S Se er rv vi ic ce es s a an nd d P Pr ri ic ci in ng g

costmarysmileInternet και Εφαρμογές Web

7 Δεκ 2013 (πριν από 3 χρόνια και 6 μήνες)

81 εμφανίσεις







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“IT’S OUR BUSINESS TO GET YOU MORE BUSINESS”




P
RICING
G
UIDE

T
ABLE OF
C
ONTENTS

SEO

(S
E A R C H
E
N G I N E
O
P T I MI Z A T I O N
)

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P G
3

PPC

(P
A Y
P
E R
C
L I C K
)
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P G
4

S
OC I AL
M
E DI A
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…….

P G
5

M
OB I L E
S
E RV I C E S
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P G
6

F
AC E B OOK
S
E RV I C E S
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P G
7

D
E S I G N
S
E RV I C E S
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O
T HE R
S
E R V I C E S
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P G
9


R
EPORTING




SEO



Track Rankings on Google (client site and competitors)



Estimated Keyword Volume (from Google)



Actual Visits (from Google Analytics)



Keyword Opportunity Analyzer



Link Metrics (Yahoo backlinks, mozRank, Domain Authority, Backl
inks)



PPC



Import Adwords / Adcenter



Goal Tracking and Projections



Adhoc Reports and Trend Analysis (last 12 months)



Email



Auto
-
responder and Newsletter Campaigns



30 templates and template editor



Integration with Amazon Simple Email
Service for Email Delivery



MyCustomerReview


Refer a Friend and Reviews



Social Media Monitoring



Track Mentions on Social Networks and other sites



Automated notifications for all or negative mentions



Reporting



Automated Monthly Report (al
l tasks and actions)



Email monthly report to client list



Pricing

$50

per month






Local 1

Local 2

Regional 1

Standard

Professional

Premier



These packages are
built for local
businesses with
geographically

targeted keywords
OR niche nation
al
keywords.

Targeted SEO

campaign for
difficult

national
keywords.

Expanded

keywords

and more activity
for

more
competitive
keywords.

Our program for very

competitive categories.

Reporting and Software













Reporting













Onsite Recommend
ation Report

Basic

Basic

Basic

Detailed

Detailed

Detailed

SEO Link Building













Target Keywords

4

6

12

18

20

22

Monthly articles written

1

3

4

6

10

14

Monthly blog posts written

2

3

4

4

6

8

Monthly content blurb for RSS

2

4

8

10

10

10

Monthly

content submissions

25

50

75

100

200

400

Blog comments (optional)













RSS Promotion













Social Bookmarking













Writer Pool

Standard

Standard

Standard

Premium

Premium

Premium

Support

Email

Email

Email

Email & Phone

Email & Phone

Email & Phone

Appropriate for “phrase match” Results

0


12K

12K


60K

60K


120K

120K


300K

300K


1 MM

> 1 MM

Price
(per month)

$345

$495

$795

$1250

$2500

$4950

SEO




PPC Launch

PPC Starter

PPC Basic

PPC Pro

PPC Advanced

PPC Custom



Launch basic PPC
campaign and
provide tracking.

Entry level full
-
service PPC management. Ongoing
management of keywords, ad copy and goals.

Complex pay per click and interactive me
dia campaigns for large ecommerce
and complex lead generation programs.

Media Spend

<= $250

<= $1000

$1001
-

$5,000

<=$10,000

<=$10,000

<=$10,000

Reporting and Software













Setup













Ongoing Campaign Management

Setup Only











Search Engines Supported

Google

Google

Google, MSN, Facebook

Google, MSN, Facebook, Marchex, LinkedIn, Ad Exchanges and
other niche advertising platforms.

Keyword AdGroups

10 keywords max

10

25

50

50

50

Retargeting













Contextual Display Ad













Campaign Goals (select one)











Maximize Clicks













Cost Per Conversion (Lead / Phone)













Maximize Return on Ad Spend













Reporting & Customer Serv
ice












Account Review Meetings

Email Report

Email Report

Email Report

Monthly Phone Call

Monthly Phone Call

Monthly Phone Call

Custom Reporting (if needed)

N/a

N/a

N/a

Extra Fee

Extra Fee

Extra Fee

Reporting













First Month (startup)

$1
50

$395

$750

$1650

$2,950

Call Us

Ongoing Price

$
0
*

$250

$495

$995

$1,950

Call Us

*PPC Launch requires the reporting package at $50 per month



PPC



Monitor Only

Post

Interact

Community



Use our software to
track and monitor
your social
mentions.

