University of Maryland College Park

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University of Maryland

College Park

Request for Proposal (RFP)

No.
82578
-
S


For

Web Site
s

For
CSPAC

and TDPS


(A Small Business Reserve Procurement)



Issue Date:




September

22
,
2011

Deadline for Questions:


September
30
, 2011

Proposal Due Date:



October

1
3
, 2011


WARNING:

Contractors who have received this document from a source other than the Issuing
Office should immediately contact the Issuing Office and provide their name and mailing
address in order that amendments to the RFP or other communications can be sent to the
m.
Contractors who fail to notify the Issuing Office with this information assume complete
responsibility in the event that they do not receive communications from the Issuing Office prior
to the closing date.


Contractors are cautioned not to make chang
es to any of the terms and conditions in this
solicitation. Doing so may render a Contractor’s proposal unacceptable and subject to
rejection. Questions and comments may be addressed to the point of contact identified in
Section A
-
1, Item 9 of this docu
ment.





ii


Table of Contents


PART I
-

THE SCHEDULE


Section A
-
1
-

Solicitation / Contract Form

................................
................................
.....................

1


Section A
-
2
-

Instructions, Conditions and Notices to Contractors

................................
................

2


A
-

Issuing Office
................................
................................
................................
............................

2

B
-

Pre
-
Proposal Conference

................................
................................
................................
..........

2

C
-

Questions
................................
................................
................................
................................
...

2

D
-

Submission of
Proposals

................................
................................
................................
...........

2

E
-

Closing Date

................................
................................
................................
..............................

3

F
-

Late Proposals

................................
................................
................................
...........................

3

G
-

Duration of Proposal Offer

................................
................................
................................
.......

3

H
-

Amendments to the RFP

................................
................................
................................
...........

3

I
-

Alternate Proposals

................................
................................
................................
....................

4

J
-

Economy of Preparation
................................
................................
................................
.............

4

K
-

Unable to Propose

................................
................................
................................
.....................

4

L
-

Public Information Act Notice

................................
................................
................................
..

4

M
-

Two Volume Prop
osal

................................
................................
................................
.............

4

N
-

Cancellation of the RFP

................................
................................
................................
............

7

O
-

Oral Presentations

................................
................................
................................
....................

7

P
-

Solicitation, Proposal, Acce
ptance, Award and Discussions

................................
....................

7

Q

-

Evidence of Responsibility

................................
................................
................................
.......

8

R
-

Electronic Funds Transfer (EFT)

................................
................................
...............................
8

S
-

Formation of Agreement/Contract with Successful C
ontractor

................................
................

8

T
-

Debrie
fing of Unsuccessful Proposors

................................
................................
.......................
8

U
-

C
ontract Implementation Meeting

................................
................................
.............................
9

V



Living Wage Requirements

................................
................................
................................
......
9

W



SBR

................................
................................
................................
................................
..........
9

X


Economic Benefits

................................
................................
................................
..................
10



Section B
-

Pricing

................................
................................
................................
........................

1
1


Section C
-

Description/Spec
ifications/Statement of Work

................................
..........................

1
4


1.0
-

Background

................................
................................
................................
...........................

1
4

2.0
-

Objectives

................................
................................
................................
............................

1
7

3.0
-

Contracting Approach & Work Scope

................................
................................
.................

1
9


Sect
ion D
-

Packaging & Marking

................................
................................
...............................

59


Section E
-

Inspection and Accept
ance

................................
................................
........................

59




iii


Section F
-

Deliveries or Perfo
rmance

................................
................................
.........................

59


Section G
-

C
ontract Administration Data

................................
................................
...................

60


1.
-

Roles of the University of Maryland Program Man
ager and Procurement Officer

...............

60

2.
-

Invoicing

................................
................................
................................
................................

60

3.
-

Schedul
e of Payments

................................
................................
................................
.............

61

4
.

-

Assignment

................................
................................
................................
.............................

61

5
.
-

Notices

................................
................................
................................
................................
....

61


Section H
-

Sp
ecial Contract Requirements

................................
................................
.................

62


1.
-

Term of Contract

................................
................................
................................
....................

62

2.
-

Insu
rance Requirements

................................
................................
................................
.........

62

3.
-

Parking

................................
................................
................................
................................
....

63

4.
-

Minority Business Enterprise

(MBE) Notice

................................
................................
.........

63

5.
-

Order of Prece
dence (within this contract)

................................
................................
.............

63


PART II
-

CONTRACT CLAUSES


Section I
-

Contract Clauses

................................
................................
................................
..........

65


1. Scope of Work

................................
................................
................................
..........................

65

2. Compensat
i
on and Method of

Payment

................................
................................
....................

65

3. Contract Term

................................
................................
................................
...........................

65

4. University Work Rules

................................
................................
................................
.............

65

5. Harmony

................................
................................
................................
................................
...

65

6. Clean Up

................................
................................
................................
................................
...

65

7. Independent Contractor

................................
................................
................................
.............

65

8. Truth
-
in
-
Negotiation Certification

................................
................................
............................

65

9. Multi
-
Year Contracts Co
ntingent Upon Appropriations

................................
..........................

65

10. Variat
ions

in Estimated
Quantities

................................
................................
.........................

65

11. Liquidated Damages

................................
................................
................................
...............

66

12. Specifications

................................
................................
................................
..........................

66

13.
Cost and Price Certification

................................
................................
................................
....

66

14. D
elays and Extensions of Time

................................
................................
..............................

66

15. Suspension of Work

................................
................................
................................
................

66

16. Payme
nt of Unive
rsity Obligations

................................
................................
.........................

66

17. Delivery and Acceptance

................................
................................
................................
........

67

18. Non
-
Hirin
g
of Officials and Employees

................................
................................
.................

67

19. Non
discrimination in Employment

................................
................................
.........................

67

20. Financial Disclosure
................................
................................
................................
................

67

21. Polit
ical Contribution Disclosure

................................
................................
............................

67

22. Disputes
................................
................................
................................
................................
...

68

23.

Termination for Convenience

................................
................................
................................
.

69

24. Termination for Default

................................
................................
................................
..........

72



iv


25. Arrearages

................................
................................
................................
...............................

73

26.
Compliance with Laws

................................
................................
................................
...........

74

27. Retention of Records
................................
................................
................................
...............

74

28. Tax Exemption

................................
................................
................................
........................

