Open Business Model and Service Innovation with VDML and ServiceML

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20 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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Open Business Model and Service
Innovation with VDML and
ServiceML




Arne J. Berre
SINTEF,
Norway
,
Arne.J.Berre@sintef.no


Henk de Man,
Cordys
,
Netherlands
,
hdman@cordys.com


and Yannick Lew and Brian Elvesæter, SINTEF


IWEI
Workshop

3,
Standardisation

for interoperability in the service
oriented enterprise

Enschede
,
March

26th, 2013

N
etworked
E
nterprise
trans
F
ormation

and resource management in
F
uture
internet enabled
I
nnovation
C
loud
S
,
www.neffics.eu


2

NEFFICS Community of

highly innovative networked enterprises

Networked innovation

community services

(
INDUCT)

Applications for highly innovative networked enterprises

Virtual Factory Network

(Vlastuin)

Liquid Hospital


H2O

(HSJD)

Enterprise
SaaS

Cloud business operations

and orchestration platform

(
CORDYS)

Google Apps/Waves, Cloud computing & Web 2.0 platform

Networked Enterprises on Internet of Services
(
IoS
)
and Things
(
IoT
)

Networked enterprises
MashApp

applications and process support

(
CORDYS)

Networked process and
service models

(SINTEF)

ServiceML

Networked business
value analysis models

(IC
Focus, AAU)


VDML

Networked innovation
models, leadership and
management processes

(AAU)

CEN/389

Networked Enterprise
transFormation

and resource management in Future internet enabled
Innovation
CloudS

www.neffics.eu

Networked

Enterprise

Networked

Enterprise

Networked

Enterprise

Networked

Enterprise

Networked

Enterprise

AT
-
ONE

SI process

VDML

CMMN

BM canvas

BM canvas

Service ML

Buss. SoaML

Service

Challenge

Idea

Portfolio

“Change”

BM canvas


BOP Instance


BAM

Dashbord

Challenge

Innov
.


Dashboard

KPI’s

MashApps

Case Mgmt

BMI
(L)

process

BPMN

BMM

Funnel

Networked

Innovation

management

Network Business

Modeling and

analysis

Value formula

Network Business

Operations

incl.

app/services development

Business

values

Inter
-
enterprise

Hub

Network

search

Entity

Social modeling/Google Wave

Networked Enterprise Portal
(Virtual Extended Factory Liquid Hospital)

NEFFICS Methodology and Practices WIki

Value

analysis

process

Google,

COIN,

ASPIRE, ...

Internet of

Services

/Things


RFID

Sensor

NEFFICS Platform

Networked Enterprise
transFormation

and resource management in Future internet enabled
Innovation
CloudS

www.neffics.eu

4

Networked Enterprise
transFormation

and resource management in Future internet enabled
Innovation
CloudS

www.neffics.eu

5

Business Model representation


VDML and ServiceML

Six building blocks representation,
as high
-
level abstraction; detailed
representation and ”wiring inside”,
based on VDML

VDML

Positioning VDML

SoaML

BPMN

VDML

Goal

implies

measurable

description

mandates

Role

Value Proposition

Value

Activity

Collaboration

Service Offering

Service Journey

Need

Capability

Org Unit

Business Network

Community

Method

Resource

owns

owns

supports

supports

provides

requires

defines business

defines informal

or “weak”

defines formal

or structural

expresses

performs

creates and/or
consumes

matches

participates

depicts

designs /

experiences

provides /

consumes

defines

translates

into

provides /

receives

articulates

Service Architecture

Service Contract

contains

establishes

subtype

Ideal

Expected

Actual

captures

Objective

Participant

Port

Request

Service

Interface

Consumer

Provider

engages
-

plays

owns

subtype

subtypes

accesses

accesses

ServiceML

VDML

subtype

Business Model Innovation
(
BMI)

with VDML diagrams

Capabilities

Network
Partners

Value
Propositions

Activities

Value
Formulas

Customers

-

-

-

-

-

-

Doct
or’s

Offic
e

Hos
pital

Clien
t

Office Appointment

Admission

Request

Obstetrician

Services

Hospital

Maternity

Care

Initiate

Monitoring

Monitoring

Reports

Emergency

Admission

E
m
e
r
g
e
n
c
y

E
m
e
r
g
e
n
c
y

A
d
m
i
s
s
i
o
n
s

C
l
i
n
i
c
a
l

O
v
e
r
s
i
g
h
t

O
b
s
t
e
t
r
i
c
i
a
n

Obs
tetri
cian
s

P
e
d
i
a
t
r
i
c
i
a
n

A
ne
st
he
si
ol
og
ist

E
R

P
h
y
s
i
c
i
a
n

A
f
f
i
l
i
a
t
e
d

D
o
c
t
o
r
s

P
e
di
at
ri
ci
a
n
s

Anest
hesiol
ogists

ER
Phy
sici
ans

M
a
t
e
r
n
i
t
y

W
a
r
d

O
p
e
r
a
t
i
n
g

R
o
o
m

R
e
c
o
v
e
r
y

F
a
ci
lit
ie
s

M
a
n
a
g
e
m
e
nt
.

