E-Commerce the Joomla! Way

costmarysmileInternet και Εφαρμογές Web

7 Δεκ 2013 (πριν από 3 χρόνια και 4 μήνες)

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E-Commerce the
Joomla
! Way

Michael Pignataro
VP of Operations
THE BASICS

Pricing/shipping information
clearly stated – 95.5%
Looks credible and
trustworthy – 76.5%

Product displayed on
homepage – 70.8%

Visually appealing – 66.7%
Total cost calculator (shipping,
tax, etc) – 59.1%
Search function – 48.2%
Privacy statement – 45.5%
Onsite customer reviews/
testimonials – 40.9%
Online customer service (live
chat) – 32.5%
Links to social networks –
22.7%
Lets E-Commerce up your
Joomla
site

How to get started
Top Components



VirtueMart – Free


Tienda – Free – Paid Support


kaGO - $99 a year for support and upgrades
INSTALLING OF COMPONENTS

VirtueMart



Need to install each package separately. Go to
www.vituemart.net


What comes with the package


Component


Folder for modules


Folder for Plugins


Documentation for Installation


Each server is different and with VirtueMart requires
different set up depending on your set up.
Tienda



Tienda
you have one package to install and it will install the
following


Component


17 modules


35
Plugins

kaGO



kaGO
you have one package to install and it will install the
following


Component


?? modules


??
Plugins

DASHBOARD



Each ecommerce solution has a different result with the
dashboard.


What is a dashboard


It is the first screen when you arrive to the backend.
This is where you will be able to view reports,
orders, shipments and much more

VirtueMart

Tienda

kaGO

CREATING PRODUCTS

VirtueMart



First got to create categories


Created structure of site based on your parent and
child categories


Go to products and create your information by filling in
proper fields. Basic fields to be filled out


Short description


Long description


Price


Category
Tienda



First got to create categories


Created structure of site based on your parent and
child categories


Go to products and create your information by filling in
proper fields. Basic fields to be filled out


Short description


Long description


Price


Category
kaGO



First got to create categories


Created structure of site based on your parent and
child categories


Go to products and create your information by filling in
proper fields. Basic fields to be filled out


Short description


Long description


Price


Category
TIME TO GO PUBLIC



Go to menu manager and click new to create it for your
shopping cart. Once there click the component you are using
for your shopping cart. The system will then show you a
bunch of different views you can show in your cart.
Time to get a view!!!

Browse Product View

COUPONS/DISCOUNTS



Promotions are a marketing tool that may be offered to all
shoppers, a segment of shoppers or to a specific shopper.



Catalog promotions reduce the price of selected products for
all eligible shoppers


Shopping cart promotions reduce prices, reduce shipping or
include other benefits like free products


Coupon promotions offer discounts, price reductions, and
other benefits to shoppers that present coupons during
checkout
What are the benefits?



Customer loyalty is a program to keep customer coming
back to your ecommerce site and buying again and again.
You will need quality products, excellent customer service,
and a set of customer satisfaction programs that make
shoppers want to continue doing business with you.
Promotions are an effective way to keep customers coming
back.
Checkout

The most important part of making MONEY!!!
Different ways to check out



One page checkout – Highly recommended. But not all
solutions offer this type of checkout


3 page checkout


Billing information


Shipping information


Checkout information – What payment gateway do they
want to use.
Process to purchase and
checkout

Some extra features

Shopping cart area

Checkout!!!

Billing information

Checkout - Shipping

Checkout – Time to pay!!!
Congratulations – You have $$

MANAGING ORDERS



Now your orders are coming thru now it is time to
ship and manage them.


Each component has there unique way of managing
these items.


Lets take a look under the hood how they do this.

VirtueMarts
way of managing

INTEGRATION



Each component has different integration to 3
rd
party
developers



What are 3
rd
party components?


Things like having Mailchimp work with the cart
system


JomSocial integration


And so on
SECURITY



One of the most important parts of any site is making sure
your site is secure from Joomla to your components.


Best to research how easy it is to upgrade the components
cause this will be a needed process as your site lives on.


Look at the track record of developing company of the
component to see how they do with making sure they have
good security
MARKETING TIPS AND TRICKS



Once you get the user to your site it is always important to
up sell items. Many ways to accomplish.


Consumers who bought related items
More tips and tricks



Search Engine Optimization (SEO)


Social Media Marketing (SMO or SMM)


Pay Per Click (PPC)


Shopping Networks ( Amazon, shopzilla, shopping.com,
google products – Having feeds from your site to these
sites)


Joint Venture


Email Marketing
What to expect out of
kaGO



Sign up today at
www.kagocommerce.com
for free beta


What will Site/Store owners love about it


What will designers love about it
Why Store owners love
kaGO



It looks great right out of the box
w
/ included
Joomlashack
-
designed styles


It’s easy to install; easy to configure; and even easier for
your customers to use


kaGO
makes it easy to track your sales and generates over
25 reports for you


kaGO
integrates with essential web apps and tools like
Mailchimp
, Google & more


kaGO
lets you sell physical goods, downloads--even 2 types
of subscriptions!


kaGO
is SEO friendly
Why Designers/Programmers
love
kaGO



Its easy to create your own templates & styles to match your
client’s
site(s
)


kaGO
lets you easily import your client’s
Tienda
and
Virtuemart
product databases


You can embed rich media in
kaGO



kaGO

automagically

creates thumbnails & image galleries
on product pages for you
Questions?

THE END

There is no end when the beginning is so near!