Brett N. Scott
Sub Partner: Brandon J. Scott
April 3, 2011
Table of Contents
Table of Contents:
Ownership and Management:
Site Logic :
Marketing/Sales Strategy and Competition
History, Evolution, and Expansion of the Idea:
those who collect
those who buy invasive species laboratory specimens
Founding partners are Brett Scott (85% ownership),
General Partner, and Brandon Scott (15% ownership), Sub Partner
BioInvaders has two
is located in Houston, Texas.
BioInvaders is currently based
on computer equipment owned by
and a domain name purchased through GoDaddy.com
BioInvaders is a market maker for collectors and
users of invasive species laboratory specimens. BioInvaders does not have a bank account
is the firs
t firm to create a marketplace for the direct trade of invasive species by gatherers and
, thus accomplishing bioremediation
is a for
profit company that generates revenue by
incentivizing Scientists to collect
e species from the environment and selling them to schools as laboratory specimens
The firm is
exploring the potential of providing a service to connect teachers with grant funding entities to generat
funds to assist teachers in budgeting
an environmentally friendly company? We have iterated a market
mechanism that capitalizes on an environmentally conscious operation while generating sustainable
products both in the business and ecological sense.
Further, we increase young life science students’
awareness of global environmental issues such as biodiversity, invasive species biology, and systematics.
The idea for
came as an epiphany to pursue profits in a manner that resulted in a posit
and socially conscious outcome.
Sustainability includes three dimensions: people, planet, and profit. The people component of
the equation will be covered through
’s educational value. The firm’s products will also
satisfy animal rights g
roups, such as PETA, which normally oppose the use of live specimens in the
science and pharmaceutical companies will have risk reduction as far as biodiversity and
their research and going interests are concerned.
will receive more utility because
expenditure in the habitat restoration sciences will be reduced during the process and eliminated after
complete annihilation of
the invasive specimens
. Not to mention the taxes that
generate along with t
he economies in education expenditure that can be achieved once every school in
America is using
BioInvaders specimens for laboratory exploration
. By linking an environmental problem
with a business solution humanity will be muc
h better off and shareholde
r value will be maximized
Sustainability is rapidly gaining importance as one of the most pressing developmental issues
faced by humanity in the twenty
first century. The rapid distribution, proliferation, adaptation, and use
of knowledge is
critical to the human species as we seek to adjust our lifestyles, societies, and economic
systems to meet our current needs while ensuring the availability of resources for future generations to
meet their own needs. The sustainability initiative is cur
rently dominated by a lot of philosophies that
are only concerned with cost and risk reduction. There are a few emerging businesses that provide
products and services with a sustainable dimension, but the main thrust of sustainable development
gely in the hands of government and non
profit institutions. Further, firms that focus on
sustainable issues are largely concerned with matters of global warming, including carbon sequestration,
alternative energy, and carbon cap
trade to name a few.
capitalizes on the
emerging trends for institutional investors and big business to invest in a sustainable future while
exploiting an unexplored market niche in both the instructional laboratory supply and habitat
Biologists worldwide regard invasive species, habitat destruction, and environmental risk as the
main threats to biodiversity. In America alone, there are over 6,500 non
indigenous species that pose
risk to native species, ecosystems, and biome health.
According to the USGS, “The current annual environmental, economic, and health
of invasive species exceed those of all other natural disasters combined.” (Source, Sensitive Company
Property). A number of government and non
s are focused on the detection,
assessment, monitoring, and understanding of newly established invaders. But these entities lack the
resources to innovate, manage, and remove the species from the environment. That is where
comes in. We will
exploit business ideas and combine them with solid environmental
management principles to create a positive impact in the ecosystem while generat
ing maximum return
for the partners
will attempt to exploit a favorable gap between the maturity o
f invasive species
research, the need for instructional laboratory specimens, and the general trend towards corporate
social responsibility. The firm will also attempt to influence policymakers to redirect expenditures to
favor our business model. Howeve
r, intimate knowledge of the customer leads us to believe that
marketing on the sustainable value alone will be enough to persuade eco
issue conscious biology
teachers to buy our product.
