Looking for Market Data - WARF

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9 Δεκ 2012 (πριν από 8 χρόνια και 7 μήνες)

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Looking for Market Data

WARF/Gilson 4/5/2011

Michael Enyart

Business Library

Menyart@library.wisc.edu

263
-
3902


Market Data You May Need to
Know?


Is there a market for my idea


What is the size and growth of that market


What are the segments of that market


Geographic


Demographic


Benefit
-
based


Psychographic

Where does you idea fit in the
Business Environment?


This is one of the questions that needs to be answered
in order for your to start your research on the potential
market


My new and improved formula could be used for athletic
drinks.


Is my software going to be used by people who use the
Windows operating system?


Will my product be used by power generating plants in the
U.S.?


If you can identify the business you
find the “Code”


Most of the data that is collected on businesses in the
U.S. is done at the “type” level. That “type” is defined
by the NAICS code (1999 forward). If you are looking
at census information or directories, knowing the code
will be a great help.



Athletic Drinks


312111



Windows Software


511210



Power Plant Machinery
-

221112

If you can identify the business you
find the “Code”


The U.S. Government through the Business Census
does collect a great deal of business data. It is
organized by geography and type.


Type is defined by the North American Industry
Classification System (NAICS).


http://www.census.gov/eos/www/naics/


If you idea lines up with a specific NAIC code, you can
harvest a great deal of data with little time and expense
via the U.S. Census.
http://www.census.gov/econ



The NAICS code will also allow you to identify
companies in the same business in most directories


Sometimes the NAICS code does not allow the
specificity that you need to gain good market data



Market Research Sources

It is probably too simplistic but I will divide these
sources into two groups:

Business to Consumer (B to C)


Business to Business (B to B)




Market Research: B to C

Mintel Oxygen:
Very respected source for consumer markets. Provides reports
that analyze market size and trends, market segmentation, consumer attitudes and
purchase habits

Local Audience Market Analyst:
Provides market profiles, demographics
and lifestyle data for DMAs and counties in the US

Choices III:
Database of national survey data from 2007, provides demographics
and psychographics of product users and media audiences

IBIS World:
Provides market research reports on over 700 industries in the US,
these reports include key statistics, market segmentation, lifecycle, regulation, market
share and industry outlook

Business Monitor International:
Provides quarterly reports with 5 year
forecasts for 24 industry sectors

One Source:
Provides market research for industries in many countries


Market Research: B to B

IBIS World:
Provides market research reports on over 700 industries in the US,
these reports include key statistics, market segmentation, lifecycle, regulation, market
share and industry outlook

Business Monitor International:
Provides quarterly reports with 5 year
forecasts for 24 industry sectors

One Source:
Provides market research for industries in many countries

Healthcare Research from Frost & Sullivan:
Provides reports on
the pharmaceuticals, biotechnology, medical imaging, and medical devices sectors

Other Market Research Sources

(accessible at busines.library.wisc.edu)


Trade Association Directories


Associations Unlimited


National Directories



Hoovers



One Source


Trade Journals


Business & Industry


ABI/Inform

Financial Data

Balance Sheet Information for private companies is almost
impossible to acquire. The most you can consistently
find are financial ratios by industry (code)



RMA Annual Statement Studies
(Bus Ref, HF 5681 B2 R62): This is
the best source for ratios for small businesses since they offer a breakdown by asset
size. Drawback, it does not cover all SIC codes


D&B Industry Norms and Key Business Ratios
(HF 5681 R25
I5): This resource covers almost all industry codes but there is no breakdown by
asset size.


Fintel

Industry Metrics
.
This resource provides financial metrics for over
2,500 individual industries.


Your Librarian as a Source


In this type of setting it is difficult for me to
address each of your information needs. Some
may have more information resources then
others.


Please feel free to call me and or email if you
run into a problem. I cannot guarantee that I can
answer every question, but I might be able to
point you in the right direction.