Mobile Media Workforce & Employment in California

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12 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Mobile Media Workforce & Employment in California

National Council for Workforce Education
Conference

October 22,
2012

John
Carrese

Zhenya

Lindstrom

California Community Colleges’ Centers of Excellence

Today’s Presentation

About COE

Why Mobile Media?

Employers

Occupations

Needs & Challenges

Response & Next Steps

Today’s Presentation

About COE

Why Mobile Media?

Employers

Occupations

Needs & Challenges

Response &
N
ext Steps

Centers of Excellence Mission

The Centers of Excellence, in partnership with business and industry,
deliver statewide, regional, and local workforce research customized
for community college decision making and resource development.

Centers of Excellence

Inform



community college and workforce community through
regional labor market research and data


Connect


business and industry with community colleges and
workforce organizations that are committed to developing an
outstanding workforce


Advance



economic competitiveness in a region by partnering
with employers, education and economic developers


San Francisco Bay/
Silicon Valley

Los Angeles/Orange

Desert & San
Diego/Imperial

Central Valley & South
Central

Greater Sacramento

Where are the
COE located?

Today’s Presentation

About COE

Why Mobile Media?

Employers

Occupations

Needs & Challenges

Response &
N
ext Steps

Mobile Media Definition

Mobile media
is defined as those technologies
used to develop, integrate, and support mobile
websites and applications.


The Rise of Mobile Media

Mobile
-
ready
websites have seen
two
-
year growth of
over 2,000%

--
dotMobi
, 2010

By 2014, there will
be as many as 142
million mobile
media users


--
eMarketer
, 2010


Revenues from mobile
application sales are
expected to expand
from $6.2bln in 2010
to $30bln in 2012

--
IBM, 2010


IT professionals expect mobile
software application
development will surpass
application development on all
other traditional computing
platforms by 2015


--
IBM, 2010

Research Objectives

In 2011, COE conducted a workforce study on the mobile
media workforce in California. The purpose of the study
was to collect and analyze data on:

Current number and size of mobile media firms

Future job growth in six occupations impacted by mobile
media

Level of difficulty in hiring for each of the occupations

Job openings advertised online, in mobile media

Most important skills for each of the occupations

Industry preferences for education and training

Existing and planned community college programs in California

Model curricula in mobile media

Study Methodology


Identified about 1,200 firms with mobile media operations
in California in 2011 (known universe).


Identified 6,090 firms in the industries relevant to Mobile
Media (unknown universe).


Surveyed over 400 firms in 2011(online; phone; and
internet panel)


Analyzed job postings data for mobile media occupations
from March


August 2011


Surveyed community colleges about mobile media programs


Today’s Presentation

About COE

Why Mobile Media?

Employers

Occupations

Needs & Challenges

Response &
N
ext Steps

Mobile Media Employers

Technology

Industries

Advertising

&
Marketing Industries

Software
publishing

Data processing, hosting,
and related services

Custom computer
programming services

Internet publishing and
broadcasting

Cellular &other wireless
telecommunications

Web search portals

Marketing consulting
services

Advertising agencies

Media buying
agencies

Media
representatives


Types of Mobile Media Services

Top 15 Employers in California
by Job Postings


CyberCoders


CyberCoders

Engineering


Apple


Yahoo!, Inc.


Qualcomm


Google, Inc.


Kforce

Professional
Staffing, Inc
.


Intuit
, Inc.


JPMorgan Chase


eBay


Samsung


Mice Groups


Ramy

Infotech
, Inc.


Allegis Group


Nvidia

Corporation

Source: Wanted Technologies

Today’s Presentation

About COE

Why Mobile Media?

Employers

Occupations

Needs & Challenges

Response &
N
ext Steps

Mobile Media Occupations

survey data (n=400)

Occupations

2011 job
estimates

2012 job
estimates

12
-
month
Growth

%
Growth

6
-
month

Job
Postings (online
postings data)

Software engineers

24,599

29,100

4,501

18.3%

3,980

Computer support specialists

21,588

24,567

2,979

13.8%

165

Programmers and/or applications
developers

9,801

12,731

2,930

29.9%

1,885

Project managers

7,521

8,454

933

12.4%

133

Web developers

4,998

5,768

770

15.4%

1,938

Graphic designers and/or multi
-
media artists

6,497

7,004

507

7.8%

245

Total

75,004

87,624

12,620

16.8%

8,346

Job Postings by Region in California,

Mar


Aug 2011

Source: Wanted Technologies

Today’s Presentation

About COE

Why Mobile Media?

