MetalWerks_On-Site-O..

disgustedtukwilaInternet και Εφαρμογές Web

14 Δεκ 2013 (πριν από 3 χρόνια και 7 μήνες)

99 εμφανίσεις










On Site Optimization Report

















http://www.metalwerksusa.com







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2

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Presented:
12/14/2013



Executive Summary

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3

Page Optimization

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.

4

Homepage

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4

Plate PERS

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5

Arcwall 1500
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7

Arcwall 2510
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9

Custom Ornamental Fabrications

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12

Ornamental Screens

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................................
...

14

Ornamental Trellis

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17

Ornamental Enclosures

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21

Site
-
Wide Optimization

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23

Usability

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23

W3C Validation

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23

Page Load Speed

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24

No CSS
-
files found.

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24

7 different JavaScript
-
files found.

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3

-

Presented:
12/14/2013



Executive Summary


This On
-
Site SEO Recommendations report is as comprehensive as time has allowed.
MetalwerksUSA
.com has technical and organizational issues
, which were beyond the scope of
this On Site. The pages being optimized for the recommended keywords are the focus of this
document.


Top Priority Changes

The most important changes will be

changing title and meta elements, and incorporating the
keywords into the body of each page.

Afte
r meta data and title tags, reorganization of
document layout through the appropriate use of <H> elements, and the use of CSS styles for
styling text, etc. is recommended.


Mid
-
Level Priority Changes

Changes to image file names

to incorporate keyword
-
descr
iptive text

and image ALT text is a
mid
-
level priority.


Lowest Level Priority Changes

On a lower priority, m
ore changes should be made to the copy on each page to link long tail
keywords to deeper pages. There is not, currently, a good internal linking st
ructure.

Also, as
outlined in the Usability section of this document, the
navigation should be cleaned up so it is
more user friendly, and footer navigation should be added site
-
wide
.


There will be a period of time between these changes being made, and r
esultant changes in
search: we must wait for your site to be crawled again and cached by each search engine.


Let us know if you have any questions or concerns. Our programming staff is available to help
you. If you are not able to implement these change
s, or would like us to manage that for you,
please contact us.







-

4

-

Presented:
12/14/2013



Page Optimization


Homepage

URL

www.metalwerksusa.com/

Keyword

Aluminum Plate Cladding

Title

Aluminum Plate Cladding | Metal Sales &amp; Service, Inc

Title LEN

56

Desc.

As a provider of all types of Aluminum Plate Cladding, Architectural Sheet Metal
and Cornice Molding, Metalwerks gives you a complete architectural solution.

Desc. LEN

157

H1

Architectural Aluminum Plate Cladding by Metalwerks

P

Founded in 1968, Metal Sales &amp; Service, Inc. is a second generation, family
-
owned business, and a leading expert in the field of architectural metal, including
<strong>aluminum plate cladding</strong> and ornamental metal. From modest
beginnings, we ha
ve built a fully
-
integrated organization whose comprehensive
capabilities include design, distribution, engineering, custom fabrication,
installation, and project management.

P

Along the way, we have built a track record of superior
results&mdash
;consistently executing difficult projects with
<strong>Metalw&euml;rks<span class="superscript">&reg;</span></strong>
products, providing professional service, and gathering numerous repeat
customers.

P

latest news

P

The ARCWALL 2510
-

Reborn!

P

For the past few years our R&amp;D department have been tweaking the
Arcwall 2510 Panel system for the 2012 re
-
launch. Stay…read more &raquo;

P

engineered solutions in architectural metals

P

800.321.7816

IMG

http://www.metalwerksusa.com/images/logo_mss.jpg

ALT

Metal Sales & Service, Inc.

IMG

http://www.metalwerksusa.com/images/logo_greenbuilding.jpg

ALT

Member of the US Green Building Council

Word Count

171

Internal Links

31

Recommendations

Add more text. Shoot for 300
-

500 words on the front page. Work in the
targeted keyword 3 to 4 times throughout the page.



-

5

-

Presented:
12/14/2013



HTML Header Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These should go in logical order
H1, H2, H3, H4, and there shoul
d only be one H1 per page. That H1 should be the
main heading outlining what the context of the page is, and should include a
keyword if possible. Any text between headings should be placed in a <p> tag,
and CSS styles should be used to make these elements

appear the way you
would like them to appear for style and design purposes.

Upper Right
"News"

The news section in the upper right corner of every page should not have any H
tags, as it is not a part of the main forcus

of the page. Place all of the "News
Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the body copy to product sections of the site,
using keywords as linked text
-

this will tell both search engines and visitors how
to get
to deeper content quickly.


