Collaboration to enable the Dynamic Enterprise

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All Rights Reserved © Alcatel
-
Lucent 2008

Alcatel
-
Lucent Enterprise Forum 2008

Peter Anderholm

February, 2008

Collaboration to enable the
Dynamic Enterprise

Advanced Communication Server &

Communications Enabled Business Process

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

The Dynamic Enterprise

…interconnects



…for continuous and transformative growth

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Alcatel
-
Lucent Solutions

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

The Conferencing and Collaboration Opportunity


Unified Communications market worldwide is approximately $45 billion USD

(Frost and Sullivan May 2007)


Conferencing and Collaboration market, a subset of UC is 7 billion


Worldwide audio conferencing revenues reach 4.5 billion USD in 2007
(Gartner)


The Audio conferencing market will continue to grow in volume despite tariff
erosion in audio minutes
(Gartner)


Worldwide Web conferencing market will grow by 53% from 2006
-
2011


Web Conferencing and Team Collaboration Software
(worldwide, USD millions
)

Year

2006

2007

2008

2009

2010

Revenue

1,268.7

1,551.2


1,883.7

2,295.2

2,780.0

Source: Gartner

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

My Teamwork Enterprise

and Office Editions

My Teamwork LMRCC

Alcatel
-
Lucent 8628
Multimedia Instant
Conferencing (MMIC)

OmniTouch My Teamwork for

IBM Lotus Sametime

My Teamwork for

Microsoft Office

Communicator 2005

OmniTouch My Instant
Communicator

The Conferencing and Collaboration Opportunity

OmniTouch Advanced Communications Server (ACS)

Software based server runs on any common computer hardware

OmniTouch My Teamwork

for Windows Mobile 5

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Alcatel
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Lucent Conferencing and Collaboration Tomorrow

My Teamwork Enhancements


IM federation with public clients


Registration and event management tools including outlook calendaring
integration

ACS 8.0 for Communications
-
Enabled Business Processes


Launch ACS as a platform for AAPP, system integrators, and vertical
markets

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

What is Advanced Communication Server?

Software
-
based SIP server platform

the foundation for several existing
Alcatel
-
Lucent business communications applications

Software
-
based media mixing for low TCO, a model now being adopted by
Avaya, Cisco, Microsoft, and most others

Open and feature
-
rich APIs that facilitate integration to business applications

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Strategy


Capitalize on
Alcatel
-
Lucent brand

for
real
-
time communications


Alcatel
-
Lucent knows voice communications


Decades of experience with millions of lines and thousands of voice customers


Legacy is strong and true

we do not also develop word processing

software

we specialize in real
-
time voice and media communications


Compliment vertical
-
specific business applications with carrier
-
grade voice
communications and Web collaboration


Compliment desktop gorillas while competing head
-
on with own best
-
of
-
breed
solutions and products

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Lucent 2008

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Why Should We Care?


Communications
-
enabled business processes


Solve day
-
to
-
day business problems


Increase efficiencies enabling enterprises to do more with less


Save money by leveraging existing infrastructure and tools


Sales incentives


Solve immediate business problems for customer loyalty


Pull
-
through sales of required infrastructure (LAN gear, switches, etc.)

and retire your quota


Build lasting relationships with business sponsors

the real decision makers

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

ACS APIs


Standards
-
based SIP APIs for advanced control of voice “legs”

(i.e., a conference call or calls) and user presence, e.g.,


Increase/decrease volume


Create a whisper room with Richard and Mike


HTTP XML APIs for standards
-
based integration of telephony, audio
conferencing, and Web collaboration


Launch a window to start an IM session or desktop sharing session


Launch a web page to schedule a conference call

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Example 1: Salesforce.com Conferencing and Collaboration


Conference
-
call enable and collaboration
-
enable salesforce.com


Select contacts, leads, prospects through the salesforce.com user interface


Use existing salesforce.com controls and mechanisms for easy adoption

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Salesforce.com Conferencing and Collaboration

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Example 2: Citigroup Siebel Integration for Investment Notification


Voice broadcasting/notification


Integration to Siebel CRM


Deliver voice messages to investment customers, analysts


11 servers worldwide, interconnected via PSTN


Saved $1M/year vs. on
-
going service provided by Convergys

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Citigroup Siebel Integration for Investment Notification

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Citigroup Siebel Investment Notification

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Example 3: IBM Sametime Audio Conferencing


IBM Sametime does IM and Web collaboration

IBM does not do voice


API integration to IM client

click
-
to
-
conference, two party or many party


API integration to Web conferencing portal adding multiparty voice

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

IBM Sametime Audio Conferencing

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Lucent 2008

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Collaboration to Enable the Dynamic Enterprise | February 2008

Example 4: Land Mobile Radio Conferencing and Collaboration


SIP integration to third
-
party LMR gateway


Enables conference calls that include telephones, 2
-
way radios, tactical base
station radios


Emergency response, state and local government, education, and so on

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Lucent 2008

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Land Mobile Radio Conferencing and Collaboration

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Lucent 2008

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Example 5: Click to Collaborate Advertising


Customer visits cnet.com or other high
-
end publisher or retail site


Customer clicks on a CTC enabled HP ad, product picture, or link


Advertiser’s phone rings using existing contact center call routing rules and
technologies


Customer’s phone rings


Collaboration session begins

agent can sell, up
-
sell, removing barriers by
sharing other Web pages, diagrams, and so on


Reduces abandoned shopping carts, increases CPMs,

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Lucent 2008

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Click to Collaborate Advertising

Talk with HP Now

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Lucent 2008

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Example 6: Voice
-
Enabled Healthcare Application

Voice enabling healthcare business software

Bring together nurses, doctors, attendants to discuss patient data,

operating room availability, and so on

Expedites problem solving, saving money while increasing quality of patient care

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Lucent 2008

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How to Engage?


ACS platform available today

Sales support material in progress


ACS consists of an SDK, professional services, and developer support (AAPP model)


ACS sold by concurrent user or port (same as My Teamwork)


Contact Professional Services

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Lucent 2008

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Summary


ACS is a powerful, high
-
capacity, solid platform currently deployed at Fortune
50 and many other companies


Communications enabled business processes solve real customer problems,
increase efficiencies


ACS APIs exist

no platform development needed

no “
it’s on the roadmap



APIs easy to use

minimizes services, associated risk, sticker shock


APIs can be used by ALU professional services and/or third
-
party developers,
maximizing shareholder value, expediting delivery


Solve business problems for
business stakeholders
, sell infrastructure,
increase share of wallet, and retire quota


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Lucent 2008

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Enabling the Dynamic Enterprise

Alcatel
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Lucent: Partner to the Dynamic Enterprise

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Lucent 2008

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Presentation Title | Month 2008

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