Bayer CorpScience - BioScience Business Profile

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BioScience


Business Profile

Subject/Presenter

XXXXXXXXXXXXX, 2004 • Slide
2

HealthCare



Pharmaceuticals



OTC



Diagnostics



Animal Health

MaterialScience



Polycarbonates



Polyurethanes



Coatings Raw Materials



Wolff Walsrode



H.C. Starck


CropScience



Crop Protection



Environmental Science



BioScience

35%
26%
39%
HealthCare

MaterialScience

CropScience



Bayer CropScience
-

A Strategic part of the Bayer Group

XXXXXXXXXXXXX, 2004 • Slide
3

Different Business Segments Address Specific
Market Needs

BioScience

Environ
-

mental

Science

Crop

Protection


Crop Protection



Insecticides



Fungicides



Herbicides



Seed Treatment


BioScience




Nunza



Crop Improvement


Environmental
Science




Professional



Consumer


Bayer


CropScience

XXXXXXXXXXXXX, 2004 • Slide
4


An International Company Operating in Over 120
Countries



Approximately

19,400

employees

Status: May 2004

Products and Services in over

120


countries

XXXXXXXXXXXXX, 2004 • Slide
5

Bayer CropScience

Among the top 3 in All Market Segments

Revenue 2003:



5.764 million

Market share:

~ 20%

Environmental

Science


Market share: ~ 24 %

Market position: 1

Herbicides


Market share: ~ 15 %

Market position: 3

Seed Treatment


Market share: ~ 40 %

Market position: 1

Insecticides


Market share: ~ 20 %

Market position: 1

Fungicides


Market share: ~ 20 %

Market position: 2

BioScience


Market share:
-

Market position:
-

XXXXXXXXXXXXX, 2004 • Slide
6

Competitive Environment

Sales by business area

Turnover 2002 in $M, 1


= 0,94524 $

XXXXXXXXXXXXX, 2004 • Slide
8

BioScience Business Fields

Business Group

BioScience

3 Business Fields




Vegetables



Agricultural


Crops



New Business


Ventures *




7 Market Areas



Nutrition



Health




BioMaterials



Canola



Cotton



Rice



Vegetables

*
innovative plant
-
based products

XXXXXXXXXXXXX, 2004 • Slide
9


BioScience

uses

plant

biotechnology

and

modern

plant

breeding

techniques

to

improve

the

quality

of

crops,

increase

yields

and

create

innovative

solutions

to

meet

the

increasing

need

for

renewable

resources
.








BioScience

is

one

of

the

three

business

groups

in

Bayer

CropScience

and

a

growing

business

for

the

Bayer

AG

Holding
.


About BioScience

2,000 employees

Global sales in 2004:


310 million

2005 R&D budget of approx.


83 M

Head Office in Lyon, France

From Seed to Sustainable Solutions



XXXXXXXXXXXXX, 2004 • Slide
10

Lyon

Evry

Gent

Potsdam

Haelen

The
BioScience Head Office

is
located in Lyon, France.

The
BioScience Research
centres

are located in :



Potsdam (Germany)



Gent (Belgium)



Lyon & Evry (France)



Haelen (The
Netherlands)


+ local product development
centres in key markets around
the world.


BioScience Research Centres

XXXXXXXXXXXXX, 2004 • Slide
11

Bayer BioScience GmbH Facilities in Potsdam, Germany

XXXXXXXXXXXXX, 2004 • Slide
12

Bayer BioScience GmbH


Potsdam Team



Infrastructurally and operationally focussed site



Business


IP


Regulatory


Research and Development



Specialised Laboratories


Greenhouse


Pilot Processing Facilities




R&D Expertise



Plant Sciences



Agronomy, Breeding, GMO Field Testing



Analytics



Food Technology / Application Specialists



Industrial processing of plant raw materials

XXXXXXXXXXXXX, 2004 • Slide
13

Scientific Roots of Bayer BioScience GmbH

IGF

Institut für Genbiologische Forschung

Berlin GmbH

Max
-
Planck
-
Institut for

Molecular Plant Physiology

Golm

1996

XXXXXXXXXXXXX, 2004 • Slide
14

Development of

Shareholder Structure

Founders and Employees

75,1 %

Max
-
Planck
-
Society

4,9 %

Max
-
Planck
-
Society

4,9 %

AgrEvo GmbH

20 %

AgrEvo GmbH

95,1 %


12/99


12/00

Aventis CS GmbH

100 %


Bayer CS GmbH

Seit 1.4.2004

Bayer BioScience GmbH

XXXXXXXXXXXXX, 2004 • Slide
15

Bayer:
Science for a better life


Within

Bayer

CropScience
,

BioScience

mirrors

this

strategy

with

our

Agricultural

and

Vegetable

Crops

and

New

Business

Ventures

(with

specific

focus

on

nutrition,

health

and

biomaterials)

while

working

hand

in

hand

with

the

crop

protection

business
.