74

29. Registration

................................
................................
................................
.............................

74

30. EPA Compliance

................................
................................
................................
.....................

75

31. Occupa
tional Safety and Health Act

................................
................................
.......................

75

32. Maryland

Law Prevails

................................
................................
................................
...........

75

33. Software Licensing

................................
................................
................................
.................

75

34. MUCITA

................................
................................
................................
................................
.

75

35. Applicabi
l
ity of
Federal Laws

................................
................................
................................

75

36. Protests and Claims

................................
................................
................................
...................

7

37. Intellectual Property

................................
................................
................................
................

75

38. E
-
Maryland Marketplace

................................
................................
................................
........

76

39. Eligibility to Purchase

................................
................................
................................
.............

77

40
.
Use of Agreement by Third Party

................................
................................
...........................

77

41. Proposal Affidavit

................................
................................
................................
...................

77

42. Changes

................................
................................
................................
................................
...

77


PART III
-

LIST OF DOCUMENTS, EXHIB
ITS AND OTHER ATTACHMENTS


Sect
i
on J
-

List of Attachments

................................
................................
................................
....

78


PART IV
-

REPRESENTATIONS AND INSTRUCTIONS


Section K


Representations, Certifications and othe
r Statements of Contractors

......................

79


University of Maryland

Proposal Affidavit

................................
................................
..................

79

Contract
Affidavit

................................
................................
................................
.........................

84

Social Responsibility Affidavit and Disclosure Affidavit

................................
............................

88

Conf
lict of Interest Information

................................
................................
................................
....

90

Conflict of Intere
st Affidavit and Disclosure
................................
................................
...............

91

Minority and Disadvantaged Business Enterprise

(MBE) Participation

................................
.....


n/a


Section L
-

Eval
uati
on Factors for Award

................................
................................
....................

92


A
-

Evaluation Committees

................................
................................
................................
............
92


B
-

Acceptability of Proposals

................................
................................
................................
......

92

C
-

Technical Evaluation

................................
................................
................................
.............

92

D

-

Financial Evaluation

................................
................................
................................
...............

93

E


Basis of Award

................................
................................
................................
.......................

93

F
-

Negotiation

................................
................................
................................
..............................

93


1

PART I


THE SCHEDULE

SECTION A
-
1


SOLICITATION / CONTRACT FORM

1. CONTRACT NUMBER



2. SOLICITATION NUMBER

82578
-
S


3. TYPE OF SOLICITATION

NEGOTIATED (RFP)

4. DATE ISSUED

September

22

201
1


5. REQUISITION NUMBER


R
134194


6. ISSUED BY

UNIVERSITY OF MARYLAND

DEPARTMENT OF PROCUREMENT AND SUPPLY

2113
-
R CHESAPEAKE BUILDING

COLLEGE PARK, MARYLAND 20742

7. ADDRESS PROPOSAL TO

University of Maryland

Department of Procurement & Supply

Attn.: RFP Number
82578
-
S

2113
-
R Chesapeake Building

College Park, Maryland
20742
-
3111

SOLICITATION

8. Sealed proposals in original plus number of copies specified in Section A
-
2, Subsection D for furnishing the supplies or services in the
Schedule will be received at the location specified in Item 7 (if no location is specified

in Item 7, then the location specified in Item 6) until the
date and time specified in Section A
-
2, Subsection E.

CAUTION


LATE Submissions, Modifications, and Withdrawals; see Section A
-
2, Subsection F entitled "Late Proposals". All offers are
subjec
t to all terms and conditions contained in this solicitation.

9. FOR
INFORMATION
CALL

A. NAME

Mary Ann

Zimmerman




B. TELEPHONE (NO COLLECT
CALLS)

C. E
-
MAIL ADDRESS

Mzimmer3
@
umd.edu




D. FAX NUMBER

301
-
314
-
9565




AREA CODE

301


NUMBER

405
-
58
19

OFFER (Must be fully completed by Contractor)

10. In compliance with the above, the undersigned agrees, if this offer is accepted within the time period specified in Secti
on A
-
2, Subsection
G, to furnish any or all items upon which prices are offered at t
he price set opposite each item, delivered at the designated point(s), within the
time specified in the Schedule.

11. ACKNOWLEDGEMENT OF AMENDMENTS

The Contractor acknowledges receipt of all amendments to the SOLICITATION.

This contract incorporates
the Solicitation/Request for Proposal and any amendments thereto, as well as Contractor's proposal and
amendments thereto. In the event of a discrepancy between the terms of this contract, including amendments and modifications

made thereto,
and Contracto
r's proposal and amendments thereto, the discrepancy shall be resolved by giving precedence in the following order:

a)

This Contract, including the Solicitation/Request for Proposal and amendments and modifications made thereto

b)

Contractor's proposal, inclu
ding amendments and modifications made to the proposal.

This contract, including the documents incorporated by reference and any negotiated changes prior to contract award, contains

the entire
agreement of the parties and supersedes all prior agreements an
d understandings, oral or otherwise, between the parties.

12. NAME, ADDRESS AND FEI NUMBER OF
CONTRACTOR




13. CONTRACTOR REMIT
-
TO ADDRESS



14. NAME AND TITLE OF PERSON
AUTHORIZED TO SIGN OFFER (Print or
Type)



15. TELEPHONE NUMBER

16. SIGNATURE

17.
OFFER DATE

AREA CODE


NUMBER



EXT.

AWARD (To be completed by University)

18. ACCEPTED AS TO ITEMS LABELED



19. AMOUNT

20. FRS ACCOUNT NUMBER

21. ADMINISTERED BY (If other than Item 6)




22. NAME OF PROCUREMENT OFFICER




(Type or Print)

23.
UNIVERSITY OF MARYLAND




(Signature of Procurement Officer)

24. AWARD DATE

IMPORTANT


Award will be made on this Form or by other authorized official written notice.


UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




2

Section A
-
2
--

Instructions, Conditions and Notices to Contractors


A.

ISSUING OFFICE


The sole point of
contact at the University of Maryland, College Park (hereinafter “University” or
“University of Maryland”) for purposes of this Request for Proposal (RFP) is the Issuing Office. The
location of the Issuing Office is contained in Part I, Section A
-
1, Item
6 of this document. Point of
contact information is listed in Part I, Section A
-
1, Items 9(a) through 9(d) of this document.



B.