Plate PERS

URL

http://www.metalwerksusa.com/products/platepers.php

Suggested URL

http://www.metalwerksusa.com/products/pressure
-
equalized
-
rain
-
screen.php

Keyword

Pressure Equalized Rain Screen

Title

Pressure Equalized Rain Screen | Metal Sales &amp; Service, Inc

Title LEN

63

Desc.

When you need a solid aluminum, high performance, dry
-
joint, Pressure
Equalized Rain Screen exterior cladding system, choose Metalwerks.

Desc. LEN

137

P

engineered solutions in architectural metals

P

800.321.7816

P

latest news

H1

Metalwërks Arcwall

Plate Pressure Equaliezed Rain Screen

P

Applications:


For use in exterior wall cladding when the A/E desires a solid aluminum, high
performance, dry
-
joint, pressure equalized rain screen exterior cladding
system. A smooth cladding material comprised of

1/8” thick Aluminum for
insulated and/or non
-
insulated cladding applications over continuous masonry
or stud/sheathing substrates where a suitable air/water barrier can be
applied. Flexible joint designs enable the designer to articulate almost any
vertic
al and horizontal joint rhythm or pattern.

IMG

http://www.metalwerksusa.com/images/platepers_1_tn.jpg

ALT

Metalwërks Arcwall Plate Pressure Equaliezed Rain Screen



-

6

-

Presented:
12/14/2013



P

Features and Benefits:



All

products are engineered and manufactured in
-
house. Fully tested to
meet or exceed performance values mandated by AAMA 508
-
07.


System designed for almost instantaneous pressure equalization which
dampens the capillary action created by negative pressu
re and vapor drive
from exterior to interior associated with sealed systems.


Self Alignment: Adjustable 2 piece furring allows wall substrate to be
plumbed prior to panel installation to create a flat plane with minimal
deviations from vertical. This d
esign, unlike other rain screen systems, also
facilitates sealing the system to the air water barrier by eliminating shims.


Standard 5/8” wide vertical and horizontal joints are open to minimize dirt
and maximize the appearance. No exposed sealants to
retain dirt and create
streaking.


Internal gutters use concealed silicone gaskets to fully express a 1 ¾” joint
depth. Consult Sales for alternative design options.


Panels are secure yet free floating to accommodate thermal expansion and
contractio
n due to the interlocking horizontal joint.


All panels are custom fabricated and not limited by minimum production
runs in standard or custom colors


Panel finishes are applied post fabrication for complete coverage
-
no seams.


Superior impact re
sistance to Composite material or foamed in place panels.


Panel unit and stiffeners are welded during assembly for superior stiffness.


Panel corners are shop welded and ground smooth for a seamless
appearance.


Back cut corners are available for

a crisper perimeter joint.

UL

Product Applications:

LI

Any vertical exterior wall surface application with continuous air/water
barrier.

LI

Articulations: Rain Screen Wall Cladding Systems rely on gravity to drain
water out of the wall cavity.


All
horizontal surfaces should be sealed which
include copings, soffits, and sloped conditions.


To minimize water
penetration, all perimeter conditions to be sealed.


Accents applied to face of
panel that do not interrupt the air water barrier may not require

sealant.
Consult Sales for design options.

LI

Where panel systems attach to studs through exterior sheathing; CMU Block
walls and Concrete substrates.

LI

Solid Aluminum panels are particularly useful where metal panels are used
in pedestrian areas due
to superior impact performance comparable to other
metal panel cladding products



-

7

-

Presented:
12/14/2013



LI

For use on LEED projects
-

consult our staff for specific areas of contribution.

LI

Enclosures for exposed columns, beam or pilaster features can also be clad
using a
similar design appearance.

P

Click here for more information on Arcwall Plate PERS.

IMG

http://www.metalwerksusa.com/images/platepers_3_tn.jpg

ALT

Metalwërks Arcwall Plate Pressure Equaliezed Rain Screen

Word Count

559

Internal Links

35

Recommendations

Make sure the keyword ocurrs at least 3
-

4 times in the document.

Alt Text

Adjust image ALT text to include accurate descriptions and keyword.

HTML Header Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These should go in logical
order H1, H2, H3, H4, and there should only be one H1 per page. That H1
should be the main heading outlining what the context of the page is, and
should include a keyword if possible. Any text between headings should be
placed in a <p> tag, and CSS styles
should be used to make these elements
appear the way you would like them to appear for style and design purposes.

Upper Right
"News"

The news section in the upper right corner of every page should not have any
H tags, as it is not a part of the main forcu
s of the page. Place all of the "News
Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the body copy to product sections of the site,
using keywords as linked text
-

this will tell both search engines and visitors
how to get

to deeper content quickly.


