3_SCORE WebBasics - 2011 - Bowles

conditioninspiredInternet και Εφαρμογές Web

4 Δεκ 2013 (πριν από 3 χρόνια και 10 μήνες)

76 εμφανίσεις

L
ISA

B
OWLES

lisab@gotigerlily.com

804.301.7045

Wesley Smith

Director

804.523.2296


www.RichmondGATE.org

To be eligible for consideration applicants must:



Be over the age of 45.


Meet the Workforce Investment Act
(WIA)

dislocated worker eligibility criteria.


5 Critical Decisions

1.
Who, What, Where, Why?

2.
DIY or Hire a web person?

3.
What Domain Name or Names?

4.
What Hosting Service?

5.
Details Behind Your Site:


Layout & Content


Editors & Browsers


Search Engines


Social Networking

Overview





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Who? What? Where? Why?

Before you make these critical decisions, you
need to answer these critical questions…


Who

is your audience?


What

is the call to action?


Where

is your business?


Why

do you need a web site?





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Who

is your audience?


Marketing 101:


Who is your target market?



Should be in your Business Plan


What does this demographic want?


Research:


Competitor’s sites, other sites you like


Technical analysis:


How often do they use the web?


Connection speed? Technical ability?






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

What

is the call to action?

After they visit your site,


WHAT
do you want them to do?


Place an Order
online?


Request more info
?


Call

your store or office?


Visit

your store or office?


Google another site
?





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Where

is your business?


Online, Brick & Mortar, Both



WHERE

do you intend to
DO

business?



Is the web site intended to



“do business”
or to
“drive business”




to your store, service or office?





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Why

do you need a
website
?

Every business needs a website but


what
kind of site?



WHY

do I need a website for this particular
audience in this particular business?



How does a website fit in with my overall
marketing plan?






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

DIY or hire a web
person?


Do your research!!


You need to understand your audience


You need to know what makes your
business unique


You need to create the call to action


You need to create the content


You need to be
the key member

of the web
development team






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

DIY


Are you interested in learning HTML?


Who’s on your team?



SCORE mentor


Attorney


Financial advisor


Marketing person


Sales team


Banker


Web Development






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

DIY tutorials


Google Webmaster Central


W3C Getting Started with HTML


HTML Goodies


CMS Documentation





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Selecting a domain name

Consider your Domain Name before naming your
company


A domain name that is easy to remember, type,
spell, understand, hear…


Com, org, net, edu, gov, biz, us …


Consider the entity type


Research who has other extensions


For businesses purchase .com and .net at a minimum






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Selecting a domain name


mikesmith.com


mike
-
smith.com


mikeSellsHomes.com


HomesByMike.com


YourNewHome.com



Be careful


Can be confusing & hard to remember


Can spell something you’d not
anticipated…

Ex. SavingsExchange.com
-
>>> SavingSexChange.com





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Selecting a domain name


Register your domain name now
-

Even if you
decide to develop your website later.


In addition to having the name for future use,
you will present a more professional image by
using YOUR domain in your email address:

lisab@gotigerlily.com

instead of
lisab@gmail.com


All eMail addresses can be set up to go to one
eMail account like gmail, Yahoo or Outlook.





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Selecting a
Domain Name





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Choosing a Hosting Service


Web space / traffic


PHP,
MySQL


Registered domain


Email addresses


Number of addresses


Email forwarding


Auto
-
response


Daily backup


Firewall, virus protect


Storage


Site
builder


Statistics


Blog


Photo gallery


Admin control
panel


Joomla
,
WordPress
,
Drupal


CGI, PERL, Scripting
Language






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Choosing a Hosting Service


What do you need?


A web presence?


Brochure site?


Flash animation?


Full blown e
-
commerce site?


Start small and grow


Ask friends for their recommendations





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Web
Hosting





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Hosts
Reviewed





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Site Architecture First!

Navigation | Organization | Future Growth





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Creating Content


Content is always king. ALWAYS!


Match your other marketing efforts


Keep the design simple and effective


Bullet points and easily scanned copy


Give the viewer options


Use images to reinforce content


Keep it fresh, keep it current





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Web Editors


Adobe
®

Dreamweaver


Notepad / WordPad


WYSIWYG editors


Purchased Templates


Content Management Systems


CMS


Joomla


Wordpress


Drupal






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Image Editors


Adobe Creative Suite
-

CS5


Acrobat
-
pdf
-
portable document format


Dreamweaver
-
web


Illustrator
-
vector


Photoshop
-
raster


InDesign
-
layout


Flash
-
animation


Fireworks

new for web







© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Popular Browsers

Site should display perfectly in all major browsers





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Browser Usage

Source: w3schools.com


January 2012





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Browser Check

BrowserShots.org





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

DIY
SEO Tips


Write good content


Choose and use the right keywords


Web page title


Meta tag keywords


Meta tag description


Use keywords in body of page


Quality in
-
bound links


Register with search engines






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Register with Search Engines

Be sure to register your new web site with the
major search engines:






© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Social

Networking





© 2010 Tigerlily Ventures, LLC | Updated 2.2012

Thank

You! Questions?





L
ISA

B
OWLES

lisab@gotigerlily.com

804.301.7045

ww.gotigerlily.com

© 2010 Tigerlily Ventures, LLC | Updated 2.2012