The

strategy

of

the

Bayer

AG

holding

is

to

concentrate

on

core

businesses

in

healthcare,

nutrition

and

high
-
tech

materials

with

a

portfolio

aligned

more

strictly

toward

innovation

and

growth,




Bayer

AG

intends

to

capitalize

on

biotechnology

and

genetic

engineering

as

major

innovation

drivers

and

BioScience

is

a

key

development

business,


XXXXXXXXXXXXX, 2004 • Slide
16

0
10
20
30
40
50
60
70
80
90
1996
1997
1998
1999
2000
2001
2002
2003
2004
Total
Industrial
Developing
Source: Clive James, ISAAA

Plant Biotech in the world

An ongoing success story



Global Area of GM Crops

(M ha)

XXXXXXXXXXXXX, 2004 • Slide
17

BioScience Vegetables
-

Nunhems



Seeds


Sales 2004:


170 M *


BioScience (Nunhems)

Vegetables

* December 2004 figures


7% of global vegetable seed market

XXXXXXXXXXXXX, 2004 • Slide
18

Agricultural Crops

Focus on 3 Key Crops

Cotton

FROM FARM TO FABRIC


24% US market share in 2004

and 28% market share in Europe


Spinners, merchants ask for FiberMax
®

THE

RICE

EXPERT


Global

brand

stands

for

high

yields

and

quality


Leading

position

in

key

markets

in

India

and

the

Philippines

DELIVERING THE HIGHEST YIELD


#1 canola seed company in North America


28% market share in Canada and 27% in US

Canola

Hybrid

Rice

XXXXXXXXXXXXX, 2004 • Slide
19






“In

the

past,

3
-
4

times

more

FiberMax®

was

traded

in

the


market

than

was

actually

grown
.


Globecot




Innovative

Certified

FiberMax

Cotton™

Program

means

a

quality

guarantee

from

the

field

to

the

fabric,

capturing

value

throughout

the

chain,


FiberMax®

is

synonymous

with

high

quality

fiber
,

and

with

the

certification

program,

spinners

have

assurance

that

they

are

buying

genuine

FiberMax®

lint,


In

2004
,

1

million

bales

entered

into

online

tracking
.

Certified FiberMax Cotton™

XXXXXXXXXXXXX, 2004 • Slide
20

The Cotton Example

US Market Share *

* based on USDA reports

In

five

years

the

U
.
S
.

FiberMax
®

cotton

market

share

(in

terms

of

acres

planted)

has

increased

from

2

to

over

24
%
.

2%

5%

11%

2000

2001

2002

16%

2003

24%

2004

XXXXXXXXXXXXX, 2004 • Slide
21



Main current markets:

Canada 28%

US 27%

BioScience Canola Business

* November 2004 figures

An Integrated offering

Seeds

Traits

BCS

Crop Protection Products

BioScience

XXXXXXXXXXXXX, 2004 • Slide
22

BioScience Canola Business

Intent


Continue

to

develop

high

yielding

hybrids

based

on

an

innovative

proprietary

breeding

program

-

SeedLink
TM

technology

(allows

combining

of

parents

from

different

genetic

backgrounds

thus

optimizing

hybrid

vigor
)
.




Expand

the

successful

business

model

into

other

regions
.


Continually

innovate

and

introduce

novel

agronomic

and

quality

traits

in

our

germplasm

to

provide

optimal

seed

to

our

growers
.


Broaden

the

market

potential

of

the

crop

by

engaging

in

product

development

for

downstream”

use

(eg
.

Enhanced

oil

profiles)
.


