CBS - Vodafone - Mezuro

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12 Νοε 2013 (πριν από 3 χρόνια και 9 μήνες)

93 εμφανίσεις

VF
-
NL Innovation

CBS
-

Vodafone
-

Mezuro


Using mobile network data for statistical research


DGNIS, The Hague


September 26
th

, 2013


Raoul
Raab

(Vodafone)

May Offermans (CBS)


Confidentiality level C3

VF
-
NL Innovation

Everyone’s talking about Big Data...

David McCandless: The beauty of data visualization

There’s a titanic amount of
data out there,
unprecedented.... Data is
beautiful! (July 2010)

Building with big data :
The data revolution is
changing the landscape
of business ;
May 26th
2011

The
beauty
of data

“Data wins
wars”

-

Amazon.com corporate slogan


Confidentiality level C3

VF
-
NL Innovation


NFC/Contactless

Todays Smartphones present new possibilities for data


Confidentiality level C3

VF
-
NL Innovation

Telecom providers have
a lot of data and
are
exploring

these

with

respect
for

customers
’ privacy
and

permission


Cross functional cooperation
may

provide
Big Data opportunities

Permissio
n

Billing
Records

Mobile

Location

Customer

Surveys

Roaming


Network
Data

Geo Dem
Profiles

Handset
Clients

Mobile

Transactions

Mobile

Advert

Cell
Locations

Fixed
Network

Apps

Usage


Streamin
g

& P2P

Base
Mgmt
Data

Connecte
d

Devices

“a typical Vodafone mobile network
produces 50TB of data per day”

Segmentatio
n

CVM

Technology

Digital

CM

BICC

EBU

CBU

Retail

M2M

data


Confidentiality level C3

VF
-
NL Innovation


Customer Data is “the new oil” balancing between………

Reward

Risk

Deep Water Horizon Spill

Ghawar Old Field


Confidentiality level C3

VF
-
NL Innovation

March 30, 2012

Vodafone

Privacy

Commitment
s

Respect

We value privacy because of its value to people.

It’s about more than legal compliance


it’s about building a
culture

that respects privacy and justifies the trust placed in us.

Openness and Honesty

We communicate clearly about actions we take

that may impact privacy, we ensure our actions reflect our words,

and we are open to feedback about our actions.

Choice


We give people the ability

to make simple and meaningful choices

about their privacy.

Privacy by Design

Respect for privacy is a key component

in the design, development and delivery

of our products and services.

Balance

When we are required to balance the right to privacy

against other obligations necessary to a free and secure society,

we work to minimize privacy impacts.

Laws and Standards

We comply with privacy laws, and we will work with governments,
regulators, policy makers and opinion formers for better

and more meaningful privacy laws and standards.

Accountability

We are accountable for living up to these principles

throughout our corporate family, including

when working with our partners and suppliers.

VF
-
NL Innovation


Confidentiality level C3

VF
-
NL Innovation

m
-
Analytics case CBS
-

Mezuro
-

Vodafone

>
Mezuro

started
with counting people using camera’s for retail and outdoor
advertising market

>
Camera’s are very
accurate and
there is a clear
market
need,
but:


No information on origin visitor


Camera’s only placed on demand; no existing network

>
Idea: use the existing network of a provider to count and determine origin of visitors

>
Mezuro

found a
partner in Vodafone to introduce this new technology (co
development IPR and patent pending; TNO tested)

>
First year focus
on the public sector (
cities
, provinces and public bodies such as
RWS
and
Prorail
)

>
Working together with CBS
delivering statistical network data and
improving/verifying the
statistics behind
the
technology.



Confidentiality level C3

VF
-
NL Innovation

Mezuro

project


considerations

>
Privacy aspects


Privacy Law (
Wbp
) vs. Telecom Law


To process personal data = prior consent
needed:
not
enough data for
statistics


Legally no need for consent with anonymous data


Vodafone only delivers anonymous and aggregated
data to
Mezuro


Although explicit choice from Vodafone to offer
opt
-
out

>
Reputation aspects


What is the public opinion (politicians, media, consumer
associations, (potential) customers)?


Bad press

>
Commercial aspects


Maximize ‘n’ in dataset (consent would decrease ‘n’)


More
anonymization

reduces output value (Bus. Case)

Traffic data

(Events = CDR’s)

Replace User
-
IDs

(Anonymisation


phase 1)

Automated ‘blind’ analysis

Aggregation & validation

(Anonymisation


phase 2)

Validated output

for mobility reporting

Vodafone

Solution, controlled by Vodafone

Mezuro


Confidentiality level C3

VF
-
NL Innovation

Results: Origin visitors Maastricht Centre

Origin

March

16 (
outside

the
Netherlands)

%

Belgium

83.5%

Germany

3.6%

Luxembourg

1.6%

France

1.6%

Sweden

0.7%

United
Kingdom

0.6%

United
States

of

America

0.6%

Italy

0.6%

Switzerland

0.6%

Spain

0.3%

Total

97.4%

Unknown

%

Inter

Standard
Roaming

3.7%

< 15
people

2.6%


Confidentiality level C3

VF
-
NL Innovation

Results: Overview Maastricht Shopping area

Sunday

Shopping night

Low
-
cost busses

Sleeping longer on
Sunday

Clearly more people

Clearly less people

Shopping
night

Shopping night after

Sinterklaas
’ does not work

Event ‘Magic
dream’

Football match
local

Friday market

Special event + shopping night

Christmas

Christmas
shopping

New Year


Confidentiality level C3

VF
-
NL Innovation



Results: Traffic between 4 cities


















In cooperation with
Goudappel

Coffeng







Day
-
time population
-

Density

Day
-
time population
-

Density

Day time population

Almere:
commuter

town
?

Municipal

Personal
Records
Database

Day time population


Region profile








City Centre

Working region (busy)

Working region (normal)

N
o classification

Commuting region

Recreational region


Tourism

German Tourists visiting the Dutch Coast


# Unique
devices

Rainfall


Devices

Temperature


Devices

German Tourists visiting the Dutch coast

Devices

Temperature

UK Tourists visiting the Dutch coast

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phone data mean for your
organisation
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Confidentiality level C3

VF
-
NL Innovation

Another application:
Realtime

data crowd management

(pilot
Queensday
)


In co
-
operation with KPMG and nu.nl widget where is the King

-
More then 4 million page views

-
Almost 300 K unique users