Achieving Visibility in the Cloud

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Achieving Visibility in the Cloud

EGI Event, Vilnius
-

December 2009



Liora Rosenblum, Senior Consultant

International Business Development


© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Agenda


Cloud Services


Sample Client Engagement


Industry Position


GlassHouse Intellectual Property


Differentiators

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

What is Cloud Computing?

Cloud Confusion


An abundance of differing opinions


“We’ve redefined Cloud Computing to include everything
that we already do.”


Larry Ellison, CEO Oracle


“It’s stupidity. It’s worse than stupidity: it’s a marketing
hype campaign.”


Richard Stallman, Free Software Foundation


"It's definitely not hype. Any technology leader who thinks
it's hype is coming at it from the same place where
technology leaders said the Internet is hype.”


Vivek Kundra, Federal CIO


ACM study found 22 definitions of cloud!


Everyone from academia (UC Berkeley) to analysts
(McKinsey) weighing in

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

What is Cloud Computing?

Purists, Marketing, and Pragmatism


Which of these are cloud computing?


A. Application Service Provider (ASP)


B. Infrastructure as a Service (IaaS)


Software as a Service (SaaS)


C. Application Development Platform as a Service


D. Grid Computing


E. Utility Computing


F. Platform as a Service (PaaS)


G. All of the above


Convergence of:


Virtualization


Utility computing model


Distributed computing

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

IT As An Internal Cloud Services
Provider

Requirements for Success


Service Management Maturity


Cost Transparency throughout the IT supply chain


Service Definition and SLA Tracking


Develop a real demand forecasting capability


End the practice of over
-
provisioning resources


Develop effective business
-
based metrics


End the project
-
based funding model for
CapEx


It doesn’t work in a world of shared resources


Metrics, metrics, metrics


Performance, resources capacities, per
-
unit
-
costs, and trending

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Our Role in the Cloud


We are a Cloud
-
Enabler


We offer services to help customers prepare their
environment to work effectively with cloud technologies


We provide strategic direction, design and plan execution for
customers to establish their own private/internal clouds


We provide strategic direction, design and plan execution for
customers shifting pieces of their environment to an external
cloud


We provide methodology and tools to move up the Service
Provider Maturity Continuum


We offer services to help customers monitor and
meter their cloud environments


internal and
external

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

GlassHouse Cloud Services

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

GlassHouse Cloud Services

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Customer Example


Large Hosting Service Provider


Cloud
Services business case, design and
implementation


© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services


Programme Objectives

Phase 1 (Completed):


Define Cloud services roadmap for the hosting service
provider to take to market


Define “Cloud Service 1.0” make
-
up


Produce market opportunity analysis for “Cloud Service 1.0”


Position opportunity with vendors and partners


Phase 2 (Proposed):


Implement “Cloud 1.0” and migrate Internal IT to become a
reference case


Produce commercial launch materials


Position benefits to customer base


Launch “Cloud 1.0” March 2010


Develop and implement “Cloud 2.0” and “Cloud 3.0” offerings

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Programme Workflow

Forecast

&

Business
Case

Service Definition

Cloud 1.0 Requirements

Market + Competition

Complexity

Existing Capabilities

Timescales

LAUNCH

Service Design

Processes Technology


Tools Skills SLA’s

Service Implementation


POC Pilot

Internal IT

Requirements

Gap Analysis

Implementation
and

Migration

Use

Case

High Level Service Definition

Service Development Roadmap

Reference Technical Architecture

Support Model

Process and Policy Frameworks

High
-
Level Skills Matrix

Cost Model

High Level
Business
Case

Market
Requirements

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Detailed Activities
-

Define Cloud Services and
Roadmap


Activities:


Workshop preparation



current services and
capabilities, market requirements


Initial workshop



high
-
level aspirational service
offerings


Requirements analysis


dependent technology and
toolsets, competitive offerings


Finalise high
-
level service definitions



including
initial service offering and development roadmap


Deliverables:


High Level Service Definition


Service Development Roadmap

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Service

Detailed Activities
-

Develop Service Delivery
Model


Activities:


Define underlying service delivery model to deliver the
agreed services, i.e.


