Southwest Consortium for Environmental Research and Policy FY2005 Applied Border Environmental Research Program

cortegesmashInternet και Εφαρμογές Web

10 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

102 εμφανίσεις

Southwest Consortium for Environmental Research and Policy

FY2005 Applied Border Environmental Research Program

Proposal Title Page


Project Title:
Binational Online Training for ISO 14000 Environmental
Certifications



Principal Investigator:


_________
_______________________________________________________

Signature and date


Barry L. Thatcher, Associate Professor, New Mexico State University


Dept. of English, MSC 3E, New Mexico State University, PO Box 30001, Las
Cruces, NM 88003.


505
-
646
-
1529 (voic
e). 505
-
646
-
7725 (Fax).



Email:
bathatch@nmsu.edu



Other Key personnel:


Victoriano Garza Almanza, Full
-
time professor, Environmental Engineering, La
Universidad Autónoma de Ciudad Juárez.
Henry Dunant 4016, Zona

Pronaf Cd.
Juárez, Chihuahua, México.
Tels.(+52) 656


688
-
2100 al 09. email:
vgarza@uacj.mx



Total SCERP contribution requested: $60,127



Key Words: ISO 14000, environmental management systems, training,
technology transfer.



Management Committee
Mem
ber:_________________________________________________________

Signature and date



Authorized University
Representative:____________________________________________________

Signature and date


2

Project Summary

This project will develop an online training sy
stem to help border manufacturing
organizations achieve their ISO 14000 Environmental Certifications. It builds off
a previous 2003
-
4 SCERP grant in which Thatcher and Garza researched the
training and policy needs of border manufacturing organizations.
The project has
the following objectives:


1.

Develop an on
-
line tutorial for helping border maquilas obtain their ISO
14000 certifications.

2.

This tutorial will meet the cultural and educational needs of border maquila
personnel, including all levels of employ
ees and on both sides of the
border. As such, it must be user friendly and effective.

3.

The tutorial will be cross
-
platform accessible and in formats and speed to
accommodate a wide range of Internet connections

4.

This tutorial will meet technical criteria f
or implementing ISO 14000
environmental systems.

5.

This tutorial will be developed using best practices of needs analysis, pilot
development, usability testing, and final development.

6.

As part of the tutorial, the team will develop an ISO 14000 information
we
bsite for border maquilas.


The project will be carried out in the following developmental stages:

1.

Develop a comprehensive plan for analyzing and addressing needs of
border organizations.

2.

Gather existing ISO 14000 materials, including previous research fro
m
Thatcher and Garza (2004).

3.

Design online training module pilot program using participants from
binational organizations.

4.

Develop online usability testing strategies and then test an online pilot with
stakeholders from maquila industry and state and feder
al agencies.

5.

Integrate improvements from usability test into final online system.

6.

Test and showcase online training.


The project will be developed jointly, with the Department of English at New
Mexico State University (NMSU) and the Institute of Engineeri
ng and Science
from the Autonomous University of Ciudad Juarez, Mexico (UACJ). It will be
tested throughout various maquilas in Juarez and their corresponding facilities in
the El Paso region. Key personnel include Barry Thatcher (PI), an NMSU
Associate
Professor who specializes in training border personnel in new
technologies; Victoriano Garza, a UACJ environmental engineer; and Luis Felipe
Fernández, a UACJ professor of software development who specializes in online
environments.


The project is request
ing $60,127, which includes salary for one UACJ M.S.
student, who will be completing his thesis on the project; and two NMSU PhD
students who will be using the project as part of their dissertation research.


3

Project Description


Statement of Problem

Maqui
las are manufacturing plants that are located in Mexican cities that border
the U.S. The maquila industry has flourished since its initial operations in the
1960s. There are more than 2,600 manufacturing plants along the U.S.
-
Mexico
border, employing mor
e than 500,000 people (Garza Almanza 1997; 1999).


The principal hazardous materials that these maquilas generate are (Garza
Almanza 1999):


• Solvents such as alcohol, benzene, and acetone used in the processes
of automotive parts and electronics assembly
.

• Solder, which originates principally from welding and soldering residues.
These include lead and tin. The bases and acids commonly used in these
processes are nitric acid and sodium hydroxide.

• Plastic wastes, including latex, epoxy resins, fibergla
ss, paint, lacquer,
dye, and solvents.

• Metal wastes, including copper, tin, and lead and hazardous substances
used in chroming, galvanizing, polishing, finishing, and covering.


The maquilas are usually the assembly portion of the manufacturing process.

Materials are imported into Mexico and are assembled or manufactured using
lower
-
wage Mexican workers. The finished products are then returned to the
U.S. or other countries.


Not surprisingly, numerous studies indicate that this border region consiste
ntly
registers above
-
standards counts on heavy metals, PCBs, and other hazardous
materials (see Garza Almanza 1999). This environmental contamination
obviously affects both Mexico and the U.S. regardless of its origin. For example,
the El Paso/Juárez POE

crosses the Rio Grande/Rio Bravo, which extends 2000
kms along the border, past Laredo, and the Gulf of Mexico. A hazardous spill
into this river system would affect all populations downstream for the entire 2000
kms. Similar binational environmental pr
oblems occur in the San Diego/Tijuana
and Nogales, AZ/Nogales, MX areas.


Many U.S. and Mexican stakeholders in the border area have recognized the
significance of the environmental problems, but they have not been able to
develop binational approaches to
it. The multitude of U.S. and Mexican
governmental organizations that are involved with environmental issues is
outstandingly complex and bureaucratically difficult to traverse. Further, the
different legal systems, cultural attitudes about the environme
nt, business and
manufacturing practices, and governmental agencies hamper effective U.S.
-
Mexican environmental collaboration.



