Media Kit - Business Management Daily

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20 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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They Buy From Us.
They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
About
u
s
They Buy From Us.
They’ll Buy From You.
Since 1937, Business Management Daily and HR Specialist
have helped thousands of organizations succeed by helping people succeed. Each
business day, over 130,000 executives, managers, and other decision-makers turn
to us for plain-English, actionable advice on human resources, leadership, office
management, and more.
Our e-letters, webinars, newsletters, books, websites, special reports, looseleaf
services, CDs, DVDs, and live events quickly provide these professionals the skills
and strategies they need to improve their operations...increase efficiency...comply
with regulations...and advance their careers.
These decision-makers share a thirst for business knowledge. And because 100% of our
customers are either paid buyers or opt-in readers, they are the ideal audience for your products
and services.
For more information contact Adam Goldstein at (703) 905-4537 or Agoldstein@bmd.biz.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Business Management Daily and HR Specialist customers cut across a wide cross-section of
private- and public-sector employers. Here is a breakdown of readership by company size, job
title, and purchasing authority:

Subscribers include decision-makers at companies like:
Job Title
About
o
ur
r
e
A
ders
Make buying decision

73.7%
I
nfluence, recommend or not involved

26.3
Purchasing Authority
Company Size
1-5 employees

7.2%
6-25 em
ployees

9.6
26-50 em
ployees

7.8
51-100 em
ployees

10.2
101-200 employees

11.6
201-500 employees

1
1.7
500-1000 employees

7
.7
1000+ employees

34.1
ADT Security

Blue Cross

Halliburton

Paychex
Airbus

B
udget Rent-A-Car

H
oneywell

T
oyota
Alcoa

C
aterpillar

L
L Bean

U
.S. Army
Aveda

C
oca-Cola

M
cDonald’s

W
ells Fargo
Black & Decker

Dis
ney/ABC

M
erck

W
estinghouse
Owner

9%
Pr
esident

8
Dir
ector

26
V
ice President

29
Manager

19
A
dministration

9
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
our
P
r
IN
t
P
rodu
C
ts
AN
d

e
V
e
N
ts
HR
The HR Specialist
HR Specialist: Compensation & Benefits
HR Specialist: Employment Law
HR Specialist: Premium Plus
(online information service)
(in 10 leading states)
Manager’s Legal Bulletin
Payroll Legal Alert
Office Administration
Administrative Professional Today
Office Manager Today
Office Technology Today
Leadership
Executive Leadership
Tax
Small Business Tax Strategies
Looseleaf Services (updated semi-annually)
The Complete Compliance Guide to Federal & State Employment Law
Employee Problem-Solver
Employer’s Guide to Record-Keeping Requirements
Payroll Compliance Handbook
Events
Business Management Daily and HR Specialist Webinars
HR Professionals’ Week
LEAP – the Labor and Employment Law Advanced
Practices Symposium
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
our
M
ed
IA
o
P
t
I
o
N
s
E-L
ETTERS
Business Management Daily’s electronic newsletters provide concise updates on the
workplace issues our readers care about. We feature 6 weekly e-letters, including our Week
in Review digest of the week’s hottest topics:
Weekly E-newsletters

$50/M
Daily E-newsletters

$50/M
Custom Publishing/Content Licensing
All Business Management Daily and HR Specialist e-letters
are available as custom-published e-letters with our
company masthead and logo. You may also license e-letter or
newsletter content to create your own e-letter.
E-Letter

Frequency

Day

Circulation
Week in Review

Weekly

Monday

69,615
Office C
oaching

W
eekly

Monday

11,868
Office Management

W
eekly

Tuesday

16,246
H
uman Resources

W
eekly

Wednesday

45,077
L
eaders & Managers

W
eekly

Thursday

24,266
Office T
echnology

W
eekly

Friday

9,633
Business Management Daily isn’t just the name of our company. It’s also the title of our daily
feed of new additions to our website, plus breaking business news stories. A great way to reach
news-hungry business decision-makers!
E-Letter

Fr
equency

Cir
culation
Business Management

5x/week



100,000
D
aily
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Targeted E-Promos
We will deliver your message directly to our targeted customers – not just e-letter readers, but paid
subscribers, book/CD buyers, and webinar and conference attendees.
Targeted E-Promos

$350/M
Newsletter Issue Inserts
Your brochure, flyer, or catalog may also “ride along” in our print newsletter issues. This allows
you to reach our direct-mail-sold subscribers, while avoiding all postage, insertion, and mailing
charges. And because your message rides along in a paid newsletter issue, every envelope is
opened.
Newsletter Issue Inserts (multiple-issue discount available)

