sales&marketing_agenda_wade

elatedmusteringΛογισμικό & κατασκευή λογ/κού

21 Φεβ 2014 (πριν από 3 χρόνια και 3 μήνες)

180 εμφανίσεις




Wade Items


9:30

Pr
ospect Tracking/Salesforce




Customer Relationship Management (CRM) and Cloud Computing



Completely web
-
based


no need to purchase software or updates



Desktop integration



Contact and Lead management and tracking

o

History of emails, cal
ls, and meetings

o

Share info and assign tasks to self or other user



Campaign management and tracking

o

Website

o

Google AdWords, Google Analytics, Page
-
specific data tracking

o

Emails

o

Print Ads

o

Presentations

o

Documents



Accounts



Opportunities



Contacts



Partner Porta
ls

o

Call Center integration

o

Claims Center integration



Customer Portals

o

High
-
end customers (Key Center Accounts who have “customers” or contacts)

o

Free accounts (customers who have purchased or are buying)



Customized dashboards and reports can give a quick vi
ew of every single aspect of
the business


sales, claims, call center, orders, etc.



Price



Mobile App and Off
-
line features



App Sharing



Users




10:00

Review of Current Prospects




Contact and Lead management and tracking

o

History of emails, calls, and meet
ings

o

Share info and assign tasks to self or other user



Campaign management and tracking

o

Website

o

Google AdWords, Google Analytics, Page
-
specific data tracking

o

Emails

o

Print Ads

o

Presentations

o

Documents



Accounts



Opportunities



Contacts



Partner Portals

o

Call Cent
er integration

o

Claims Center integration



Customer Portals

o

High
-
end customers (Key Center Accounts who have “customers” or contacts)

o

Free accounts (customers who have purchased or are buying)



Customized dashboards and reports can give a quick view of every
single aspect of
the business


sales, claims, call center, orders, etc.



Price



Users



10:45

OBT &
4SS Website Review & Goals




Both sites now being hosted by Nico’s company, Insight Design



Moving to a dedicated Linux server via _____



Sites to share datab
ase



Secure login on either site to link to same info



Google analytic data on both sites



Google search optimization tools



Next steps for 4SS

o

Change to .org

o

Updates to web portal for formatting units

o

Web Blog

o

Video Capabilities


use YouTube for free



Future
interface to be graphic
-
based desktop application



Future steps for O'Brien Technologies

o

Secure login data



Autism Business

o

4STROKESURVIVORS.ORG

o

4APHASIA.ORG

o

4AUTISTICS.ORG

o

4AUTISMCHILDREN.ORG

o

4AUTISMSURVIVORS.ORG

o

4COMMUNICATION.ORG

o

4SPEAKING.ORG

o

4TOUCHTOSPE
AK.ORG


4:00

Program Name Selection



4:15

Current and Ongoing Sales & Marketing Efforts



BusinessWeek article



Press release posted to Advance website



Touch to speak Ad Campaign

o

Print ads currently running in the ASHA Leader (generated 40 qualified lead
s
to
-
date)


$4,727


bi
-
weekly


6 Buyer’s Guides

140,000 readers



Drives significant traffic to website



History of emails, calls, and meetings



Share info and assign tasks to self or other user



Scheduled to run March 24 and May 26 (both issues Buyer’s Gui
des)

o

Other possible publications



Advance for SLPs


$2,730


Weekly


1.8 million readers



Stroke Connections


$9,530


bi
-
monthly


144,000 readers



StrokeSmart


$8,390


bi
-
monthly


100,000 circulation



Press release announcing Whitepaper



Press release a
nnouncing Key Center Program Launch



2009 NCSHLA Spring Convention


April 22

25



Local ASHA Chapter Trade Shows

o

Tons of student shows

o

Should align with Key Center Program locations



2009 ASHA Convention


Nov. 19

21


New Orleans

o

Possible 20’ Booth space



CEU

Programs

o

SL
-
P specific program with help of Suzanne Redmond at SCC



Continuing Education Requirement for SLPs



Ten semester hours or 15 units of renewal credit every five
years. Generally, a unit reflects ten contact hours. Courses
range in value from 0.1 c
redits up to 1.3.



ASHA certified



Online, video/DVD, in
-
person

o

Physician specific program with help of Anna Barrett’s team (Aphasia 101)



Advertising on AHSA and NAA websites



Email marketing




Training Manual



Training DVD



Packaging



Case Graphics