NetBeans Case Study - 1010 Asia

draindecorumΛογισμικό & κατασκευή λογ/κού

15 Αυγ 2012 (πριν από 5 χρόνια και 3 μήνες)

255 εμφανίσεις

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©2005 141 Worldwide (India) -All Rights Reserved -Strictly Confidential
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Activate NetBeans
Sun Microsystems
Digital Activation Drive
May –June 2008
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Campaign Objective
Increase the number of ‘active NetBeansusers’in India.
Acquire and engage 25000 active NetBeansusers in the 2 month period -15
th
May
to 15 July 2008
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Target Audience
Professional Developers
Developers who are working in
Technology,ISVsand Software
development companies.
Student Developers
Developers who are in 3rd
and 4th
year engineering colleges.
NIIT Developers
Students and Professionals who
have opted for development
courses at NIIT (India’s leading
privatisedsoftware training
institue).
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Target Audience (Brief Profiles)
Professional Developers
High awareness, experience and opinions of various technologies.
Stuck by organizational mandates. Explore new developments during
their ‘own time'. Most aspire to travel abroad.
Student Developers
Technology students…generally an ambitious lot. More open to get
educated. They also do not have access to ready IT infrastructure so
easily –iea computer and more importantly connectivity. Free is a Magic
word for them.
NIIT Developers
Freshers, willing to pay a higher price to learn the technologies and get a
qualification. Have inclination to go that extra mile.
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Campaign Strategy
Use a quiz as a device.
Design the quiz to encourage :
Download of the NetBeansIDE
Usage of the IDE
Keep it simple to prompt mass participation
Have quick rewards to establish credibility of the quiz
A chance to qualify for the ‘mega prize’even if the developers
enters the quiz anytime during the duration of the 12 week
period.
Have mega draw on the cumulative points won –to encourage
regular and consistent participation in the quiz
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NetBeansQuiz
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Promotional Plan
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POSTERS
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TEASERS
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PROFESSIONALS
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STUDENTS
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WINNERS
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PRIZES
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Doubled Unique User IDs in two months!
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Double day
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Thank You.
For business enquiries mail us at : info@1010-asia.com