PRE
-
PROPOSAL CONFERENCE


Not applicable.


C.

QUESTIONS


Each Contractor is responsible for reading carefully and understand
ing fully the terms and conditions of
this RFP. All contact between Contractors and the University will be formally made at scheduled
meetings or in writing through the Issuing Office.
Requests for clarifi
ca
tion or additional information
must be made i
n writing to the Procure
ment Officer
and received at the Issuing Office no later than
2:00 PM on
September
30
, 2011
.

Such requests

should contain the following:
“QUESTIONS: RFP
#
82578
-
S


. Only written communica
tions relative to the procurement shall
be considered. Hard copy,
facsimile and electronic mail are acceptable methods for submission of questions. It is incumbent upon
the Contractor to verify University receipt of their questions.


All questions will be answered in writing. Both questions

and answers will be dis
tributed, without
identification of the inquirer(s), to all Contractors who are on record with the Procurement Officer as
having received this RFP. No oral communications can be relied upon for proposal purposes.


To the extent th
at a question causes a change to any part of this RFP, an amendment shall be issued
addressing such.


D.

SUBMISSION OF PROPOSALS


Proposals must be:

(1)

submitted in the format set forth herein,

(2)

made in the official name of the firm or individual under which Contractor's business is conducted
(including the official business address),

(3)

signed by a person duly authorized to commit Contractor to the proposal,

(4)

submitted in envelopes clearly marked w
ith the assigned RFP number,

(5)

separated into Technical and Financial volumes, and

(6)

addressed to the Procure
ment Officer identified in Section A
-
1, Item 9 and sent to the address
shown in Section A
-
1, Item 7.


The Contractor must submit one original (mar
ked "original") and
8

copies of the Technical volume plus
one original and

3

copies of the Financial volume sealed under separate cover. Commingling of
technical and financial information or failure to submit the two volumes
separately

and sealed may

UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




3

resul
t in the proposal being deemed
NON
-
ACCEPTABLE

and thereby rejected. The

volumes, which
contain original documents, should be clearly identified as the
ORIGINAL Technical or the
ORIGINAL Financial Volume
.


E.

CLOSING DATE


Proposals must arrive at the loca
tion identified in Section A, Item 7 of this document on or before
October

13
,

2011, 2:00

p.m
.
EST/EDT as applicable
, in the format set forth herein.



Contractors mailing proposals should allow sufficient mail delivery time to insure timely receipt by
the
Issuing Office. Proposals, amendments to proposals, or requests for withdrawal of proposals arriving
after the closing time and date shall not be considered. There shall be no public opening of the
proposals. The names of Contractors will not be rel
eased until after award.


F.

LATE PROPOSALS


Any proposal, request for withdrawal, or modification of a proposal including a Best and Final Offer
(BAFO) that is not received at the designated location, time and date set forth herein will be considered
late

and shall not be considered. Delivery of the proposal to the specified location by the prescribed
time and date is the sole responsibility of the Contractor. Exceptions may be authorized, at the sole
discretion of the Procurement Officer, when the reaso
n for the late proposal, late request for
withdrawal, late modification of a proposal or BAFO is due to the action or inaction of the University.
A record of the late proposal, request for withdrawal
, modification

of a proposal or BAFO shall be
made in th
e appropriate procurement file.


G.

DURATION OF PROPOSAL OFFER



Proposals shall be valid for a minimum of 120 days following the closing date of this RFP. If an award
is not made during that period, the proposal shall automati
cally extend for another 1
20 days, unless the
Contractor gives specific written notice to the Procurement Officer at least 15 days before the
expiration of the then current 120 day period. Proposals shall automat
ically renew for an additional
120 days until such time as an award
is made or proper written notice is given to the University of
Contractor's intent to withdraw its proposal. By submis
sion of a proposal, Contractor guarantees that
its offer shall be firm for the period specified above.



H.

AMENDMENTS TO THE RFP



If it becomes necessary to revise any part of this RFP, notice of the revision will be given in the form of
an amendment to Contractors who are on record with the Procurement Officer as having received this
RFP. All amendments shall become a part of this
RFP.
Each Contractor must acknowledge receipt of
amendments, and the failure of a Contractor to acknowledge any amendment shall not relieve the
Contractor of the responsibility for complying with the terms thereof.





UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




4

I.

ALTERNATE PROPOSALS



Not app
licable


J.

ECONOMY OF PREPARATION



Each proposal should be prepared simply and economically, providing a straightforward, concise
description of the Contractor's offer and capabilities to satisfy the requirements of this RFP. Emphasis
should be on comp
lete
ness and clarity of content.


K.

UNABLE TO PROPOSE


If Contractor is unable or unwilling to submit a proposal in response to the requirements, Contractor
must indicate such in writing to the Procurement Officer on or before the proposal due date. Ha
rd
copy, facsimile and electronic mail are acceptable. Please include a brief explanation of the rationale
for non
-
submission of a proposal.


L.

PUBLIC INFORMATION ACT NOTICE



Contractors shall specifically identify those portions of their proposals tha
t they deem to contain
confidential, proprietary information or trade secrets and shall provide specific justification, with
respect to each separate portion identified, why such materials, upon request, should not be disclosed
by the State under the Acces
s to Public Records Act, State Government Article, Title 10, Subtitle 6,
Annotated Code of Maryland.


In order for such claims of confidentiality to be considered, Contractors must clearly identify and
provide individual justification for each and every
section that is claimed to contain confiden
tial,
proprietary information or trade secrets. It is
NOT

sufficient to preface your proposal with a
proprietary statement, or to use a page header or footer that arbitrarily marks some or all pages as
confident
ial. General claims of confidentiality or similar blanket designations shall not be effective.



M.

TWO VOLUME PROPOSAL



The selection procedure for this procurement requires an independent evaluation of the technical and
financial proposals. This separation allows for evaluation of technical proposals on their technical merit
only. Consequently, Contractor shall submit its

proposal in two separately sealed volumes as indicated
below.
No pricing information is to be included in the technical proposal.



See Part IV, Section L for additional details pertaining to the evaluation process.



1.

VOLUME I
-

TECHNICAL



This volume should be prepared in a clear and concise manner with pages numbered.
The technical
volume shall not contain any price information. If such is included in the technical volume, it may not
be evaluated by the financial evaluation committee.

Volume I must contain the following sections:


UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




5




a.