Technology


Platforms, O/S, storage, backup and DR


Process



Service provider and external customer process
requirements


Governance



Compliance, security


Tools



Monitoring and management, customer tools (e.g.
self service provisioning, capacity management)


Support Model


Service provider versus customer roles &
responsibilities


SLAs


provisioning, processes, support, performance, etc.


Skills
-

technical, operational, commercial


Deliverables
:


Reference Technical Architecture


Support Model


Process and Policy Frameworks


High
-
Level Skills Matrix

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Detailed Activities
-

Build Supporting Business
Case


Activities:



Develop the business case to identify the level of
opportunity against the level of investment required


Assess the market opportunity, i.e. potential customer
volumes and usage


Define fully burdened costs for service delivery and the likely
service pricing and revenue


Identify the costs for implementation


Model the potential net profitability, including timescales for
ROI


Deliverables
:


Cost Model


High
-
level Business Case

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Detailed Activities
-

Cloud 1.0 Design and
Implementation

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Sample Deliverables
-

Service Definition and
Design

Items Covered:


Cloud Computing Overview


Cloud Delivery Model


Cloud Service 1.0 Definition


Service Management Requirements


Security and Data Privacy Requirements


Data Centre Facility Requirements


SLA Framework


Customer Engagement Model


Project Constraints and Risks


Service Enablement Roadmap


Reference Technical Architecture

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Sample Deliverables
-

Cloud Service Model

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Sample Deliverables
-

Cloud Portal Definition

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Sample Deliverables
-

Cloud Service Roadmap

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Large Hosting Service Provider


Cloud
Services

Sample Deliverables
-

Reference Technical
Architecture

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Industry Position


Cloud is not going away


the hype will drive current and
startup vendors to significant innovation


GlassHouse clients will benefit from these efforts


Our primary clients are mid to large enterprises


Cloud Services for these clients are based on the following


assumptions:


In the near term Private Cloud Services will be more utilized than
External, Public or Federated


The most important CSF for Cloud Services within the Enterprise, is
maturity within the Service Provider Model. CIO’s will have to provide an
answer to Public Cloud Services


VMware owns the x86 platform virtualization market and will
be the primary vendor short term for Internal Cloud
infrastructure


Enterprise storage vendors will be pushed to provide more
cost effective options to compete with Cloud providers

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

GlassHouse Consulting Framework


Unique Delivery Methods


Breaks down IT “ Towers” to accelerate time to deployment


Breaks with traditional linear consulting methods (assessment model)


Client
-
focused and collaborative in nature


Shifts level of effort from discovery to deliverables


Service Provider Model Framework (SPM)


Service Process Maturity Model


Define Services and Service Levels


Map Costs to Service Levels


Provide Cost Transparency


ITIL/ITSM aligned


Facilitated Design & Planning Framework (Accelerate)


Facilitated session methodology


Proven methodology for accelerating time to value

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Accelerate Delivery Framework

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

GlassHouse Technical Tools


ROI Modeling Tools


Built by IT experts, built for IT capital/operational decisions


Removes complexity from financial analysis and scenario
modeling


Fast
-
tracks path to key financial views required for strategic
decisions


Service Provider Model toolsets (SPM)


Define Services and Service Levels


Map Costs to Service Levels


Provide Cost Transparency


ITIL/ITSM aligned

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Key Differentiators


Cloud Model aligns very well with core GlassHouse approach and capabilities


Service Provider Model


Virtualization and Platform Services


Storage & Data Protection Services


Security Services


Monitoring and Metrics Services


All of these components are prerequisites for a successful private cloud
deployment


Service portfolio leverages GlassHouse capabilities to enable clients to:


Determine the impact and opportunity to leverage Cloud
-
based services


Select a Cloud Service Provider that best aligns with their business requirements


Develop an internal Cloud Services Capability


Delivery frameworks scale from mid
-
market to large enterprise


Practice SME’s from virtualization, data center, security, ITSM/SPM, storage


Delivery methods offer cost
-
competitive and efficient means to engage
customers and achieve results


Financial modeling and analysis focuses on real
-
world customer needs

© 2001
-
2009 GlassHouse Technologies, Inc.

This material may not be reprinted or redistributed without the express written consent of GlassHouse Technologies, Inc.

Thank You




Liora Rosenblum, Senior Consultant

+972 9 7622 700

lioraro@glasshouse.com

www.glasshouse.com