BioInvaders makes a market for the direct tr
ade of invasive species laboratory specimens
an auction pricing structure, collectors and users of invasive species can sell and buy specimens on the
BioInvaders provides an outlet for those who gather invasive specimens and t
who dissect invasive species
tches invasive species collectors and users
specimen and price.
Figure 1. The
Business System shows the flow of Capital
between the customers and the
the flow of
Ownership and Management
is owned and managed by Brett N. Scott
and Brandon J. Scott
BioInvaders is a
located in Houston, Texas.
Brett Scott owns 85% of the part
nership and Brandon
Scott the remaining 15%.
BioInvaders interacts with collectors and users of invasive species
Interaction through BioInvaders is intuitive. Starting with the BioInvaders homepage, both
collectors and dissectors of invasive species
mail to register and maintain accounts.
Homepage shows the interface that greets customers each and every time
they interact with the firm on the internet.
After registering, customers are asked whether they are
g or dissecting invasive species
Page should only be encountered by each customer once, and
determines how they will interact with the website thereafter by directing them to the applicable page.
control over usage of the system by customers, both
, by way of administrative tools which are built into the website. Only
administrators can see both
Collector and Dissector
administrators can track the most important statistics pertaining to the
business online: especially the Accounts.
Collectors are half of the
source of revenue generation for the firm. The
to edit contact information, sche
collection events, determine prices, rate users
the bank account through which
do business with BioInvaders
Figure 6. The
Collector page generates half the revenue for BioInvaders
and provides an ea
ion; including specimen
scheduling, bank account information,
, contact information, and rating.
collectors and dissectors
view have attractive features. Th
e rating system
allows collectors to rate
dissectors based on payment and delivery,
and visa versa.
Collaborator and Lab
interaction gives BioInvaders
a social media edge. The
customers a match when there is alignment between what the
pay and for what the
collector is willing to sell
is the final piece of
technology that makes it possible
for collectors and dissectors to cooperate on specimen delivery
The Dissector web
pages give the invasive species users
ilar functionality as the Collectors
including contact with “
” and managing the bank account through which they
methods of payment are available
Invasive species specimen deliveries are only offered to Dissectors
able parameters match with the Collector
Dissector page gives invasive species specimen users
the opportunity t
o find specimen
matches based on species, schedule, price
, and rating; and allows them to interact with
site provides an ease of interaction for the customers and a logic that provides the
firm with strictest control at all times. A similar phone system gives those without access to the internet
the opportunity to
collect and dissect invasive speci
Figure 8. Web
Site Logic illustrates how the information flows on the internet including administrator
and customer access to information therein.
For teachers from middle
school through college,
humane, and instructional laboratory specimens among all educational suppliers. Teachers that spend
their budget on a
product will directly contribute to bioremediation and habitat restoration:
something they can’t buy anyw
For Scientists who collect Invasive Species, BioInvaders offers
a marketplace for the trade in specimens…the first of its kind.
BioInvaders will use a service business model and will seek synergies where appropriate to
hieve economies. The firm will account for unexpected occurrences and i
in the market
by maintaining an active research and development program to continue to search for innovative ways
to achieve environmental outcomes through economic means.
Fuel consumption will be minimized to
manage for environmental risk. Carbon
emissions (measured through fuel consumption, plastic
packaging materials, electricity usage, and shipping) are offset through global climate exchange
resources as well as annua
l company tree plantings.
The population in the United States is expecting greater value for its education dollar. The
intellectual climate today dictates that these outcomes be met in a socially conscious manner.
Consumers are becoming aware of the envi
ronmental dimension of a products value, and teachers as
consumers will be persuaded by similar factors. Knowledge of invasive species distribution is constantly
expanding, proliferating, and becoming accessible. By exploiting these favorable market cond
BioInvaders will forge an entirely new market while maintaining a large share of the profit pool.
Marketing/Sales Strategy and Competition
A preliminary nationwide market research survey was conducted in order to gauge teachers’
’s innovative product. Over 95% of teachers responding said that given two
equally priced educational experiments, they would invest their budget into the more environmentally
impactful product. A similar proportion of teachers indicated that they
would even be willing to pay
more money for a kit they knew was helping the environment. The teachers surveyed indicated a range
of funds between $500
$28,000/yr which could be spent on laboratory products.