EXECUTIVE / MANAGEMENT SUMMARY




The Executive/Management Summary should contain a brief synopsis of how the Contractor's
proposal meets the needs of the Universit
y, describing experience with web site

development &
CMS




b.

REFERENCES




Contractors must provide references as specified herein. Cited references must be able to
confirm, without reserva
tion, the Contractor's ability to perform as mandated in this solicitation.
The University will rel
y on references to evaluate the proposal.


The University reserves the right to take any or all of the following actions: to reject a proposal
based on an unsatisfactory reference, to contact any person or persons associated with the
referenced site, to re
quest additional references, to contact organizations known to have used in
the past or currently using the services supplied by the Contractor or the Contractor's
subcontractors, to contact independent consulting firms for additional information about the

Contractor or the Contractor's subcontractors, and to visit any or all of the reference sites for
demonstrations.


The vendor is required to provide a minimum of three references
with prior web design,

to be
used as an evaluation criterion. References should include only those projects that have been
completed within the past five years.

References
will be evaluated to
verify past performance
(how successful was the Contractor on prior projects they pe
rformed) as well as prior relevant
experience (what projects did the Contractor perform similar in size and scope to the
University’s requirements).


Each reference should include: the URL(s) of web site(s) created for the customer providing
references, an
d information as to the extent of the contractor’s involvement in the creation of
that web site. Also
,

include the name, email address and telephone number of the contact and a
description of the services provided for the project.


Specifically, referenc
es should demonstrate the following:



Significant graphic design skill.



Proficiency in (X) HTML, CSS, JavaScript, DHTML, AJAX, and dynamic content delivery.



Solid Content Management integration experience.



Marketing
experience,



and if applicable, experie
nce with performing arts venue




Identify any subcontractors that would be used for this project and explain their role in any
reference provided.

The university reserves the right to request references for proposed sub
contractors.
Provide a client lis
t, highlighting any web services done for higher education,
especially for a

Performing Arts
department, government and
nonprofit

sites.




UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




6



c.

THE TECHNICAL PROPOSAL



The information/items specified herein must be addressed in the technical proposal.

The
proposal must expressly indicate that it satisfies each point of the RFP requirements and
specifications,

reference Section C.
Simple YES or NO responses to stated requirements are
insufficient. Rather, the Contractor must describe in detail how th
e proposed products and/or
services meet or exceed the stated requirements. Additionally, the Contractor must explain any
exception or deviation from the requirements.



Please provide a company/corporation organization chart and staffing profile,
including years of
tenure for staff.

Additionally, please provide a list, including resumes,
of
key

staff
who will be
assigned to
this project
.



Contractors are urged to read the specifications very carefully and to submit their questions,
in
writing
, by

the due date for questions. Misinterpretation of specifications by the Contractor
shall not relieve the Contractor of responsibility to accurately address the requirements of this
RFP or to perform the contract, if awarded.



2.

VOLUME II
-

FINANCIAL




This volume consists of and must contain the following items.
Contractors shall not include any
technical information or specifications in the financial volume. If such are included in the
financial volume, they may not be evaluated by the technical eval
uation committee.




a.

SIGNED ORIGINALS OF SECTION A
-
1



Contractors must complete Items 11, 12, 13, 14, 15, 16 and 17 of the Solicitation / Contract
Form (Section A
-
1) of this document and include TWO signed originals as part of Contractor's
financial p
roposal, in the original Financial Volume. Failure to submit these signed documents
may cause the Contractor’s proposal to be rejected, at the sole discretion of the University.




b.

PRICING SECTION




This volume shall be in accordance with Section B


Pricing.





c.

PROPOSAL AFFIDAVIT




Contractors must complete and sign the Proposal Affidavit. A copy of this Proposal Affidavit is
included in Section K.



d.

CONFLICT OF INTEREST AFFIDAVIT AND DISCLOSURE



Contractors must complete and sign this
affidavit. A copy of this affidavit is included in
Section K.




UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




7

e.

FEDERALLY
-
FUNDED AFFIDAVIT


Not applicable




f.

FINANCIAL VIABILITY


The University reserves the right to require, during proposal evaluation, that the Contractor
provide a copy of its most
current Annual Report or audited Statement of Financial Condition to
include a Balance Sheet, Income Statement and Cash Flow Statement or other acceptable
financial information. These documents may be relied on in any determination regarding
Contractor fi
nancial responsibility.



g.

MINORITY BUSINESS ENTERPRISE (MBE)
PARTICIPATION AND
ASSOCIATED

FORMS

Not applicable


h.


NOTICES INFORMATION


Contractors must complete Section G.5 and submit this information as part of their financial
proposal.


N.

CANCELLATION OF THE RFP



The University may cancel this RFP, in whole or in part, or reject all proposals submitted in response to
the RFP when such action is determined to be fiscally advantageous to the University and/or the State
or otherwise in the b
est interest of the University and/or the State.



O.

ORAL PRESENTATIONS


The top rated c
ontractors
may be required to make individual presentations to the University Evaluation
Committee,

consisting of staff from
Clarice Smith Performing Arts Center; Scho
ol of Theatre, Dance,
and Performance Studies, College of Arts and Humanities; and School of Music

in order to clarify their
proposals. If the University determines that such presentation is needed, the Issuing Office will
schedule a time and place for or
al presentations. Contractor is required to make the oral presentation
within
10

workdays after request by the University. Each Contractor should be prepared to discuss and
substantiate any of the areas of the proposal submitted, as well as its qualifica
tions to furnish the
specified products and services. Notwithstanding the possibility of a request for an oral presentation,
Contractors shall not rely on the possibility of such a request and shall submit a complete and
comprehensive written response to
this solicitation.


P.

SOLICITATION, PROPOSAL ACCEPTANCE, AWARD AND DISCUSSIONS





This RFP creates no obligation on the part of the University to award a contract or to compensate
Contractors for proposal preparation expenses. The University reserves t
he unilateral right to cancel
this solicitation at any time and to accept or reject any and all proposals, in whole or in part, received in
response to this RFP; the unilateral right to award a contract in whole or in part; to award a contract to
one Contr
actor; to waive or permit cure of minor irregularities; and to conduct discussions with
Contractors in any manner necessary to serve the best interest of the University.



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Discussions may be conducted with those Contractors who submit proposals initially
judged by the
Procurement Officer to be reasonably susceptible of being selected for award. However, the University
reserves the right to award a contract based upon the proposals received without further discussions.