$250/M
Newsletter Displa
y Ads
Business Management Daily and HR Specialist offer limited opportunities for display advertising
within our newsletters themselves. All ads must be approved by our editorial department.
Banner and quarter-page ads are available. Contact us for non-HR titles.
HR Newsletters

Frequency

Circulation

Rate

See page 4 for a full listing

Monthly

17,500 (approx.)
Banner

Quarter Page
$2,000

$675

They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Marketplace Inserts
Three times a year, our newsletters are accompanied by a 4-page supplement that goes in-depth on a
specific area of interest to our readers. This offers you the unique opportunity to target your message
to the content provided (or provide our own content). You can either advertise within the Marketplace
Insert, or sponsor the entire issue – a great, low-cost way to reach our 34,000+ paid subscribers.
Mailing List Rentals
Business Management Daily and HR Specialist rent lists of our masterfile … active and expired
subscribers (by topic) … book buyers … and webinar and conference attendees, allowing you to
target very specific buyers. For more information contact Deb Goldfarb at Institute Lists at
(917) 751-8439 or dgoldfarb@institutelists.com.
Issue

Ad Deadline

Topic
June 2013

3/15/2013

I
ncentives, Rewards and Recognition
September 2013

6/15/2013

HR Tr
aining, Consulting and Coaching
December 2013

9/15/2013

HR S
oftware
Marketplace Inserts (multiple-issue discounts available)
Entire Issue

$4,000
F
ull Page

2,500
H
alf-Page

1,500
Quarter-Page

900
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Webinar Sponsorships
Business Management Daily and HR Specialist produce
over 130 webinars per year in the areas of HR … office
technology … office administration … leadership ... and
more. We can add your logo to our promotional e-mails,
and mention you as a sponsor of the event. Each webinar
receives 3-4 e-mail blasts, resulting in several hundred
thousand impressions for your message.
You may also choose to produce your own free webinar,
either with your own speaker or one provided by us. This event will be promoted multiple times to
our highly responsive list of webinar attendees, newsletter subscribers, and e-letter readers, and
both the promotions and the event itself are outstanding ways to reach targeted buyers.
Live Conference
Every year, HR Specialist produces LEAP – the
prestigious Labor & Employment Law Advanced
Practices Symposium. LEAP 2013 takes place at
the Bellagio in Las Vegas April 3-5. Several tiers of
sponsorship are available, from including logos on
promotional materials to exhibiting at the event itself. To
sponsor LEAP 2013, visit
www.LEAP2013.com/sponsors to learn more.
HR Professionals’ Week
The HR Specialist decided that our hard-working human resources pros are underappreciated – and
under-rewarded. So we created our own holiday for them! Every October, HR Professionals’ Week features
a free live webinar … free downloads and podcasts … and discounts on our HR products and services.
Webinars (multiple-event discounts available)

Paid Webinar Sponsorships (4 efforts)

$4,000


Fr
ee Webinars (per effort)

$225/M

Frequency

Daily Rate

Weekly Rate
HR Professionals’ Week

5 daily blasts

@ 60,000 e-m
ails

Top Banner

Box Ad

Text Ad

Top Banner

Box Ad

Text Ad
$775

$575

$575

$3,300

$2,400

$240
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
E-Letters
Top Horizontal Text Ad 10 words (including link)
Box Ad right-hand side 160x240
Text Ad #1 20 words (including live link)
Text Ad #2 50 words (including live link)
Text Ad #3 100 words (including live link)
Marketplace Inserts
Full Page 8 3/8” x 10 7/8”
Half-Page Vertical 3 5/8” x 9 ¼”
Half-Page Horizontal 7 1/8” x 4 ½”
Quarter-Page 3 5/8” x 4 ½”
Newsletter Issue Inserts
Machine-insertable only
No larger than 5 ¼” x 8 ¼ folded
No larger than 8 pages
Additional postage may apply
Newsletter Display Ads – HR newsletters
Banner 7 ¼” x 1”
Quarter-Page 3 5/8” x 4 ½”
sPeCIFICAtIoNs
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Mastering the art of power speak
Monday
Whether you’re stuck on the elevator with the CEO or
meeting new people at a networking event, ‘power chatting’
can be your ticket to making a good impression. If you’re like
many people, though, the idea sends you into a panic: “How
should I start the conversation? What if I run out of things to
say?” With a few easy-to-learn techniques—offered below by
Debra Fine, author of The Fine Art of Small Talk—you can
feel comfortable in any social situation. Read More…
Admins’ secrets for tracking assignments
Tuesday
A reader writes on our Admin Pro Forum: “We have tasks
assigned to us via email, the phone, in-person, in passing,
etc.

