Optimizing Supply Chain and

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20 Νοε 2013 (πριν από 4 χρόνια και 1 μήνα)

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Optimizing Supply Chain and
Warehousing with Microsoft Dynamics AX


Sandeep Walia

CEO

Ignify

Eric Shuss

President


ERP Division

Ignify

Supply Chain and Warehousing Pain Points

»
Forecasting accuracy is becoming more critical as our lead
-
times are diminishing

»
Our suppliers and business partners are trying to cut cost, maximize resources and reduce intermediation

»
To stay competitive and add value to the chain, integrated business management systems need to have:

»
Infrastructure flexibility,

»
Automation and increased integration requirements

»
Efficiency and coordination with suppliers and buyers,

»
Core business process improvement of financial management, order, warehouse and transportation management, e
-
commerce and CRM.





Consumers

Shoppers

Consumers

Our Companies

Suppliers’
Suppliers

Channels

Suppliers

Farms

Ingredients

Suppliers

Contract

Manufacturers

Factories

Plants

Warehouses

HQ

Retailers

DC’s

Direct

Distributors

The Traditional Linear Supply Chain
is Becoming Demand Driven

Web

Raw Material

Suppliers

Supply Chain and Warehousing Optimization Goals

»
Improve customer service.


»
Reduce costs by optimizing supply chain
management processes.
.

»
Control and streamline inventory.


»
Increase visibility and cooperation
throughout the supply chain.


»
Lower the costs of supply chain integration

»
Better Manage Multi
-
Channel Challenges


Improve Customer Service

»
Increase service levels with more accurate forecasting and demand
management tools to reflect shifting customer and channel needs.

»
Leverage Dynamics AX 2009 CRM for marketing campaigns and opportunity
forecasting

»
Use Questionnaire for customer surveys and market research

»
Take advantage of Excel Pivot Point for integrated forecast analysis

»
Enhance the security and reliability of deliveries with the global
available
-
to
-
promise (ATP)

»
ATP provides up
-
to date delivery dates tied to the Transport calendar

»

Provides delivery alternatives in the event of unexpected disruptions.

»
Integrate your sales and fulfillment across traditional channels,
eCommerce and Retail

»
Give your sales teams and customers one version of the truth

»
Let them order by Phone, Email, EDI, eCommerce or in retail settings

»
Let the customer choose if it is shipped, delivered, picked up, downloaded, etc.


Reduce Costs by Optimizing Processes.

»
Improve productivity, adapt internal processes quickly to meet
new demands, and optimize processes across sites in the
supply chain.

»
Update or install warehouse automation technologies

»
Bar code scanners

»
Voice picking, Pick to Light, RFID

»
Conveyer integration

»
Use Advanced Warehouse features of AX 2009 WMS II

»
Store Areas and Zones

»
Pallet control

»
Consolidated picking and put
-
away

»
Integrate document handling to improve data entry accuracy
and manage quality, shipping, customs, etc. docs.

»
Use AX workflow and Alerts


Control and streamline inventory

»
Use AX Master Planning to improve forecasting and
planning, match supply with customer demand, and
create sales and purchasing forecasts based on specific
items and time periods with seasonality and product mix.

»
Consider Lean initiatives with Lean Manufacturing for
Dynamics AX

»
Use Vendor Warehouses to track vendor owned
inventory for better visibility into your supply chain

»
Extend to Retail environments with AX for Retail

»
Deploy web services to integrate into your suppliers,
partners and customers inventory systems for up
-
to
-
date
inventory levels.



Increase visibility throughout the supply chain

»
Deploy Role Centers that provide quick access to tasks
and critical business intelligence (BI) information, such as
key performance indicators (KPIs) and custom reports.




Strategic

Corporate

focus

Operational

Role and Task

focus

Tactical

Process or Team
focus

Increase visibility throughout the supply chain

With SharePoint Portal:


Vendor and Customer
Self Service Portals


Schedule data refreshes
to keep your analysis

up
-
to
-
date


Secure and Relevant
data delivered to those
who need it.


Share single or multi
-
company reports,
graphs, documents, etc.

Deploy Vendor and Customer Self
-
Service portals to increase
collaboration on forecasts, capacity and delivery

Lower the costs of supply chain integration

»
Application Integration Framework (AIF)


Exposes business logic to other
internal or external systems. AIF enables you to integrate functionality and exchange
data with other systems.

