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WEB 5.0

A Glimpse of the future..


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2011

Allamae Gwen C. Ancheta

A magazine in IT Fundamentals

6/25/2011

June 25, 2011

WEB 5.0



2

Web 5.0
-

A glimpse of the

future

With so attention being
made of Web
2.0 and it looking like there’s going to be
more than enough attention for Web 3.0
considering they’ve

already thrashing
out the idea of it

(even though 99% of
the population can’t define Web 2.0
without a high number of “umm”s and
“err”s). I’l
l
summarize

what they’ve
come up with so

far:

1.

Get everyone using

it

2.

Put it

everywhere

3.

Integrate all our data but do
it

securely

Am I the only person that thinks they’re
cutting themselves off from
another

sequel?

I would say I don’t mean to be cynical
but
I’m English and it’s in my
DNA
.
Am I the only person that thinks they’re
cutting themselves off from another
sequel? Seriously, if you look at

the
actual post by Stephen Baker
they want
everyone using the internet on any
device with all their data. I’m not

sure
my math is completely right but here’s
an equation I feel sums this up
quite

well:

Every person +
every

device + All data
= Web 3.0 =
everything

What they’re not
realizing

is how wild
people go over buzzwords, moreover
new

buzzwords. If Web 3.0 is going to
encompass everything, there’s no scope
to develop on that and therefore there
won’t be a Web 4.0 or a Web 5.0. What
are people going to do without those for
pretty meaningless

buzzwords?

Moreover isn’t it slightly out of
the their
jurisdiction to say
everyone

needs 150
internet enabled devices around their
homes and they need to store all their
data in a central server where it might
get

hacked.

I think as soon as people
realize

they’re
never going to reach Web
n
.0 they
w
ould either break down and cry or troll
around looking for a new buzzword to
mean something that’s exciting and
somehow more turnkey than the last
turnkey solution they were offering to
their

customers.


Let’s

imagine Web 3.0 is less
than

everything

Let’s

skip 5 years into the future. The
concept for Web 5.0 is about to be
announced and people around the world
are waiting on tenterhooks to find out
what’s going to replace the awful excuse
for an idea that was Web

4.0.

Web 4.0 consisted of people plugging
w
ires into their central nervous system
and interacting with other users in a
perfect online utopia without the need
for keyboards or spell checkers. People
can interact and form meaningful
friendships with other users and share as
much or as little informa
tion about
themselves with one

another.

But only a few months after people
started to implement this technology
some kid named
t3h_0|
\
|3

started to
harass people about their size of their
unmentionables while offering them the
“wonder cure”. People are sta
rting to
get so irate that they’re rejecting the
system and are going back to their
offline lives. Web
n
.0 is at

risk.

To combat the increase of spam and lack
of privacy the idea that

“agents” be
placed on the system to catch people like
t3h_0|
\
|3
. There’s

also a sub clause
about using people’s bodies to generate
electricity but that’s in very small

print.


Haaaaang on! Quickly before
someone gets

sued.

Ok, ok. That’s all a bit silly (well apart
from the plugging yourself into the
computer and using your b
ody as a
power supply


it will happen, you
mark my words). Why do people get so
worked up about things? I’ll be the first
to admit that I really wanted to get the
site looking all Web 2.0. About 50% of
the way through the redesign process I
had to stop an
d work out what Web 2.0
actually is because there are so
many

definitions:



A post .com
-
bubble
-
burst
buzzword to heighten spirits
and renew faith in technology
(aka worthless marketing

word)



A method of
minimalistic/pastel

design



Use of
AJAX

on

pages



Organizing

data by multiple
“tags”(folksonomy) instead of
one section (taxonomy)



User interaction at any

level

But are any of those things that new?
We’ve been able to do each of these
things for a very long time and many
sites have used these

sorts of th
ings for
well over a

decade.

June 25, 2011

WEB 5.0



3

So what have we learnt,

children?

The problem with Web 2.0 is that it was
coined to fit a meme that already
existed. There were already services out
there that could be considered Web 2.0
when they thought of it. With this
ins
urgence of postulation over what
n
.0
is going to look like,
it’s

all theories and
rumors
… Lips and assholes, you could
say. No

meat.

Why don’t we stop paying attention to
the names people try to spin onto these
otherwise organic movements? They
only serve
to confuse people and rob
them of their money. Let’s just see what
happens to the internet if we just stop
trying to predict the future for one
second. If we spend too much time
wondering “what
-
if” we’re going to miss
out on the real developments that are
happening all the

time.

