Active RFID Tags

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27 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

66 εμφανίσεις

RFID TECHNOLOGY

By:

Sunil Patel


Anat Krikunets


Ge Qu


Priya Pathmanathan

Agenda


Intro to RFID Technology



Producer Network (SCM)



User Network



Complementary Networks



Marketing Implications


Tags

Readers

Middleware



“Tag” or “transponder” is the
generic term for a radio
frequency identification
device.


RFID tags are made up of a
microchip attached to an
antenna


These tags can be
extremely small, about three
times the width of a human
hair.



Readers emit radio waves
to query tags within range


Receive the radio waves
returned by the tags, and
convert them into a form
that can be processed by a
computer system



The middleware
component is the complex
part of RFID
implementations


The raw data is captured
and interpreted into
“events” that are relevant
to the higher
-
level
applications, such as ERP
or CRM systems

RFID technology automates item identification through the use of three major components:
transponders (tags), readers and middleware

What Makes Up an RFID system?

Architecture of RFID Tags

Source: Forrester Research, Inc.

The basic integration
architecture of an RFID
system involves:


a)

Tags


b)

Readers



c)

A “
local server
”, which
aggregates and interprets
data. This component
implements logic to make
sense out of the large
number of events generated
by readers.


d)

An “
integration server
”,
which makes RFID events
available to the appropriate
application.

Components of RFID Tags

Types of RFID Tags

RFID systems can use:




ACTIVE

battery
-
powered




Or



PASSIVE

reader
-
powered tags

Active transponders include an internal power source
and transmitter from read / write capabilities.


Active tags can also perform additional functions, such
as monitor temperature, humidity, shock/vibration, and
report that information to the reader, along with identity
data.


Examples
:
EZPass

car toll system

Active RFID Tags

Passive transponders reflect energy radiated by a
reader, meaning they get their power from the RF
waves striking them. They have no internal power
source of their own.


They cost less because they don’t require batteries.


Example
: ExxonMobil Speedpass

Passive RFID Tags

RFID Producer Network (SCM)


Supply Chain Management



Castell’s theory of Information Mode of
development: benefit is that the SCN has moved
from traditional production to info management



Information Management is exponentially
expanding

RFID Producer Network (SCM)


RFID & the IT revolution has made knowledge
work more productive through automation


Creation of a “New Language”


Rich, Relevant, and Timely Information

RFID Producer Network (SCM)

Benefits of RFID


Enable Supply Chain Visibility



Reduce Inventory Levels



Eliminate Human Errors



Demand
-
Pull rather than Supply
-
Push


User Networks
-
Retailers

New business practice:

Using RFID Technology to become cost
efficient.


Currently being used “passive” or “fixed
-
location” readers: ability to scan
tags up to 15 feet away.



Issues:



Poor accuracy of the reader.


Causes Data synchronization, and packaging.


Many consumer groups feel that RFID tags will infringe on
consumer privacy.


Conclusion:

Retailers should focus on marketing the RFID tags as non
-
threatening products that could eventually pass on saving to consumers.


Case Study


Wal
-
Mart


Wal
-
Mart is taking
a very strong
initiative to adapt
the RFID
technology.



Information Flow

improved
efficiencies.



Suppliers are
volunteering to
adapt to the
technology

User Networks


Product Diversion


Supplier WM /
Replenishment


Production
Planning


DC / Goods Receipt


Put
-
Away


Inventory Controls /
Storage


Real
-
Time ATP
Inventory


Case Theft


Reduced Out Of
Stock


Demand Planning


Supply Planning


Pick, Pack and
Ship


Physical Counts
and Reconciliation


Cycle Counts


Consign / Hold
and X
-
Doc
Inventory


Store Level
Promotions and
Pricing


Unit / Item Theft


Pay
-
On
-
Scan


Consumer
Understanding


Product R&D


WIP Inventory


Routing


Assembly


Aging / Quality
Control


MRP


Capacity Planning


Product
Assortments


Targeted Product
Recall Process


Manufacturing,
Warranty and
Repair Tracking


Anti
-
Counterfeiting

Pallet Tagging

Case Tagging

Item Tagging

BENEFITS

6 months

TIME

5+ years

Low

High

Complementary Networks

Three key challenges lay ahead for both CGM and Retailer

a) Date Standardization

b) Data Facilitation.

c) Extracting Meaningful Information.


1.
EPCglobal


leading an organization to ensure
standardization of the EPC.


increased efficiency and accuracy through
automation


increased tracking and security through improved
visibility


better collaboration by providing a globally standard
framework for product information exchange



Complementary Networks

2.

System integrators:


specialize in automatic data collection projects.


These firms now exist, due to the inabilities of companies to
handle the data


3. Industry Intelligence


Interpretations of Data




Business Models:

A. software solution

B. analysis
-
based with data
-
warehouse capabilities.

C. consulting based integration with data warehousing,
and data capturing solutions.


RFID Marketing Implications


Better understanding of its business environment




Facilitates reactions to changes in the market



Forecasting demand and supply figures




Scope of marketing limited by speed of info flow



RFID enables info to flow at network speeds

Summary



Background RFID Technology




Producer Network


Supply Chain Network



User Network




Complementary Networks



Impacts to the Marketing Sector

QUESTIONS?