Ope
rati
ng
Roo
m

Bed
s

A
d
m
i
s
s
i
o
n
s

M
a
t
e
r
n
i
t
y

W
a
r
d

O
p
e
r
a
t
i
n
g

R
o
o
m

R
e
c
o
v
e
r
y

A
d
m
i
s
s
o
i
n
s

N
u
r
s
e

N
u
r
s
e
s

N
u
r
s
i
n
g

E
R

N
u
r
s
e

O
b
s
t
e
t
r
i
c
s

N
u
r
s
e

P
e
d
i
a
t
r
i
c

N
u
r
s
e

O
p
e
r
a
t
i
n
g


R
o
o
m

B
e
d
s

Doctor’s

Office

Hospital

Client

Office Appointment

Admission

Request

Obstetrician

Services

Hospital

Maternity

Care

Initiate

Monitoring

Monitoring

Reports

Emergency

Admission

V
i
s
i
t

D
o
c
t
o
r

s

O
f
f
i
c
e

P
a
t
i
e
n
t

A
p
p
o
i
n
t
m
e
n
t
s

Doctor’s
Office

P
r
o
v
i
d
e

M
a
t
e
r
n
i
t
y

C
a
r
e

Hospital

Admission

Requests

H
a
n
d
l
e

E
m
e
r
g
e
n
c
y

Emergency

Patients

C
l
i
e
n
t

M
o
n
i
t
o
r

P
a
t
i
e
n
t

Monitored

Patients

Monitoring

Reports

M
o
n
i
t
o
r

G
e
s
t
a
t
i
o
n

O
b
t
a
i
n

M
a
t
e
r
n
i
t
y

C
a
r
e

Hospital



Doctor’s

Office

Hospital

Client

Monitoring Service

Patients

Maternity Care

Services

Doctors

Cost of Monitoring Service to Doctor’s Office

...

...

...

...

Doctor’s value from Doctor’s Office

Patients value from Doctor’s Office

Cost of Maternity Care Services to Patient

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

Maternity Care Value Margin

Patient’s payment

Role Collaboration Diagram

Role Collaboration Diagram

Measurement Dependency Diagram

Value Proposition Exchange Diagram

VDML

Capability Management Diagram

Activity Network Diagram

Business Model

Diagram


Customers

and
Network Partners

with
Role Collaboration Diagram


Value Propositions

with
Value
Proposition Exchange Diagram

Value Proposition

expressions

Activities

with
Activity Network
Diagram

Capabilities

with
Capability
Management Diagram


Value Formulas

with
Measurement
Dependency Diagram


Value Type library

Process

Innovation

with

VDML
Activity

diagram


and
further

CMM
and BPMN
models

for
execution

Service Innovation with ServiceML diagrams

Actors

with Value Networks

Actors

with Service Interactions

Touchpoints

with Service Journeys

Opportunities with Service Contracts

Using

Business

SoaML

Manure
Producer
Manure
Transporter
Manure
Consumer
Laboratory
Manure
Administrator
Authority
Regulator
Infrastructure
Provider
Verification
and control
Manure
accounting
contract
Manure invoicing
and transport
Lab results
Manure sampling
and invoicing
Manure
data
reporting
Manure
account data
Verification
and control
Manure
accounting
Data
verification
Manure
invoicing and
transport
Lab results
Manure data
& sampling
service
Verification
and control
Value Network View
Services
Architecture
From Value Networks to Service Contracts

Experiences with Service Journeys

Networked Enterprise
transFormation

and resource management in Future internet enabled
Innovation
CloudS

www.neffics.eu

28

Needs with Goals/Objectives

VDML

Business
Architect

buyer
(C )
Seller
(A)
Reseller
(B)
d1
d3
d4
d2
Comp.
Dept1
Dept2
Dept3
BU
buyer
(C )
seller
(A)
Reseller
(B)
d1
d2
Act 1
Act 2
Act 3
d1
Act 1
Act 2
Participant
Participates in
Engineer
in Team X
Member p
of Project P
Employee A


Team T

Identify
Services

Phase A
Phase B
-
-
Task2
+
Task3
+
Task1
P
-
Frag
+
+
F
-
1
Identify
Cases

Identify
Processes

IT
Architect

Solution

Architect

Identify
Services

Service Models

(ServiceML)

ProcessModels

(CMMN) (BPMN)

Has
value

Has
value

Has
value

WebServices

WS1

WS2

WS3

WSx

WSx

WSx

Deploy new
services

Execute /

Uses

Execute &
uses

From Models

to Execution

VDML

Conclusion


The NEFFICS platform provides support for
Open Business Model and Service Innovation
with VDML and
ServiceML




From ideation through
modeling

to execution



www.neffics.eu




Videos and demos are available