. SEO Check list for website builds .

engineerbeetsΤεχνίτη Νοημοσύνη και Ρομποτική

15 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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SEO Check list for website builds

.



1.

TITLE Element
-

Page Titles


Every html document must have a TITLE Element in the head section. Some refer to
the <title> element as a meta tag (title tag) when it is not.


<title>
META Tags Tips
-

Metadata Elements</title>


To see an example of where the title element is placed in the html, view the source
code of this web page. Look at the very top of the page right after the opening
<head> tag.


2.

META Description Tag


Some searc
h engines will index the META Description Tag found in the
<head></head> section of your web pages. These indexing search engines may
present the content of your meta description tag as the result of a search query.


<meta name="description" content="META

Tags or what are officially referred to as
Metadata Elements are found within the <head></head> section of your web pages.
The following is a partial list of metadata elements that may be used in the overall
site structuring, organization, and search engi
ne marketing strategy.">


3.

META Keywords Tag


The META Keywords Tag is where you list keywords and keyword phrases that
you've targeted for that specific page. There have been numerous discussions at
various search engine marketing forums surrounding the

use of the keywords tag
and its effectiveness. The overall consensus is that the tag has little to no relevance
with the major search engines today.


<meta name="keywords" content="META Tags, Tips, Metadata
Elements, META Description Tag, META Keywords T
ag, Language
Tag, Link Relationship Tag, Title Element">


4.

META Language Tag


In HTML elements, the language attribute or META Language Tag specifies the
natural language. This document is mostly concerned with how to specify the
primary language(s) (the
re could be more than one) and the base language (there is
only one) in HTML documents.


<meta http
-
equiv="content
-
language" content="en">


5.

META Link Relationship Tag


It is helpful for search results to reference the beginning of the collection of
documents in addition to the page hit by the search. You may help search engines by
using the link element with rel="start" along with the title attribute. The META Link
Relat
ionship tag is part of the metadata that appears within the <head></head>
section of your web pages.


<link rel="start" href="/meta
-
tags/" title="META Tags Tips
-

Metadata Elements">



6.

META Robots Tag


The Robots META Tag is meant to provide users who
cannot upload or control
the/robots.txt file at their websites, with a last chance to keep their content out of
search engine indexes and services.


<meta name="robots" content="noindex, nofollow">


o

META Robots Tag for Googlebot


Googlebot obeys the noi
ndex, nofollow, and noarchive META Robots Tags. If you
place these tags in the head of your HTML/XHTML document, you can cause Google
to not index, not follow, and/or not archive particular documents on your site.


<meta name="googlebot" content="noindex,

nofollow, noarchive">


o

META Robots Tag for MSNBot


MSNBot obeys the noindex and nofollow Robots META Tag. Placing these tags in the
heading of your HTML document prevents MSNBot from indexing or following
specific documents.

<meta name="msnbot" content
="noindex, nofollow">


7.

META Revisit
-
After Tag


The revisit
-
after META tag is not supported by any major search engines, it never
was supported and probably never will be. It was developed for, and supported by,
Vancouver Webpages and their local search
engine searchBC.


<meta name="revisit
-
after" content="7 days">


8.
META Tags Abuse and Misuse
-

Metadata Structuring and Standards


This is a search engine marketing article published by our System Admin (Edward
Lewis) that discusses the use of HTML
Comments Tags and proprietary metadata
elements.


9.

DC Dublin Core META Tags
-

DCMI Dublin Core Metadata Initiative


The Dublin Core metadata element set is a standard for cross domain information
resource description.


<meta name="DC.title" lang="en" co
ntent="DC Dublin Core META
Tags
-

DCMI Dublin Core Metadata Initiative">


10.

HTML Comments Tag


HTML comments are not metadata but, are typically found in the <head></head>
section of web pages. HTML comments can be utilized anywhere within your
documents

HTML structure.