Q.

EVIDENCE OF RESPONSIBILITY



Prior to the award of a contract pursuant to this RFP, the Procurement Officer may require Contractor
to submit such additional information bearing upon Contractor's ability to perform the contract as the
Procurement Officer deems appropriate. The Procure
ment Officer may also consider any informa
tion
otherwise available concerning the financial, technical, and other qualifications or abilities of the
Contractor.


R.

EL
ECTRONIC FUNDS TRANSFER (EFT)



By submitting a response to this solicitation, the Offeror agrees to accept payments by electronic funds
transfer (EFT) unless the State Comptroller’s Office grants an exemption. The selected Offeror shall
register using the COT/GAD X
-
10 Vendor Electronic

Funds Registration Request Form, which may be
found on the following website:
http://compnet.comp.state.md.us/General_Accounting_Division/Vendors/Electronic_Funds_Transfer/


Any request for exemption must be submitted to the State Comptroller’s Office fo
r approval at the
address specified on the COT/GAD X
-
10 form and must include the business identification information
as stated on the form and include the reason for the exemption.


See
Payment of University Obligations

clause in PART II, Contract Clauses
, Section I for additional
information.


S.

FORMATION

OF AGREEMENT/CONTRACT WITH SUCCESSFUL CONTRACTOR


This Contract shall also include any other forms or documents deemed necessary by the Procurement
Officer.

This RFP and any resulting contract shal
l be governed by the University System of
Maryland Procurement Policies and Procedures, and University of Maryland Procurement Policies and
Procedures. These policies and procedures may be viewed at the following web site:
www.purchase.umd.edu

From the main menu, select the category "Policies and Procedures".



T.

DEBRIEFING OF UNSUCCESSFUL PROPOSORS


A debriefing of an unsuccessful proposor shall be conducted upon written request submitted to the
Procurement Off
icer within ten (10) days of the date on which the proposer knew, or should have
known, its proposal was unsuccessful. The debriefing shall be limited to a discussion of the proposor’s
unsuccessful proposal. The debriefing will be oral and shall provide
information on areas in which the
proposal was deemed weak or insufficient. The debriefing may NOT include discussion of a
competing offeror’s proposal or discussion, thoughts, notes or ranking from an individual evaluation
committee member. A summarizat
ion of the procurement officer’s rationale for the selection may be
given. Debriefings shall be conducted at the earliest feasible time.


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U
.

CONTRACT IMPLEMENTATION MEETING


Contractor receiving an award under this solicitation may be required to attend a

Contract
Implementation Meeting to be held after contract award, as scheduled by the Procurement Officer. The
location and agenda for this meeting will be communicated to the Contractor by the Procurement
Officer.


V
.

LIVING WAGE REQUIREMENTS

N/A


W.

NOTICE TO OFFERORS
-

SMALL BUSINESS RESERVE PROCUREMENT


This is a Small Business Reserve procurement for which award is limited to certified small business
vendors. Only businesses that meet the requirements set forth in State Finance and Procurement
Art
icle, §§ 14
-
501
-

14
-
505,

Annotated Code of Maryland, and who are registered with the Department
of General Services Small Business Reserve Program are eligible for award.


For the purposes of Small Business Reserve procurement, a small business is a for
-
p
rofit business,
other than a broker, that meets the following criteria:




It is
independently owned and operated;



It is not a subsidiary of another business;



It is not dominant in its field of operation;



Its
wholesale
operations did not employ more than 50 persons, and its gross sales did not
exceed an average of $4,000,000 in its most recently completed 3 fiscal years;*



Its
retail
operations did not employ more than 25 persons, and its gross sales did not
exceed an av
erage of $3,000,000 in its most recently completed 3 fiscal years;*



Its
manufacturing
operations did not employ more than 100 persons, and its gross sales
did not exceed an average of $2,000,000 in its most recently completed 3 fiscal years;*



Its
service

operations did not employ more than 100 persons, and its gross sales did not
exceed an average of $10,000,000 in its most recently completed 3 fiscal years;* and



Its
construction
operations did not employ more than 50 persons, and its gross sales did
not

exceed an average of $7,000,000 in its most recently completed 3 fiscal years.*



Its
architectural and engineering services
operations did not employ more than 100
persons, and its gross sales did not exceed an average of $4,500,000 in its most recently
co
mpleted 3 fiscal years.*


*If a business has not existed for three years, the employment and gross sales average(s) is be the
average for each year or part of a year during which the business has been in existence.


Further information on the certification

process is available at
www.dgs.state.md.us
and click on the
Small Business Reserve hyperlink.





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X.
Economic Benefit Factors:

The Offeror shall submit in their Technical Proposal, Section C/
Subsection
3
.0, a description

of the
benefits that will accrue to the Maryland Economy during the term of this contract, as a direct or
indirect result of the Offeror’s performance of this contract.


NOTE: Because this submission is part of the Offeror’s Technical Proposal, it must

not contain any
statement of actual or estimated dollar amounts for any of the sub
-
factors shown below. Instead, the
Offeror is instructed to quantify the economic benefit as a percentage of the Offeror’s total Price
Proposal (wherever so indicated in br
ackets):
Contractor is NOT to include any details of their price
proposals with this information.


Proposals will be evaluated to assess the benefit to Maryland’s economy specifically offered.




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Section B


Pricing



Firms shall submit their proposal
for pricing on the following price proposal form.

Using the enclosed
form will help ensure consistency in the financial evaluation.

The price proposal form is to be
completed in full for each proposal and shall be incorporated herein.



Price evaluation

will be performed
based on the total contract
.

Worksheets for automated price
quotation systems may be used to provide additional information, but price evaluation will be based on
prices entered on the price proposal forms.



Blanks on the price
proposal form will be interpreted as zero (0) and no price will be allowed for that
item.


The Statement of Work is described in Section C of this document.






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PRICE PROPOSAL FORM

-


Contractor must clearly define all line item pricing associated with t
he level of effort the firm expects is
required for the scope of work in Section C of this RF
P
. For each Phase specify the level of expertise
with its position title, e.g. Senior Web Designer, and the number of hours and hourly rate for this
position.

A
ll rates must be fully burdened and include all travel.



