Zuora Inc.:
Venturing Into
CLOUD COMPUTING
By Kaitlin Farrell
BUS 550
AGENDA
•
What is Cloud Computing
•
How does the Cloud work
•
Why do we need the Cloud
•
Challenges with Cloud Computing
•
Background on Zuora
•
Zuora Competitors
•
Market Potential
•
Leading Cloud Companies
•
What Now
•
Discussion Questions
•
MC Question
What is Cloud Computing?
“The Cloud”
A loosely defined term for any system providing access via
the
Internet
to processing power, storage, software or
other computing services, often via a
web browser
.
Typically these services will be rented from an external
company that hosts and manages them.
How Does the Cloud Work?
•
Infrastructure as a Service (IaaS)
•
•
Platform as a Service (PaaS)
•
Software as a Service (SaaS)
•
Ex. Gmail vs. Microsoft Outlook
Why Do We Need The Cloud?
•
Increased accessibility
•
Decreased operating expenses
•
Elimination of upfront costs
•
Immediate upgrades
•
Lower outages
Challenges with Cloud
Computing:
•
Higher latency and worse performance
•
Necessary network upgrades can be costly
•
Security issues
Breaking through firewalls
Who can touch the data
Zuora Background
•
Started in 2006 around the idea of
“
billing
”
•
SaaS to Subscription
•
Launched initial product in 2008
•
Z
-
Commerce
Zuora Competitors
•
Paymentech
•
PayPal
•
National Processing company and Bluepay
•
VLM International
•
Custom home
-
grown billing solutions
Market Potential
•
Multi
-
billion dollar market
•
$744 billion in sales worldwide in the software industry
•
12% migration to the internet in 2011 in software
purchasing
•
$95 billion potentially
•
Declining economy leads to tightening budgets
Leading Cloud Companies
•
Amazon
DevPay
FPS: Flexible Payment Systems
•
Force.com
•
Microsoft Azure
•
Google App Engine
•
Potential entrants IBM, HP, Sun, EMC, and Oracle
What Now?
•
Scenario 1: Continue to focus on SaaS
industry
•
Scenario 2: Expand to capture the broader
cloud computing trend
•
Scenario 3: Grow big fast and try to capture
the broader subscription opportunity
Discussion Question
•
Which scenario would you choose given the
state of the economy and the potential
market that Zuora faced?
Multiple Choice Question
•
Which one of the following is not a
service of the foundation of cloud
computing?
a.
Platform as a Service (PaaS)
b.
Infrastructure as a Service (IaaS)
c.
Subscriptions as a Service (SaaS)
d.
None of the above
References:
•
cloud computing. (n.d.).
The Free On
-
line
Dictionary of Computing
. Retrieved May 26, 2011,
from Dictionary.com website:
http://dictionary.reference.com/browse/cloud
computing
•
Zuora Inc.: Venturing Into Coud Computing.
Stanford Graduate School of Business. September
16, 2009
•
http://www.zuora.com/company/index.html
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