of-Concept to Deployment

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12 Νοε 2013 (πριν από 3 χρόνια και 4 μήνες)

128 εμφανίσεις

Meredith Puleio & Victoria Jennings

Institute for Reproductive Health,

Georgetown University

CycleTel
™ in India: From Proof
-
of
-
Concept to Deployment


CycleTel™ Concept

Facilitate use of the Standard
Days Method
®

by alerting
women of their fertile days via
SMS


Target Audience

Women/couples who:

-

are non
-
method or traditional
FP method users

-

own a mobile phone

-

send/receive SMS






From Formative Research to Deployment

Proof
-
of
-

Concept Testing

Technology
Development

Test
Market

Product
Launch


Continuous
M&E

Structure of
CycleTel

Proof
-
of
-
Concept

3 Phases

Objectives

Focus Group

Discussions

54 participants


Understand phone use patterns


䑥瑥r浩湥⁰潴敮e楡氠楮瑥牥獴s慭潮朠瑡牧整
慵摩敮捥


䕸灬E牥⁡灰 潰物慴攠浥獳慧楮朠慮搠
preferences for the service

Cognitive Interviews

18 participants



Verify comprehension

of messages


䅤慰A⁡湤 晩湡汩穥f浥獳慧敳

Manual Testing

26 women/couples in
Lucknow

80 women in New Delhi



E
nroll women for 2 cycles to a
ssess
feasibility, satisfaction and correct
method use

(using
FrontlineSMS

open
source software)


Troubleshoot problems

and d
etermine
how to improve service


䑥瑥r浩湥

瑡牧整 慵摩敮捥a

Established Need & Demand


Both men and women are interested


100% wanted to continue the service


All would recommend to friends

Determined Product Design Before
Investing Significant Resources


100% said it was the right # of messages


Timing of messages should be between
5
-
10pm


Messages should be in
Hinglish



Hotline is a necessity


100% of users would pay for the service
on top of the normal cost for sending
messages (range: Rs25
-
50 per month)






Value of Formative Research

“This is an idea
that can change
your life!”

Male

“I am mostly free
at that time of
day. It maintains
privacy.”


Female


Software development company


Hosting environment


SMS gateway provider v. telecoms


Call center support


SMS aggregator


Research organization(s)


Marketing agencies


Donors


Ministry of Health? Government Officials?


Non
-
profit organizations

Beyond Proof
-
of
-
Concept: Identifying Partners

Mapping Development & Deployment Partners


Agile

constant feedback & communication loops


How do they describe & embody innovation?


Local knowledge of technology/mobile environment


Importance of global scope


Social impact interest


What’s in a Tech Partner?

Planning for Sustainable Scale
-
up


Decide “ownership”


Establish technical advisory
group


Apply a model for scale
-
up


Plan for M&E of scale
-
up


Test business models


Identify & mitigate risks
along the way

The
ExpandNet
/WHO Scaling
-
Up Model

Refer to
http://www.expandnet.net/tools.htm


Key Considerations for Launching an
mHealth

Application


Value of formative research & leveraging open source software


Deployment environment is much more complex than anticipated


Don’t underestimate timeline of events & value of solid partners


Plan, talk, listen, plan: People are willing to help!


Look to “new product development” literature


Citation: Chris Blow,
Ushahidi

Community Member

Available at:
http://blog.ushahidi.com/index.php/20
10/05/19/allocation
-
of
-
time
-
deploying
-
ushahidi/

Thoughts? Ideas? Email
mp447@georgetown.edu