Although there are a few firms in the educational supply field which could be competitors with
, a number of opportunities for market penetration are identifiable.
differentiates itself in the marketplace based on the ethics by whic
the specimens are produced
company will provide an alternative to producers that sacrifice animals only in the name of profit. The
products are endorced
by professors f
rom distinguished universities.
History, Evolution, and Expansion of the Idea
The evolution of the BioInvaders concept can be accurately characterized as a task unification
model. By combining the environmental, education, and profit value into one
business we will help solve global problems and provide sc
hools with quality products. The service
model of the business grew outward from the core bioremediative product idea. By examining ways
that teachers interacted with students, products, experiments, tests, grading, and teaching assistants,
ideas to stimulate demand for our core
, invasive specimens
. The services will be
delivered through the website
and over the phone
and are intended to provide a value
Sustainable competitive advantage can be achiev
ed in a number of ways. First will be brand
recognition: everyone will recognize the BioInvaders product and service model. Copy
cats will be
punished by the market. Second will be the expansion into specimens made from parts recycled
materials from sl
makes a market for
Gatherers and Users of Invasive Species
market is growing, and while
creates its own niche
the firm stands to
capture substantial value i
n the existing market. The target m
arket is Collectors and Dissectors of
Invasive Species specimens
are as follows:
Education Laboratory Suppliers
Teachers Self Made Kits
Contracts a third party marketing service to penetrate the market complet
the invasive species specimens through the most effective
he market by
educating Scientists and Teachers to be Collectors and Dissectors of invasive
the safe culture to
substantiate advertising. BioInvaders
uses the following tactics to
third party marketing
, print media, and public relations.
Capital and derive
maximal returns, soonest,
strictest Capital control especially the delive
ry of profit to the Partners, Brett Scott and Brandon Scott
ial research indicates that BioInvaders
,000 of which the firm invests
with the remainder banked in risk free accounts. Sources of Capital are to be determined.
½ of the revenue generated from the sale of an invasive species
a fee equivalent to 100% of the price of a specimen
BioInvaders captures ½ of the total utility of an invasive species specimen transaction.
stream consists of
2 parts: The Collector fee and The Dissector fee.
The Revenue Utility illustration details the Fee structure, as percent of total utility that
es the Revenue Structure of BioInvaders
$ Revenue Utility
$ Revenue Utility
Marginal costs occur in four parts: use, marketing, pay, and overhead.
seeks to minim
Figure 10. The Cost Utility illustration demonstrates a breakout of marginal Costs, as a percent of total
incurs during operations.
The Appendix contains the Pro
Forma financial projections for BioInvaders, inclu
Expenses, Opening Day Balance Sheet, Projected Balance Sheet, Loan Amortization Schedule, Breakeven
Analysis, Cash Flows, Profit and Loss (5 Years), and Sales Projections.
up costs occur from these necessary items:
$50/hour with most incentives
, Bank Accounts, Credit Cards, Communication, and Scheduling
Phone System: Same functionality as the website
siness As Fictionous Name: BioInvaders
Bank Accounts: Named Accounts
is seeking $
Over the first five years of operation,
per year to cover operational costs which the firm
will generate internally
will use $11
,000 of the start
up Capital to cover
initial costs while banking
,000 in risk free accounts to offset risk due to variance.
The following four illustrations are the curre
nt financial statements for BioInvaders.
Liability and Owns
Total Liability and Owns
Appendix Figure 1. The Balance Sheet describes Total Assets, Liabilities, and Owns of BioInvaders.
Appendix Figure 2. The Income Statement shows the most up
date information about BioInvaders’
Statement of Retained Earnings
Appendix Figure 3. The Statement of Retained Earnings describes the sum of Retained Earnings and Net
Income of BioInvaders.
Statement of Money Flows
Money Flows from Financing
Money Flows from Investing
Money Flows from Operations
Appendix Figure 4. The Statement of Money Flows shows the current money flow through the firm,
Appendix Figures 5
and 6. The Start
up Expenses and Opening Day balance sheet detail exactly where
all funds will go at the beginning of BioInvaders.
Appendix Figure 7. The Projected Balance Sheet of BioInvaders shows the balance sheet for two years.
