THE PRICE OF YOUR
FREEDOM?





GAMING STANDARDS ASSOCIATION


GSA is an international trade association established in 1998.


We facilitate the identification, definition, development, promotion, and
implementation of open standards to enable innovation, education, and
communication for the benefit of the entire industry.


GSA is funded through membership dues.


Currently, there are 60 members.


29 Manufacturers, 17 Operators, 4 OEM’s, 10 Advisory, Affiliates/ITL’s.


28 United States, 14 Canada, 10 Europe,
8

Asia/Australia.


GSA is organized into committees.


Technical Committees


establish GSA standards.


Operators Advisory Committee


provide requirements.


Board of Directors


overall direction and governance.


Board representatives
from
ALGC, Aristocrat, Bally,
Ceasar’s
, IGT, Isle
of Capris, Konami, Manitoba Lotteries, OLGC, Oregon Lotteries,
Spielo
,
WMS


GAMING STANDARDS
ASSOCIATION

2012 Update


Stabilized Our Standards



Commissioned A Study On GSA’s Role In Online Gaming



Held a Seminar on Industry
Collaboration



Retained Highly Respected Consulting Company To Facilitate
The Strategic Planning Process



GSA
Asia Finalizing MPI Gaming Knowledge Transfer


MPI Offers BSc degree with specialization in Gaming Technology


Degree accredited by Institute of Engineering & Technology, London


THE WORLD IS CHANGING AROUND US


The Internet


its size doubles every 5.32 years


Oct 2012: 620,480,777 domains

Total users: 2,267,233,000

Global penetration: 34%

Latin America growth: 1,310% (2000
-
2012) 43% pop

US growth: 153% (2000
-
2012) 79% pop

Speed of adoption is significantly
faster

as
population gets more tech savvy

THE WORLD IS CHANGING AROUND US


Online revolution has changed customer behavior



Ebay

is the world’s largest garage sale online




Expedia the world’s largest travel agency online




Amazon the world’s largest department store online




Pokerstar

the world’s largest poker room online



Mobile devices: 49% of time spend on gaming applications and
30% on social networking applications

IMPACT ON THE GAMING INDUSTRY


NVGCB now using Independent
T
esting Labs (ITL’s) for
certification


Old technologies ‘crush’ the ability to drive business


As the markets mature, operators that do not innovate will die



Players want to be recognized, social gaming is important


Gaming is moving to a personal device anywhere anytime


Gaming
is shifting from game centric to system
centric to
player centric


EGM
are becoming more system
centric and player centric



Social gaming is driving revenue for land based casinos



EVOLVING BUSINESS REQUIREMENTS


Lottery industry


d
istributed gaming (WAN)


Remote Download, Configuration, and Authentication


Central monitoring and control


Real time diagnostic & analytics to enable preventive
maintenance



Advanced Progressives and
Bonussing

concepts


Multi
-
game machines can be linked to multiple progressive
controllers



Remote printing from central system to game terminal
(promotions…)


Enhanced
Player Experience


In game player tracking


Player messaging through Player User Interface (PUI)




EVOLVING BUSINESS REQUIREMENTS

Player
User Interface

PUI

Window 1

PUI

Window 2

EVOLVING BUSINESS REQUIREMENTS

Player User Interface


Advertising.


Progressive and bonus jackpot values.


Player account balances.


Wagering account transfers.


Sports betting.


Self
-
service food and beverage.


Restaurant reservations.


Hotel reservations.

EVOLUTION OF DATA COMMUNICATION


Multiple protocols in the market: SAS, SS, BESS, ASP, QCOM,
X
-
series, CC


talk, GDAP, SDT,
GamPro
, DXS,
SuperSAS
,
BOB, and many more…



Our industry is plagued by too many proprietary protocols



You are NOT in control of your business



You are NOT able to innovate and differentiate your product
offering



You will PAY more to maintain your current infrastructures



You will LOOSE new players



EVOLUTION OF DATA
COMMUNICATION

Let’s Talk SAS


SAS was created by IGT early 1980 and for a long time IGT
enjoyed a significant market share in the
US which lead to the
defacto

standard



Last
functionality enabled by SAS was TITO announced in 1999



GSA
took control of SAS in 2004


Helped the industry by ‘cleaning up’
this
de
-
facto industry standard


Developed SAS certification program and toolkit



Industry
embraced an ‘end of life’ strategy:


