Enterprise_20_Ambuj_Keynote_V2.ppt - ibm.com

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7 Αυγ 2012 (πριν από 5 χρόνια και 2 μήνες)

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Drive Innovation and Growth in the
Enterprise with Web
2.0
technologies

Ambuj Goyal

IBM General Manager

Software Group, Information Management

June
19
,
2007

Web
2.0
Goes To Work

Lighter weight
infrastructure & simpler
programming models

Tapping the collective
knowledge

New business designs that
address the “Long Tail”

Impact of Web 2.0 on Existing Technologies:
IBM WebSphere Portal


Rapid assembly of Business Mashups


Richer, desktop
-
like application interfaces help
improve performance and increase end user
productivity and satisfaction


Leverage existing investments


Seamlessly deploy
rich AJAX portlets on previous versions of
WebSphere Portal (5.1 and above)


Situational development through Composite
Application Templates and rapid development tooling
increases organizations’ agility


Built
-
in AJAX support for core WebSphere Portal
features
-

User contribution to portal sites through
built
-
in content and document management helps
improve knowledge sharing across employees,
customers, and partners

R

R

TM

Bringing Web 2.0 Rich Interactive Applications to
WebSphere Portal

Web 2.0 has Transformed the Shopping Experience:
IBM WebSphere Commerce


Web 2.0 has transformed online shopping
from static, catalog
-
driven stores to
dynamic customer
-
driven experiences



HTML catalogs have been replaced by
interactive AJAX interfaces that empower
customers to search by attributes that are
most important to them



Multi page processes have been eliminated


AJAX shopping carts streamline the
purchasing process to keep customers
on the path to purchase



Dynamic navigation capabilities such as
mouse
-
overs and drag
-
and
-
drop improve
experience


The traditional shopping
metaphor no longer applies


IBM Web Interface for Content Management

Familiar Interface

An out
-
of
-
the
-
box, easy
-
to
-
use, highly interactive
Web Client featuring Web
2.0
and AJAX support

By YE09, more than 75% of knowledge workers will access enterprise

content management systems
by at least two types

of clients


AJAX based being the most popular.

Enterprise

Repositories

Extending IBM Enterprise Content Management Leadership

Unifying Access to Enterprise Content

Commerce Video

The Data Game Made Easy

Transform

content into syndication
feeds


Discover,
catalog, tag

feeds for
remixing


Serve feed
content with enterprise
QoS, security & scalability
characteristics


Mash
-
up

content into dynamic
dashboards

An integrated suite that enables the creation of mash
-
able
content into easily customizable, instant dashboards

QEDWiki


A Mashup Maker for the Enterprise



Focus on Simplicity
-

empowering content
-
centric developers


Data Driven
-

business value centered on
content


Remixability
-

new business opportunities to
COMBINE

content


OpenAPIs
-

building/extending ecosystems both
with ISVs & customer
COLLABORATION


Rich Internet Applications


improved
EXPERIENCE

helps to improved revenue


User Generation Content
-

active participation
& self organization to influence product
development

Enterprises Putting
Web 2.0 to Work

QEDWIKI Video

IBM Lotus Connections

Communities


Bring together people
with professional
interests

Profiles

Combine organizational information
with current expertise and project
work for easy expertise location

Bookmarks

Tag content, events,
wiki pages, tasks, etc...

Blogs

Share expertise, ideas,
best practices with the
business community

Social software for business that empowers employees to be more innovative and
execute more quickly by using dynamic networks of coworkers, partners and customers.

Activities


Manage ad
-
hoc
collaborations and
personal tasks


R

TM

Team Blogs



Wikis



Team Calendar



Lists



Content Sharing



IBM Lotus Quickr


Web
2.0
Collaboration

TM

Many Eyes


Social Data Visualization & Analysis


A data visualization technology
developed by IBM Research's Visual
Communications Lab


A web based application that permits an
individual to …


Upload a data set


Choose from
14
data visualization
types


Create a graph of the data and publish
it for viewing from a web browser


Allow others to: View the graph online;
Add a comment for others to read; Re
-
visualize the data to explore it further


Applies the insight of many people to
analyzing a data set

Currently available online through alphaWorks:

http://services.alphaworks.ibm.com/ManyEyes/

The “rules” of business are changing

The Knowledge Rule
(Economy of Abundance)

The basis of the operation is
the knowledge of
individuals: understanding
of needs, information
availability, responsibility,
and teaming interaction

Knowledge
-
based

Time

Technology

Structure
-
based

The basis of the
operation is the
structure of the
activities:
procedures, control,
compliance, related
training

The Golden Rule
(Economy of Scarcity)

The Value of Taking Web
2.0
to Work


Instant business value through rapid new product deployment, with
reduced costs


Reduction in time to market opens new business opportunities


Reducing costs through customer self
-
service


Unlocking valuable business data opens new business opportunities


Extracting value by collecting and sharing the wisdom in the organization


Users add value by collaborating in peer
-
production


Collaboration can flatten a raft of organizational boundaries

“Expanding from dozens of markets with millions of people to millions of
markets of dozens of people”

--

The Long Tail: Why the Future of
Business Is Selling Less of More by Chris Anderson

Social Software & Collaboration


Lotus Quickr


Lotus Connections


Lotus Notes & Domino 8


Lotus Sametime


Info 2.0


QEDWiki / Mashups, and the Information
ecosystem


At our booth:

Visit us at:

www.ibm.com/web
20

Our Tech Briefings

To Learn More

Backup

Rethinking Basic Concepts



“With a variety of robust Web 2.0
tools and practices already in
place, the social aspects of
Web 2.0 create new dynamic
user experiences for how
business models create socially
driven spaces to improve
employee effectiveness, solve
business problems, and change
the model for smart, social
business interactions.”