WAAS EBC Presentation - ITB - AI3

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1

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Wide Area Application Services (WAAS)


Customer Executive Briefing Presentation



2

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential


Cisco Application Networking Services


Customer Challenges


WAAS Product Overview


Customer Value / ROI


Summary

Agenda

3

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Servers

Home/Road User

Typical Application Environment Today

WAN, VPN,
Internet

DATA

CENTER

HTTP, HTTPS

Enterprise Applications

Web Servers

App Servers

DB Servers

E
-
mail Servers

Exchange

Servers

Notes

Servers

MAPI, IMAP,
WebDAV

CIFS, NFS,
WebDAV

Legacy Application Servers

Emulation and

Citrix Servers

Mainframe &

Legacy 2
-
Tier

ICA, TN3270

Majority of Users are Remote

Branch Office User

Streaming Media


Servers

MMS,
RTSP/RTP


Multiple applications


Distributed users


partner, supplier


Complex application environments


Security and data management concerns

4

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco Application Networking Services

Complete Solution for Application Delivery

Branch

WAN

Remote User

Branch/WAN Services

Data Center


Broadest set of solutions for application delivery

From Branch to WAN to Data Center


Branch/WAN products

Provide LAN
-
like application performance & branch consolidation


Data Center products

Provide secure, reliable, high performing data center
infrastructure for application traffic

WAAS

ACE/CSS/CSM

AVS

5

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco Investment in Application Networking


Recently announced Advanced Technology at Cisco


Engineering: Newly formed
application delivery
business unit

to expand Cisco’s product leadership
in
data center to branch

application networking
services

500+ engineers, 100’s of millions USD in annual bookings,
1000’s of customers, #1 in market share


Dedicated advanced technology
sales, and channel
development teams

to accelerate bookings,
customer acquisition and partner enablement


Theater, product and technology marketing

teams to
accelerate awareness, and differentiation


Focused
technical and advanced services

teams


6

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential


Cisco Application Networking Services


Customer Challenges


WAAS Product Overview


Customer Value / ROI


Summary

Agenda

7

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Today: Branch Office IT Issues


Application performance


Bandwidth limitations


Latency / jitter / chattiness


End user experience


Infrastructure cost / complexity


File, print & email servers


Storage & backup


WAN bandwidth


Data protection


Failing backups / lost data


Costly off
-
site vaulting


Compliance

App/file/print

Servers

Local

Storage

Backup

Clients

Switch

Router

8

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

The WAN Is the Barrier


Applications are
designed for LAN
environments

High bandwidth

Low latency

Reliability


WAN characteristics
hinder app response
time and consolidation

Already congested

Low bandwidth

Latency

Packet Loss

Round Trip Time (RTT) ~ 0ms

Client

LAN

Switch

Server

Round Trip Time (RTT) ~ many many milliseconds

Server

Client

LAN

Switch

LAN

Switch

Routed Network

9

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

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Example: Result of Centralizing Servers

Significant Delays Occur When Accessing Files across WAN

[Network Link

T1, 80ms Latency]

Native WAN

Native LAN

Word

Time to Open

1MB Word File (sec)

Native WAN

Native LAN

Word

Time to Save


Native WAN

Native LAN

Excel

Time to Open

2MB Word File (sec)

Native WAN

Native LAN

Excel

Time to Save

2MB Word File (sec)

10

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential


Cisco Application Networking Services


Customer Challenges


WAAS Product & Technology Overview


Customer Value / ROI


Summary

Agenda

11

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco Vision: The Consolidated Branch

App/file/print

Servers

Local

Storage

Backup

Clients

Switch

Router

Design Goals:


Fewer local servers / no storage + backup


Continued LAN
-
level performance


Ability to leverage centralized applications


Preserve services of existing network

Consolidated Branch

12

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco Vision: The Consolidated Branch

App/file/print

Servers

Clients

Switch

Router

Design Goals:


Fewer local servers / no storage + backup


Continued LAN
-
level performance


Ability to leverage centralized applications


Preserve services of existing network

Consolidated Branch

App/file/print

Servers

Storage

Backup

Data Center

WAAS

WAAS

WAAS = key enabler

13

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAAS


Comprehensive feature set


Wide range of app acceleration


WAN optimization


WAFS / print server


Seamless network integration


Combination software/hardware


Transport & Enterprise versions


Router module & WAE appliances


Complete end
-
to
-
end solution


WAAS + IOS + load balancing

WAE
-
7326

WAE
-
612

Branch

Data Center

NM
-
WAE

WAE
-
512

Hardware platforms

14

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Problem

Solution

Cisco IOS/WAAS
Technology

Latency Mitigation


Reduced roundtrips from chatty
application protocols


Faster connection setup


Intelligent Protocol Proxies


Transport Flow Optimizations
(TFO)