Arcwall 1500

URL

http://www.metalwerksusa.com/products/arcwall.php

URL Suggestion

http://www.metalwerksusa.com/products/arcwall1500.php

Keyword

Solid
Aluminum Panels, Curved Aluminum Panels

Title

Solid & Curved Aluminum Panels | Arcwall 1500 | Metal Sales &amp; Service,
Inc

Title LEN

79

Desc.

For design flexibility Metalwerks Arcwall

1500 Solid and Curved Aluminum
Panels can accommodate artistic freedom with finish, profile, and size options at
a competitive value.

Desc. LEN

175

P

engineered solutions in architectural metals

P

800.321.7816

P

latest news



-

8

-

Presented:
12/14/2013



Header IMG

http://www.metalwerksusa.com/images/interior_hdr_10.png

ALT



H1

Solid and Curved Aluminum Panels
-

Arcwall 1500

H2

Applications

P

For use in exterior or interior cladding features on vertical, sloped, or horizontal
surfaces, using a &quot;wet seal&
quot; method of backer rod and sealant. A
smooth cladding material comprised of solid metal for un
-
insulated cladding
applications over masonry, structural steel, stud backup, or within curtain wall
designs.For any project demanding complete design flexibi
lity Arcwall 1500 can
accommodate artistic freedom with near unlimited finish, profile, and size
options at a competitive value with other metal or non
-
metal cladding
materials.

IMG

http://www.metalwerksusa.com/images/arcwall_1_thumb.jpg

ALT



H2

Features and Benefits

UL

Typically manufactured in solid 1/8 or 3/16" aluminum materials. Plate panels
are NOT a composite of laminated layers of plastic or insulation core materials.

LI

All panels are custom fabricated and not limited by minimum
production runs or
size limitations.

LI

Panels have uniform strength with no risk of delamination or combustion due to
flammable components. Panel corners are welded and ground smooth with no
visible seams for water intrusion.

LI

All products are
engineered and manufactured in
-
house. Fully tested for Air,
water, and structural performance.

LI

Suited for high wind
-
load applications with internal panel stiffening.

LI

Solid materials are highly resistant to incidental dents and punctures and
suitable for high
-
traffic or abusive environments.

LI

Easily curved, contoured for radii down to 6" using a variety of fabrication and
welding techniques.

LI

Finishes are post
-
applied after fabrication by licensed applicators to provide the
highest
quality of finish coverage.

LI

Finish warranties up to 20 years. (Consult factory for specific limitations.)

LI

Panels are 100% recyclable after their useful life and are manufactured from
materials with high post
-
consumer and industrial content, which
can contribute
to LEED credits.

LI

Available with no VOC Powder coat finishes.

LI

Solid aluminum features allow for forming techniques on curves, 3D profiles,
and difficult transitions without unsightly splices or joints common in composite
materials.



-

9

-

Presented:
12/14/2013



LI

Materials are highly versatile due to their formability for complex applications.

IMG

http://www.metalwerksusa.com/images/arcwall_2_thumb.jpg

ALT



H2

Product Applications

UL

Any standard wall surface application, whether interior or exterior

LI

Enclosures for exposed columns, beam, or pilaster features

LI

Glazed or non
-
glazed Curtain wall spandrel applications

LI

Suited for a myriad of vestibules, canopies, eyebrow features

LI

Available with articulations, reveals, and applique's

LI

For
facilities in Retail, Commercial, Institutional, Government, and
Transportation sectors

LI

For use on LEED projects, consult our staff for specific areas of contribution.

P

Click here for more information on Arcwall 1500.

Word Count

474

Internal Links

35

Recommendations

Make sure the keyword ocurrs at least 3
-

4 times in the document.

Alt Text

Adjust image ALT text to include accurate descriptions and keyword.

HTML Header Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These should go in
logical order
H1, H2, H3, H4, and there should only be one H1 per page. That H1 should be
the main heading outlining what the context of the page is, and should include a
keyword if possible. Any text between headings should be placed in a <p> tag,
and CSS

styles should be used to make these elements appear the way you
would like them to appear for style and design purposes.

Upper Right
"News"

The news section in the upper right corner of every page should not have any H
tags, as it is not a part of the ma
in forcus of the page. Place all of the "News
Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the body copy to product sections of the site,
using keywords as linked text
-

this will tell both search engines and visitors
how
to get to deeper content quickly.


Arcwall 2510

URL

http://www.metalwerksusa.com/products/arcwall2510.php

Keyword

Stainless Steel Plate Panel System

Title

Stainless Steel Plate Panel System | Arcwall 2510 | Metal Sales &amp;
Service, Inc

Title LEN

82



-

10

-

Presented:
12/14/2013



Desc.

Add a description utilizing keyword 1
-
2 times, with a maximum of 170
characters.

