Zuora Inc.: Venturing Into CLOUD COMPUTING

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3 Νοε 2013 (πριν από 3 χρόνια και 10 μήνες)

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Zuora Inc.:

Venturing Into


CLOUD COMPUTING

By Kaitlin Farrell

BUS 550


AGENDA


What is Cloud Computing


How does the Cloud work


Why do we need the Cloud


Challenges with Cloud Computing


Background on Zuora


Zuora Competitors


Market Potential


Leading Cloud Companies


What Now


Discussion Questions


MC Question

What is Cloud Computing?

“The Cloud”


A loosely defined term for any system providing access via
the
Internet

to processing power, storage, software or
other computing services, often via a
web browser
.
Typically these services will be rented from an external
company that hosts and manages them.


How Does the Cloud Work?


Infrastructure as a Service (IaaS)





Platform as a Service (PaaS)



Software as a Service (SaaS)



Ex. Gmail vs. Microsoft Outlook

Why Do We Need The Cloud?


Increased accessibility



Decreased operating expenses



Elimination of upfront costs



Immediate upgrades



Lower outages

Challenges with Cloud
Computing:


Higher latency and worse performance



Necessary network upgrades can be costly



Security issues


Breaking through firewalls


Who can touch the data

Zuora Background


Started in 2006 around the idea of

billing




SaaS to Subscription



Launched initial product in 2008



Z
-
Commerce


Zuora Competitors


Paymentech



PayPal



National Processing company and Bluepay



VLM International



Custom home
-
grown billing solutions

Market Potential


Multi
-
billion dollar market



$744 billion in sales worldwide in the software industry



12% migration to the internet in 2011 in software
purchasing



$95 billion potentially



Declining economy leads to tightening budgets

Leading Cloud Companies


Amazon


DevPay


FPS: Flexible Payment Systems


Force.com



Microsoft Azure



Google App Engine



Potential entrants IBM, HP, Sun, EMC, and Oracle

What Now?


Scenario 1: Continue to focus on SaaS
industry


Scenario 2: Expand to capture the broader
cloud computing trend


Scenario 3: Grow big fast and try to capture
the broader subscription opportunity

Discussion Question


Which scenario would you choose given the
state of the economy and the potential
market that Zuora faced?

Multiple Choice Question


Which one of the following is not a
service of the foundation of cloud
computing?

a.
Platform as a Service (PaaS)

b.
Infrastructure as a Service (IaaS)

c.
Subscriptions as a Service (SaaS)

d.
None of the above

References:


cloud computing. (n.d.).
The Free On
-
line
Dictionary of Computing
. Retrieved May 26, 2011,
from Dictionary.com website:
http://dictionary.reference.com/browse/cloud
computing


Zuora Inc.: Venturing Into Coud Computing.
Stanford Graduate School of Business. September
16, 2009


http://www.zuora.com/company/index.html