Bandwidth
Management


Offload the WAN by preventing
requests from going to the WAN


Improve application response time on
congested links by reducing the
amount of data sent across the WAN


Caching


Data Redundancy Elimination
(DRE)


Persistent Session
-
Based
Compression


Content Distribution & Pre
-
positioning

Link Throughput
Improvement


Improve network throughput by
reducing TCP
-
related errors


Transport Flow Optimizations
(TFO)

Traffic Prioritization


Prioritize selected jitter
-
sensitive
traffic (e.g. VoIP, Video) over the packet
network


Cisco IOS


QoS, NBAR, NetFlow

Local Services


Replacement for services that branch
office servers provide


Centrally managed remote
services interface


Local print services

WAAS Addresses WAN Performance Impact

15

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAAS Optimization Architecture

Quality of Service

Monitoring

Content

Distribution

TCP Flow

Optimizations


(TFO)

Web

Local

Services

File

Services

Network

Infrastructure

L4: Transport

Optimization

L7: Application

Optimization

Video

Data

Redundancy

Elimination

(DRE)

Security

Unified Management

Other

Apps

Core Routing & Switching Services

Application Classification and Policy Engine

Logical and Physical Integration

Persistent

Session
-
Based

Compression

Email


Enterprise

Apps

16

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

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Application
-
Specific Intelligence


Compression doesn’t address latency
-

every message must still traverse the WAN


Cisco ‘Application Adapters’ eliminate
unnecessary chatter


Protocol proxies handle messages locally
where applicable


Local object caching retain data close to
client


Data Integrity and Concurrency preserved

NAS


IP

Network

Minimize WAN
transmission
requirement

Manage
majority of
application
traffic locally

Effectively
and safely
offload core
and origin
servers

17

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

IP

Network

Data Redundancy Elimination (DRE)


Reduce overall WAN consumption based on redundancy

Maintain active database of previously sent and received traffic

Send database index on behalf of traffic that has been seen before

Realize 5x


50x compression, minimize WAN bandwidth consumption


Compress all outbound traffic with LZ compression

Additional 2x compression beyond data suppression

Very good compression for non
-
redundant data

Label

Data

L1

L2

ABCDEFGHIJKL

QRSTUVWXYZ


ABCDEFGHIJKLMN
OPQRSTUVWXYZ


ABCDEFGHIJKLMN
OPQRSTUVWXYZ

L1+”MNOP”+L2

DRE CACHE

DRE CACHE

19

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Traditional WAN Optimization:

Not Seamless, but Disruptive to Existing Network

WAN

NAS


Client

Workstation

LAN Switch

WAN Router

WAN Router

Edge Device

Core Device

Firewall

Firewall

LAN Switch

Origin File

Server

A

B

Preservation of IP and TCP Header Information

QoS

NBAR

NetFlow

ACL

NAT

Security

Filter

VPN

Optimization Tunnel

Traditional WAN Optimization changes TCP/IP header information


Result:


Services may not work


Extra integration required


Risk of downtime due to dedicated links

Traditional WAN Optim.

20

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAAS


Seamless Network Integration, Service Preservation

IP

Network

NAS


Client

Workstation

LAN Switch

LAN Switch

Edge WAE

Core WAE

A

B

Full Preservation of IP and TCP Header Information

Data Center

Scalability

Transport and Flow Optimizations

Data Redundancy Elimination

Accelerates ALL TCP Traffic

Robust Application

Adapters to Offload

WAN and Data Center

Local Services

Firewall

Firewall

Security

Filter

VPN

WAN Router

QoS

NBAR

NetFlow

ACL

NAT

WAN Router

Visibility

NetFlow

QoS

Cisco WAAS

21

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAAS: Per Flow Auto
-
Discovery

No Overlay Network, Easier to Integrate

Cisco WAAS

Traditional

WAN Optim.