I

carry

my

notebook

and

keep

it

on

my

desk

to

jot

down

assignments and then transfer some tasks to Outlook, but I’m
wondering

if

there

is

a

better,

more

efficient

way

to

keep

track

of

everything.

What

are

your

secrets

to

staying

organized

and

on top of all your assignments?” Read More…
How to break down the HR-supervisor wall
Wednesday
Friction often exists between HR and supervisors because
those front-line bosses don’t fully understand your HR
role … and they may hold certain stereotypes about your
department. Sure, supervisors have heard your list of do’s
and

don’ts

(don’t

discriminate,

do

fill

out

time

sheets,

etc.).

But they may not see you as a strategic partner to their
departments,

and

that

can

make

it

difficult

to

implement

any

new HR initiatives. Advice: Set the stage for HR-management
collaboration with an “HR for managers” meeting. Explain
how

key

HR

functions

practically

benefit

managers

and

their

departments. Read More…
E-LETTER AD POSITIONS
Teaser Text Ad 10 Words (including link)
Your
Box Ad
Here
160x240
Your Text Box
Ad Here - #1 - 20 Words (including link)
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
12 performance evaluation traps to avoid
Thursday
Avoid these 12 common traps that have the potential to taint
your performance evaluations: 1. Using stereotypes rather
than first-hand observations (e.g., rating male employees
higher than female employees in leadership skills based
on gender alone). 2. Letting personal feelings influence
the assessment (e.g., rating employees favorably because
they are friendly with the manager outside of work; rating
employees poorly because they’ve previously butted heads
with the manager). Read More…
I didn’t know Excel could do that!
Friday
Have you discovered all the tools and shortcuts buried within
Excel? Annette Marquis of software training and consulting
firm

Triad

Consulting

bets

that

you

haven’t.

“Most

admins

use

Excel every day and are always surprised at what they can
learn about it,” she says. Hedge your bet by checking out
Marquis’s list of Excel features, tools and techniques, which
we’ve detailed below: Read More…
E-LETTER AD POSITIONS
Your Text Box
Ad Here - #3 - 100 Words (including link)
Your Text Box
Ad Here - #2 - 50 Words (including link)
WEEK IN REVIEW CONTINUED
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Mastering the art of power speak
Whether you’re stuck on the elevator with the CEO or
meeting new people at a networking event, ‘power chatting’
can be your ticket to making a good impression.
If you’re like many people, though, the idea sends you into a
panic: “How should I start the conversation? What if I run out
of things to say?”
• “What

a

great

conference!

What

sessions

have

you

attended?”
2. Think of the conversation as a history lesson. Uncover the
other person’s stories by asking the following questions:
• “What

sparked

your

interest

in

this

field?”
• “How

did

you

come

to

join

this

organization?”
• “When

did

you

first

know

you

wanted

to

be

a

___?”
By using this blueprint, you’ll soon become comfortable with
E-LETTER AD POSITIONS
Your Text Box
Ad Here - #2 - 50 Words (including link)
Teaser Text Ad 10 Words (including link)
Your
Box Ad
Here
160x240
Your Text Box
Ad Here - #3 - 100 Words (including link)
With a few easy-to-learn techniques—offered below by Debra
Fine, author of The Fine Art of Small Talk—you can feel
comfortable in any social situation.
Use these Fine techniques:
1. Start with an enthusiastic exclamation, and follow it with a
question. Example:
Your Text Box
Ad Here - #1 - 20 Words (including link)
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Admins’ secrets for tracking assignments
A reader writes on our Admin Pro Forum: “We have tasks
assigned to us via email, the phone, in-person, in passing,
etc.

I

carry

my

notebook

and

keep

it

on

my

desk

to

jot

down

assignments and then transfer some tasks to Outlook, but I’m
wondering

if

there

is

a

better,

more

efficient

way

to

keep

track

of

everything.