4

Despite these legal, cultural, and governmental differences, some organizations
along the U.S.
-
Mexico border have developed ef
fective environmental policies
and practices. For many reasons, one of the best mechanisms for integrating
environmental management systems has been the ISO 14000 environmental
certification, a finding of these researchers in a 2003
-
4 SCERP research grant
.
Thatcher and Garza (2004) found that this certification is generally culturally
neutral; that is, it is designed on an international basis, thus not favoring one
culture or government over another. In this sense, it is nice bridge between U.S.
and Mexi
can cultural values. Second, Thatcher and Garza (2004) found that the
ISO certification is not imposed by a government agency, but is sought after by
organizations because the certification adds value to the organization itself, its
management processes,
and finally its products. Thus, facilitating ISO 14000
certifications in industries along the U.S.
-
Mexico border is an important means
for improving the general condition of this environmental region and all the
accompanying benefits that this improvement
will bring (Thatcher and Garza
2004).


Facilitating ISO 1400 certifications along the U.S.
-
Mexico border, however, has
its challenges. First, in this border region, many U.S. organizations have access
to ISO 14000 materials, but they are based on U.S. leg
al, business, and
environmental culture. This is not the case for Mexican personnel and
organizations. ISO 14000 materials that are written in Spanish are mostly
piecemeal; and the legal, organizational culture, and environmental attitudes in
the materia
ls do not represent many Mexican approaches to business and
industry practices. Thatcher and Garza (2004) found that specifically the internal
training curriculum for ISO 14000 at most maquilas in Ciudad Juarez were not
systematic, nor developed sufficien
tly enough to provide an effective mechanism
for ISO 14000 training. Furthermore, most of the U.S. organizations that have
ISO materials in English employ mostly Mexican employees who would learn and
apply environmental managements systems much better wit
h materials written in
Spanish and from their cultural perspective. Thus, it is imperative to develop
policies, training materials, and certification practices that will help maquilas in
their ISO 14000 certification.


The SCERP work from Thatcher and Gar
za (2004) also found that simply
providing a written ISO 14000 manual in Spanish would be inadequate for the
training needs of most maquilas in Juarez, mostly because border training
traditions are much more oral, hands
-
on, and scenario
-
based, a topic that

Thatcher (1999; 2001; 2004) has been investigating for more than a decade. In
addition, maquilas needed much more access to training materials, regardless of
the format and language.


In terms of previous SCERP research related to this topic, Rosile, Dai
ly, and
Luna educated business managers in environmental choices; and Daily and
Ross translated into Spanish an EPA Air Monitoring Training course. None of this
related work used the same methods nor delivered an ISO certification manual or

5

intercultural g
uide. As is obvious, the SCERP work of Thatcher and Garza
(2004) explored the status of ISO 14000 training and implementation and fully
documented the need to deliver training in Spanish to border organizations. This
current proposal seeks to build off t
hese findings.


Possible Solutions to Training Problem

After reviewing possible formats for developing and delivering ISO 14000 training
to border maquilas, the research team decided upon on
-
line instructions. First,
as noted, written materials do not w
ork well in Mexican organizational settings.
Oral and hands
-
on training is the best but it is very costly and time
-
consuming.
DVD training is a viable option that has been used extensively in workplace
training in the U.S. and some in Mexico. Like DVD t
raining, on
-
line or web
training is growing very fast as a method of training delivery, especially in the
United States. On
-
line training and an accompanying information website were
chosen as the method of delivery for this project for the following reas
ons:


• On
-
line can deliver text, visuals, and video clips, a multimedia
combination that works well with workplace training in Mexico (Thatcher,
2003).

• On
-
line materials are available to anyone who has an Internet
connection, making the ISO 14000 online

instructions available to virtually
every maquila in Mexico.

• On
-
line training can also deliver preparatory tutorials for the ISO 14000
Certifications. These are interactive tutorials will be important for
developing the processes needed in ISO 14000
certifications.

• On
-
line materials can be updated as needed, continually meeting the
needs of the audience.


Objectives

The proposed on
-
line training will achieve the following objectives:


1.

Develop an on
-
line tutorial for helping border maquilas obtain th
eir ISO
14000 certifications.

2.

This tutorial will meet the cultural and educational needs of border maquila
personnel, including all levels of employees and on both sides of the
border. As such, it must be user friendly and effective.

3.

The tutorial will be

cross
-
platform accessible and in formats and speed to
accommodate a wide range of Internet connections

4.

This tutorial will meet technical criteria for implementing ISO 14000
environmental systems.

5.

This tutorial will be developed using best practices of nee
ds analysis, pilot
development and usability testing, and final development.

6.

As part of the tutorial, the team will develop an ISO 14000 information
website for border maquilas.



6

Research Method and Training Approach

The research methods follow a proven mo
del of curriculum development,
especially as related to Hispanic environments (Thatcher 2001). It includes
curriculum planning, online development, and usability testing.


Curriculum Planning

The strength of this project is that it develops an online curr
iculum that is
effective for the target audience. Latin American and Mexican educational
approaches have been described as highly theoretical yet rarely practical (see
Kras, 1989; Albert, 1996). Thus, most border personnel will expect training that
is im
practical and highly theoretical. However, many border maquila personnel
will have levels of literacy so low that they are only accustomed to hands
-
on oral
training, an important finding of the Thatcher Garza (2004) SCERP research.
Neither the highly theo
retical nor the entirely hands
-
on approaches suffice for the
kind of environmental “literacy” needed for the border environment.


After twelve years of developing and testing instructional approaches in Latin
American workplaces (see Thatcher, 1999), Tha
tcher will propose the following
four approaches for this target population:


Narratives and Scenarios Grounding.

Based on a long history of
organizational culture, legal history, and educational practices (Albert, 1996;
Thatcher, 1999; 2000), Latino ad
ults in the workplace tend to favor approaching
a learning task by first thinking through all relevant scenarios surrounding the
task. This scenario grounding need not be exhaustive but should be
representative and rich in detail, much like the case study

approach used by
many business schools in the U.S.