Desc. LEN

80

P

engineered solutions in architectural metals

P

800.321.7816

P

latest news

P

The ARCWALL 2510
-

Reborn! For the past few years our R&amp;D

department have been tweaking the Arcwall 2510 Panel system for
the 2012 re
-
launch. Stay...read more &raquo;

IMG

/images/interior_hdr_8.png

ALT

Interior Header

H1

Stainless Steel or Aluminum Plate Panel System
-

Arcwall 2510

IMG


/images/arcwall
-
2510
-
1.jpg

ALT



H2

Applications

P

For use in exterior wall cladding when the A/E desires a solid metal,
high performance, dry
-
joint exterior cladding system. A smooth
cladding material comprised of Aluminum OR Stainless Steel for
insulated and/or non
-
insulated cladding applications over continuous
masonry or stud/sheathing substrates where a suitable air/water
barrier can be applied. Flexible joint designs enable the designer to
articulate almost any vertical and horizontal joint r
hythm or pattern.

H2

Features and Benefits

UL

All products are engineered and manufactured in
-
house. Fully tested
to meet or exceed performance values mandated by ASTM E 283
-
04;
331
-
00; 330
-
02.

LI

The panel system employs concealed closed cell foam
gaskets and
extruded aluminum frames including internal horizontal gutter and
vertical reveal flashing to fully express a 2" joint depth. Consult Sales
for alternative design options.

LI

Standard 1/2" wide vertical and horizontal joints are open to
minimize
dirt and maximize the appearance. No exposed sealants to retain dirt
and create streaking.

LI

With the interlocking horizontal joint, panels are secure yet free
floating to accommodate thermal expansion and contraction.

LI

All panels are custom
fabricated and not limited by minimum
production runs in standard or custom colors.



-

11

-

Presented:
12/14/2013



LI

Superior impact resistance to composite material or foamed in place
panels.

LI

Cee

shaped vertical flanges provide exceptional cross sectional
strength tested up to 100PSF wind loads with Aluminum facings and
50PSF with Stainless Steel facings.

IMG

/images/arcwall
-
2510
-
2.jpg

ALT



H2

Product Applications

UL

Any vertical exterior
wall surface application with continuous
air/water barrier.

LI

Articulations: Dry Set Wall Cladding Systems rely on gravity to drain
water out of the wall cavity. All horizontal surfaces should be sealed
which include copings, soffits, and sloped
conditions. To minimize
water penetration, all perimeter conditions to be flashed and sealed.
Accents applied to face of panel that do not interrupt the air water
barrier may not require sealant. Consult Sales for design options.

LI

Panel systems attach t
o various substrates including but not limited to
studs & exterior sheathing; CMU Block walls and Concrete substrates.

LI

Solid metal panels are particularly useful where metal panels are used
in pedestrian areas due to superior impact performance
compared to
other composite metal panel cladding products.

LI

For use on LEED projects
-

consult our staff for specific areas of
contribution.

LI

Enclosures for exposed columns beam or pilaster features can also be
clad using matching materials and joint
treatments to provide similar
aesthetics.

P

Click here for more information on Arcwall 2510.

Word Count

488

Internal Links

35

Recommendations

Make sure the keyword ocurrs at least 3
-

4 times in the document.

Alt Text

Adjust image ALT text to include
accurate descriptions and keyword.

HTML Header Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These should go in
logical order H1, H2, H3, H4, and there should only be one H1 per
page. That H1 should be the main heading outlining what the context
of the page is, and should include a keyword if possible. Any text
between headings should be placed in a <p> tag, and CSS styles should
be used to make these elements appear the way you would like them
to appear for style and design purposes.



-

12

-

Presented:
12/14/2013



Upper Right

"News"

The news section in the upper right corner of every page should not
have any H tags, as it is not a part of the main forcus of the page.
Place all of the "News Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the
body copy to product sections of
the site, using keywords as linked text
-

this will tell both search
engines and visitors how to get to deeper content quickly.


Custom Ornamental Fabrications

URL

www.metalwerksusa.com/products/ornamental.php

Keyword

Screen Panel Systems, Custom Ornamental Fabrications

Title

Custom Ornamental Fabrications and Screen Panel Systems | Metal Sales
&amp; Service, Inc

Title LEN

89

Desc.

Add a description using each keyword once, with a maximum of 170
characters.

Desc.
LEN

76

P

engineered solutions in architectural metals

P

800.321.7816

P

latest news

H1

Custom Ornamental Fabrications and Screen Panel Systems

H2

Delete?