What

are

your

secrets

to

staying

organized

and

on top of all your assignments?”
• Ensure all tasks are captured in Outlook’s Tasks
section by responding to people’s requests for help by
asking that they send it to you by e-mail, says admin
Victoria. “Then I drag it to the Task folder,” she says.
First,

she

categorizes

the

task—purchasing,

personnel,

facilities, etc. For each task, she adds a table with three
columns, labeled “date,” “description” and “attachment.” Each
time she communicates with someone about the task, she
puts a summary of the discussion or a copy of the email in
E-LETTER AD POSITIONS
Your Text Box
Ad Here - #2 - 50 Words (including link)
Teaser Text Ad 10 Words (including link)
Your
Box Ad
Here
160x240
Your Text Box
Ad Here - #3 - 100 Words (including link)
• Use Outlook to trap tasks and create a visual
reminder, says fellow admin Deb. “It is easy in the
craziness

of

a

typical

workday

to

put

something

aside

and

have

it

get

lost

in

the

shuffle.

This

way,

the

project

itself

may be lost in my paperwork, but Outlook will remind me
that it’s there.”
Your Text Box
Ad Here - #1 - 20 Words (including link)
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They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Your dollars at risk: 6 ways to protect
yourself from liability
HR pros spend a lot of their time ensuring that their
companies comply with the law so they don’t wind up in court
and lose big bucks to a jury verdict. But more and more, they
find themselves defending not their employers’ bottom lines,
but their own bank accounts.
How big is the risk?
Try six figures–or more. “It can cost as much as $150,000 just
to get a case dismissed,” Colorado attorney and employment
practices consultant Denise Kaye said at SHRM’s Annual
Conference.
Anyone who commits an act that gives rise to an employment
complaint or who is even tangentially involved can find
himself or herself at risk of losing personal assets.
e
-L
etter
A
d
P
os
I
t
I
o
N
s
Your Text Box
Ad Here - #2 - 50 Words (including link)
Teaser Text Ad 10 Words (including link)
Your
Box Ad
Here
160x240
Your Text Box
Ad Here - #3 - 100 Words (including link)
The law increasingly holds managers personally liable for
conduct “in the scope of employment” that violates Title VII, the
Age Discrimination in Employment Act, the ADA, the FMLA, the
Fair Labor Standards Act and more. And since HR professionals
almost always act on behalf of their employers’ interests, they’re
uniquely at risk of being personally sued.
Your Text Box
Ad Here - #1 - 20 Words (including link)
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
12 performance evaluation traps to avoid
Avoid these 12 common traps that have the potential to taint
your performance evaluations:
1. Using stereotypes rather than first-hand observations
(e.g., rating male employees higher than female employees in
leadership skills based on gender alone).
2. Letting personal feelings influence the assessment
4. Inflating the ratings of poor performers. Some
managers

assume

an

inflated

rating

will

motivate

employees

to improve their behavior. But most do so to avoid having a
confrontation or because they don’t know how to correct their
employee’s problem behavior. Ignoring employee problems
only allows the problems to grow.
5. Relying only on recent performance. The review should
cover the entire review period (usually 12 months) and should
address the employee’s growth (or lack thereof) over that
period.
E-LETTER AD POSITIONS
Your Text Box
Ad Here - #2 - 50 Words (including link)
Teaser Text Ad 10 Words (including link)
Your
Box Ad
Here
160x240
Your Text Box
Ad Here - #3 - 100 Words (including link)
(e.g., rating employees favorably because they are friendly with
the manager outside of work; rating employees poorly because
they’ve previously butted heads with the manager).
3. Rating all employees as average. Taking the easy way out
will ultimately drive top performers away and encourage poor
performers to stay at their same low performance level.
Your Text Box
Ad Here - #1 - 20 Words (including link)
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
I didn’t know Excel could do that!
Have you discovered all the tools and shortcuts buried within
Excel? Annette Marquis of software training and consulting
firm

Triad

Consulting

bets

that

you

haven’t.
“Most admins use Excel every day and are always surprised
at what they can learn about it,” she says.
Hedge your bet by checking out Marquis’s list of Excel
• Ctrl+PgUp

to

move

to

the

previous

sheet
• Ctrl+Tab

to

move

to

the

next

open

workbook

Join text from multiple columns
Example
:

A2

contains

first

name,

A3

last

name.