Theory Building from Scenarios
. After sufficient involvement and discussion of
scenarios, Latino adults need to build working theories of the proposed learning
objective (Thatcher, 1999; 2000). Theor
y building of this sort is best
accomplished by comparing the relevant details of each scenario and
subsequently building theories from these comparisons. This kind of instructional
theory building critically links the technology to the current context or

scenario of
use.


Analysis and Exceptional Thinking.

One of the weaknesses of using
scenarios to develop theories is that a scenario or narrative theory does not
usually adapt well to cause
-
and
-
effect analysis and to a judicious sense of when
exceptions
to the rule are important (Thatcher, 1999; 2000). Thus, participants in
this environmental training will need to move their scenario theories into highly
applicable cause and effect analyses, looking at what causes are linked to which
effects. This analy
sis also must look at weighing the significance of exceptions
to the rules, understanding clearly when an exception is appropriate (see
Thatcher, 1999; 2000).



7

Problem Solving and Application.

Finally, the cause
-
and effect
-
analysis and
exceptions thin
king need to move to concrete scenarios of problem solving and
application (Thatcher, 2000). This step is crucial because the highly abstract or
completely hands
-
on oral training, which is so common along the border, works
against effective problem solvin
g (Thatcher, 2004).


Overall Training Content and Objectives

After preliminary discussions with area ISO 14000 experts and reviewing existing
training materials and programs, we developed four areas that seem most critical
for helping border organizatio
ns obtain their ISO 14000 Certifications.


Environmental Policy Assessment
.

Border organizations need effective tools
for assessing their current adherence to environmental managements systems.
In their 2003
-
4 SCERP research, Thatcher and Garza demonst
rated that the
following criteria are most important for assessing development towards ISO
14000 Certifications:



Institutional commitment towards environmental certifications.



Current evaluation processes and policies in relation to ISO 14000.



Institutio
nal organization, work processes, and personnel.



Documentation of environmental processes and activities.


Developing Communication, Cultural, and Technical Strategies.

Meeting
ISO 14000 standards means developing and implementing effective
communication
strategies of technical and cultural content regarding the
environment. Thatcher and Garza (2004) found that particularly in border
maquilas where changes tend to be top
-
down, border organizations need ISO
14000 strategies that flow through all levels of

personnel.


Checking Implementation and Corrective Action.

Border organizations need a
system of review and feedback to evaluate the effectiveness of implemented
strategies.


Going through the ISO 14000 Processes.

Border organizations need a tutorial
for
going through ISO 14000 processes, especially in the border manufacturing
environment.


On
-
Line and Technical Development

The online training will be in an interactive environment. This approach requires
presenting information, assessing participant per
formance, and displaying
performance information. Because of this curriculum, the online delivery must
depend on audiovisual and other interactive design elements.


Currently, most online media technologies are designed to favor a more linear
and low con
text, or non
-
scenario based training format. However, the proposed
training requires high context and multi
-
time frame structures. Thus, the online
developers have developed strategies for increasing information chunking,

8

navigation, and spatio
-
temporal

adaptations needed for the scenario
-
based
training. Although content remains the same, its form is structurally different.



The most interactive platform currently available for web development that will
allow this kind of flexibility is Macromedia’s St
udio MX consisting of Flash MX
Pro, Fireworks MX, Freehand MX, and ColdFusion 6.1 Developer Edition. The
Studio MX development suite enables rich Internet application creation. Using
Studio MX, online training modules may be developed for presenting traini
ng
modules, assessing performance, and posting results.



Cross Platform Solution

The online training will be developed for various operating systems, browsers,
and Internet connections, including Microsoft Windows, Apple Mac OS X, and
UNIX/Linux. Althoug
h web standards do not currently exist for all browsers, an
environment can be developed for the three most commonly used browsers
including Internet Explorer, Netscape Navigator, and Mozilla Firefox. The current
iteration of Macromedia Flash has doubled a
nd sometimes quintupled the speed
of vector
-
based deployment. This means Flash files are appropriate across a
range of Internet connections and should provide excellent interactive
possibilities, regardless of the Internet connection.


The overarching arch
itecture requires a valid user to login through a portal to
interact with training modules. Upon completion of relevant training modules, a
user may take an online quiz in preparation for the certification, developed in
Flash format. Upon completion of the

quiz, data is presented in a dynamic HTML
screen to provide user feedback. Simultaneously, user results (data) are sent to
the ColdFusion database to determine certification.


Dynamic CFML

Most websites are currently developed using static hypertext mark
up language
(HTML). Static websites are inherently stable, as the content of any given web
page is not dependent upon previous user action and information transfer. While
static websites provide a stable work environment, their use for Hispanic
audiences
(especially regarding assessment) is not recommended because its
functionality is limited. Studio MX provides excellent web development tools for
scenario
-
based approaches as well as development tools for a backend or
database solution. Consequently, the C
oldFusion Markup Language (CFML) will
be used for developing interactive online training materials. Using CFML ensures
a clean connection with Dreamweaver, Flash, ColdFusion, overall information
architecture, and server.



All training modules are to be d
eveloped using CFML. These modules will also
include vector
-
based animation, or Flash Movie files. These movie files may
contain imported MPEG or digital video containing real scenarios for each of the
four curriculum components. Viewing real life scenari
os, it is believed, provides
the user complementary intercultural information adaptations for learning new

9

topics. Flash is a stable, cross
-
platform solution for presenting interactive data
through animation and audiovisual streaming. Because most computer

users are
currently equipped with the Shockwave/Flash browser plug
-
in (98%), few users
will be required to download additional browser technology for viewing. Also, for
those few users requiring such a download, total transfer time over a 56k modem
is les
s than one minute and is typically a simple task for a novice user.


Flash Professional MX

Macromedia Flash Pro will be used for two purposes, to develop (a) basic
animations and transitions between key audiovisual components, and (b) vector
-
based presenta
tion of audiovisual files smaller than 16,000 frames, or two
minutes. Macromedia Flash provides a good cross
-
platform approach because
most computers (98%) are currently equipped with the Shockwave/Flash plug
-
in.
This means most users are currently prepare
d to view Flash files. Importation of
digital video files into Flash provides a cross platform solution for audiovisual
components insofar as these files are brief.