P

Grilles | Architectural Screen Wall Systems | Trellises and Sunshades |
Ornamental Metal
Enclosures | Light Features and Assemblies |
Architectural Features

P

For over 40 years, MSS has been engaged in the design, fabrication and
installation of custom ornamental metal fabrications for private,
commercial, public and institutional
construction projects. We have
accumulated a wealth of experience in creating unique product
applications… Read More

IMG

http://www.metalwerksusa.com/images/ornamental/OM%201.jpg

ALT





-

13

-

Presented:
12/14/2013



P

not

readily available from a vendor sales catalog. For centuries architects
have created custom designed elements to throw, diffuse, reflect, shade,
play and work with light. The light is what we see when we view or use a
building. Whether its use is function
al or purely for drama, there will
always be a need for architectural building assemblies to shape the light
and accomplish the design intent. At Metalwërks® the goal is to achieve
that intent by balancing long term performance and value. Aluminum
extrusio
ns, sheet and plate products form the backbone of this offering
whether used as supporting frames, custom formed panels, mitered,
welded, curved, or perforated.

UL

Aluminum material is versatile due to a number of factors...

LI

Resists corrosion from the

elements better than steel or wood

LI

Long

life coatings are available in a variety of glosses, colors and
textures,

LI

Available extruded or formed, welded or mechanically assembled.

LI

Has reliable mechanical properties for structural analysis.

LI

Lightweight, good strength to weight ratios, easily fabricated.

P

Our facilities include resources for all different types of metals fabrication
and skilled designers and mechanics to perform those tasks: Punching,
sawing, CNC cutting, forming/folding,
welding, grinding and polishing,
assembly, packaging and trucking. All design and engineering is
performed in
-
house to leverage our wealth of experience. We use a
mentoring process to pass experience… Read More

IMG

http://www.metalwerksusa.com/images/ornamental/OM%201.2.jpg

ALT



P

from old to young much like the apprenticeship training of the guilds of
Europe. These internal capabilities enable Metalwërks ®to design,
fabricate and supply high quality architectural

metal features and
assemblies to the industry. Each project is structurally designed and
analyzed to maximize material utilization, meet the project performance
criteria and preserve the architectural vision for which the design feature
was created.


Whet
her it is a custom designed light
-
box, an architectural
screen, feature or a structural sunshade, we can help you realize your
vision and creativity.

Word Count

400+

Internal Links

40

Recommendation
s

Make sure the keyword ocurrs

at least 3
-

4 times in the document.

Alt Text

Adjust image ALT text to include accurate descriptions and keyword.



-

14

-

Presented:
12/14/2013



HTML Header
Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These should go in
logical order H1, H2, H3, H4, and there should only
be one H1 per page.
That H1 should be the main heading outlining what the context of the
page is, and should include a keyword if possible. Any text between
headings should be placed in a <p> tag, and CSS styles should be used to
make these elements appear

the way you would like them to appear for
style and design purposes.

Upper Right
"News"

The news section in the upper right corner of every page should not have
any H tags, as it is not a part of the main forcus

of the page. Place all of
the "News Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the body copy to product sections of the
site, using keywords as linked text
-

this will tell both search engines and
visitors how to get
to deeper content quickly.


Ornamental Screens

URL

www.metalwerksusa.com/products/ornamental.screens.php

Keyword

Architectural Screen Wall Systems

Title

Architectural Screen Wall Systems | Metal Sales &amp; Service, Inc

Title LEN

66

Desc.

Add a
description utilizing the keyword 1
-
2 times, with a maximum of 170
characters.

Desc. LEN

84

IMG

Error! Hyperlink reference not valid.

ALT

Metal Sales &amp;
Service, Inc.

IMG

Error! Hyperlink reference not valid.

ALT

U.S. Green Building Council

P

engineered solutions in architectural metals

P

800.321.7816

P

latest news

P

The ARCWALL 2510
-

Reborn! For the past few years our R&amp;D
department have been tweaking the Arcwall 2510 Panel system for the
2012 re
-
launch. Stay...read more &raquo;

IMG

Error! Hyperlink reference not valid.

ALT

Interior Header

H1

Architecutural Screen Wall Systems



-

15

-

Presented:
12/14/2013



P

Grilles | Architectural Screen Wall Systems |
Trellises and Sunshades |
Ornamental Metal Enclosures

Light Features and Assemblies | Architectural Features

H2

Delete

P

Screening designs tend to be more continuous covering larger surface areas
and often include formed metal panels with custom patterns or
appliqu&eacute;s, perforations or layering of materials and colors for
dramatic effects. The systemized approach...Rea
d More to
anchorage and structural framing enables the architect to achieve custom
designs more efficiently. Wherever possible, pre
-
finished aluminum framing
systems are used to reduce maintenance and risk of corrosion plus they can
b
e finished to match the building in the same exterior finish scheme and
become a part of the design appearance.