Web 5.0: Face Time


We are still mostly Web 1.0. And Web
2.0 has been the in thing. I imagined a
Web 3.0:
A Web 3.0 Manifesto.

Web 3.0
is when the web becomes a utility. How
often do you get excited about
electricity? I have

left W
eb 4.0 to mean
things I can't imagine, let alone

deliver.

And I am thinking Web 5.0 is going to
be face time.


Already social networking is all the rage
online. The web is about people. But the
technology is still largely clumsy. It will
get better. But wh
at if it keeps getting
better and better until it is at its
absolutely best and there is little room
for improvement. At that point you
realize that all along what you had
really been looking for was face time.
Even screen time was about face time.


That f
ace time is what Web 5.0 will be
about. And I am talking about face time
as technology, almost. As in there will be
a scientific approach to it. Assault is
illegal right now. Racist comments will
be put in the same category as assault in
a Web 5.0 world.


In a Web 5.0 world, we will have
achieved levels of mental and emotional
health that we have achieved today in
terms of physical

health, in terms of
what we know. We will have found a
cure for depression and suicide the way
we have found cures for polio. H
appiness
can be imagined as

something always
-
on, like always
-
on broadband,

because
sources of unhappiness can be so
precisely pinpointed.


It is ridiculous to me to watch people
really struggle with some of their painful
past experiences. All they have to
do is
to relive it, be able to articulate it, and
the pain goes away, the puss comes out,
and the wound is soon gone.




That Web 5.0 imagination has
implications for business practices in a
Web 2.0, Web 3.0 world. It is possible to
try and create Web 5.0
style group
dynamics in a corporation of today.
Such a corporation can be invented.
That corporation would be 100%
meritocratic, and it would be the
workplace of the post
-
ISMs individual.
That corporation would think in terms
of pure work that is delightfu
l to those
who participate in it.


Levels of that Web 5.0 style face time
can be achieved in loving relationships
today. That perhaps has always been
possible.



A Web 3.0 Manifesto

DL21C Events: High Class Acts


IN THE NEWS

Yahoo's Next Search: A New CEO?

Business Week Panama's patina has
officially worn off. Attributed the
decline to the phase
-
out of Microsoft's
search ad business and
rising costs of
driving traffic to Yahoo sites
.

..... "The
writing is on the wall," wrote Jackson
Securities analyst Brian Bolan,
speculating that CFO Decker could soon
take the helm. "Another quarter with a
bottom
-
line miss will be
the last one for
Semel."
Yahoo expected double
-
digit
improvements in
the amount of money
it generates per search by the second
half of the year. .... Google garnered
more than
64%

of searches in March. It
had slightly more than 58% of searches
for the same month last year. ... Yahoo's
search share dipped slightly from 22.3%

in March, 2006, to
21.3%
this year......
Google's brand name and

constant
innovations in search have proven
difficult for
competitors to overcome.
Yang boasted that Yahoo was the
Internet's larg
est display advertising

network.

June 25, 2011

WEB 5.0



4

Sprint: Say Bon Voyage to
V
onage

Vonage, now locked in a
pate
nt dispute with Verizon
Sprint,
which also alleges patent

infringement
by Vonage
its customer base of 2.2
million is expected to shrink at a rat
e of
more than 27% a year.
Sprint Nextel
has been trying to transform itself i
nto
a
wireless
-
only company.
In 2006, Sprint
spun off its local calling business
into a
company now called Embarq

(EQ).
Today, 85% of Sprint sales come from
wireless services....... in 2010, 44 million
Americans will use Web
-
calling services,
up from 10.3
million last year.


The Marshal of MySpace

BlackBerry service being restored

Google: The Ad Dominator?

Google already controls about two
-
thirds of the roughly $7.7 billion
expected to be spent on online search
advertising this year ..... the

$3.75
billion market for online display
advertising

the multimedia ads found
in a fixed spot on a Web page , "FOG"

"Fear of Google."

Executives Remain Wary of Web
2.0


Instead, they're putting their resources
behind technologies that enable
autom
ation an
d networking.

Web
services, including software that enables
systems to communicate with each
other.

Collective intelligence, which
attempts to tap the wisdom of crowds to
make
decisions.