We f
ind and post
content to your
social media
profiles.

Includes posting
activities PLUS
interaction with
other online to build
followers and likes.

Includes interaction
but aggressively
manages of
community metrics
(likes and followers).

Monitor









Mon
itor social mentions on the web









Alerts for all or only negative mentions









Post Content









Quarterly call to develop editorial calendar









Post to Twitter, Facebook and/or LinkedIn

Relevant, timely industry news, blogs, articles
, fun facts, quotes, videos and pictures.

Post links back to your website or blog announcing new content, promotions or company news.



12 / month

12 / month

12 / month

Interaction









Responses to questions and messages









Comments and/or like
s on relevant groups and pages









‘@’ mentions of relevant, high
-
profile or well
-
connected community members









Thanks for retweets (RTs) and mentions. RTs of relevant content from your Twitter stream









Questions, polls and other convers
ation starters. Messages to community members as appropriate.







Community Building









Aggressive management of follow/unfollow, like metrics









Follow/connect with customers, other people in your target market, follow
-
back relevant followe
rs







Setup Facebook landing page and exclusive content for likers









@ mention prominent and/or well
-
connected users and industry leaders









Reputation Management









Build task for any negative sentiment social mention for business t
o review and respond to.









Setup Costs

$0

$100

$100

$100

Ongoing Price

(Included in Reporting
Software)

$350

$700

$995






S
OCIAL
M
EDIA



Mobile Website

Mobile App



Get a mobile optimised site using our award winning
service. All mobile sites
are customisable using our top
of the range Content Management System (CMS)

Have your own app that your clients can download and
keep on their phone. Fully hosted on our servers.
Allows sending of 'Push Notifications' to your fan base.

CMS Access





Edi
t website/app content easily using our content management system





Add or remove website/app tabs as required





Design





Access to Premium Design Features




Custom Design (we design your mobile website/app for you, includes graphic design)

(optional)

$150

(optional)

$250

Installation





Insert Mobile Websi
te Redirect Code Into Your Website





Free software upgrades





Hosting on our secure mobile ready servers





Upload app to Apple app store





Upload app to Android app store





Features





Maps & Directions





Click to Call Button





Updat
e your Website/App Online





Dynamic Content & Multimedia





Premium Appearance




Unlimited Usage





Mobile Website Redirection Script Included





Custom QR Code Included





Robust Analytics Service





Loyalty Programs




3
rd

Party Integrati
ons





PUSH Notifications





Complete Mobile Marketing Solution





Setup Costs

$100

$100

Ongoing Price

$10

$50




M
OBILE
S
ERVICES






Setup

Advanced

Premium

Ultimate



Quick and easy setup of
your fanpage with
custom graphics

U
se our advanced app's on your fanpage to increase customer interaction and
customer conversion rates. Our Apps offer the ability to

Features









Custom Designed Timeline Header Image









Custom Designed Profile Picture Image









Ability To
Use Dynamic App Tabs









App Types Unlocked



ALL

ALL

ALL

Initial Graphic Design of App Tab Pages









Change App Tab Design/Feature



$50

$25

$ FREE

Ongoing Graphic Design Pages



$75 (per Page
Design)

$50 (per Page
Design)

$ FREE

Installation









Installation Of Graphics To Fanpage









Installation Of Apps To Fanpage









First Month (startup)

$100

$100

$200

$295

Ongoing Price

$0

$50

$95

$250




F
ACE
B
OOK
S
ERVICES




Service

Description

Price

Custom Pay Per
Click Landing Page



We
will complete a PPC landing page for optimal conv
ersions for a client campaign.



The program starts with a 30 minutes phone call with the client to define the requirements for the page. We will make
suggestions for a call to action (phone call or form sign
-
up). Client will agree to the call to action and provide information
for content (i.e.
, photos, testimonials, logos)



Standard fee includes 2 rounds of revisions. Extra rounds of revisions

will incur an additional fee.



We will translate the visual design in
to HTML and deliver files to the client. Client must upload the file to their webserver.

$395

Custom Email
Marketing Template



We will create an HTML based email template to use in a monthly newslette
r or auto
-
responder campaigns.



The template will match t
he client’s current branding on their website. Unless otherwise provided, we will use assets
(logos, photos,
etc…) from the client website.



The template design does not include any content. See content services for writing fees.