Verity Search Query

ColdFusion uses various Verity search technologies including searchin
g large
amounts of textual data, creating “spiders” for text indices, a programming
interface, and various optimization tools. Verity can search over 200 file types
including word processing files, text
-
based files, spreadsheets, and
presentations. The Int
ernational Search Pack provides functionality for search
queries in a variety of languages, including Spanish. When the Verity
Development Kit (VDK) is implemented, it will be deployed in Spanish (which
also accounts for diacritical marks).


Web Hosting an
d Domain Registration

A ColdFusion web host will be used for supporting the online environment. Web
hosts which offer ColdFusion support often do so as a specialization, meaning
theirs is an environment specifically designed for Studio MX applications.


P
ilot Program and Usability Testing

Using the discussed curriculum approach, content, and technology, the project
team will develop a pilot online training system and then rigorously test that
system using established usability testing methods (Barnum 2002)
. These
methods include:

• Developing a usability team, gathered from participants, online systems
experts, and stakeholders in the border area.

• Setting goals and measurements for instructional performance.

• Establishing a user profile and navigation p
references.

• Observation of user participation in pilot system.

• Online tracking of user navigation and assessment of online architecture.

• Focus group feedback of online program with participants and experts.

• Surveys and interviews with participants,

experts, and key stakeholders.

• Analysis and documentation of usability test results.


10


Qualifications of Research Team

The research team is composed of uniquely qualified personnel, three professors
and three graduate students. The principal investigato
r is Dr. Barry L. Thatcher,
an Associate Professor of rhetoric and professional communication at New
Mexico State University. Dr. Thatcher specializes in training Latin American and
Mexican personnel in new policies, technologies, and intercultural
commun
ication practices, especially for U.S. corporations.


The second member of the team is Dr. Victoriano Garza
-
Almanza, a

full
-
time
professor of civil and environmental engineering and the coordinator of the
environmental program at La Universidad Autónoma
de Ciudad Juárez (UACJ).


Dr. Garza
-
Almanza has lengthy and significant experience working in
international environmental health issues with the Pan American Health
Organization.


The third member of the team is Luis Felipe Fernández who is a professor o
f
software engineering at La UACJ. Fernández is an expert on online systems.


The fourth member is Carlos Lopez, a Master’s student in UACJ’s program in
Environmental and Ecosystems Engineering. Lopez has extensive experience
working in maquilas along
the U.S.
-
Mexico Border. Lopez will be doing his M.S.
thesis on this online training system.


The fifth member of the team is Matt McCool, a PhD student in NMSU’s
Department of English. McCool has more than eight years experience
developing online traini
ng materials and documentation. His PhD dissertation
focuses on online training systems for Mexico, which will be directly applied to
this SCERP grant.


The sixth member of the team is Lydia Balderamos, a PhD student in NMSU’s
Department of English. Bald
eramos is a bilingual student looking at intercultural
communications for her dissertation.


Schedule


Tasks

Dates

Gather team and prepare approaches

July 2005

Content development of Online
Training

September
-

October 2005

Technological development a
nd
integration of curriculum into online
environment.

November 2005
-

February 2006

Prepare Pilot Program

March


jay′MMS

䑯au獡b楬楴á⁴e獴son m楬o琠m牯r牡r

䩵ne


Augu獴sOMMS

m牥ra牥⁆楮a氠佮汩ne⁓y獴sm

peptembe爠


䑥捥mbe爠rMMS


11


Progress Report of P
revious SCERP Projects

Since the previous SCERP support (2003
-
04) is just ending, it’s somewhat
difficult to assess the impact of the previous work, yet the work has produced
some important deliverables and recommendations for policy:


Deliverables

• That
cher and Garza already have a peer
-
reviewed publication based on this
grant, which will appear in Mexico’s
Chihuahua Hoy

in 2005.

• The project team has written
Cultural Communication Factors Associated with
ISO 14000 Voluntary Processes and Its Implicatio
ns along the Borderlands.

A
copy of this 58
-
page manual is attached with this document. Professionally
published, this manual addresses the cultural and communication contexts of
environmental certifications in Juarez.

• In addition, the team has created

a CD
-
rom tutorial that will accompany the
distribution of the manual. This tutorial has been created, but the CD
-
rom copies
are in the final process of production.

• Finally, Thatcher and Garza are tabulating the final results of research in two
border
maquilas on ISO 14000 processes. This final report will be available by
the end of 2004. All deliverables will be showcased at the February 2005
SCERP meeting.


Policy Development

The previous SCERP funding has also influenced the following approaches to

environmental policy and procedures in the border area:

• ISO 14000 is a good method for improving the environmental health of the
region because it’s a neutral bridge between the U.S. and Mexico.

• Juarez maquilas vary greatly in the degree to which they

are committed to and
are undertaking ISO 14000 certifications. Larger maquilas are more prone to
undertaking the certifications, while local and Mexican maquilas usually lag
behind.

• ISO 14000 certifications occur mostly frequently when the U.S. home or

parent
organization requires it. “Relaxed” environmental laws in the U.S. have reduced
the commitment of many U.S. maquilas in Juárez. European and Asian maquilas
are usually much more ahead in environmental certifications because their
parent companies

and accompanying national attitudes

facilitate a more
serious approach to environmental health.

• Environmental training in border maquilas has to be situated in the Mexican
organizational culture, which includes hierarchical management approaches;
trainin
g that is often rote and oral; workplaces that exhibit high turnover; and a
workforce that requires yearly training but is not usually interested in
environmental health.

• Often, environmental management systems such as ISO 14000 are seen as
issues that “
the environmental engineer should handle,” not as an issue for the
whole workplace and accompanying organizational culture and work processes.


12

• ISO 14000 training needs to be designed to meet the educational needs of the
Mexican personnel. This includes
scenario building, analysis, problem solving,
and practical application. It also includes wide availability of these materials and
in Spanish.