Peer
-
to
-
peer
networking, a technique for efficiently
sharing m
usic, v
ideo, or text files,
social

networking,
MySpace

and
Facebook,

RSS, podcasts, wikis, blogs, mash
-
ups,

in a knowledge economy where
companies remain hierarchical in
structure,
knowledge is power

people
with heavy knowledge tend to

keep that
for themselves

co
mpanies serious about
embracing these collaborative
technologies will need to find a new
incenti
ve system for employees.
Baby
boomers,
which

still make up the
majority of the workforce, are used to
picking up the phone.



iPhone: Harder to Build than
Appl
e Thought


The cell phone "contains the most
sophisticated software ever shipped on a
mobile device"

Toshiba's Flashy New Look at Chips
.
The

plunge in global chip prices over the
past year is enough to make any
semiconductor executive nervous.

He's
betting that laptop PC makers will shift
to a hybrid of hard disk drives and flash
memory. .... consumers are likely to snap
up the next
-
generation HD
-
DVD
recorders and players, further fueling
chip demand. ..... The demand for
nuclear reactors in Chi
na, India, and
even the U.S. seems real and lasting.......
hoping for a resurgence in demand later
this year, due to Apple's iPhone.......


The High
-
Tech Home of
Tomorrow


"There is no doubt that the way we live
will be different in the future," Gates
said

at the time. "The advances in PC
technology and
low
-
cost
communications

are bringing a
revolution."


VCs Aim to Out
-
Angel the Angels

Khosla investments range from $100,000
to $25 million, in areas including
Internet technology and clean energy.

The 10
Worst Corporate Practices

The World's Most Livable Cities

Asia's Most Livable Cities

The Coming Virtual Web more realistic,

interactive, and social.
Neal Stephenson
published
Snow Crash

in 1992.

The
metaverse, as Stephenson called it, was

essentially the Internet.
The

popular
online role
-
playing game
World of
Warcraft
, which is revolutionizing
online games with sophisticated graphics
and
complex team strategy
.

There,
Entropia

Universe, and Second Life

online gam
es and virtual economies.
Vi
rtual

worlds are inherently social
settings. "You go up to an avatar and
you know there's a real person on t
he
other end." S
ocial activity dominates
what people want to do onli
ne the 3D
Internet.

Many

people don't even have
personal computers that can han
dle the
often heavy processing demands of
June 25, 2011

WEB 5.0



5

virtual worlds. The amount of data
required by 3D environments also can
tax even high
-
spe
ed Internet
connections.
3D excels for a number of
applications, such as medical scans,
architecture, and chemical modeling,
most information is best accessed and
analyzed in m
ore mundane, 2D fashion.

Dozens of universities are conducting
classes and other activities inside Second
Life.

At Ball State University in Muncie,
Ind., for instance, some freshmen are
taking the English
104 composition
course partly inside the world, writing
about field trips they take inside Second
Life. A sign of how compelling the
notion is: The first class drew 300
a
pplicants for 18 slots.

Inject

real
-
world
richness into online business
negot
iations
and collaboration,

people
are more influential when they look
dir
ectly at their counterpart,

PCs need
the benefit of a few more rounds of
graphics
-
chip improvements, as well as
faster broadband speeds
.



Web 2.0, Web 3.0, Web 4.0, and
Web 5.0


where will

it end?

Ok


so here’s why I really dislike the
term “Web 2.0

. As well as the common
problems of a phrase used to describe a
new paradigm in computing (such as the
problems around terms such as SOA),
“Web 2.0


in particular suffers from a
specific proble
m. Using “2.0

, a number
that sounds like a version you would
apply to a software product, simply
encourages people to be the first to claim
to have come up with, or understand the
next version. Already people are starting
to talk about Web 3.0 just to be
the first
clever person to come up with it because
it’s so easy just to add 1 to Web 2.0 and
get Web 3.0. Usually, the way things
work is that you notice a trend, and then
coin a phrase. With Web 3.0+ it’s
backwards


we already know what the
next developm
ent in web technology
will be
called
;

we just don’t know what
it is yet. It is less easy to know what the
successor to SOA will be
called

(although
if it’s SOA 2.0 I will not be happy). After
this it will be Web 4.0, then Web 5.0,
then we’ll argue about wh
ether the next
is Web 6.0 or Web 5.5 or Web 5.0
Service Pack 1.