Phase

1
. Design, Branding, and Information Architecture


Matrix sections:

I,

II,

III


Level of Expertise




# of Hours



Hourly Rate

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________


Total

(for both websites)

cost for
Phase 1: $_________



Per the Matrix Section I
-

#3
, provide

hourly rate for revisions beyond the quoted
three rounds for
information architecture, navigation, design and page templates.

$___________



Phase


2
.


Build
-
=


Matrix sections:

I
V


Level of
Expertise




# of Hours



Hourly Rate

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________

______________________


________________


______
___

______________________


________________


_________


Total

(for both websites)

cost for Phase 2: $_________













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Phase

3
. Documentation and Training
,

and Testing



Matrix sections:

V and
VI

Level of Expertise




# of Hours



Hourly Rate

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________

______________________


_
_______________


_________

______________________


________________


_________


Total
(for both websites)
cost for Phase 3: $_________



Phase 5. Six (6)

month
support

following the go live date.




Matrix section:
VIII

Level of Expertise




# of
Hours



Hourly Rate

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________

______________________


________________


_________

__________________
____


________________


_________


Total cost

(for both websites)

for Phase 4: $_________





Phase

6
.

Ongoing Maintenance



Matrix section
:

VIII


Level of Expertise





Hourly Rate

______________________




_________

______________________




_________

______________________




_________

______________________




_________

______________________




_________








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Section C


Description/Specifications/Statement of Work


1.0

BACKGROUND


Housed in the same building, the Clarice Smith Performing Art
s Center and the University of Maryland
School of Theatre, Dance, and Performance Studies (TDPS) share many values, goals and resources.


Whereas the Clarice Smith Center focuses on presenting the performing arts to the full community


both within the University of Maryland campus and the greater Washington DC / Baltimore regions


TDPS focuses primarily on the education of its students.


The Clarice Smith Center presents a wide range of visiting artists, while fully integrating the University
of Maryland’s academic performing arts units into its programming. The Center oversees all
performing arts
-
related fundraising and marketing of publi
c and student performances.


TDPS produces student dance and theatre performances and oversees seven academic programs,
educating BA, MA, MFA and PhD students. TDPS engages in the recruitment of students and faculty.



CLARICE SMITH PERFORMING ARTS CENTER


Our mission

The Clarice Smith Performing Arts Center is committed to transforming lives through sustained
engagement with the performing arts.


Our key messages:



The Clarice Smith Center is, first and foremost, a place for learning, exploration, and
growth.



At the Clarice Smith Center, great work happens both on
-
stage and off
-
stage.



Diverse perspectives from diverse peoples are vital to our purpose.



Artists create value for our programs when they are both skilled at and committed to engaging
in learni
ng, exploration and growth.



We are committed to presenting unfamiliar, unpredictable and developing work.



We value big experiences more than big numbers.



Not only has our audience chosen us, we've chosen them.


Developing our community

Ten years ago, the

Clarice Smith Performing Arts Center was envisioned as a place where people could
come together to experience first
-
hand the power of art and ideas. Since opening in 2001, we have been
privileged to be the gathering place for a community of individuals wh
o relish opportunities to learn
and grow, to take risks and try something new. Each of them has a story to tell about how the arts have
changed the way they live in the world. During the 2011
-
2012 season we are collecting those stories
and making them avai
lable to the public through print materials, videos and online postings.


Our ticketed programming

Each season includes classical, jazz, contemporary and world music; theatre; opera; puppetry;
contemporary dance
; and other genres
. Featured performers incl
ude not only visiting artists but also

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students and faculty from the School of Music and the School of Theatre, Dance, and Performance
Studies. We also rent out our performance venues and provide ticketing and minimal marketing support
for those presentati
ons although we do not control content.


Our ticketed content includes free and paid events


The engagement factor

Along with our ticketed performances, we offer multiple
free and unticketed
opportunities for campus
and off
-
campus engagement, both in
person and online. These include:



Creative Dialogues (moderated discussions)



Take Five (events combining performances and audience interaction)



Face
-
to
-
face p
re
-
performance discussions and post
-
performance Talk Backs



You’re the Critic (online, post
-
perform
ance surveys)



Online
-
published i
nterviews with and blogs by artists (visiting, student and faculty artists)



Blogs by students (audience members).

These free engagement opportunities are an integral part of our programming philosophy.


Our role on campus
and beyond

As part of the University of Maryland, we strive to bring the performing arts on campus together and to
raise the profile of the arts at the University. Our presenting program is integrated into the academic life
of the University, one of the fe
w such programs in the nation. Many of our visiting artists are chosen
for their desire and ability to interact with students in significant ways. Many of the Center’s programs,
and especially our extended residencies, are designed to forge meaningful rel
ationships between
visiting artists, faculty, students and the wider community.


Our role in supporting the work of artists beyond performance

To give students and the community a better understanding of the creative process, from conception to
premiere,
we often commission new work and engage artists in extended residencies, with some artists
performing multiple times in a single season. Since 2001, numerous artists have returned to the Center
with new projects and collaborations.


Snapshot

Facility:

Ou
r 318,000
-
square
-
foot building houses six performance venues as well as the University’s
School of Music; School of Theatre, Dance, and Performance Studies; Michelle Smith Performing Arts
Library; classrooms, studios, rehearsal halls and administrative off
ices.


Staff:

50 full time staff, plus nearly 300 students
(backstage, front
-
of
-
house, ticket office, and
administration offices)
and
temporary,
contingent labor employees.


Audiences
:
50% of our ticket
-
buyers are students; we also draw community patrons f
rom Prince
George’s County (primarily College Park/University Park), Montgomery County and to a lesser extent
Howard County and DC. Outside of our students, our attendee demographics skew to older patrons.
The majority of our subscribers and donors prefer
to order tickets by phone or mail order form and they
attend traditional, less
-
adventurous performances; from this, we assume that they are less technically
savvy and less adventurous in their aesthetic tastes.



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Budget
: Ticket sales constitute a relatively

small percent
age

of our income. We receive a subsidy from
the University paid for by student fees, and also receive money from donors and the State of Maryland
(beyond our University subsidy). Because we do not rely heavily on ticket sales, we can take ri
sks and
offer free opportunities that other performing arts organizations cannot.

We are a mission
-
driven,
nonprofit organization; therefore, an important goal for all of our administrative and marketing systems
is
to keep costs down
, so that we do not hav
e to pass them along to our audiences, cut performance
budgets, or otherwise interfere with our mission.