• Management at border maquilas need concrete diagnostic tools to assess the
organizational changes needed for I
SO 14000 certifications.

• Border maquilas need to build a community dedicated to environmental
awareness, including public sources of information, expertise, and training
materials.


Quality Assurance Statement

Most quality assurance checks for research h
ave been discussed in the research
methods section. To summarize here, quality can be assured because of the
existing research that guides this development of online training and the usability
test planned to evaluate the online training project.


13


Southw
est Center for Environmental Research and Policy

2005 Project Budget

Project Title: ISO 14000 Online Binational Training Site

PI: Barry L. Thatcher

University: NMSU

Project period: June 2005
-
December
2006.


Total

SALARIES AND WAGES (List key persons b
y name {others by position title, e.g., Grad Asst}, %
time, period, rate, etc.)


1. Barry Thatcher (2 months)

12,000

2.

Matt McCool (40% time for
three semesters
)


3.

Lydia Balderamos (40% time for
three semesters
)


9,660


9,660

1.


TOTAL
-

Salaries and Wage
s

31,320

FRINGE BENEFITS (Name)



1. Barry Thatcher (15%)

1,800

2.

Matt McCool


3.

Lydia Balderamos


0


0

2.

Total Fringe Benefits

1,800

TOTAL PERSONNEL COSTS

33,120

3. TRAVEL

Foreign:

Domestic: 2000

Total

2015

4. EQUIPMENT List each item over $1000

($500 at some universities).





Total Equipment

N/A

1.

SUPPLIES


Macromedia MX Studio

($200)


Macromedia MX Studio

($400).

• Coldfusion Web hosting ($500).

NⰱMM

2.

SUBCONTRACTS/CONSULTANTS (List. Attach a budget sheet like this for each
subcontract.)

Total salary for UACJ personnel


Total Subcontracts

14,000

7. OTHER



(specify):



Total Other Costs

N/A

8. TOTAL DIRECT COSTS

50,235

9. INDIRECT COSTS (27.3% applied to all direct costs except equipment & UACJ personnel)

9892

10. TOTAL COSTS TO S
CERP

60,127


14



Southwest Center for Environmental Research and Policy


2005 Subcontract Budget Form

Project Title: ISO 14000 Online Binational Training Site

PI: Barry Thatcher

University: NMSU

Project period: June 2005
-
December
2006


Total

SALARIES AND

WAGES (List key persons by name {others by position title, e.g., Grad Asst}, %
time, period, rate, etc.)


1. Victoriano Garza (UACJ professor, 1 month summer salary & expenses)

5,000


2. Carlos Lopez (half time UACJ graduate assistant & e
xpenses)



3. Luis Felipe Fernández (one month summer salary)

6,000

3,000


1.

TOTAL
-

Salaries and Wages

14,000

FRINGE BENEFITS (Name)



1.

N/a


2.

N/a


3.

N/a

2.

Total Fringe Benefits

N/a

TOTAL PERSONNEL COSTS


3. TRAVEL

Foreig
n:

Domestic:

Total


4. EQUIPMENT List each item over $1000 ($500 at some universities).



1.


Total Equipment


5. SUPPLIES


6. SUBCONTRACTS/CONSULTANTS (List. Attach a budget sheet like this for each
subcontract.)



(Name or Organization)


Total S
ubcontracts


7. OTHER


Total Other Costs


8. TOTAL DIRECT COSTS


9. INDIRECT COSTS ( _____%)


10. TOTAL COSTS TO SCERP




15

Budget Justification


Personnel

Barry Thatcher. Associate Professor of Rhetoric and Professional
Communication, New Mexico State
University. $12,000 is two months summer
salary. Fringe benefit of $1,800 is standard 15% for summer salaries.


Victoriano Garza
-
Almanza. Full
-
time profesor,
Environmental

Engineering
, La
Universidad Autónoma de Ciudad Juárez.
$5000 is two
-
months summ
er salary
plus research expenses.


Carlos López. Master of Science student, Chemical Engineering, La Universidad
Autónoma de Ciudad Juárez. $6,000 is based on $10 an hour for 550 hours of
work over the 18
-
month grant period plus a budget of $500 for res
earch
expenses.


Luis Felipe Fernández. Full
-
time professor, Software
Engineering
, La
Universidad Autónoma de Ciudad Juárez.
$3,000 is based on one
-
month salary
plus research expenses.


Matt McCool. Ph.D. student, rhetoric and professional communication
, New
Mexico State University. $9,660 is 40% of an enhanced Ph.D. stipend for three
semesters.


Lydia Balderamos. Ph.D. student, rhetoric and professional communication, New
Mexico State University. $9,660 is 40% of an enhanced Ph.D. stipend for three
semesters.


Equipment

Since this grant proposal builds off a 2003
-
2004 SCERP grant where equipment
was purchased, no additional equipment is needed. The equipment already in
place includes a digital camera for recording still pictures; a digital camcor
der for
flash and moving picture; and digital tape recorders.


Travel

The travel budget will cover two things: 1) Barry Thatcher and NMSU project
team’s travel from Las Cruces, New Mexico to Juárez to carry out the research
and develop the training mat
erials. They will probably need to travel to Juárez
15
-
20 times during the 18
-
month period. Each trip in mileage and expenses is
around $75 for a total of $1200. 2) $800 for SCERP conference travel and
registration.


Supplies

$1,100 is needed to purchase

software for developing the online instructions.
This includes:
Macromedia MX Studio

(includes Dreamweaver, Flash,

16

Fireworks, & Freehand). This package of four applications does the following:
Web/HTMl
-
editing, Interactive Multimedia, and Vector
-
based
Graphic
-
editing
Programs. All programs needed for developing online instructions ($200).


Adobe Creative Suite

(includes, Photoshop, Illustrator, InDesign, GoLive, &
Acrobat) This package of five applications does the following: Bitmap
-
based
graphic editi
ng, vector
-
based graphic editing, print
-
based page layout, web
-
editing, and PDF creating software. All five applications are necessary for online
instructions ($400).