IMG

Error! Hyperlink reference not
valid.

ALT



H2

Case Studies:

P

Steven Udvar
-
Hazy/ National Air and Space Museum,

Smithsonian Institution at Dulles Airport VA:

In addition to providing all the exterior Aluminum Panel cladding, MSS
designed fabricated and installed custom perforated aluminum plate screen
walls and integrated framing system with "tee" accent reveals covers the
exterior walls of the round theater st
ructure to create a dramatic visual
texture on an otherwise bland flat metal wall panel. The system was
designed as flat plates with an extruded frame which incorporated the
reveal design. Each panel was anchored to an engineered aluminum
through
-
tube syst
em which cantilevers from the building to create
interesting shading effects.

http://www.hok.com

IMG

Error! Hyperlink reference not valid.

ALT



P

Democracy Tower, Block 5, Reston ,VA:

Perforated aluminum Arcwall 1500 wall panels were produced in three
differing hole patterns and three shades of silver to create a specific design
effect on the exterior walls of the parking structure while allowing su
fficient
open area to vent the parking decks.

www.smithgroup.com

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P

Maryland Museum of African
American History Baltimore MD:

Metalwërks ® Arcwall panels and supports were designed and specified by
the architect to create a dramatic stair enclosure in a symbolic Red theme.

The "Red Wall" as it was known on the project, bisects the building as a
unif
ying architectural object. It starts as a narrow Fin on the exterior and
then opens up to swallow or surround the monumental stair from the
public lobby spaces below to the galleries above. The perforated panels and
supports were all coated in an exotic Me
gaflon® red color.


http://www.metalwerksusa.com/projects/view/116

http://www.rtkl.com

IMG

Error! Hyperlink reference not valid.

ALT



P

National Council of La Raza; Raul Yzaguirre Building Washington, DC:

Sculpted SS panels with internal supports create a vented light enclosure
and re
-
clad the exterior walls. Stainless Steel materials were finished with a
custom etching pattern selected by

the owner and created by Ewing Cole
DC to represent the organization's cultural roots.

Panel assemblies were pre
-
assembled for quick installation with a street set
boom truck after wall and substrate preparation.

http://www.ewingcole.com

Word Count

549

Internal Links

43

Recommendations

Make sure the keyword ocurrs at least 3
-

4 times in the document.

Alt Text

Adjust image ALT text to include accurate descriptions and keyword.

HTML Header Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These
should go in logical
order H1, H2, H3, H4, and there should only be one H1 per page. That H1
should be the main heading outlining what the context of the page is, and
should include a keyword if possible. Any text between headings should be
placed in a <p>

tag, and CSS styles should be used to make these elements
appear the way you would like them to appear for style and design
purposes.

Upper Right
"News"

The news section in the upper right corner of every page should not have
any H tags, as it is not a p
art of the main forcus of the page. Place all of the
"News Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the body copy to product sections of the site,
using keywords as linked text
-

this will tell both search engines
and visitors
how to get to deeper content quickly.



-

17

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Ornamental Trellis

URL

http://www.metalwerksusa.com/products/ornamental.trellis.php

Keyword

Trellises & Sunshades

Title

Trellises & Sunshades | Metal Sales &amp; Service, Inc

Title LEN

55

Desc.

Add
description utilizing keywords once, with a maximum of 170
characters.

Desc. LEN

74

IMG

Error! Hyperlink reference not valid.

ALT

Metal Sales &amp; Service,
Inc.

IMG

Error! Hyperlink reference not valid.

ALT

U.S. Green Building Council

P

engineered solutions in architectural metals

P

800.321.7816

P

latest news

P

The ARCWALL 2510
-

Reborn! For the past few years our R&amp;D
department have been tweaking the Arcwall 2510 Panel system for the
2012 re
-
launch. Stay...read more &raquo;

IMG

Error! Hyperlink reference not valid.

ALT

Interior Header

H1

Trellises and Sunshade Assemblies

Nested H4

Grilles | Architectural Screen Wall Systems |
Trellises and Sunshades |
Ornamental Metal Enclosures

Light Features and Assemblies | Architectural Features

H2

Delete



-

18

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P

Green design often includes the use of solar shading to deflect sunlight
and avoid solar heat gain on the exterior glazing. One effective method is
to incorporate fabricated aluminum assemblies due to their light weight
and high strength. Aluminum is struc
turally reliable, less prone to
corrosion than steel and can be formed or economically fabricated… Read
More

into virtually any shape. The added benefits include the ability to use long
life finishes to protect the aluminum while adding complimentary or
co
ntrasting colors to the exterior façade. An otherwise mundane project
can be enhanced by the use of trellis assemblies or applied features to
create interesting visual textures and shading effects. Some applications
include:



Projecting cornices
-

forme
d metal enclosures or trellis assemblies


Vertical and horizontal sun
-
shade or reflector assemblies


Aluminum accents to accentuate floor lines and structural grids.