<!
--

HTML Comments (treated as HTML markup)
--
>

There has been a myth that has perpetuated over the years where keywords and
keyword phrases listed inside HTML comments tags would add a boost to the
overall relevancy of the page. This is

not true based on numerous tests we've
performed during the years 2002 through 2009.



11.

add Google Analytics


<script type="text/javascript">


var gaJsHost = (("https:" == document.location.protocol) ?
"https://ssl." : "http://www.");


d
ocument.write(unescape("%3Cscript src='" + gaJsHost +
"google
-
analytics.com/ga.js'
type='text/javascript'%3E%3C/script%3E"));


</script>


<script type="text/javascript">


var pageTracker = _gat._getTracker(" UA
-
8531682
-
1");


</script>


<
script type="text/javascript">




pageTracker._trackPageview();


</script>


12.


uses H1, H2,H3,H4,H5 to display information heiarchry


Use of Header tags helps spiders to extracted data from that page to allow


13.


Microformats


Hcards
-

for Contact information on page.


<div id="hcard
-
Matt
-
C
-
Miller" class="vcard">


<span class="fn n">


<span class="given
-
name">Matt</span>


<span class="additional
-
name">C</span>


<span class="family
-
name">Miller</span>

</span>


<div class="org">Vivi
d Ascent</div>


<a class="email"
href="mailto:matt@mattcmiller.net">matt@mattcmiller.net</a>


<div class="adr">


<div class="street
-
address">2400 n. Lakeview</div>


<span class="locality">Chciago</span>

,


<span class="region">IL</span>

,


<span clas
s="postal
-
code">60614</span>



<span class="country
-
name">United States</span>



</div>


<div class="tel">(309)
-
251
-
9312</div>

<p style="font
-
size:smaller;">This <a
href="http://microformats.org/wiki/hcard">hCard</a> created with
the <a
href="http://microformats.org/code/hcard/creator">hCard
creator</a>.</p>

</div>




Hcard creator:
http://microformats.org/code/hcard/creator


hCalendar Creator:
http://microformats.org/code/hcalendar/creator

Hreview creator:
http://microformats.org/code/hreview/creator



XFN links: Make all lin
ks proper by adding correct format and information to the
link.


Ex.

<a href="www.mattcmiller.ne
t" rel="contact co
-
worker">Matt
</a>


So what does it do, then? Well, first you need to know about XFN, a metadata profile
devised by Tantek Çelik (and a few ot
her people I’m not as familar with). It allows
webloggers to represent relationships, Friendster
-
style, through hyperlinks (using
simple “rel” attributes in anchor tags). For example, to identify someone as a friend
I’ve met in person, I can use something
like this:


<a href="http://www.soandso.com/blog" rel="friend met">Link</a>



use rel=” to proper information about what this links to. ”




--
refer to Microformats printout for more.




14.

Make image alt tags


<img src="mypic.gif" width="50" height="40"
alt="A pretty
picture">






15.

Internal Link Structure




This is important to have at least to sources containing your link hierarchy.

A top and a left internal link structure is needed for for spiders to be able to follow
through your content. These me
nu do not even need to be visible to users. Just
display:none; and the Code is still there for the spiders.


To do this structure your links as so,


<div id="navigation">


<ul>



<li><a href="# " title="# "> Home<em title=" #"></em></a></li>


</ul>


<
/div>


*naming the div id “ navigation “is important. The spider understands this word and
it tells the Engine that inside are links to internal pages.


Also Neeeded is the side nav



<div id="left_menu" style="display:none;">



<ul>



<li><a href="#
title="# "> Home<em title="
#"></em></a></li>



</ul>


</div>



16.

Passes Semantic Data Exractor


http://www.w3.org/2003/12/semantic
-
extractor.html




17.

Score a 70 plus on SEO Validator


http://www.swinburne.edu.au/corporate/webmanager/webpublishing/seo/valida
tor/seok_results.php

This tool will guide you in making the adjustments
needed to improve the
information gather by spiders in relation to your content.


18.

Try to rank as guru on seo.ibeaminc.com


http://seo.ibeaminc.com/seo
-
site
-
validator/report.asp?