Web Hosting and Domain Registration.
A ColdFusion web host will be used
for supporting

the online environment. Web hosts which offer ColdFusion support
often do so as a specialization, meaning theirs is an environment specifically
designed for Studio MX applications. Web hosting and domain registration for
one year is approximately $500.


O
ther Direct Costs

None.


Indirect Costs

The indirect costs were based on NMSU’s off
-
campus rate of 27.3%. It is applied
to everything except equipment and UACJ personnel costs, which are exempt
from this cost.


Foreign Travel

The only foreign travel will

be to Juarez, which is covered under the travel
budget.



17

Works Cited


Albert, R. D. (1996). A framework and model for understanding Latin American

and Latino/Hispanic cultural patterns In D. Landis & R.S. Bhagat (Eds.),

Handbook of intercultural train
ing
, 2
nd

edition (pp. 327
-
348). Thousand

Oaks, CA: Sage Publications.


Barnum, Carol. (2002).
Usability testing and research
.
New York: Longman.


Garza Almanza, Victoriano. (1997). Ecofrontera: Industria maquiladora y medio

ambiente.
Ambiente Sin Fro
nteras (1)

3. Universidad Autónoma de

Ciudad Juárez.


-----------------
. (1999). Comercios regionales y ambiente: Integración del

desarrollo y el ambiente en el tratado de libre comercio de América del

Norte.
Ambiente Sin Fronteras (2)

6
-
7. Universida
d Autónoma de Ciudad

Juárez.


Kras, E. (1989).
Management in two cultures
. Intercultural Press, Inc.


Thatcher, Barry L. and Victoriano Garza Almanza. (2004).
Evaluation of ISO


14000 Environmental processes in Juarez Maquilas. SCERP Report.


Southwest

Center for Environmental

Research and Policy. New Mexico State University.
Las Cruces, NM.


Thatcher, Barry L. (2001). Issues of validity in intercultural professional



communication research.

Special Research Issue, Journal of Business
and Technical

Communication 15
(4): 458
-
489).


_____________. (2000). L2 professional writing in a U.S. and South American


context.
Journal of Second Language Writing 9
(1),

41
-
69.


_____________. (1999). Cultural and rhetorical adaptations for South American


audie
nces.
Technical Communication 46
(2),

177
-
195.



18

Barry L. Thatcher



4835 Tobosa Rd. Las Cruces, NM 88011 505
-
522
-
5656















Education
























Ph.D
. Rhetoric and Professional Communication, ESL minor, Purdue University,
1997


Disse
rtation:
Orality and Writing in Latin American and USA Professional




Communication.

M.A.



English, North Carolina State University, 1991

B.A.



English (
Magna Cum Laude
), North Carolina State University, 1989



Academic Experience



Associate Profe
ssor,

Dept. of English,
New Mexico State University
, (2001
-
present)





• English 649 Intercultural Rhetoric and Professional Communication





• English 572 Teaching Technical Writing





• English 318 Professional and Technical Communication





• Engli
sh 555 Rhetoric of Science and Technology




Assistant Professor,

Dept. of English,
Ohio University
, (1997
-
2001)





• English 798 Intercultural Rhetoric and Writing





• English 575 Teaching Technical Writing





• English 305j Technical Writing





• English 153 Composition and Intercultural Rhetoric





Visiting Lecturer,

Dept. of English,
N.C. State University

(1996
-
1997)





• English 332 Communication in Business and Management





• English 331 Communication for Engineering and Technology


Profe
ssor
,
La Universidad San Francisco de Quito
, Quito, Ecuador (1994
-
1996)





• COM 400 Comunicación Organizacional





• COM 440 Comunicación Administrativa y Empresarial





• COM 450 Escritura Técnica (technical writing)



Professional Experience




Found
er,
Border Writing
,

Las Cruces, NM (2001
-
present)
(www.borderwriting.com)


• Research and develop training materials for maquilas


• Research and develop technology transfer materials for Santa Teresa Port
of Entry


19


• Develop organizational communication s
trategies for quality
-
focused
culture


• Develop policies and procedures documents for intercultural contexts



Consultant & Professional Writer
,
Facilities Management
, Ohio University,
Athens, OH. (1998
-
2001)




• Write major institutional proposals for m
anagement of Ohio University
facilities




• Write year
-
end performance reports




• Train facilities personnel in writing proposals and instructional manuals


Translator & Documentation Developer
,
Uniden Corporation
, Ft. Worth, TX
(1999)





• Translate c
ellular phone manual into Spanish





• Redesign instructional approaches for Latin American audiences



Consultant & Professional Writer
,
Church of Jesus Christ of Latter
-
Day Saints
,
Quito,


Ecuador (1996)




• Develop cross
-
cultural training materials
for integrating U.S. accounting
system




• Improve cross
-
cultural communication effectiveness for U.S. auditors




• Create administrative communication genres




• Develop internal writing projects for managerial training




• Create model for public rel
ations research in Ecuador, Venezuela,
Colombia,





Bolivia, and Peru


Five Most Relevant Publications


(2004). Contrastive U.S. and South American Rhetorics. In K. Gilyard & V. Nunley


(Eds.),
Rhetoric and Ethnicity (pp. 56
-
69).

Portsmouth, NH: Boynton
/Cook


Heinemann.

(2002). Hibridez y Heterogeneidad en Las Retóricas de Los Estados

Unidos y América Latina. In (ed.) Helena Beristaín,
Lecturas Retóricas de La

Sociedad

(pp. 269
-
307). Mexico City: Universidad Nacional Autónoma de
México.

(2000). Writing

policies and procedures in a U.S. and South American Context.




Technical Communication Quarterly

94
, 365
-
400

(2000). L2 professional writing in a U.S. and South American context.
Journal of Second


Language Writing

9

(1), 41
-
69

(1999). Cultural and r
hetorical adaptations for South American audiences.
Technical


Communication
:
Global issues, local concerns
,
46(2),

pp. 177
-
195.


