Xiaolian Deng, Art Lang, Salt Lake County Library Services

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12 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

1

Xiaolian Deng, Art Lang, Salt Lake County Library Services

Why Mobile Apps

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

2

Source : Gartner
Hype
Cycle 2012

Smart Phone Ownership


Xiaolian

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Source: the
Pew Internet & American Life
Project

Smart Phone Ownership

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

4

Source: the Pew Internet & American Life Project

Mobile Environment

How Americans use their cell phones



4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Mobile Environments

Gartner top 10 consumer mobile apps for 2012



4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Source: Gartner Newsroom

Mobile Services Libraries Offer

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ULA 2012 CENTENNIAL CONFERENCE

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Mobile in Libraries 2012

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ULA 2012 CENTENNIAL CONFERENCE

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User Experience

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ULA 2012 CENTENNIAL CONFERENCE

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Engaging Patrons Using Mobile
Technology

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ULA 2012 CENTENNIAL CONFERENCE

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Source: The digitalshift.com research patron profiles key findings

Engaging Patrons Using Mobile
Technology

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Source: The
User Experience
Pyramid from Stephen P. Anderson

Case Study

-

SLCoLibrary Services
-

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Background


Largest library system in the state


617,000+ patrons


Active web site :
>3M
page
views/month (including catalog)


~ 2
person web development team
plus many librarian content authors

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

14

Problem


We knew there was a demand for a mobile presence.


We are small web development
organization


Developing a
simple mobile site is
relatively easy


BUT,
a site that
provides the
services we
need
much
more
difficult


catalog
, account info,
downloadables
, etc.


Significant Application Development


Integration

with in house systems such as ILS and
authentication systems and integration of external
sources such as Overdrive require significant application
development


4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Our Solution


Outsource some Development & Hosting


Outsource vs. Insource

“You get what you get.”


Outsourcing


Advantages


don’t need staff/expertise


someone else does some of the work


someone else deals with the app stores,


Disadvantages


l
ess control


l
ess getting what you want


Biggest Advantage


Take advantage of work someone else has
done for integration

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

16

Mobile
Site Design Philosophy


not building a full site/services


supports
top three platforms
only


iOS, Android, mobile web


not for tablets


current site looks great on
tablets 1024x768


specifically
designed for mobile on the go
user


User
-
centric


for on the go patrons


no research capabilities


dead simple interface


Resist trying

to add everything for all
stakeholders

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Vendor Search & Procurement


Only a few vendors in this space


This simplified procurement process
greatly


only a few candidates


Easy and unanimous selection of
Boopsie


Experienced integrator of services


Familiar

with our ILS


Interesting and advanced technology (CMS,
web interfacing with our site, MARC record
import, etc.)

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

18

Site Design Philosophy & Methods


Skipped wire frames


GUI design
outside

of our control


Significant design control over color

palette, icons, etc.


Used content maps


Usability studies


Librarians on team


R
eview of


other
Boopsie

sites

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

19

App Architecture & Content
Management System (CMS)


App framework resides

on mobile
device


improves performance


Some data resides on
Boopsie

servers


Some

content pulled real time from
CMS (
Google Docs)


MARC records transferred nightly


Some functions interact with our web
site like login and account using

HTTP
calls

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Usability Testing, Testing & More Testing


Critically important


Somewhat

limited by “You get what
you get”


Used a “simulator” to test before
submission and deployment in app
stores


Testers included patrons young and
old, librarians, and developers

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

21

Demo Time

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Boopsie

Company Stats


Serve about 2,500 libraries counting
branches


Integrate with practically all ILS, including
open source like Evergreen, and with some
obscure ILS


Pricing model tied to the size of the
population served


Boopsie

estimates the cost for Utah libraries
smaller than SLCoLibrary.org to be $3K/year
to $10K/year


Could be cheaper if multiple libraries signed up
at the same time

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Success or Failure ?


Popular application


Enhanced by strong promotion


Custom

QR codes on placards and site


Posters in library


Digital signage


Media coverage


App downloads


approx. 8,000 downloads in
six months


Visitation



page views have risen to nearly 500K/month


Very positive user feedback

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

24

And Finally…


Get it


Try it


Commission the Build
of an App Yourself


Questions ?

Scan this, or on your

mobile, travel to

www.slcolib.boopsie.com

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Presented by:

Xiaolian Deng
xdeng@slcolibrary.org

Art Lang
alang@slcolibrary.org

Other Team Members:

Ernest Bourne, Jamie Chipman and BOOPSIE

f
or Salt Lake County Library Services

Resources:

4/27/2012

ULA 2012 CENTENNIAL CONFERENCE

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Infographic
: The Mobile Ecosystem:
http://
bit.ly/kqnrU2

Global
mobile statistics 2012:
http://
bit.ly/sQ0Cvh

Does
Your Business Need an APP:
http://
bit.ly/HLzikq

Taplicious
! The Rise of the Mobile Web:
http://
bit.ly/mXAcTH

Gartner
Newsroom:
http://
bit.ly/AijYj

How
Mobile Will Evolve In 2012:
http://
bit.ly/xIthWA

The
State of Mobile in Libraries 2012:
http://
bit.ly/y7GqyX


7 Things You Should Know About Mobile App
http
://
bit.ly/jkrUp9


OCLS’ Mobile
-
Friendly
Resources:
http://
bit.ly/qinraz

OCLS
Shake It:
http://
bit.ly/HQAPo1

Buckeye
Stroll Mobile:
http://
bit.ly/qVI9Eb

WolfWalk
:
http://
bit.ly/wTAZE

ShelvAR
:
http://
bit.ly/hpp0Ln

Scan Jose
http
://www.scanjose.org
/

PublicArtOmaha

http
://www.publicartomaha.org
/

Disk
Tracker:
http://
bit.ly/HVRpVA

MyBox

Office:
http://
bit.ly/J6d2GA

Health Sciences
Resource
Page:
http://
bit.ly/I25LmR


Gale
AccessMyLibrary

App; EBSCO App; Mango Languages App; World Book App;
OneClickDigital

App
;
OverDrive

Media Console
App; Axis 360
Blio

App;
WorldCat

App;





Screenshots 1

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ULA 2012 CENTENNIAL CONFERENCE

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Screenshots 2

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ULA 2012 CENTENNIAL CONFERENCE

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Screenshots 3

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Screenshots 4

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Screenshots 5

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Screenshots 6

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Screenshots 7

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