You

want

to

join

the

two.
• =CONCATENATE(A2,”

“,A3)Or:

• =A2&”

“&A3

The

space

(in

quotes)

inserts

a

space

between

the

first

and

E-LETTER AD POSITIONS
Your Text Box
Ad Here - #2 - 50 Words (including link)
Teaser Text Ad 10 Words (including link)
Your
Box Ad
Here
160x240
Your Text Box
Ad Here - #3 - 100 Words (including link)
features, tools and techniques, which we’ve detailed below:
Move quickly between work sheets
Right-click the navigation buttons (bottom) and select the sheet
you want to move to. Or:
• Press

Ctrl+PgDn

to

move

to

the

next

sheet

Your Text Box
Ad Here - #1 - 20 Words (including link)
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Mastering the art of power speak
Whether you’re stuck on the elevator with the CEO or
meeting new people at a networking event, ‘power chatting’
can be your ticket to making a good impression. If you’re like
many people, though, the idea sends you into a panic: “How
should I start the conversation? What if I run out of things to
say?” With a few easy-to-learn techniques—offered below by
Debra Fine, author of The Fine Art of Small Talk—you can
feel comfortable in any social situation. Read More…
Admins’ secrets for tracking assignments
A reader writes on our Admin Pro Forum: “We have tasks
assigned to us via email, the phone, in-person, in passing,
etc. I carry my notebook and keep it on my desk to jot down
assignments and then transfer some tasks to Outlook, but I’m
wondering if there is a better, more efficient way to keep track
of everything. What are your secrets to staying organized and
on top of all your assignments?” Read More…
How to break down the HR-supervisor wall
Friction often exists between HR and supervisors because
those front-line bosses don’t fully understand your HR
role … and they may hold certain stereotypes about your
department. Sure, supervisors have heard your list of do’s
and don’ts (don’t discriminate, do fill out time sheets, etc.).
But they may not see you as a strategic partner to their
departments, and that can make it difficult to implement any
new HR initiatives. Advice: Set the stage for HR-management
collaboration with an “HR for managers” meeting. Explain
how key HR functions practically benefit managers and their
departments. Read More…
E-LETTER AD POSITIONS
Teaser Text Ad 10 Words (including link)
Your
Box Ad
Here
160x240
Your Text Box
Ad Here - #1 - 20 Words (including link)
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
12 performance evaluation traps to avoid
Avoid these 12 common traps that have the potential to taint
your performance evaluations: 1. Using stereotypes rather
than first-hand observations (e.g., rating male employees
higher than female employees in leadership skills based
on gender alone). 2. Letting personal feelings influence
the assessment (e.g., rating employees favorably because
they are friendly with the manager outside of work; rating
employees poorly because they’ve previously butted heads
with the manager). Read More…
I didn’t know Excel could do that!
Have you discovered all the tools and shortcuts buried within
Excel? Annette Marquis of software training and consulting
firm Triad Consulting bets that you haven’t. “Most admins use
Excel every day and are always surprised at what they can
learn about it,” she says. Hedge your bet by checking out
Marquis’s list of Excel features, tools and techniques, which
we’ve detailed below: Read More…
E-LETTER AD POSITIONS
Your Text Box
Ad Here - #3 - 100 Words (including link)
Your Text Box
Ad Here - #2 - 50 Words (including link)
BUSINESS MANAGEMENT DAILY CONTINUED
They Buy From Us. They’ll Buy From You.
DAILY
BusinessManagement
Actual testimonials from Business Management Daily and HR Specialist subscribers
“This is the only publication I care about. Topics are extremely helpful.
I like the examples that are used. Keep up the good work. I plan to renew
my subscription.”
— B.D., Rehrersburg, PA
“It’s a great resource. I use it frequently for myself, HR staff and my
managers.”
— H.S., Anchorage, AK
“You provide information I can sink my teeth into and use right away.
You only use information that’s substantiated – I feel very comfortable
following your advice.”
— P.D., Riverside, CA
“I was impressed and now the whole office asks for copies. A great tool.”
— J.O., San Diego, CA
“You zero in on what’s important. No one can keep up with the screwballs in Washington, but you
guys do as good a job as can possibly be done.”
— J.W., Lexington, KY
“You keep me abreast of everything I need to know about. It’s simple, to the point, and doesn’t include
a lot of details that I don’t have time for.”
— R.D., Astoria, NY
DAILY
BusinessManagement
Our professional staff can mix and match any of these options to create a highly targeted, customized,
and cost-effective marketing program that best fits your company’s goals, objectives, and budget.
Please contact:

A
dam Goldstein

Agoldstein@bmd.biz

(703) 905-4537
The
y Buy From Us.
They’ll Buy From You.
WHA
t

our

re
A
ders

te
LL
us