Other factors:

We usually have about 120 upcoming events listed on our site at all times.

Our revenue by sales channel is currently the following,
but with the redesigned website, we would like
to see the percentage of revenue from the Internet increase significantly:



Internet: 27%



In
-
person: 31%



Phone: 23%



Mail: 18%



Fax & Other: 1%

We are located on the outskirts of a metropolitan area rich in the
arts.

The population from which our audiences are drawn is generally well
-
educated and affluent.

Our pricing is extremely competitive.

We live our mission.



UMD SCHOOL OF THEATRE, DANCE, AND PERFORMANCE STUDIES


Our Mission

The School of Theatre, Dance,

and Performance Studies endeavors to create an educational
environment that is vital, passionate and encourages risk
-
taking. We aim to cultivate a community of
engaged, innovative, collaborative, curious, skilled, articulate, caring, and resilient artist
s, who
ultimately
pursue their chosen careers with distinction and become independent
-
minded, responsible
citizens.


Our key messages:

Our environment…



reveals

theatre and dance as powerful, integrating, and collaborative art forms via scholarship,
researc
h, and the art and craft of performance;



fosters

the development of fundamental life skills: intellectual curiosity, creative thinking,
problem solving, emotional intelligence and common sense;



builds
on the human experience, thought, expression, and creat
ivity to advance human welfare in
all its dimensions;



encourages

individuals and diverse communities to work together towards common goals;



allows

faculty members to strive for a context of transformation and cultivation of imagination,
in ourselves as w
ell
as for our students
;


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requires

the scholar/artist to access intelligence, emotions, impulses, experiences, mind, body,
voice, and imagination to express an artistic vision;

and



demands

discipline and dedication, which reward us by showing not only who we are, but also
what we might become.

Our commitment to diversity:

We understand that a rich and productive learning experience is best achieved through a diverse student
body. We define
diversity not only in the more familiar terms of race, ethnicity, and gender, but we also
recognize diversity in terms of life experiences, research interests, and interdisciplinary background.
Each of these elements contributes to a vibrant program, and o
ffers us the opportunity to expand our
field in new and dynamic ways.



Academic Programs

We offer undergraduate and graduate degree programs as well as CORE/General Education courses
open to all students at the University of Maryland.



Undergraduate:

We ha
ve about 250 students in our undergraduate programs and offer theatre
and dance classes to approximately another 500 students at UMD.

o

BA Theatre:

175 students

o

BA Dance:

75 students



Graduate:

We have 69 students in our graduate programs.

o

MFA in Performance:

8 students

o

MFA in Theatre Design:

18 students

o

MFA in Dance:

12 students

o

MA/PhD in Theatre and Performance Studies:

31 students


Productions

Each year we produce five T
heatre
productions and five Dance performance events.


Additionally, we oversee a wide variety of student
-
led theatre and dance
performances and
productions,
in which students produce and direct the productions.

About 5
-
10 of these events may appear on the
website each year.



2.0 OBJECTIVES


We are seeking a
contractor to build two distinct websites


one for the Clarice Smith Performing Arts
Center and one for the UMD School of Theatre, Dance, and Performance Studies


that share a content
management system on the backend and some content and design elements
on the front end.


Currently, both sites


http://claricesmithcenter.umd.edu/

and
http://tdps.umd.edu/


provide much of
the information that their visitors may need. Bu
t we want the sites to go further. Ultimately, the Clarice
Smith Center’s website will seek to build and maintain an engaged arts community. The TDPS website
will seek to portray the opportunities and experiences that the school offers, with the end goal o
f
recruiting the highest caliber students and faculty.



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Like the Center and TDPS in the physical world, the two sites should be brand
-
distinct yet share
resources where appropriate. By building the sites on the same
infrastructure
, we hope to streamline s
ite
maintenance, allowing the two sites to share content, pertinent news and blog updates, event and
calendar listings, press releases, and image
database



all while seeking to minimize what search
engines may consider duplicate content.


Content on the
sites will be updated by various staff members of the Clarice Smith Center and TDPS
with varying levels of website expertise:



Clarice Smith Center site:

o

Press releases

& Blogs
: Press team (3 staff members). Little HTML knowledge

o

All else: Assistant Manager
, Digital Media. Proficient in HTML & CSS. Little
knowledge of Javascript.



TDPS site: Administrative and events staff (4 staff members). Some have knowledge of HTML
and experience with content management
; others have

little HTML knowledge.


The Clarice Smi
th Center website will be updated more frequently than the TDPS site. Roughly 75% of
site updates will be to the Clarice Smith Center site.



Clarice Smith Performing Arts Center


Our current website


htt
p://claricesmithcenter.umd.edu/



is primarily a virtual box office, a site that
focuses on selling tickets and providing basic information, such as venue details, directions and parking
rates. Although this aspect of the site is important and we want our
redesigned site to further refine the
usability of these processes, we want our redesigned site to focus primarily on our brand promise.


We want our redesigned website to be an extension of our physical space that fully embodies who we
are and opens (vir
tual) doors to the creative process. (See 1.0 Background.) Our website should be a
place of learning and growth, where visitors are challenged by the power of art and ideas and feel that
they can engage in meaningful discussion with us and with each other.


We want our site to adopt Web 2.0 sensibilities. Although we plan to post original and curated articles,
blog posts, photos and videos, we also want to empower our visitors


including our students, faculty,
visiting artists, donors and audience members


to add content that they deem appropriate. We want to
share and discuss the hard work and ideas that go into creat
ing a performance, and after

each
performance, we want to create a safe place to share thoughts, experiences and takeaways.


Because our mis
sion is ideas
-
based instead of numbers
-
based its success is better related through
narrative than through analytics. Understanding this and understanding that success on the web is
usually tied to measurable factors, we have developed objectives and goals
to assess how well our
redesigned site fulfills our mission.
See Attachment #2
.








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UMD School of Theatre, Dance, and Performance Studies


Our current website


http://tdps.umd.edu/

-

contains information and visuals that current and
prospective students may use to learn about the School or assist them within their program, but it
doesn’t
effectively
evoke the collaborative, artistic, intellectual spirit of the school.


