E-Commerce Software

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31 Οκτ 2013 (πριν από 3 χρόνια και 9 μήνες)

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E
-
Commerce Software

an industry perspective…


…Sunil Bhargava

Contract CTO




Personal Background


Started undergrad at GWU at 15


BS


Computer Engineering, 1987


MS


Software and Systems, 1989


D.Sc.


Computer Science, abandoned in 1992



CTO for many web
-
technology companies


Spent last year at OneSoft, local e
-
commerce
software and application services provider



Contact: Sunil@bhargava.com

What is e
-
Commerce


e
-
Commerce has become e
-
Business



Business automation


Web
-
based by definition


Application by nature



Involving the whole commerce chain


manufactures and customers


suppliers and buyers

The more traditional definitions?


Retail (B2C)
-

Sell
-
side


Market peaked last year and still dropping


Bill presentation and payment on the rise



Procurement (B2B)
-

Buy
-
side or Sell
-
side


Market plateau’d last year but stable


Different from when business act as consumers



Collaborative Commerce (B2B2C)
-

Sell
-
side


Exploiting and assist the existing channels



Market places
-

Buy
-
side and sell
-
side


Emulate all benefits of real
-
world, single
-
product
marketplaces

Retail (B2C)


Value Proposition


Disinter
-
mediate the retail channel


Better shopping experience


Personalized up sells


Comparison shipping


Evaporating myth


Wider net (anytime; anywhere); lower cost; viral sales



Technical Challenges


International commerce


Multi
-
lingual content management


Cost effective distribution and fulfillment

Procurement (B2B)


Value Proposition


Disinter
-
mediate brokers and traders


Buy side


Implementers are large customers


Saves money by reducing inventory and purchase costs


Sell side


Implementers are targeting their medium customers


Reduces cost of sale and increases revenue per customer



Technical Challenges


International commerce


Automation of custom, non
-
uniform processes

Collaborative Commerce
(B2B2C)



Value Proposition


Exploit and extend existing channels


Direct market the brand but sell thru traditional channels


Enable B2C solutions for franchises and dealers


Complex selling


Value added products and services combinations



Technical Challenges


Managing conflict with e
-
initiatives of the channel


Supporting variety of business processes, logic, and rules

Market Places (Bs2Bs)


Value Proposition


Private exchanges


Bring Shopping to the traditionally Buying focus


Public exchanges


Exponential growth in the market place



Technical Challenges


Custom catalog management


Custom and dynamic price management


Complex payment processing support

What is e
-
commerce Software?


Front
-
end


For Visitors and Customers


Web
-
based by definition



Backend


For enterprise business managers


Merchandisers, Account Mangers, Customer Support, etc.



Middleware


To interface with existing systems


Customer, Inventory, Credit, Payment and Order Processing systems

e
-
Commerce Front
-
end


Web Application Server



Functionality


Personalization and Profiling


Complex, Dynamic Content Presentation



Process Support


Shopping Process


Buying Process

e
-
Commerce Backend


Content Management


Merchandizing


Catalog management


Price and on
-
line collateral management



Process Support


Customer Support


Anomaly management


Payment or Order processing hiccups

e
-
Commerce Middleware


Payment Processing


Customer specific credit, purchase orders, etc.


Electronic payment including EDI and credit cards



Order Processing


Interface to proprietary, custom enterprise systems


e
-
enabled systems of large warehouses


e
-
Services that provide Order Distribution



Inventory Management


Soft and hard reserve functionality


Direct access to specific inventory

The critical success factors


Backend System Management Functionality


Support for workflow and process management


Appropriate use of technology for process support


Access control in content management


Business rules in anomaly management



On
-
line collateral Management


Images, Audio, or Video; for virtual examination


Structured; for comparison shopping

What’s missing?


Community


Polls, Message Boards, Chats, etc.


Services


Fee email, Consumer news and information, etc.


Marketing Campaign Management


Referrals, Affiliates, Banner ads, Emails, etc.


Hot features of the day


‘Amazon innovations’


Mobile commerce


Shopping robots

What about services?


Shopping Portals


Process Re
-
engineering


e
-
Services


Branding


On
-
line collateral development and management


Search engine placement optimization


Efficiency improvements in web delivery

The e
-
commerce leaders

Almost everyone does almost anything










Retail


BroadVision, ATG, Blue Martini, MS Commerce Server


Procurement (buy
-
side)


CommerceOne, Clarus


Procurement (sell
-
side)


I2, Manugistics



Collaborative (sell
-
side)


Click Commerce


Market places


Ariba, VerticalNet

Other important software players


Net Perceptions


Business intelligence for Commerce



eShare


Community and Customer Communication



TaxWare


Almost universal Tax Computations



CyberSource, CyberCash


Credit card authorization with value
-
added services



webMethods


With ActiveWorks a formidable middleware vendor

Other important service players


OrderTrust


Payment and Order routing



Double
-
click


Banner ad provider



VeriSign


SSL encryption certificaties

Core Solution Requirements


Database


Oracle


Microsoft SQL Server



Application Servers


With integrated or separate web server


General purposes AppServers


BEA’s WebLogic, IBM’s WebSphere, Microsoft’s ASP


Specific AppServers


BroadVision, ART Technology Group, Oracle

The vender we love to hate


Front
-
end: IIS


Web Server


Application Server (ASP)


Choice of languages but scripted


.Net support


Easier deployment of services; complied code



Middleware: BizTalk


Standards (XML) based inter
-
application
communication broker

Microsoft Continued


Backend: Commerce Server


Catalog Management


Customer (profile Management)


Targeting Content to Customers


BizDesk


Campaign management


Catalog, Customers, Content management


Order Processing including shipping, tax, returns
processing, etc.


Traffic, Product view, and product purchase analysis

Important Technologies


Everything from the two 400 lbs gorillas


Oracle


Microsoft



DHTML


Microsoft won the browser wars in e
-
business



XML


Microsoft’s and IBM’s support for SOAP is promising


webMethods is proving the value in inter
-
application
communications



Java


Server side


J2EE, JavaBeans, JSP

Questions


Responses

Parting thoughts


Understand the business
behind

e
-
business



It is business application development for
users
outside

the implementer’s company



The line between software or service is
blurring