Other changes in IT thinking, such as
SOA, Model Driven Architecture, Object
Oriented Programming didn’t have this
problem, and I’m sure that much of
what is currently written and obsessed
abo
ut over Web 3.0 would not have been
produced if it wasn’t so easy to come up
with the name of the next big thing, and
then have to think about its meaning
afterward.

That is not to say that there won’t be a
further revolution, and something
worthy of the t
erm Web 3.0 won’t come
along (think semantic web)


but the use
of a version number means we’ll have to
put up with a lot of false positives before
we find the real thing.

Case study of corporate adoption
of Web 2.0 and social networking

Came across this f
ascinating article by
Richard Dennison talking about BT’s
internal adoption of Web 2.0. It is worth
reading in its entirety but the points
that stood out for me were:



Presenting the idea is an
evolution rather than a
revolution was key for business
buy
-
in



The importance of RSS in
tracking and consuming content



There are risks to Web 2.0
adoption, but the benefits
outweigh the risks



Let the users dictate which
tools are useful and which are
not



The importance of Generation
Y in helping frame your Web
2.0 str
ategy

What was also interesting was the
phenomenal response this blog post got.
It showed people from Lloyds TSB,
Reuters, Simply Communicate, a large
bank in Ireland (Allied Irish perhaps!?),
and a technology consulting group all
indicating that their org
anizations were
seriously looking at adopting similar
platforms.

It’s fantastic to see an organization such
as BT adopting this technology and the
interest shown by large corporate.


Web 2.0 behavior changes

At Trovus we have decided to focus on
the behavi
or changes around corporate
Web 2.0 adoption, rather than the
technologies. That’s not to say we don’t
think that technology is important, just
that there are plenty of Microsoft, IBM
and Open Source technology
consultancies out there who do Web 2.0
June 25, 2011

WEB 5.0



6

implem
entation. We see a gap in the
market around the accompanying
behavior and cultural changes that need
to take place.

It’s always great to see some support of
your strategy from the likes of Forrester
and the other analysts. Here is
Forrester’s new Web 2.0
Framework.



They clearly see behavior changes as an
essential role in Web 2.0 sitting ‘above’
the technology, tools and applications.

For me, this is one of the most
important elements of corporate Web
2.0 adoption. The technology has
become surprisingly

simple; the barriers
to adoption are not security or
compliance with corporate directories or
IT infrastructure, but rather a) whether
the business can see any value in the
tools and b) whether or not people will
actually use them. Whether your
technical
preference is Microsoft, IBM,
Google, Open Source or whatever you
will still have to address this adoption
issue
.

Web 2.0 Long Tail and Barack
Obama

The “long tail” or “power law” is an
often mentioned phrase in the world of
Web 2.0. To target the long tai
l means
to attack the tail end of the market,
going for niches rather than traditional
and conventional large popular markets.
It is important in the world of the web
because whilst these niche markets have
always existed, it was simply too
expensive to se
rve them on a scale that
was profitable. The web reduces the cost
of reaching these niches, allowing
organizations

to focus on millions of
markets of tens of people, rather than
tens of markets of millions of people.
Shown graphically, it looks like this:



Barack Obama has done exactly the
same with his fundraising. Whereas
Clinton attacks the head of the curve,
getting a lot of money from a few large
donors, Obama has gone for the tail. By
using the internet to get a small amount
of money from a large am
ount of people,
he has shown how the long tail has
beaten the head in terms of available
cash. It is only because the internet is
such a cheap channel that he has been
able to do this


raising $234 million to
Clinton’s $189 million.

Anonymous use of Web 2
.0

In the consumer world, there are some
web sites which can take advantage of
the anonymous nature of the web.

One of our clients, Linwood Manor, runs
their web pages on their

alcohol
dependency treatment

program

on the
premise that the web creates a safe

environment for people to speak up and
ask for help in a way they might not be
comfortable doing face to face or even
over the phone.

The fact that the web is
anonymous and slightly impersonal
actually helps their sign
-
up rate.

In Enterprise 2.0 the issu
e is somewhat
different.

Social software is all about
showing off your profile and what you
know.

You want your contributions to
discussions to be tracked back to you so
that you are identified with the
expertise that you demonstrate.

Even
so, there may

be some areas where
anonymity might be worthwhile, a safe
place on the intranet to make off the
wall suggestions, or even whistle
-
blowing where you want to encourage a
similar environment to the external web.

Any organization considering Enterprise
2.0 ne
eds to think about how much
anonymity they are prepared to allow,
and how much will be beneficial or
negative.