$295

Logo Design



Professio
nal Lo
go Design Package features:



Web and Print ready formats provided in several sizes so that you can use your log
o anywhere you like instantly.



SIX different concepts are created initially and you can then choose one of those concepts to work from, wh
ere you
are entitled to UNLIMITED free revisions until you are happy with your logo.

$9
5

Mascot Design



Mascot/Charact
er Design Package features:



Web and Print ready formats provided in several sizes so that you can use your mascot
immediately anywhere y
ou
like.



Three different poses are created initially and you are entitled to UNLIMITED free revisions until you are happy with
your character.

$1
6
5


D
ESIGN
S
ERVICES


Service

Description

Price

Onsite Blogging

Assign a writer to develop onsite content for use on your webs
ite. Includes time for a phone call with client or reseller to determine
editorial calendar and important writing guidelines (i.e., product info).

3 posts / month (with 3
-
month
commitment) = $ 75/ post

Email Marketing
Copy

Assign a writer to write email c
opy to be used in an auto
-
responder or marketing campaign.

Writer will create the email content and send to client for sign
-
off. Once content is approved the writer will load the content into the
client’s HTML template (HTML template creation is a separate

service).

$ 125 / email (3
-
email
minimum)

Monthly Email
Newsletter

Have an initial meeting to discuss concepts for monthly newsletter.

Create custom content: 4 hours @ $50 / hour each month. Any custom editorial requests should be provided by the 5
th

of

each month.
If no special requests are received, we will write the newsletter based on the initial direction provided in the kick
-
off meeting.

$ 275 / month (3
-
month
minimum)

Press Releases

Our Press Release program starts with a 30 minute phone intervie
w with the client or reseller to identify events that could be used for
press release material.

We will then write the press release and 4 similar variations using the same content.

We then distribute the 5 press releases to 5 public relations websites ove
r 3 months.

$995

Keyword
Research


Basic

We provide a turnkey Keyword Research program. We develop 5
-
10 keywords that have sufficient monthly search volume and are
within the competition target.

$95

Keyword
Research
-

Advanced

We provide a turnkey Keyw
ord Research program.

Keyword Research starts with a 30 minute phone call with the client or reseller. The client or reseller explains the objectiv
es of the
website, competitors and provides any historical analytics information that could be useful.

We wil
l develop a list of potential keywords using 4 sources:

3
rd

party Keyword Research Tools

Current rankings and traffic from Google Analytics

Keywords that are being used in the Paid Search program

Competitor’s organic and paid search keywords

In addition to

the opportunity for keywords, we will use standard measures to identify competition for those keywords. We typically
use the number of exact match pages in the Google index as a key factor in measuring competition.

We will provide the following deliverabl
es:

Excel spreadsheet with up to 100 keywords. Data will include monthly searches, competition, current rank, predicted traffic f
or
position 1
-
3, predicted traffic for position 4
-
10, keyword source, relevance/category.

$595

Basic Onsite SEO
Report

We will

provide an assessment of the following:

Title check on home page

Density check for home page

First H1 on home page

Footer links

Use of no
-
follow

$99

--

(Included with SEO Local
1, Local 2 or Regional 1 contract
signing)


$49 to update the homepage meta
d
ata assuming we have proper
credentials to login to site.

Onsite In
-
depth
SEO Analysis

We will provide recommendations for updates to specific pages. Our includes:

Canonicalization (does www forward to non
-
www or vice versa)

Map 2
-
3 keywords per page.

Wha
t is the density of the target keyword on each landing page that they have?

Image & Hyperlink Optimization

Header Tag Optimization

H1 Analysis
-

Is the target keyword in the first H1 for each landing page they have?

Title Tag Optimization
-

On the target
-
k
eyword specific landing pages you find, if the title optimized to that phrase.

Nofollow
-

Are non
-
target words nofollowed on site.

W3c Validation

We will provide updates for the H1, alt tags and body copy. Pages must have at least 200 words and the 2
-
3 tar
get keywords must be
related to the page content. All updates are delivered in word document format. We can make on
-
page updates but this requires extra
budget and access to the pages.

$295 (up to 10 pages)

$25 / page for extra pages over
10.

To implement
changes to the site:

HTML
-

$10 / page

Joomla
-

$10 / page plus $85 to
purchase and install SH404SEF
plugin

Wordpress
-

$5/page plus $50 to
in
stall the SEO All in One Plugin



O
THER
S
ERVICES