Learning Objectives and Chapter Outlines Chapter 12: International Distribution: Exporting and Retailing

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Baack, International Marketing



Learning Objectives and Chapter Outlines

Chapter 12
:
International Distribution: Exporting and Retailing

Learning Objectives

After reading and studying this chapter, you should be able to answer the following questions.

1.

Why do companies export?

2.

What

methods of entry into foreign markets can be used?

3.

What are the documents needed for exporting?

4.

How can the marketing team effectively operate the five tasks associated with the physical
distribution of goods?

5.

What factors influence the choice
of retail outlets in host countries?

Chapter
Outline

Opening Vignette:
Exporting and the Business
-
to
-
Business Market: Alibaba.com

Overview

Exporting Choices

Internal Reasons for Exporting

External Reasons for Exporting

Market Selection

Export Entry
Modes

Home
-
Based Direct Exporting

Foreign
-
Based Direct Exporting

Indirect Exporting

Pricing Exports

Exporting Documentation

Regulations and Documentation

Export and Import Licenses

Financing

Physical Distribution

Materials Handling

Inventory Location

Inventory Control

Order Processing

Methods of Transportation

Sustainability and International Distribution Systems

Radio Frequency Identification Development and International Transportation

International Distribution and the Botto
m
-
of
-
the
-
Pyramid

Terrorism and International Marketing Channels

International Marketing Channels and Utility

International Retailing

Types of International Retail Outlets

Baack, International Marketing



Convenience Stores

Supermarkets

Hypermarkets

Open Air Markets and Bazaars

Department Stores

Discount Stores

Specialty Stores

Online Retailing

The Future

Strategic Implications

Tactical Implications

Operational Implications

Terms

Review Questions

Discussion Questions

Analytical and Internet Exercises

Case 12. Tesco Ta
rgets China