Slide 1 - evolutionhealthstrategies.com

drawerbeamerΒιοτεχνολογία

6 Δεκ 2012 (πριν από 4 χρόνια και 11 μήνες)

200 εμφανίσεις

2010

CAPABILITIES PRESENTATION



Evolution Health Strategies (EHS) is a growth
-
focused healthcare marketing and communication firm


Our drive is to collaborate with clients to discover their most effective path for growth and sustainability


We serve companies across the healthcare spectrum and at all stages of development


Headquarters in Los Angeles and Atlanta


ABOUT

1

EVOLUTION HEALTH STRATEGIES
TM


Led by industry veterans Bob Berra, Steve Moya & Miriam Weber Miller


The principals have worked together for years, building an understanding of:


The business of healthcare


Growth dynamics in today’s economy


The pivotal milestones every company must achieve, whether an early stage, mid
-
cap or mature
organization


Experience with the full range of healthcare companies including:


Health Services


Biotechnology


Pharmaceuticals


Health Information Technology


Medical Devices and Diagnostics

EHS: EXPERIENCE & EXPERTISE

2

EVOLUTION HEALTH STRATEGIES
TM

WHAT DOMINATES THE LANDSCAPE


While elements of change are a constant, the battle over cost and access will continue indefinitely.


New products and services will be required to generate greater efficiency and patient outcomes: those with
answers will be rewarded.


New populations previously outside the formal healthcare system will eventually join: creating opportunities and
challenges.

HEALTHCARE TODAY

CONFUSING, COSTLY, DISJOINTED AND INEFFICIENT

3

EVOLUTION HEALTH STRATEGIES
TM


We don’t have to convince anyone that the healthcare space is unlike any other. It is dynamic, important,
innovative, necessary, life saving and vital to our communities, economy and nation.

HEALTHCARE TODAY

CONFUSING, COSTLY, DISJOINTED AND INEFFICIENT

EVOLUTION HEALTH STRATEGIES HELPS CLIENTS FIND THE BEST PATH FORWARD:


Discover clarity in the maze of confusion


Enable industry providers to continue growing and evolving


Identify conduits for reaching key constituents despite the noise of the marketplace


Plan for change




HEALTHCARE TODAY

STRATEGIC IMPERATIVES: CLARITY, ACTION, GROWTH

5

EVOLUTION HEALTH STRATEGIES
TM

6

EVOLUTION HEALTH STRATEGIES
TM


Identify market conditions, expectations and client aspirations


Prioritize and implement effective growth initiatives


Implement market
-
focused solutions


Ideation & Milestone Action Plan
TM
(I
-
MAP)


Retain, capture and grow existing and emerging customer opportunities


Examine results and make changes, as necessary



EHS M
-
GAP SUMMARY

ANALYSIS
--

ACTION
--

EVALUATION

7

EVOLUTION HEALTH STRATEGIES
TM


Business Growth Planning: M
-
GAP


(Market Growth Analysis Protocol™
)


Milestone/Growth Communication Strategies:


I
-
MAP (Ideation & Milestone Action Plan™
)


New, Emerging Market Growth Analysis and
Recommendations (with our affiliate Santiago
ROI)


Positioning/Brand Messaging and Corporate
Identity


Web
-
based Strategies and Implementation


Social Media Programs

EHS

CORE SERVICES

8

EVOLUTION HEALTH STRATEGIES
TM


Product and Services Launches (pre
-

and post
-
FDA clearance strategies)


FDA Advisory Panel Planning and On
-
site
Support


Local, Regional Financial Communication and
Investor Outreach


National Media Campaigns (public relations and
print advertising)


Strategic Planning Meeting Facilitation


Conference, User Group and Trade Show
Support and Implementation


Executive Presentations and Presentation
Training


Healthcare Marketing Executive Recruitment
(through our affiliation with Healthcare
Recruiting, Inc.)