»
Web services (synchronous)

-

Web services can be generated automatically
from the Microsoft Dynamics AX business logic.

Developers with limited Web
experience can easily expose services through Web services.

»
Adaptors (asynchronous)



Documents across the systems are moved in
queues and processed by the batch jobs. Adapter transports supported by AIF
are Microsoft Message Queuing (MSMQ) and file system.

»
BizTalk integration

(allows the use of BizTalk adapters and development
platform).

»
Business Connector



Enables external applications to access Microsoft Dynamics
AX data and invoke business logic. Extremely powerful and is a full functionality
client operated through a connector interface

»
Common language runtime (CLR)



Provides interoperability with external
components and interfaces




SOAP

.NET API

Extensive Integration Technologies Available

CLR
Interop

Dynamics AX Services and AIF

Asynchronous Adapters

Web
Services

X++ API

BC

.NET

Dynamics AX Service Clients

XML

EDI
, etc.

IIS

MSMQ, File

Dynamics AX
Adapter

Manage Multi
-
Channel Sales and Fulfillment In AX


»
Strive for one system, one version of the truth.

»
Integrate your Ecommerce directly into AX with a web store
e.g. ecommerce for Dynamics
http://www.ecommercefordynamics.com

»
Integrate retail stores, company stores, will call etc. with AX for
Retail

»
Deploy AX Master Planning for intra and intercompany
forecasting and scheduling

»
Automated Safety Stock recommendations based on demand
from multiple channels

»
Use ATP, Sites, coverage groups and shipping integration
functionality to fulfill orders in the most economic method while
still respecting service levels and customer expectations.


CASE STUDY

Ellison

»
Ellison is one of the largest manufacturers and
distributors of die
-
cutting systems for educational
institutions and leading crafts supplier, with its well
-
known
Sizzix

brand of products, and distributes globally.

Who is Ellison?

Business Challenges

»
Ellison business has
evolved significantly over
the past 30 years and its
ERP system did not align
with the current business
model. Ellison needed a
system that reflects the
current global business
scenario and processes
that improve operational
efficiencies. Axapta 3.0
was installed but overly
customized and not
optimized

»
Business complexity
increased as geographical
boundaries and customer
groups became less defined

»
Difficult to forecast with
changing markets

»
Lack of visibility into
incoming supply chain and
fulfillment

»
Automation was needed in
the warehouse and shipping



Solution

Ignify was engaged to come in and re
-
imagine the Ellison
environment and streamline existing processes.


By upgrading to Dynamics AX and leveraging the standard
functionality, Ellison was able to eliminate most of the
customizations and take advantage of the power of Microsoft
Dynamics AX


Ellison had a number of third
-
party applications that helped its
system process sales as smoothly as possible. Microsoft Dynamics
AX has the functionality to integrate with these various products so
Ellison did not have to customize or reinstall key processes.


A major advantage of the new Dynamics AX implementation was
the in
-
system shipping management that integrates with
Clippership, reducing the amount of shipping stations Ellison
needed in the warehouse by nearly 50%






Benefits

Ellison’s fresh start began with its Microsoft Dynamics AX implementation.
With the new system, the company was able to increase efficiency and
analyze its data more accurately.


Sophisticated forecasting and sales analysis now provides real
-
time Sales
Revenue, Margin Analysis and Expense reporting like never before.


Not only did processing time improve dramatically with the fresh start but
Customer Service Reps saw an increase in on
-
time delivery, reduced back
orders and customer satisfaction. Fill rate improved from 75% to over 95%


Improvements made by Ignify in the inbound tracking process allowed for
better tracking and management of in
-
transit inventory never before
possible. Landed cost values were now accurate and reduced
maintenance of costing by over 50%





What does Ellison say?

“This project is a showcase example of a client
-
partner
relationship at the highest quality, delivering the project
on time and on budget, with improved business
processes and seamless information flow across
systems, resulting in operational cost efficiencies and
improved sales forecasts.“


Ram
Kanagala
, IT Director, Ellison


THANK YOU!

Sandeep Walia

CEO

Ignify

Questions: dynamics@ignify.com

Eric Shuss

President


ERP Division

Ignify