Figure 8. The Loan Amortization Schedule details exactly when and how BioInvaders pays
back money loaned to the firm.
Fixed Costs ($)
Variable Costs (%)
Accounting and legal
Principal portion of debt payment
Total Fixed Costs
Total Variable Costs
Breakeven Sales level =
Appendix Figure 9.
The Breakeven Analysis shows exactly how many units need to be sold for
BioInvaders to go into the black.
Appendix Figure 10. The Cash Flows projection shows a month by month breakdown of expected cash
flows into BioInvaders including a positive cash
flow in the first month. Exactly $11,000 of cash is
needed to get the firm operational with an additional $11,000 reserved for contingencies.
Appendix Figure 11. The Statement of Profit and loss details the net income of BioInvaders
for the first 5
years of operations.
Appendix Figure 12. The Sales Forecast shows the volume and dollar values of average sales for the first
12 months of BioInvaders.
BRETT NATHANIEL SCOTT
626 Winter Oaks Dr.
Houston, TX 77079 | 281
Rady School of Management, University of California San Diego
Master of Business Administration 2006
Cornell University, College of Arts and Sciences, Ithaca, NY
B.A. Biology: concentration in Neurobiology and
Varsity Letter: Track and Field
Guess Retail Incorporated
, Los Angeles, CA
Sales Management and Loss Prevention, December 2008
Managed a sales team of eighteen associates. Scheduled employees for sales floor
verage. Sold quality clothing and other retail products. Throughput high volumes of
inventory. Improved year over year sales metrics. Safed product through the application of
loss prevention protocol.
Allele Biotechnology and Pharmaceuticals
, San Diego
Business Development/Sales Consultant, December 2006
Marketed innovative biotechnologies. Budgeted strategic investments. Modeled the firm’s
financial architecture. Re
engineered business processes. Bought economical and effective
. Sold quality and valued products. Strengthened customer relationships. Sought new
Environmental Associates Limited
, Ithaca, NY
Sales/Project Manager, March 2004
Increased revenues from the sales of contract laborato
ry services. Garnered new clients.
Managed a team of three sales representatives. Created innovative ways to add value for our
customers. Represented the company at scientific and industry meetings. Researched,
developed, and marketed microbiology services
. Achieved proficiency in a wide array of EPA
certified methods. Recruited and trained new employees.
Cornell University, Department of Biomedical Sciences
Research Assistant, May 2002
Explored a variety of topics concerning epithelial transport pathways in the yellow fever
mosquito, Aedes aegypti. Combined diverse techniques such as the fluid secretion assay of
microprobe analysis of secreted fluid, and two electrode vo
Authored two papers and collaborated on two additional projects. Presented posters at
Animal/Cell Physiology, Genomics Experimentation Assistant
Developed instructional genomics and physiology experiments. Collaborated wit
members in the development of a new course and participated in the inaugural semester.
Supervised students in the use of live animals in laboratory research. Authored an
experiment concerning two electrode voltage clamp methods.
y, Department of Entomology
Research Assistant, May 2001
Collected data for a variety of entomology experiments such as the biomagnification of Bt
corn toxins in soil arthropods. Co
authored a paper on the subject of soybean aphids in New
State. Led a team of five students in daily
Scott, Brett N., Ming
Jiun Yu, Lenora W. Lee, and Klaus W. Beyenbach. Mechanisms of K+
transport across basolateral membranes of principal cells in Malpighian
tubules of the yellow
fever mosquito, Aedes aegypti. Journal of Experimental Biology. 207 (10): 1655
Massaro, Richard C., Lenora W. Lee, Ankit B. Patel, Daniel S. Wu, Ming
Jiun Yu, Brett N.
Scott, David A. Schooley, K.M. Schegg, Klaus W. Beyenb
ach. The mechanism of action of
the antidiuretic peptide Tenmo ADFa in Malpighian tubules of Aedes aegypti. Journal of
Experimental Biology. 207 (16): 2877
Losey, John E., J. Keith Waldron, E. Richard Hoebeke, Lee E. Macomber, and Brett N. Scott.
First record of the soybean aphid, Aphis glycines Matsumura (Hemiptera: Sternorrhyncha:
Aphididae), in New York. The Great Lakes Entomologist. 35 (2): 101