Employers

Occupations

Needs & Challenges

Response &
N
ext Steps

Difficulty Hiring

Growth & Difficulty Hiring

Important Skills:

Programmers/ Application Developers


Ability to design an interface (96%)



Ability to develop on more than one
platform (93%)



Testing mobile media software (92%)



Ability to develop database architecture
(89%)


Important Skills:

Software Engineers Involved in
Mobile Media


Ability to work as part of a project
team (95%)



Ability to develop a coding
framework from a specification sheet
(93%)



Ability to transform a project idea
into a specification sheet (92%)



Ability to effectively interact with
clients (81%)

Important Skills
:

Computer
support
specialists
who
understand mobile media


Working knowledge of mobile device hardware
and components (95%)



Ability to explain technical troubleshooting
procedures to individuals with varied levels of
technical skills (93%)



Working knowledge of mobile device software
(93%)



Ability to explain the type and costs of services
offered (84%)

Important Skills
:

Web developers for
mobile media


Ability to work as part of a project team (94%)



Knowledge of HTML5, JavaScript, and CSS languages
(93%)



Ability to create web content than can be viewed on
multiple devices and platforms (92%)



Ability to integrate applications with databases and
other server/backend systems (93%)

Important Skills
:

Project managers for mobile media
related projects


Manage teams for successful and timely completion of
projects (97%)



Create and communicate project timeline to clients and
stakeholders (96%)



Identify and enlist diverse teams of people with
appropriate knowledge, skills, and relationships (96%)



Effectively use project management tools (96%)

Important Skills
:

Graphic designers and multi
-
media
artists for mobile media


Ability to perform high quality work within a project timeline (95%)



Ability to create a design from general feedback and ideas (95%)



Knowledge of marketing and graphic arts techniques (93%)



Ability to consult with clients to establish designs and illustrations
(90%)

Today’s Presentation

About COE

Why Mobile Media?

Employers

Occupations

Needs & Challenges

Response &
N
ext Steps

Community Colleges:
Existing

Programs

Certificate Programs:


Santa Barbara City College:


Mobile Media Core Certificate


Mobile Application Developer Certificate


Mobile Device Administrator Certificate


Cerro
Coso

Community College:


Mobile Media Certificate

Community Colleges:
Existing

Programs

Courses Only:


Canada College
(Programming for the iPhone)


City College of San Francisco
(
Technology of Smartphones &
Mobile
Devices)


Golden West College
(
iphone

Programming w/Objective C;
iphone

Programming w/Web Lab; Mobile Game Programming)


Mt. San Antonio College
(
Mobile Device Programming)


Napa Valley
(
Creating Applications for Mobile Devices)


North Orange County Community College District
Digital Media Center
(
Mobile Device Game Development)


Santa Monica College
(
Android Development)

Community Colleges:
Planned

Programs


Golden West
College:


designing a Mobile
App
Development Certificate


Los Angeles Trade
-
Technical
College:


planning a
certificate in Interactive Media/Mobile Apps
Development
(Fall 2012)


Las
Positas

College:


planning a
course in mobile media:
iOS

Programming (Spring 2012)


Norco College:


developing
a
certificate in Mobile Media/Mobile
Applications

Community Colleges:
Planned

Programs


San Bernardino Valley College:


planning a
certificate program in Mobile
Media


will
offer the following courses: (1) using social media, (2) mobile media
culture, (3) digital marketing, and (4) producing news using mobile
devices


Santa Monica College


developing a Mobile Apps Development certificate


establishing the following courses:
(1)
iOS

Development with Objective
-
C, (2)
iOS

Mobile App Development, and (3)
iOS

Advanced Mobile
Development

Model Curricula

Northwest Kansas Technical College

A.S. in

Mobile Application & Entertainment
Development

First year, first semester


App development I


Web application I


Computer fundamental &
application

First year, second semester


Web application II


App development II


Interface oriented design


iPad

app development


Software design I

Second year, first semester


Web application III


Software design II


Data management


Animation I


Entertainment design I


Second year, second semester


Web application IV


Animation II


Entertainment design II

Model Curricula

Champlain College, Burlington Vermont

Bachelors in
Computer Science and
Innovation with a Specialization in Mobile
Application
Development


designed
to prepare students to develop
mobile application and
software


requires
the following
courses
:


Mobile
computing


P
rogramming
for mobile devices


Mobile
architecture


Real
Time systems

Recommendations to Community
Colleges


Develop Mobile Media Courses and Certificates


Consider programs for up
-
skilling


Consider adding entrepreneurship/small business components



Develop Industry Partnerships



Incorporate Mobile Media into Existing Programs


Mobile media concepts could be integrated into any of the following course
topics: information and communications technologies (ICT), website design,
graphic design, and multi
-
media design, among others.

Download the full report and Key Findings at:

www.coeccc.net/ict



www.coeccc.net/ict



Thank You!

Evgeniya


Zhenya
” Lindstrom

Director, Center of
Excellence

Inland Empire & San Diego
-
Imperial

elindstr@sbccd.edu

(909) 382
-
4072


John
Carrese

Director, Center of Excellence

San Francisco Bay Area

jcarrese@ccsf.edu

(415) 452
-
5529