22

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

WAN

Optimization

Auto QoS

Auto QoS

WAN

Optimization

Cisco WAAS + IOS

Truly Integrated WAN Solution

DATA CENTER

BRANCH OFFICE

BRANCH OFFICE

IP SLA

Measurements

NetFlow

File Cache /

Local Print

Services

NetFlow


Acceleration

Reduce response times


WAN Optimization

Minimize bandwidth / latency


WAFS

Consolidate file/print/storage



NetFlow

Reduce network costs


AutoQoS

Automatic QoS configuration


IP SLAs

End
-
to
-
end performance mgmt

ACLs

WAAS

IOS

23

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAAS


True Enterprise Scalability + Availability

WAN



WAAS eliminates
90
-
98
%
of requests from reaching
the data
-
center





Servers offloaded


Highly scalable load
balancing


No single point of failure

Cisco WAAS


Cisco ACE and WCCP v
2
offer N+
1
Failover


Linear performance
scalability by addition of
additional appliances


Read
-
ahead
optimization
increases
server load


More hardware
required for HA


Limited Solution
Scalability


Tunneling
increases
downtime risk

WAN

Traditional WAN Optim.


All clients requests
passed to data center

24

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Data Center Integration with ACE

Catalyst
6500
Series Multilayer

Intelligent Switching Platform

Cisco Application Control Engine (ACE)
Module for Catalyst
6500
Family


Cisco ACE is the Industry Leading
Load Balancer

Solution for scaling servers,
appliances, and network devices

Integrated with Catalyst
6500

Provides load
-
balancing and N+
1
failover services


High Availability and Scalability

16
Gbps throughput,

4
M concurrent TCP connections

350
K connections/sec setup


Transparency and auto
-
discovery

Supported on all WAE appliances

25

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAAS Central Manager

Centralized
Policy Mgmt

Quickstart Wizards

BW
Utilization
& Savings


Comprehensive Management

Central configuration

Device groupings

Monitoring, Stats, Alerts

Bandwidth Utilization and
Savings by Application


Intuitive Interface

Graphical U/I, Wizards

Command Line Interface (CLI)


Role
-
based administration

Facilitates the consolidation
effort by minimizing unauthorized
changes & reducing human error


Scaleable Architecture

1000
’s of nodes

Redundancy and recovery

26

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Accelerates Broad Range of Applications

Application

Application Protocol

Improvement

File Sharing


Windows (CIFS)


UNIX (NFS)


2X
-
400X

E
-
mail


Exchange (MAPI)


SMTP/POP3, IMAP


Notes


2X
-
50X

Internet /
Intranet


HTTP, HTTPS, WebDAV


2X
-
50X

Data Transfer


FTP


2X
-
50X

Software
Distribution


SMS (CIFS, HTTP)


Altiris (HTTP)


2X
-
100X

Database
Applications


SQL


Oracle


Notes


2X
-
10X

Data Protection


Backup Applications


Replication Applications


2X
-
50X

Other


Any TCP
-
based Application
like Citrix


2X
-
10X

Ensures LAN
-
like
performance for
branch
-
based
access of
corporate
applications

Enables branch
server and storage
consolidation
without affecting
workflow and
employee
productivity

Simple network
integration enables
lower TCO

* Performance improvement varies based on user workload, compressibility of data, WAN characteristics and utilization. Actua
l n
umbers are case
-
specific and results may vary.

27

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Example: Microsoft Office Acceleration

Cisco WAAS shows
4
-
9
x faster performance over WAN, and similar performance to LAN

Network Link

T1, 80ms Latency

Word

Time to Open

1
MB Word File (sec)

Word

Time to Save

1
MB Word File (sec)

Excel

Time to Open

2
MB Word File (sec)

Excel

Time to Save

2MB Word File (sec)

Native WAN

Native LAN

Cisco WAE

Native WAN

Native LAN

Cisco WAE

Native WAN

Native LAN

Cisco WAE

Native WAN

Native LAN

Cisco WAE

0

10

20

30

40

50

0

5

10

15

20

25

0

10

20

40

60

70

30

50

0

5

10

20

30

35

15

25

28

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAE Pricing & Availability

Platform

Hardware

Positioning

Pricing and
Availability

NM
-
WAE


1processor,

up to 1GB
memory;

up to 120GB
SATA storage



Router integrated
branch services


Pricing: Starts
from $4000


Availability:
December 2006

WAE
-
512


1 Processor;

1
-
2 GB memory;

250 GB SATA
disk storage

(optional RAID
-
1)


Branch Office
Appliance


Pricing: Starts
from $8500


Availability:
Immediate


WAE
-
612


1 Dual Core
Processor;

2
-
4 GB memory;

300GB SCSI disk
storage

(optional RAID
-
1)