Dramatic site
-
scaping

H2

Case Studies:

IMG

Error! Hyperlink reference not valid.

ALT





-

19

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P

University of Maryland at Baltimore Dental School Baltimore MD:

The architectural intent was to create a series of different scaled exterior
assemblies to accentuate the urban light patterns and merge a vertical
tower into an enticing horizontal streetscape the architect called the “Bar
Building.” They used horizontal
trellis assemblies at roof and lower levels
and vertical column accents blended with formed metal enclosures and
glass. All exterior metals were coated with one kynar® color as a unifying
theme.


The Metalwërks® products supplied on this project almost cov
ered our
complete offering including Metal
-
Lok Beam and column enclosures;
Atrium/Skylight structure assembly; Horizontal aluminum trellis
assemblies; Vertical column accents at brick piers; Arcwall 1500 Exterior
wall and soffit panel cladding;

Unitized St
ainless Steel exhaust stack enclosures; Glass canopy support
structure.


For more information click here:

http://www.metalwerksusa.com/projects/view/135

www.bcj.com

IMG

Error! Hyperlink reference not valid.

ALT



P

Capital Cove/ Wyndham hotel, National Harbor, MD.

Site trellises were designed as assemblies made from varying sizes and
shapes of curved and straight extruded aluminum tubes with welded end
caps to close the ends. These end caps are ground smooth and polished
prior to finishing. The same finish was selec
ted for the Arcwall 1500 wall
panels and the trellis features for a unifying effect.


For more information click here:

http://www.metalwerksusa.com/projects/view/180

www.wdgarch.com

IMG

Error! Hyperlink reference not valid.

ALT





-

20

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Presented:
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P

Christina Crescent office Building,(currently Barclay's Bank), Wilmington
DE:

When the architect wanted to integrate the exterior metal panels cladding
and the signature feature on the top of the building, the sunshade cornice,
he called Metalwërks® for their expertise in design, constructability and
budgeting.


For more information

click here:


http://www.metalwerksusa.com/projects/view/155

IMG

Error! Hyperlink reference not valid.

ALT



P


Century Engineering, Hunt Valley
MD:

A projecting cornice feature is unitized and pre
-
assembled onto a shop
fabricated frame assembly. This method allows the exterior wall cladding
to proceed independently of the cornice to assure weather
-
tight integrity
of the envelope. The projecting co
rnice becomes an architectural feature
independent of air
-
water barrier. Structural clips protrude through and
are sealed to the air water barrier prior to cornice installation which
simplifies the envelope.

IMG

Error! Hyperlink reference not valid.

ALT



P

Pennsylvania Power and Light, Allentown PA:

The top of the building includes a dramatic cornice feature intended to
create a brow effect on the South façade to shade the large glass walls.
The entire system of secondary supports, cladding and grilles was
design/engineered, fabricated and erected by
Metalwërks® to resist wind
and snow loads and to span the large openings. This shading design
scheme was one of the factors that enabled the project to earn LEED Gold
certification.


For more information click here:

http://www.metalwerksusa.com/projects/vi
ew/43

www.ramsa.com

www.libertyproperty.com

IMG

Error! Hyperlink reference not valid.

ALT





-

21

-

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P

United Therapeutics Phase 2A Silver Spring, MD:

The
support steel beams for the curved trellis work on this project were
clad with a Zinc Composite material to exact dimensions. Wood slats were
cut and mitered to fit between the support beams with clips that
penetrated the Zinc Cladding.


For more informati
on click here:

http://www.metalwerksusa.com/projects/view/181

www.sgarchitects.com

Word Count

771

Internal Links

51

Recommendations

Make sure the keyword ocurrs at least 3
-

4 times in the document.

Alt Text

Adjust image ALT text to include accurate
descriptions and keyword.

HTML Header Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These should go in logical
order H1, H2, H3, H4, and there should only be one H1 per page. That H1
should be the main heading outlining what the context of the
page is, and
should include a keyword if possible. Any text between headings should
be placed in a <p> tag, and CSS styles should be used to make these
elements appear the way you would like them to appear for style and
design purposes.

Upper Right
"News"

The news section in the upper right corner of every page should not have
any H tags, as it is not a part of the main forcus of the page. Place all of the
"News Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the body copy
to product sections of the
site, using keywords as linked text
-

this will tell both search engines and
visitors how to get to deeper content quickly.


