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22 Φεβ 2014 (πριν από 3 χρόνια και 4 μήνες)

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Slide t
itle

In CAPITALS

50 pt




Slide s
ubtitle

32 pt




Consumers’ Awareness of, Attitudes
Towards and Adoption of Mobile Phone
Security


Stewart Kowalski, Ericsson Research

Mikael Goldstein, migoli

Top right
corner for
field
-
mark,
customer or
partner logotypes.
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for example.


Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

2

Technology adoption Theory and Practice

Laggards
Majority
Early adopters
Percent
100
90
80
70
60
50
40
30
20
10
0
46
37
16
Sample N= 97

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Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

3

SIM card



Phone lock

Enter Phone

Lock Code

Enter

PIN Code

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corner for
field
-
mark,
customer or
partner logotypes.
See Best practice
for example.


Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

4

Biometric authentication:

Finger print scanner

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corner for
field
-
mark,
customer or
partner logotypes.
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Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

5

Adoption of security (PIN and Phone Lock)

No
Yes
Percent
100
90
80
70
60
50
40
30
20
10
0
33
15
No
Yes
Percent
100
90
80
70
60
50
40
30
20
10
0
14
82
Pin

Phone Lock

Top right
corner for
field
-
mark,
customer or
partner logotypes.
See Best practice
for example.


Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

6

Inferential Statistics


Gender affects Pin code adoption


Female significantly higher


Subscription Type affects security adoption


Subscribers significantly higher protection rate


Perceived ease of use affects security adoption


Usability security adoption


Age affect perceived usefulness for biometrics


Older user significantly higher



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corner for
field
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mark,
customer or
partner logotypes.
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for example.


Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

7

3A is a Prerequisite for 3G Security

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field
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mark,
customer or
partner logotypes.
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Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

8

Discussion of Findings


Security functionality adoptions differs from technology
adoption


Early adaptors appear less interest in security than laggards


Acceptance and adoption models


Acceptance not equal to believe


Service vs product adoptions needs more study


Are security functions perceived as a services in a product ?

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field
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mark,
customer or
partner logotypes.
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Slide title

40 pt


Slide subtitle

24 pt



Text


24 pt

Bullets level 2
-
5

20 pt

© Ericsson AB 2006

2006
-
03
-
17

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