Knowledge in a Corporate

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6 Νοε 2013 (πριν από 4 χρόνια και 3 μέρες)

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The Management of
Knowledge in a Corporate
Environment:

An Examination of the
Determinants of Success

Scott Burger

May 7, 2003

The Importance of
Knowledge


“The basic economic resource

‘the
means of production,’ to use the
economist’s term

is no longer
capital, nor natural resources (the
economist’s ‘land’), nor ‘labor.’
It is
and will be knowledge
.”



Peter Drucker,

“The Next Society,”
The
Economist

The Importance of IT


During the years 1995
-
2000 labor
productivity grew at an annual rate
of 2.5 percent

nearly twice the
1972
-
1995 rate of 1.4 percent

while concurrently, expenditures on
information technology (IT) doubled
-

“U.S. Productivity Growth, 1995
-
2000,”
McKinsey Global Institute

Report



The Importance of IT?


Link between greater productivity and IT
is entirely attributable to six sectors
which account for 30% of GDP:


Retail


Wholesale


Securities


Telecommunications


Semiconductors


Computer Manufacturing


Outline of Presentation


Define Objective of Study


Describe Literature Review


Explain Study Methodology


Explore Results


Draw Conclusions

Objective of Study


To determine whether competitive
advantage/higher firm performance
(from a knowledge management
initiative) is dependent on the
successful execution of five
moderating factors, not dollars
spent on information technology.

Thesis Model

Information Procurement and
Dissemination

Cross
-
Functional
Communication

Culture

Absorptive Capacity

Organization Assessment/IT
Strategy Review Process


Independent Variable


Moderating Factors



Dependent Variable

IT
Infrastructure

Competitive Advantage
/ Better Performance

Literature Review


Relationship between IT and knowledge
management (KM) not linear
(
McKinsey
Global Institute Report
)


Role of unobservable effects contributing
to above
-
average performance
(Mueller;
Jacobson; Rumelt; DeTienne, et al; Senge;
Grant; Nonaka, et al.)


Intangible moderating factors are
important

e.g., culture
(
Bourgeois, et al;
Lei, et al; Dash; Comeau
-
Kirschner; Pan)

Study Methodology


Two
-
firm qualitative case study
most appropriate
because of elusive
nature of variables
(
Itami, et. al;
Yin; Jacobson)

Firm Selection


Sun Microsystems


Enterprise Services Operations
,
Americas


Lockheed Martin


Ground Systems, Aeronautics Division


Computing and Network Services,
Enterprise Information Services

Sun Microsystems


Firm Details


Knowledge Management Goals


Extend technical knowledge


Improve process and procedures


Build the collective knowledge of
employees

Lockheed Martin


Firm Details


Knowledge Management Goals


Provide efficient access to data


Learn from previous projects

Results


Sun Microsystems


Employee efficiency has risen 50
-
60%
because of:


Information Procurement and
Dissemination


Cross
-
Functional Communication


Culture

Results


Lockheed Martin


Outbidding competitors because
produce better, cheaper products as a
result of:


Absorptive Capacity


Organization Assessment and Technology
Strategy Review Process

Conclusions


Five moderating factors proposed
are important

Thesis Model

Information Procurement and
Dissemination

Cross Functional
Communication

Culture

Absorptive Capacity

Organization Assessment/IT
Strategy Review Process


Independent Variable


Moderating Factors



Dependent Variable

IT
Infrastructure

Competitive Advantage
/ Better Performance

Thesis Model

Conclusions


Five moderating factors are
important


Other important considerations:


Fluidity between physical and virtual
interactions


Relevance and currency of knowledge


Information overload

A Special Thanks To…


Mark Smith


Larry Stimpert


Venture Grant


Hilliard Fund

Questions?


I know it was a great presentation,
but someone has to have a
question…