Ornamental Enclosures

URL

http://www.metalwerksusa.com/products/ornamental.enclosures.php

Keyword

Ornamental Metal Enclosures

Title

Ornamental Metal Enclosures | Metal Sales &amp; Service, Inc

Title LEN

61

Desc.

Add description utilizing keyword once, with a maximum of 170 characters.

Desc. LEN

73

IMG

Error! Hyperlink reference not valid.



-

22

-

Presented:
12/14/2013



ALT

Metal Sales &amp; Service, Inc.

IMG

Error! Hyperlink reference not valid.

ALT

U.S. Green Building Council

P

engineered solutions in architectural metals

P

800.321.7816

P

latest news

P

The ARCWALL 2510
-

Reborn! For the past few years our R&amp;D
department have been tweaking the Arcwall 2510 Panel system for the
2012 re
-
launch. Stay...read more &raquo;

IMG

Error! Hyperlink reference not valid.

ALT

Interior Header

H1

Ornamental Metal Enclosures

P

Grilles | Architectural Screen Wall Systems | Trellises and
Sunshades |
Ornamental Metal Enclosures

Light Features and Assemblies | Architectural Features

H2

Delete

P

In addition to our standard column and beam enclosure projects,
Metalwërks® is known for producing highly custom enclosure applications.

IMG

/images/ornamental/OM 5.1.jpg

ALT



P

Mass General Hospital, Boston MA:

Satin polished SS tapered column covers.

http://www.metalwerksusa.com/projects/view/130

IMG

/images/ornamental/OM 5.2.jpg

ALT



P

Bush Int'l Airport FIS, Huston TX:

Large
ornamental metal enclosures fully conceal MEP services and security
devices and avoid clutter a large open space in an international arrivals hall.

http://www.metalwerksusa.com/projects/view/182

IMG

/images/ornamental/OM 5.3.jpg

ALT



P

MD DOT HQ,
Linthicum MD:

Formed metal entry canopy enclosure integrates glass roof, lighting, roof
drainage and makes an interesting entry portal.

http://www.metalwerksusa.com/projects/view/41

IMG

/images/ornamental/OM 5.4.jpg



-

23

-

Presented:
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ALT



P

Lincoln Park Terrace,
Washington DC:

Articulated projections enable bay windows to create a Victorian era façade
in this contemporary Condominium.

http://www.metalwerksusa.com/projects/view/183

Word Count

247

Internal Links

47

Recommendations

Make sure the keyword ocurrs

at least 3
-

4 times in the document.

Alt Text

Adjust image ALT text to include accurate descriptions and keyword.

HTML Header Tags

The use of the H1
-
H4 tags site
-
wide is incorrect. These should go in logical
order H1, H2, H3, H4, and there should only
be one H1 per page. That H1
should be the main heading outlining what the context of the page is, and
should include a keyword if possible. Any text between headings should be
placed in a <p> tag, and CSS styles should be used to make these elements
appear

the way you would like them to appear for style and design
purposes.

Upper Right
"News"

The news section in the upper right corner of every page should not have
any H tags, as it is not a part of the main forcus

of the page. Place all of the
"News Section" elements in <p> tags.

Internal Linking

Try to incorporate links within the body copy to product sections of the site,
using keywords as linked text
-

this will tell both search engines and visitors
how to get
to deeper content quickly.


Site
-
Wide Optimization

Usability


Footer Links:

I would recommend cleaning up the main navigation so it is not so busy, and
adding detailed footer links so that both search engines and users can find everything they are
looking for from the homepage of the site.








W3C Validation

Some SEO companies believe that developing code in line with W3C guidelines can help create
an easier crawling experience for search engine spiders (particularly Google). We have ranked
sites

that have errors in the code. They are important in the fact that they affect rankings, but
are not immediately important because you can still rank with out making these changes. These


-

24

-

Presented:
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are simply considered Website Best Practices. Here is a link to your
Metalwerks W3C Validation
Report
. Some of the things are very “nit
-
picky” and not worth chan
ging, while others are worth
changing. It is at your discretion whether you choose to make any of the changes outline in the
above linked document.


Page Load Speed

The average load
-
time for your website is less than 2 seconds, which is good.


Speed

Average Speed

Data Volume

Size with HTML

Size without HTML

0.3

s

1,140.37

kB

6.99

kB

2.44

kB

Estimated Load Time

Modem

UMTS

DSL 768

T1

T3

0.14

s

0.93

s

0.07

s

0.05

s

0.02

s

No CSS
-
files found.

7 different JavaScript
-
files found.

JavaScript

http://www.metalwerksusa.com/

7,159 Bytes

http://www.opencube.com/qmv6/qm_visual.js

1,153,424 Bytes



1,160,583 Bytes