20

NAME:







TITLE:

Victoriano Garza Almanza





Full Time Professor (PTC)


EDUCATION:









YEAR




INSTITUTION A
ND LOCATION

DEGREE

CONFERRED


FIELD OF
STUDY





Universidad Autónoma de Nuevo León

B.S. (5 yr)


1981


Biological
Sciences

Tecnológico de Ciudad Juárez


Specialty (2yr)


1994


Environmental
Engineering

Universidad Autónoma de Nuev
o León

Dr.in Sciences


1999


Biological
Sciences











(
Summa Cum
Laude
)


LICENSES

Cédula Profesional

Nº 3045470 expedida por la Dirección General de Profesiones de la
Secretaría de Educación Pública de México, con efectos de patente
para ejerce
r la profesión de
Doctor en Ciencias Biológicas
.

Cédula Profesional

Nº 1054614 expedida por la Dirección General de Profesiones de la
Secretaría de Educación Pública de México, con efectos de patente
para ejercer la profesión de
Biólogo
.


THESIS AND DOCTOR
AL DISSERTATION

Dissertation

Riesgos a la Salud en el Valle de Juárez Asociados al Reuso Agrícola de las Aguas Residuales de Ciudad
Juárez, Chihuahua
. Universidad Autónoma de Nuevo León.
Monterrey, N.L. 1999.

Specialty Thesis

Propuesta para el Plan Muni
cipal de Ecología 1996
-
1998
. Instituto Tecnológico de Ciudad Juárez. Cd.
Juárez, Chih.
1995.


RESEARCH AND PROFESSIONAL EXPERIENCE


1997
-
Present

Professor (Titular “C”). Environmental Health Program Coordinator.
Dept. Ing.
Civil y Ambiental. Instituto d
e Ingeniería y Tecnología. Universidad Autónoma
de Cd. Juárez. Cd. Juárez, Chih.

1996
-
1997

Environmental Health Advisor. Pan American Health Organization/World
Health Organization.
Asunción, Paraguay. South America.

1996
-
1997

Invited Professor. Universidad Católi
ca. Facultad de Ciencias y Técnica.
Asunción, Paraguay. South America.

1990
-
1995

Environmental Health Program Coordinator. Pan American Health
Organization/World Health Organization. El Paso Field Office for the US
-
Mexico Border. El Paso, TX

1990
-
1995

Responsible
for the US
-
Mexico Border Health Association’s Environmental
Health Technical Section.
El Paso, TX.

1993
-
1995

Professor (Assoc. “C”).
Environmental Health. Instituto Tecnológico de Ciudad
Juárez. Ciudad Juárez, Chih.

1987
-
1990

Research Scientist. Institut
o de Ciencias Biomédicas.
Human Ecology and
Health.
Universidad Autónoma de Ciudad Juárez. Cd. Juárez, Chih.


21

LAST RESEARCH PROJECTS

Environmental and Technological Risk Communication Observatorium. Present.

Regional project. Integrated systems for the trea
tment and recycling of waste water in Latin America:
Reality and potential.

Case
:
Reutilización de aguas residuales en el Valle de Juárez
.
Agreement between International
Development Research Council, Canada & Centro Panamericano de Ingeniería Sanitaria y
Ambiental
(CEPIS) of the World Health Organization.
UACJ. Lima, Perú. 2000
-
2002.

Impacto epidemiológico ambiental del reuso de las aguas residuales de Cd. Juárez en el Valle de Juárez
.
Sistema Regional Francisco Villa del Consejo Nacional de Ciencia y Tecn
ología (SIVILLA/CONACYT).
1998
-
2000.


ACADEMIC PROJECTS

Coordinator. Planning and development of the Doctoral Program in Environmental Sciences.
Instituto de
Ingeniería y Tecnología, Universidad Autónoma de Cd. Juárez. Cd. Juárez, Chih.
Present.

Co
-
foun
der of the Master Public Health Program.
Dirección General de Investigación y Posgrado.
Universidad Autónoma de Cd. Juárez. 1989
-
1990. Cd. Juárez, Chih.

Co
-
founder of the Medical Entomology Master Degree Program.
Facultad de Ciencias Biológicas.
Universida
d Autónoma de Nuevo León.
Monterrey, N.L. 1985
-
1986.



TEACHING

Postgraduate level: Environmental administrative systems (ISO), Environmental health, Environmental
impact assessment, Grant writing, Risk communication, Scientific writing (Thesis I), Sustain
able
development.


Undergraduate level: Ecology, History and philosophy of biology, Scientific methodology, Social ecology


SCIENTIFIC AND ACADEMIC PUBLICATIONS

Garza V, Morales M. 2002. Agua y salud.
Cryptosporidium parvum
: agente causal de una nueva
enfe
rmedad relacionada con el agua.
Revista de Salud Pública y Nutrición. Vol III (1).

Garza V,
Fernández I, Badii M, Flores A, Hauad L, Villarreal L
. 2001.
Evaluación de riesgo a la salud en
la comunidad de Loma Blanca (distrito

de riego 009) Valle de Juarez (México), por exposición a aguas
residuales no tratadas.

Revista de Salud Pública y Nutrición. Vol II (3).

Garza V. 2000. Reuso agrícola de las aguas residuales de Cd. Juárez, (Chih., México). En el Valle de
Juárez y su i
mpacto en la salud publica.
Revista de Salud Pública y nutrición.
Vol I (3).

Garza V.
2000. Modelo de integración fronteriza en salud y ambiente. Revista de Salud Pública y
nutrición.
Vol I (2).

Garza V.
¿Como llegó el hombre a plantear el desarrollo

sustentable?: A propósito de la mujer 6,000
millones.
Entorno
. En Prensa.



22

SCERP FY2005 Applied Border Environmental Research Program

The following information should be provided for each PI and Co
-
PI.