GSA’s SAS version was handed back to IGT end of 2009


Certification by GSA of SAS was terminated end of 2009


Industry adopted G2S as replacement for SAS effective 2010



1982

SAS era

2008

GSA era

EVOLUTION OF DATA COMMUNICATION

The Cost Of A New Feature

Here’s why Innovation has been slow

1

2

3

4

5

____

GSA STANDARDS
TODAY



List of GSA protocols


G2S


Game to System (released 2006)


S2S


System to System (released 2004)


GDS


Game Device Standard (released 2004)


GAT


Game Authentication







GSA STANDARDS TODAY

Industry Recognition


JAN
05, 2007


Global Gaming Business


G2S: Top honors as Best Productivity
-

Enhancement Technology


JAN
22, 2007
-

IGWB


G2S: one of the top 3 gaming products of the year


APR
25, 2007


Casino Enterprise Management


G2S: Slot Floor Technology Award


MAY
3, 2007
-

UNLV


The UNLV foundation honors Gaming Standards Association with
membership in The Benefactor Society of the University of Nevada, Las
Vegas.


MAY 24
, 2007


Casino Journal


G2S: Silver award in top 20 most innovative gaming products of the
year
2007

GSA STANDARDS TODAY


Designed to operate in a multi
-
host environment


Subscription
based communication model


TCP/IP network instead of proprietary
network


Extensible Standard


GSA Standards Awareness


Created industry awareness in Malta, Greece, South Africa, Canada,
Philippines


Loto
-
Quebec
operator
developed
their own
bonussing

application



GSA STANDARDS
TODAY

Adoption G2S


Sweden: Nationwide G2S network.


Italy: Some concessionaires using G2S networks and modified
S2S


Canada: Multiple Provinces converting to G2S networks.


Victoria, Australia: Using protocol convertors to link legacy
games to G2S networks.


Austria: Central monitoring of concessionaires over G2S
networks.


Casinos: 100s of locations using G2S download and
configuration worldwide.


Las Vegas: Native G2S floors at Aria and Cosmopolitan.


Class II gaming using S2S for player tracking, accounting and
TITO

CERTIFICATION: WHY SHOULD I CARE?


GSA board Committed to the Creation of a Compliance
Verification Tool (CVT)


Radical Blue Gaming, Reno, NV won the
contract


The
impact of the Certification Verification Tool (CVT
)


Development cycle R&D/QA


Reduce time to market


Process
for operators to purchase GSA certified Systems or
EGM’s


Purchase GSA certified system


Purchase GSA certified EGM


Certification
and the impact on Interoperability


Product certification is THE first step


The
importance of the iterative process


Impacts certification, CVT, standards and ITL’s


THE CURRENT EGM VS SYSTEM
PARADOX


The realities of multi
-
vendor game and system integration


EGM’s require regulatory approval, system has less stringent
requirements


Each installation is ‘unique’


Business impact and realities


Operators wants stuff to work! BUT….


Opening date has been set


Operators witness multi
-
vendor interoperability issues


Business
realities are currently interfering with true interoperability as
commercial pressures force
compromises

> Chaotic Ecosystem


Reduces speed of
innovation and adoption


As an industry we have embraced a strategy of Band
-
Aid
engineering


Operator have the power to solve the paradox through business
methods forcing vendors to get GSA certified well before installing


Do we want the government to dictate certification?


Seat belts were mandated

BUSINESS IMPACT AND REALITIES


GSA standards are stable and matured


GSA standards are being adopted but why has it taken so
long?


What about certification, who is certified?


Casinos, Lotteries and governments are embracing GSA open
standards


Operators are recognizing the ability to innovate




What Is The Price Of Freedom?

As
Nevada Gaming Commissioner Randolph Townsend
stated:


Its not about the green felt anymore, its not about dealing cards anymore, its not
even about slot machines anymore


its all about technology”


To interest the next generation of casino players, one has to be on the cutting edge of
technology.






LETS
TALK ABOUT TODAY’S BUSINESS REALITY IN THE
GAMING…


How Does It Feel To Be Trapped?

“Why
can’t an operator install games made by independent third party content
providers into agnostic slot cabinets
?”

How Does It Feel To Be Handcuffed To Your
Vendors?

“This Is What I Need To Grow The Business!”

CMO to CIO…

“When Can You Make This Happen?”

CIO to Vendor…

“These Are My Terms And Conditions.”

Vendor to CIO…

“This Is The Best Our Vendor Can
Do.”

CIO to CMO…

Control your Own Destiny

Do You Want The Freedom To Drive Your
Business?

What Is The Price Of Your Freedom?

STANDARDS

CERTIFICATION

MEMBERSHIP

www.gamingstandards.com