X

=

XXXXXXXXXXXXX, 2004 • Slide
23

BioScience Rice Business

Closing the Yield Gap

Market
Leaders in
Hybrid Rice in:




India 29%


(local company brand:

ProAgro)




Philippines 20%


(local brand Arize™)

Seed


Seeds


BCS

Crop Protection Products

BioScience

XXXXXXXXXXXXX, 2004 • Slide
24

BioScience Rice Business


Grain, cooking and taste quality matching the target market standards

AND


Yield

consistently

+
20
%

above

OP

’s

and

at

least

matching

the

highest

yielding

competitor

hybrids

AND


High

quality

seeds

with

high

purity

and

germination

rate

Arize™ Hybrid Rice
:


A range of hybrid rice seed adapted to various

agroclimatic conditions and consumer preferences

Combination of the 3 elements is essential and
represents Bayer CropScience competitive advantage

XXXXXXXXXXXXX, 2004 • Slide
25

Lyon

Evry

Gent

Potsdam

Haelen


The
BioScience Head Office

is located in Lyon, France.


The
BioScience Research
sites

are located in:



Potsdam (Germany)



Gent (Belgium)



Lyon & Evry (France)



Haelen (The Netherlands)


Our

main development sites
around the world are in the US,
Canada, Brazil, India, &
Australia


Nunhems

has 19 breeding
stations in North and South
America, Europe and Asia.

BioScience Research & Development Centres

















































XXXXXXXXXXXXX, 2004 • Slide
26


Rhone
-
Poulenc Agro


Herbicide Tolerance technology


Enabling technologies


AgrEvo & Plant Genetic Systems


Cotton & Canola breeding


Herbicide Tolerance technology


Insect Control technology


Hybridization technology


Enabling technology


Nunhems


Vegetable breeding


Cell Biology & Molecular Biology,


Seed Technology& Plant Pathology



PlantTec


Carbohydrate technology

BioScience R&D


~

83

M


budget

R&D

in

2005


~
700

R&D

staff


Research

and

business

innovation

hand
-
in
-
hand


Research

innovator

in

field

of


New

Business

Ventures



Breeding

innovator

for

Vegetables,

Cotton,

Canola&

Rice


Technology

integrator

for

Agricultural

Crops


BioScience R&D profile

The R&D behind the BioScience activities

XXXXXXXXXXXXX, 2004 • Slide
27

1950 1975 2025

Verfügbare

Landwirtschaftliche

Nutzfläche pro Kopf

Grenzen des Wachstums

0,17 ha


0,34, ha

0,51 ha

XXXXXXXXXXXXX, 2004 • Slide
28

24 June, 2002 (0 day)


26 July,2002 (+31 days)

31 July, 2002 (+36 days)

15 July, 2002 (+20 days)

Bt rice field view

XXXXXXXXXXXXX, 2004 • Slide
29

XXXXXXXXXXXXX, 2004 • Slide
30

GVP

GVP

5 Tage

ohne Wasser

10 Tage

ohne Wasser

Trockenresistente Pflanzen

Die gentechnisch
veränderte Pflanze
überlebt besser bei
Wassermangel

XXXXXXXXXXXXX, 2004 • Slide
31

Trend: Living Longer Aging Population

XXXXXXXXXXXXX, 2004 • Slide
32

Driver: Overweight & Obesity

XXXXXXXXXXXXX, 2004 • Slide
33

Driver: Health

0 Trans
-
fats

Low Saturates

High Stability

High Oleic

XXXXXXXXXXXXX, 2004 • Slide
34

Adequate nutrient
consumption to prevent
deficiency diseases


Vitamin A & D in milk


Iodine in salt


Breakfast cereal
fortification

Adequate nutrient
consumption to promote
health and prevent chronic
diseases


Calcium fortification


Folic acid enrichment

Address population need:
Public Health Approach

Address sub
-
population need:

Targeted approach


Tailored products
-

combination of nutrients
and BioActives with
proven efficacy to
optimize health or delay
disease onset

Address individual need:
Individualized approach

Optimal nutrient
consumption based on
sophisticated biomarkers
and/or genetic profiling

Past

Present

Future

Examples:

Swissinfo, Jan. 10, 2005

“Swiss multinational Nestlé
has unveiled plans to tailor
diets to the health needs of
each individual”

Nutrition: A New Approach

XXXXXXXXXXXXX, 2004 • Slide
35

Drivers: Environment

XXXXXXXXXXXXX, 2004 • Slide
36

BioFuels


Sustainable, Renewable, Independence

BioDiesel

-

Methylester of
canola oil

-

tax incentive


BioScience