GLOSSARY AND REFERENCES

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Glossary and References G-1
REVIEW OF SOCIAL MEDIA AND DEFENCE
GLOSSARY AND

REFERENCES

Glossary and References G-2
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Glossary and References G-3
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Glossary
API (application
programming interface)
A set of rules, guides and code that can be used by developers
to build software (such as apps and plugins).
Apps
Software applications with specific uses, often on a mobile
phone or within another software platform, such as Facebook.
Defence
The Australian Defence Force, its component Services and the
Department of Defence.
EOP (external official
presence)
An officially approved and managed presence in a social media
site or service (US).
Facebook
An integrated online social network that is currently the most
commonly used in Australia and elsewhere.
Facebook Connect
A software platform that allows Facebook functionality to be
integrated with and installed on other websites, so that users
can engage with those websites using their Facebook login
details.
Facebook lists
The grouping of Facebook friends into lists for the purpose of
publishing specific content to those on the lists.
Facebook page
A location on Facebook to represent a company, brand,
individual or community.
Facebook profile
A personal page representing a user’s account and its elements,
such as the user’s settings and content (photos, videos and
links).
Facebook wall
A space on a user’s profile or page on which ‘friends’ or ‘likers’
can post content.
foursquare
Software service for mobile devices that allows users to ‘check
in’ to a physical location using the geo-targeting functionality
built into smart phones and mobile devices.
Friendster
A social gaming platform; widely acknowledged as the first
integrated social network.
Google+
A new integrated social network, the beta version of which was
launched in June 2011. The network is not yet open to everyone
and is available by invitation only.
Google+ circles
Similar to Facebook lists, circles within Google+ allow users
to be grouped so that content can be shared with those in the
circle.
hashtag
A Twitter concept where short words or phrases preceded by a
hash sign allow topics to be grouped and searched.
Like
A Facebook button or link present on all content posted to
Facebook, or integrated into websites via Facebook Connect,
which allows individuals to ‘like’ a piece of content. This
information is gathered by Facebook and used to present
targeted advertising to users.
LinkedIn
A social network where professionals can create profiles, add
employment information and connect to other professionals.
logins
Details such as an email and password required to access a
secure site, collectively referred to as ‘logins’.

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Myspace
Recognised as the first integrated social network; now
overtaken by Facebook but still among the highest traffic sites in
Australia.
netiquette
Internet etiquette; social conventions for communicating on the
internet.
phishing
Posing as a legitimate entity to fraudulently collecting the
personal information of online account holders.
plugin
An extension to a piece of software.
Recommend
Similarly to Facebook ‘Likes’, ‘Recommends’ are used through
Facebook Connect by websites, such as news services, which
publish content that may be inappropriate to ‘like’.
Screenshot
Using the ‘print screen’ button on a computer keyboard to
capture an image of the content on the monitor at the time.
Share
To pass content from one web user to another using
functionality provided by the software hosting the content.
searchable web
All online content that is not contained within secure
social media, such as individuals’ profiles, and is therefore
discoverable using a search engine.
Second Life
An online virtual world where individuals create ‘avatars’
(virtual characters) to interact with each other in various virtual
locations.
sentiment
The positive or negative tone directed towards a brand or
subject; used in social media monitoring.
smartphone
A mobile phone that offers features such as internet access,
GPS and other technology that is not included in basic phones.
social network sites
Web-based services (such as Facebook and Myspace) that
allow individuals to construct a public or semi-public profile
within a bounded system, articulate a list of other users with
whom they share a connection, and view and traverse their list
of connections and those made by others within the system.
Users can connect by creating personal information profiles
and inviting friends and colleagues to access their profile,
send emails and instant messages. Profiles usually include
photographs, videos, audio files, blogs and so on.
social web
The areas of the web that mainly involve interactions between
individuals.
tablet
Hardware that is in between mobile phones and laptop
computers in size and functionality.
tagging (photos)
Selecting a section of a photo and connecting it with the profile
of the individual in the photo.
trolls
Online social media users (usually anonymous) who post
controversial or aggressive messages for the purpose of
causing offence or baiting others into arguments.
tweet
A status update through Twitter that can be up to 140 characters
long; the act of sending a Twitter status update.

Glossary and References G-5
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UCMJ (Uniform Code of
Military Justice)
The foundation of US military law, exercising the authority of the
US Constitution.
UGC (user-generated
content)
Various forms of media content created by and available to
users of social media.
viral
Adjective referring to the rapid and wide circulation of a piece of
content on the internet.
Web 1.0
The initial phase of the internet, which involved the publishing
of websites to domains and ecommerce, with limited user-
generated content and interaction.
Web 2.0
A subsequent stage in the evolution of the internet, which allows
users to generate content, publish it, and interact with others’
content.
widget
A piece of functionality within an application, such as a chat
widget within the Facebook application on a mobile phone.
WordPress
Open source blog software that can be hosted by a third party
or custom installed.

Glossary and References G-6
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Abbreviations and acronyms
ACCC
Australian Competition and Consumer Commission
ACL
Australian Consumer Law
ACMA
Australian Communications and Media Authority
ADF
Australian Defence Force.
ADFA
Australian Defence Force Academy.
ALRC
Australian Law Reform Commission
API
application programming interface
APPs
Australian Privacy Principles
BAV
BrandAsset Valuator
BCC
Brisbane City Council (Queensland, Australia)
CNO
Chief Naval Officer (US)
DEOC
Digital Executive Oversight Committee (proposed)
DRN
Defence Restricted Network
DSN
Defence Secret Network
EIDWS
enlisted information dominance warfare specialist (US)
EOP
External Official Presence (US)
EOP
electronic online presence
FRGs
family readiness groups (US)
ICT
information and communications technology
IDC
Information Domination Corps (US)
KPI
key performance indicator
NMITC
Navy and Marine Intelligence Training Center (US)
NPPs
National Privacy Principles
OPSEC
operational security
ORM
operational risk management
QPS
Queensland Police Service.
PR
public relations
RAAF
Royal Australian Air Force
RAN
Royal Australian Navy
SMS
short message service
SOPs
standard operating procedures
UCMJ
Uniform Code of Military Justice (US)
UGC
user-generated content
US DOD
United States Department of Defense

Glossary and References G-7
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References
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Review of Social Media and Defence
Report by George Patterson Y&R
Defence Publishing Service : AUG037/2011
Reviews into aspects of Defence and

Australian Defence Force Culture

2011
Review of Social Media and Defence
Report by George Patterson Y&R
Reviews into aspects of
Defence and Australian
Defence Force Culture

2011