Presentation - TerpConnect

creaturewoodsInternet και Εφαρμογές Web

8 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

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CityDance Web Site
Recommendations

Aqua Team

Selam Woldeamlak

Nate Starner

Graham Andrews

Paul Whitaker

Business

Objectives


Reduce costs and burden of maintaining web
site



Increase attendance at performances and
events



Facilitate easier online
giving



Streamline class enrollment
process



Improve customer service and donor
relations



Provide better reports on site usage

Solution Approach


Continue site navigation/architecture work from Phase II


Choose a robust central system with a vibrant community of "plug
-
in"
components

o
No single solution can meet CityDance's diverse needs without
expensive custom development

o
"Nonprofits may be better off investing in ecosystems of vendors
that already integrate with each other, rather than a single one that
tries to solve everything."*


Shift from custom development to standard tools and services


Focus on commodity web hosting services


*CRM in the Cloud: Right for your Organization?

http://www.techsoup.org/learningcenter/internet/page12824.cfm


Updates Since Phase II


Continued s
ite organization process

o
Improved on card
-
sorting categorizations

o
Introduced more depth to hierarchy

o
Removed duplicate menus

o
A
dded
content from original site

Key Components


Wordpress Content Management System (CMS) (Implemented
)



Existing Wordpress plug
-
ins to enhance Information Architecture and
address business needs: (Implemented)

o
Navigation breadcrumbs

o
Site map

o
Google Analytics for reporting

o
Social media links

o
Google Calendar integration

o
PayPal integration for handling online
donations



Ticket sales & course registration on EventBrite (Implemented
)



Customer/donor management with SalesForce


Conceptual Architecture



Streamline Web Site Update Process


Recommendation: Use Wordpress CMS

o
Free to implement

o
Variety of templates available (some for pay)

o
Easy
-
to
-
navigate dashboard

o
Any member of organization can add content

o
Extensive plug
-
in/widget library

o
Robust user
-
community

Manage Courses and Events


Recommendation: Use
EventBrite.com



Embed the course registration form in the Wordpress site with minimal
configuration
*



Easily export EventBrite attendee list for import into Salesforce.com using
a Wizard
**


* http://www.eventbrite.com/t/how
-
to
-
use
-
website
-
integration

** http://www.eventbrite.com/t/how
-
to
-
view
-
attendee
-
report

Manage Customers and Transactions


Recommendation: Use Salesforce.com, an industry
-
leading Customer
Relationship Management (CRM) web site.



The site provides a robust plug
-
in architecture:

o
Integrate SalesForce.com with Wordpress using a plug
-
in*

o
Integrate SalesForce.com with Paypal using a subscription service**

o
Easily update SalesForce.com with EventBrite.com event attendee
lists***



Non
-
profits can receive 10 free SalesForce.com licenses through
SalesForceFoundation.org


* https://www.salesforce.com/form/signup/wordpress
-
to
-
lead.jsp

** http://appexchange.salesforce.com/listingDetail?listingId=a0330000002V9H0AAK

** http://www.eventbrite.com/t/how
-
to
-
view
-
attendee
-
report






Demo


http://citydance.paulw.us/


Recommendation
Summary


Focus on proven and flexible services rather than custom
development



Reduce costs and maintenance burden with
Wordpress



Configure Wordpress plugins to assist with integrating event registration,
online donation, reporting and related
systems



Handle online ticket sales through
EventBrite.com



Manage customer/donor relationships with SalesForce.com