Primarily, t
he website should showcase the unit and serve as a recruitment tool, evoking the rigor,
camaraderie
,

and creativity of the students and faculty within each of the School’s programs. To
demonstrate the competitiveness of our programs and create excitement a
bout the possibility of
exploring, growing, collaborating and engaging with top
-
notch artists, we would like to highlight the
accomplishments of our faculty, staff, current students and alumni. We would like to engage in
dialogues with our visitors about t
he work we are doing, both in the classroom and on the stage.


We

measure the success of the website by the number and quality of the applications we receive as well
as the comprehension and enthusiasm generated by visitors to the School.



3.0

CONTRACTING

APPROACH & WORK SCOPE


Functional Requirements & Features


In the C
ontractors Technical response, the Contr
actor shall fill out the column
“Respondent
Comments”, explaining how the Contractor’s

solution meets the requirement.


Contr
actors must enter
detai
led responses in the
scope of work
matrices below for
all items with
an RI Response Cade.


Priority Codes:

M
-

Mandatory

HD
-
Highly Desirable

D
-

Desirable Requirement


Requirement Codes:


UR =
University

Responsible

for this requirement; no response is required from the contractor


C & A = Contractor is required to
Confirm

they fully understand and
Agree

to comply with this
requirement


RI =
Requires Information

from the contractor in the Respondent Comment Box detailing
how

the
contractor will comply with this requirement. If additional space is required for attachments, etc, that
information is to be provided in the appropriate space in the matrix (ie. see Att
achment I etc) and the
attachment is to refer to section in the matrix to which it applies. Additional information can be
provided if it covers content which is not relevant to that required for the mandatory requirements
matrix.


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Item


Description


Priori
t
y

Response
Code

Respondent Comments




I.

OVERVIEW




1
.

Two sites: Contractor to design and build two
integrated websites


one site branded for the Clarice Smith Performing Arts Center
and one site branded for the UMD School of Theatre, Dance, and
Performance Studies


meeting the objectives and goals in 2.0
Objectives and according to the following requi
rements in this
Scope of Work matrix.

M

C&A


2
.

Point of Contact:
The Clarice Smith Center’s Assistant Manager,
Digital Media will be the contractor’s main point of contact for
both sites.


In
-
person and electronic communication with
the Clarice Smith
Performing Arts Center’s Assistant Manager, Digital Media
on a
weekly basis will be necessary throughout the process
.


The Assistant Manager, Digital Media will review new webpage
templates in terms of design, content management, informat
ion
architecture, and usability.


This will involve extensive daily interaction for review and
revision of new draft pages as soon as they are available.

M

C&A


3.

Revisions: For pricing, contractor should include three
rounds of revisions for
information architecture,
navigation, design and page templates. Please include an
hourly rate for further revisions.

M

C&A



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Item


Description


Priori
t
y

Response
Code

Respondent Comments




4
.

On campus visits:
Contractor will be required to attend a
minimum of three on
-
campus site visits to discuss and
manage the
websites.


At least one visit will involve representatives from the
Clarice Smith Center and TDPS to discuss shared content
and design elements of the sites.


Of the other two required site visits, at least one will be
spent with representatives of the Cla
rice Smith Center and
another with representatives of TDPS, discussing the
individual needs of their respective sites.


Contractor

must
include all travel costs in pricing

the
financial response.

M

C&A



UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




22


Item


Description


Priori
t
y

Response
Code

Respondent Comments




5.

Focus Groups:
Contractor will conduct a minimum
of two focus
groups, one for each website.


Clarice Smith Center: Focus group should consist of
representatives of main visitor groups: students, subscribers,
donors and single ticket buyers.


TDPS: Focus group should consist of representatives of main
vi
sitor groups: current students, prospective students, and faculty.


The RI response
is for the contractor to indicate how they
wou
ld fulfill to this requirement.

Include

how many focus
groups they would recommend;
how many participants
they think should be included; how the participants
should be recruited;
how would they conduct the focus
group; what information they would
expect to
obtain from
this process
.

M

RI


6.

Usability Testing: Contractor will conduct
usability testing to
ensure that the new website provides optimal information
architecture and navigation and design.


The RI
is for the contractor to d
escribe how they will meet the
usability
requirement
.

M

RI



UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




23


Item


Description


Priori
t
y

Response
Code

Respondent Comments




7.

External Ticket Buying: All shopping
cart and ticket purchasing
capabilities will be handled on an external website

that the
contractor is not responsible for building
,
https://tickets.claricesmithcenter.umd.edu/
.



Contractor will create event detail pages that
can be
link
ed

to the
corresponding ticket
-
buying page on the external
site, where
visitors will actually pay for their tickets.


M

C&A


8.

External Donations: All donations will be handled on an external
website

that the contractor is not responsible for building
,
https://advancement.umd.edu/giving/index.php
.


Contractor will create
giving pages that link to the appropriate
donation pages on the

external site, where visitors will actually
make their donations.

M

C&A


9
.

Intellectual Property: As outlined in Intellectual Property #37, all
w
orks developed for the
Clarice Smith Center and TDPS

in
connection with this contract are the exclusi
ve property of the
University of Maryland.

M

C&A


II.

INFORMATION ARCHITECTURE, NAVIGATION,
BRANDING, AND PAGE TEMPLATES




1.

At a minimum, all information architecture, navigation, branding,
and page templates must be founded on results from campus
visits, focus groups, and usability testing.

M

C&A


2.

Information Architecture &

Navigation: For each site, contractor
will be required to submit for consideration site structure plan
that demonstrate navigation and flow through the site as well as
page hierarchies.

M

C&A



UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




24


Item


Description


Priori
t
y

Response
Code

Respondent Comments




3.

UMD Web Wrap:
Design guidelines have

been

developed by the
University of Maryland’s

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UMCP RFP No. 82578
-
S Web

Sites for Clarice Smith Preforming Arts Center &

Theater, Dance, and Performance Studies




25


Item


Description


Priori
t
y

Response
Code

Respondent Comments




5.

Page
Templates: For each site, t
he contractor must develop

templates for each type of page that will exist on the site.


The number of templates for each site will be determined by the
information architecture of the sites.


The RI response is for the Contract
or to provide examples of
standardized page templates
that
they have previously created for
other clients.

M

RI


6.

Primary Page Templates: The following page templates should be
approved by the Assistant Manager, Digital Media prior to the
development of

other page templates (including the homepage).


Clarice Smith Center: Event
detail page.

TDPS:
Degree
Program
detail page


Please see the Clarice Smith Center’s pre
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