Large Branch
Office Appliance


Small Data
-
Center
/Hub Appliance


Pricing: Starts
from $15800


Availability:
Immediate


WAE
-
7326


Dual Processor;

4GB of memory

up to 1.8TB SCSI
disk storage


Campus
Appliance


Data
-
Center/Hub
Appliance


Pricing: Starts
from $53000


Availability:
Immediate

New

NM
-
WAE

WAE
-
7326

WAE
-
612

WAE
-
512

29

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential


Plan


Design Implement Operate/Optimize

Cisco Portfolio of WAAS Services


Business

Continuity

Cisco Value
-
Added Solution Lifecycle Services
reduces risk and ensure delivery on ROI projections

Migration

Strategy

File Storage

Assessment

WAN

Assessment

Post Deployment

Assessment


Data Migration and

Backup Services

WAE Deployment

and Implementation


Network

Design


Knowledge

Transfer


Training


Performance and

Optimization

New Solutions

Consulting

30

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

L
2
/
3


Routing


QoS


NetFlow


L7


App

protocols

L
4


TFO


DRE


SLB

Layer
2
-
7

WAAS: Complete End
-
to
-
End Solution

From Data Center to Branch

WAAS

WAAS

Cat
6
K

CSS/CSM/ACE

Branch

Data

Center

WAN

ISR

Production
-
proven: 1 million+ ISRs, 10000s of WAEs, 10 years of load balancers

End
-
to
-
End

31

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential


Cisco Application Networking Services


Customer Challenges


WAAS Product Overview


Customer Value / ROI


Summary

Agenda

32

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Customer ROI Example


Demographic


100
branch offices


Need


Data protection &
compliance


Lower branch
management costs


Faster access to
centralized apps


Alternative


File servers, backup
in branch offices

Assumptions

HW
-
SW Svgs

Bandwidth Svgs

Ops Savings

Summary

355% ROI

5 Month Payback

$6.5 Million Savings

33

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

WAAS Delivers Real Customer Value

Major Pharmaceutical Co



Using MS SMS to deliver s/w
updates to field; complex &
costly distribution points


Accelerated file distribution and
eliminated SMS dist. points


$2M savings

Software Distribution

Fortune 100 Financial


Slow access to centralized
web
-
based CRM application


Faster response time and
improved user productivity


8x faster response time

Remote Application Performance

WAN Cost Reduction

Global Consulting Co.


Costly server, storage & backup
infrastructure in each branch


Lower branch CapEx & OpEx costs;
Greater data protection & compliance


$
8
+M savings over
5
years

Branch Server Consolidation

Regional Retailer


Increasing branch uses and
data; more apps deployed


Lower bandwidth costs; able to
avoid WAN upgrade


4
x bandwidth savings

34

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Customer Case Studies

IT Challenge:


Manage “server sprawl” at

growing # of branches


Performance for global Outlook +
FTP + file share

Result:


LAN
-
level performance while
testing centralized Outlook servers


In production in US, Europe, India,
South America


IT Challenge:


Improve employee collaboration
across branches


Performance for large files


Do not impact QoS for VoIP

Result:


Collaboration achieved metric
set by productivity committee


Transparency = no VoIP impact


In production in
10
branches

Sabre

RS&H

35

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential


Cisco Application Networking Services


Customer Challenges


WAAS Product Overview


Customer Value / ROI


Summary

Agenda

36

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Key Benefits & Differentiators

Benefits

Improved application response times

Cost savings from servers & bandwidth

Rapid integration / time
-
to
-
service

Maximizes compliance & data protection

Designed for the enterprise

Differentiators

Complete end
-
to
-
end solution

Seamless integration into existing network

Performance under real world load

Server offload vs. OVERLOAD

Ease of deployment: integration, advanced
services, global support

37

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

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Cisco WAAS: Solution for Today’s Branch


Addresses range of IT branch challenges


Comprehensive technology set

Application acceleration

WAN optimization

WAFS


Seamless integration into existing IOS networks


True enterprise performance, scalability and
resiliency


Comprehensive solution for consolidated branch

38

©
2006
Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

39

© 2006 Cisco Sy stems, Inc. All rights reserv ed.

Cisco Confidential

Cisco WAAS Deployment Architecture

WAN

WAAS +

WAE Router Module

WAAS +

WAE Appliance

WAAS Central Manager

Primary/Standby

WAAS +

Core WAE
Appliance

DATA CENTER

REMOTE OFFICE

REGIONAL OFFICE

BRANCH OFFICE

WAAS +

WAE Appliance