Credentials and Capabilities
Market Research Fieldwork Partner
To be the Most Respected and Trusted Marketing
3 In House
36 Full Time
2 In House
QUALITATIVE & QUANTITIVE
MARKETING RESEARCH FIELD WORK
AREA OF SPECIALIZATION
IDI / FGD
Charting & PPT
Focus Group Discussion.
Online Depth interviews &
Extended creativity groups.
Creative Groups &
C Research brings forth a powerful suite of Qualitative Marketing
Research services to understand the depth and range of consumer
attitude and behavior.
We excel in conducting all types of qualitative researches.
Face to face interviews.
CAWI/ SMS based/ PDA
based data collection.
CAWI (Computer Aided
Phone to web surveys.
We offer various quantitative Marketing Research methodologies
salient to markets and consumers
The results delivered are crisp, focused and clearly actionable.
We are the leading online panel provider across South East Asia with
proprietary research only panels. With Specialized B2B & Healthcare
panels we always ensure that the panelist are highly engaged.
Expertise in the sampling techniques enables our samples to be in
line with the National Representative Sample.
Local presence across Asia enables us to target low incidence group
effectively and efficiently.
Pharmaceutical & Bio technology :
We continually execute projects in Oncology, Drug Delivery,
Biotechnology, Ophthalmic, and Chronic Diseases to develop timely, strategic
market intelligence in the form of quality data.
Medical Device :
The medical device studies are done in various specialities like
Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection
Control Products, General Medical Devices, Hospital Supplies & Products, and
Wound Care/Management Products market sectors to develop timely, strategic
market intelligence for business development.
Healthcare IT :
To be a part of the growth story, C Research already has, and is fast
developing capabilities in this niche field.
Hospital Research :
We do projects in hospitals at national and international levels. Such as
Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain
management, Surgery, Thrombosis, Transplantation.
Pre Field Services
1.Manpower Planning :
Interviewer force is deployed based on the scope of the study and the
skill required for the same.
Translation into local language, if required is done by well experienced in
house staff. Translations are checked by the senior field executive and
the researcher before giving it for DTP.
Research briefs field teams on the project specifications, questionnaire
Project briefing to field Executives is conducted by the
Field Quality Protocols
4.Mocks Call sessions:
Extensive mock sessions are carried out individually for every interviewer and would
need to pass this test before assigning the project.
5.Quality Control during field work:
Every interviewer is accompanied for 5% of their work to check the quality of their work.
100% scrutiny of questionnaires is done to ensure logic checks, completeness etc.
40% of every interviewer’s work would be randomly selected and would be back checked
either in person or through telephone by the supervisors. Only if found satisfactory would
they be considered as complete and valid interviews.
6.Reporting to Client
We provide the client with regular progress reports, throughout the duration of the
study, as desired.
A reporting format is designed as per the requirement of the study.
Field Quality Protocols
• 100% scrutiny of the questionnaires for completion, logic and other project
checking of at least 30% of the scrutinized questionnaires by Tabulation
•Write offs done on 5
10% questionnaires, across centres for all open ended
• Detailed code
list developed by researchers.
• Coding of open end responses as per the code list developed by the
• Checking of coding in at least 10% questionnaires by Tabulation
Post Field Quality Protocols
3. Data Entry:
• Data entry / punching by dedicated external suppliers
• Checking of data cleaning programme written by the analyst.
4. Data Cleaning:
• Data cleaning by data cleaners so as to ensure zero logical and punching
checking of the final cleaned data by the supervisor and the analyst.
5. Table Generation/ Data Deliverables:
• Tables generated as per researcher’s analysis plan
• Thorough checking of all the tables for its bases, weighted figures etc.
• In case of complex analysis, thorough checking of output by seniors.
Post Field Quality Protocols
A network of " specialized mysterious clients" spread throughout our
National Territory and our continuous monitoring allow us to manage
complex projects from a logistic point of view and fulfil the goals.
These Research tools are efficient complement to the process of
managing the overall quality.
Mystery shoppers receive a detailed briefing for every project.
Additionally mystery shoppers are trained personally or by phone.
Results can be delivered in a detailed chart report with in
Data can be delivered in all known formats.
Mystery shopping & Services
Face to Face
sage & Attitude study,
Consumer & Buying Behaviour study
Web based interviews
Face to Face
Opinion poll, Day After Recall
Customer Satisfaction Study
Employee Satisfaction Study
CLT,s(Central location tests)
FGD,s (Focus Group discussions)
Diary / Panel/Tracking Study
Social and Rural Research
Auto Clinic / Other Clinic
Concept and Product Tests
Collect quantitative data using all common
Besides common data formats
like SPSS or Excel, we are
offering a detailed chart
reporting for quantitative
Provide meaningful charts
instead of pure data that is
hard to be interpreted.
Deliver a chart report in your
individual corporate design.
Easily integrate the charts
Necessary measurements and
actions can be derived easily.
Deliver data in a detailed & chart report
100% in house Field team
Having a large on roll team helps in conducting field research in a
timely and cost effective manner.
Field Interviewers have minimum 1 years Healthcare research studies
Field Interviewers are selected based on their past therapy area
100% back check
To ensure quality deliverance, we willingly offer our clients.
100% digitally audio recorded interviews.
Over sampling is common practice in the majority of our projects.
We are a market research firm for quantitative and qualitative market
research located in Mumbai , India.
We are supporting companies in all steps of their market research
project from design, data collection to data analysis.
Specially for India, As a fieldwork service provider we are offering first
class data collection with our own field of trained mystery shoppers and
interviewers and our own online access panel.
For quantitative research we are offering all common methods of data
collection: CATI, CAPI, CAWI, paper and pencil.
We are working objectively, customer
Our work is based on reliability, trust, professionalism and a high
quality of assessment.
Therefore, all information we receive from our clients remains
Research areas worked
Durables, Social Research.
Centaur Research foot prints in India
MUMBAI. Pin 400 101.