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Digital Activation Drive
May –June 2008
Increase the number of ‘active NetBeansusers’in India.
Acquire and engage 25000 active NetBeansusers in the 2 month period -15
to 15 July 2008
Developers who are working in
Developers who are in 3rd
year engineering colleges.
Students and Professionals who
have opted for development
courses at NIIT (India’s leading
Target Audience (Brief Profiles)
High awareness, experience and opinions of various technologies.
Stuck by organizational mandates. Explore new developments during
their ‘own time'. Most aspire to travel abroad.
Technology students…generally an ambitious lot. More open to get
educated. They also do not have access to ready IT infrastructure so
easily –iea computer and more importantly connectivity. Free is a Magic
word for them.
Freshers, willing to pay a higher price to learn the technologies and get a
qualification. Have inclination to go that extra mile.
Use a quiz as a device.
Design the quiz to encourage :
Download of the NetBeansIDE
Usage of the IDE
Keep it simple to prompt mass participation
Have quick rewards to establish credibility of the quiz
A chance to qualify for the ‘mega prize’even if the developers
enters the quiz anytime during the duration of the 12 week
Have mega draw on the cumulative points won –to encourage
regular and consistent participation in the quiz
Doubled Unique User IDs in two months!
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