Name of Investigator:


Barry Thatcher

Source of
S
upport

Project Title

Total
Amount
of
Award

Period
Covered
by Award

Person
-
months
or % of effort
committed to the
project

Location of
Research






Acad

Summ

Cal Yr


I.

Current SCERP support

SCERP

ISO 14000 Certification Training
Manuals for Border Maquil
as

47,827

June 03
-

Dec 2004

2 months
Summer

Juarez, MX

El Paso, TX

II. Current other support

none








III. Proposals pending

NIEHS

Border Hazmat Training Center
for Maquila Truck Drivers

725,000

Sep
2005
-

Sep 2010




Juarez, MX

El Paso, TX



23

SCERP F
Y2005 Applied Border Environmental Research Program

The following information should be provided for each PI and Co
-
PI.


Name of Investigator:


Victoriano Garza

Source of
Support

Project Title

Total
Amount
of
Award

Period
Covered
by Award

Person
-
months
or
% of effort
committed to the
project

Location of
Research






Acad

Summ

Cal Yr


I.

Current SCERP support

SCERP

ISO 14000 Certification Training
Manuals for Border Maquilas

47,827

June 03
-

Dec 2004

2 months
Summer

Juarez, MX

El Paso, TX

II. Current othe
r support

none








III. Proposals pending

none









24

Letters of Support (Translations of Original)








NOMA
-
Appliance and Electronic



Cd. Juárez, Chihuahua 10 December 2002




Universidad Autónoma de Ciudad Juárez

Instituto de Ingeniería y Tecno
logía

Programa Ambiental




With this letter, I would like to explain my interest in developing the research of
the best practices for implementing ISO 14000 in the maquila industry along the
U.S.
-
Mexico border, as well as the application manual.


Having i
n hand the information that comes from this research will be of great use
for facilitating the application of ISO 14000 because the research assesses the
cultural and legal issues of both nations, which will help us identify environmental
issues.


Without
further ado for the moment and at your service for any more information,
I thank you for your fine attention.



Sincerely,




Engineer Enrique Villegas Castillo



Coordinator of Environment, Sanitation, Safety, and Plant
Maintenance.

25

Letters of Support (T
ranslation of Original)


Grupo Dekko México, S.A. de C.V

Cd. Juárez, Chihuahua 12 December 2002




Universidad Autónoma de Ciudad Juárez

Instituto de Ingeniería y Tecnología

Programa Ambiental




With this letter, I would like to explain our interest in de
veloping the research of
the best practices for implementing ISO 14000 in the maquila industry along the
U.S.
-
Mexico border, as well as the application manual.


Having in hand the information that comes from this research will be of great use
for facilitat
ing the application of ISO 14000 because the research assesses the
cultural and legal issues of both nations, which will help us understand
environmental issues.


Without anything else for the moment and placing myself at your service for any
more informat
ion, I say goodbye.



Sincerely,




Engineer Henry Cruz Ruiz



Coordinator of Safety and Environment


26

Letters of Support (Translation of Original)


Sippican de México



Cd. Juárez, Chihuahua 12 December 2002




Universidad Autónoma de Ciudad Juárez

Institu
to de Ingeniería y Tecnología

Programa Ambiental




With this letter, I would like to explain our interest in developing the research of
the best practices for implementing ISO 14000 in the maquila industry along the
U.S.
-
Mexico border, as well as the appl
ication manual.


Having in hand the information that comes from this research will be of great use
for facilitating the application of ISO 14000 because the research assesses the
cultural and legal issues of both nations, which will help us understand
envi
ronmental issues.


Without anything else for the moment and placing myself at your service for any
more information, I say goodbye.



Sincerely,




Engineer Victor Manuel Méndez de León


Plant Manager


27

Letters of Support (Translation of Original)


Institut
o de Ingeniería y Tecnología

UACJ

La Universidad Autónoma de
Ciudad Juárez


Wednesday, 11 December 2002

Office Nu: 401/02




Southwest Center for Environmental

Research and Policy

SCERP


To Whom It May Concern:



With this letter, I would like to let you k
now that Dr. Victorian Garza Almanza is a
full
-
time professor and researcher in the Environmental Program, which is part of
the Instituto de Ingeniería y Tecnología of La Universidad Autónoma de Ciudad
Juárez.


Since La Universidad Autónoma de Ciudad Juáre
z forms part of the group of
U.S. and Mexican universities that constitute the SCERP group, and in light of
SCERP’s 2003 Applied Border Environmental research Program request for
proposals, Dr. Garza Almanza can count on the support of this institution so
that
he can participate as a co
-
investigator with Dr. Barry L. Thatcher, professor from
New Mexico State University.


In the event that the project proposed by both researchers is approved, the
Instituto de Ingneiería y Tecnología pledges to offer the nece
ssary support so
that the study is carried out in a convenient time and manner.


Without anything else for the moment, please receive a cordial salutation.



Sincerely,


M.C. María del Rosario Día Arellano




M.I. Marco García
Kong



Coordinator of Environ
mental Program Head of Civil and Envir. Engineering


28

Suggested Reviewers


Subject Matter Experts

Cesar A. Alfaro,

Director of Environmental Engineering Committee,

Juarez Association of Maquilas (AMAC)

Av. A.J. Bermudez No. 3545

CP 32539 Cd. Juárez, Chihuah
ua, México

Tel: 01656
-
629
-
2001

cesar.alfaro@delphi.com


Adrian Rios

Environmental Engineer

Lear Corporation

950 Loma Verde

El Paso, TX 79936

915
-
787
-
3219

arios02@lear.com


Users of Information

Elisa Guerrero,

Environmental Engineer

Sippican de México

Cd. Juárez, Chihuahua, México.

Tel. 618
-
89
-
82, 618
-
43
-
27

Fax. 617
-
17
-
25

Elisa.Guerrero@sippican.com


Enrique Hurtado

Plant Manager

Dana, Motors and Control Divi
sion

28 Butterfield Trail Blvd

El Paso, TX 79906

915
-
772
-
3706

Enrique.hurtado@dana.com