EHS

PRACTICE AREAS / RELEVANT EXPERIENCE

9

EVOLUTION HEALTH STRATEGIES
TM

HEALTH SERVICES


Alere


Blue Shield of California


Health Hero (Health Buddy)


Health Net


Humana


LifeMasters


PacifiCare/United Health Group


MedeFinance


National Oncology Alliance


Tenet Healthcare


UniHealth


WellPoint/Anthem/Blue Cross of California

MEDICAL DEVICES


Athrocare


Boston Scientific


Carl Zeiss


Cellestis, Inc.


Cholestech


Conceptus


DePuy Orthopaedics (J&J)


Ethicon Endo
-
Surgery (J&J)


Fuji Medical Systems


Medtronic


Thoratec


VivoMetrics


EHS

PRACTICE AREAS / RELEVANT EXPERIENCE, CONT’D


9

EVOLUTION HEALTH STRATEGIES
TM

PHARMACEUTICAL/BIOTECHNOLOGY


Abraxis Pharmaceuticals


Adams Laboratories


Amgen


Auxillium Pharmaceuticals


Avanir Pharmaceuticals


Bayer Pharmaceuticals


Chiron Corporation


Genta




Genzyme Transgenics



Millennium Pharmaceuticals



Orphan Medical



Oscient Pharmaceuticals



Portola Pharmaceuticals



Prolacta Pharmaceuticals



Regeneron Pharmaceuticals



ZLB Bioplasma (now ZLB Behring)



EHS

PRACTICE AREAS / RELEVANT EXPERIENCE, CONT’D

CONSUMER HEALTH


Conceptus


Opthonix


Vitacost.com


Woodside Biomedical


HEALTHCARE ASSOCIATIONS


American Tailgaters Association in conjunction with the Sean Salisbury Cancer Blows Foundation


BioVentures for Global Health


Grossman Burn Foundation

10

EVOLUTION HEALTH STRATEGIES
TM

EHS

THE PRINCIPALS

ROBERT BERRA


President & CEO


Founding Partner, FischerHealth


25 years directing / managing healthcare market growth communication programs

STEVE MOYA


Senior Client Advisor


30
-
years communication and critical analysis expertise assisting businesses and associations on growth strategy,
marketing, change management and learning to advance innovation


Immediate former Chief Marketing Officer of Humana, Inc.
-

a Fortune 100 company

MIRIAM WEBER MILLER


Senior Partner Client Leader


20 years experience leading biotech / pharma marketing programs (including Chandler Chicco’s Biosectior 2;
Noonan Russo and Burns McClellen)


Co
-
led launch of FischerHealth’

11

EVOLUTION HEALTH STRATEGIES
TM

WHAT PEOPLE ARE SAYING


TOM NOLAND


SVP, Corporate Communications, Humana


“The ability to understand the fundamentals of the business evolution life cycle, coupled with a deep knowledge of
the inner workings of the healthcare industry, arethe hallmarks of the EHS team. They combine these attributes with
strong marketing and communication capabilities. Over the past six years they have contributed measurably to
Humana’s growth and success.”



ELENA MEDO


Former President and Founder, Prolacta BioSciences


“The EHS leadership team’s understanding of the business of healthcare and marketplace trends
--

and their ability
to develop strategies to help us drive visibility among key audiences
--

were invaluable to us as we as moved toward
commercialization of our products.”

12

EVOLUTION HEALTH STRATEGIES
TM

WHAT PEOPLE ARE SAYING


SUSAN CUNNEEN


Former VP, Oscient Pharmaceuticals


“The Evolution Health Strategies’ team has the industry expertise to identify priorities and define a path forward, and
the passion to deliver consistent results.”



WARREN DODGE


(iScribe and National Oncology Alliance)


“I have worked with Bob and members of his team throughout several iterations of my career over the past 10+
years. Through every engagement, their command of the healthcare industry and the understanding of the business
process has led to exemplary results in both meeting our marketing and growth objectives.”

13

EVOLUTION HEALTH STRATEGIES
TM

THANK YOU

WE LOOK FORWARD TO WORKING TOGETHER

2010

CAPABILITIES PRESENTATION