CSU Bakersfield SBDC Webinar Series presents:

cakeexoticInternet και Εφαρμογές Web

13 Δεκ 2013 (πριν από 3 χρόνια και 8 μήνες)

101 εμφανίσεις

CSU Bakersfield SBDC
Webinar Series presents:
CATCH UP TO GO AHEAD WITH SOCIAL MEDIA
MARKETING
How Social Media Social Media Can Help
Your Business

Housekeeping and Interaction


PLEASE: Turn off cellphones and computer speakers



Everyone is MUTED except Moderator and Presenter-

please use the CHAT or QUESTION button

raise your hand or type directly into the dashboard

tech issues? Contact Tiffany by CHAT



Q&A is WELCOME and will occur throughout the webinar


Please complete SURVEY at the end of the webinar-we
welcome your feedback
WELCOME


Joining us today:


Tiffany
Bahena
, CSUB-SBDC Program Specialist-
Producer


Angel Cottrell, CSUB-SBDC Consultant-Moderator


Paul Edwards, Award Winning Author of 17 books with
over 2,000, 000 in Print-Presenter
Goals for Today’s Webinar
Identify the
benefits
How much
time do you
spend and
when?
What do you
want from
social
media?

Social Media Vocabulary

Customer relationship Management (CRM) are
techniques that use technology to relate to
customers, clients, and sales prospects,
including tracking sales and refunds, using what
you learn about what people buy to develop
specific offers, providing customer service and
technical support. Technology enables these
processes to be automated, organized, and
synchronized, saving you time for results to be
measured, and to better satisfy and keep
customers.



Buzz and viral marketing: Ways the web expands the effect of word of mouth
and evolves from an information medium to a primary means of
social and business interaction.



Followers: People who subscribe to your updates.
Social media sites refer to followers differently.
For example, Twitter and Google+ use the term “follower”; on
Facebook, followers are referred to as “friends”; on LinkedIn,
they are “connections” or “contacts.”


Influence - the ability to produce effects on the actions,
behavior, opinions of others, such as getting them to visit places
on the Web, by your creating the desire - without forcing or
commanding them to do or think something
.

Profile: The page on a social media site that has personal and
business information
.

Really Simple Syndication (RSS): A technology that sends updates of
blogs and news headlines (called a feed) to your reader as they happen;
RSS saves the time of having to bookmark and revisit your favorite sites to
get the updates
.




Search engine optimization (SEO): The methods for
increasing the visibility of a website so that people are
able to find it through search engines.



Social bookmarking: Tagging or bookmarking a website using
Digg
,
Delicious
,
Reddit
, and
StumbleUpon
, rather than on your
personal Internet browser. Social bookmarking sites allow you to
see what other users have bookmarked and to filter out items for
browsing or reading .




A URL or Uniform Resource Locator: The unique address
for an item on the web; by using a URL, one can view a
website.


User: Someone who has an account on a social media
site, a computer or network using a user name they
choose.


Widget. Enable running programs within a program
that enable performing a function. Widgets are used
on blogs, websites, and profiles on social media sites.


How can you benefit from social
media?
Expands the ability
to develop
stronger personal
relationships with
your customers,
nurture them,
support your
products and
services, and
thereby retaining
them as
customers.

Provide  a  virtually  instantaneous  way  for  your  business  and  your  customers  to  interact  with  each  other  and  build  relationships.

Provide a virtually
instantaneous way for your
business and your customers
to interact with each other and
build relationships.

Increase the
number of
visitors to
your
website.

Generate sales leads

Identify  and  relate  to  in9luential  people  and  decision  makers  in  your  industry,  including  suppliers  and  new  companies  with  which  to  team  up


Identify and
relate to
influential
people and
decision
makers in your
industry,
including
suppliers and
new companies
with which to
team up.

Be your
business’s
presence on the
web substituting
for a website or
more likely
increase the
visits to your
website.

Find out what
your
competitors
are doing –
what they do
well – and
what
customers are
saying about
them
.
Easily and
quickly
publicize
specials,
promotion new
products, and
your services.

Turn what you
learn about
your company,
your
customers, the
products you
sell into

better service,
products.
What you learn
can be use in
marketing
materials and
on your
website


Choosing What Social Media To Invest
Your Time In?


Facebook


LinkedIn


Twitter


Google Plus


Pinterest


YouTube


Blogging
Blogging
 



WordPress



Tumblr Blogger

Facebook
Facebook for Business




A resource center with tools for marketing and advertising
.

Google Plus


Google Plus

offers
business pages

LinkedIn
To help you identify the most frequently used words (keywords) in your niche, Word Clouds is
a handy tool which you can do on
wordle.net

Pinterest
Twitter
Twitter Tools




An app is available for getting longer posts on Twitter from
Twitlonger
.



A free guide to the best practices for using Twitter is offered by
Manta
.
http://offers.desk.com/ultimate_twitter_guide
.

Video
Video Sites


YouTube




Flickr




Vimeo

How Much Time Do You Invest?
When?
How much
time?
Time
zones
FREE Tools To Help You Manage Social Media Time




Attentio




Buzz Logic



HootSuite



TweetDeck



CoTweet



Seesmic
.



Ping.fm enables updating social networks simultaneously through its website, with a text
message, email, or instant message.



Blekko
enables you to search the web by screening out spam and artifices used for search
engine optimization.

Your Plan for Social Media
Your objectives
Which social media
do you use?
Your time plan
How do you know if
social media are
benefiting you?
Free Tools for Measuring Social Media Results



Google URL builder




Google Alerts



Objectivemarketer



Spredfast



Swix

Using Social Media for Local Customers
Instead of using Yellow
Pages, customers go
online, search for what
they are thinking in your
area, and then read user
reviews and
recommendations to find
the best one.
Extends the ability of
businesses and people
to amplify word of mouth,
thus affecting – if not
making or breaking –
your business reputation.
Google estimates 97% of
consumers do a local
search for businesses
online.
If your business is
primarily local, consider
social media sites
oriented to location.
These include Google
Plus Local, Yahoo Local,
Foursquare, Yelp, and
Nextdoor
, Facebook
integrates location
though its Graph API.
Using Social Media for Local Customers
Instead of using Yellow
Pages, customers go
online, search for what
they are thinking in your
area, and then read user
reviews and
recommendations to find
the best one.
Extends the ability of
businesses and people
to amplify word of mouth,
thus affecting – if not
making or breaking –
your business reputation.
Google estimates 97% of
consumers do a local
search for businesses
online.
If your business is
primarily local, consider
social media sites
oriented to location.
These include Google
Plus Local, Yahoo Local,
Foursquare, Yelp, and
Nextdoor
, Facebook
integrates location
though its Graph API.
Free Places for Listing Your Business





Anywho.com




Citysearch




DMOZ




Google Places
-
getlisted.org
. used in conjunction with



insiderpages




Linkedin




superpages.com




Yahoo Directory




Yahoo’s local search service




Yellow Pages




Yelp

Citysearch



Ziplocal


Advertising on Social Media
LinkedIn
Facebook
Twitter
Netiquette: The Do’s and Don’ts of
Engaging
Social media networks, just as with other forms of relating to people,
have norms and rules that should be followed. Disregarding them risks
your goals or, more seriously, could generate negative comments
about you or your business.


Netiquette: The Do’s and Don’ts of
Engaging
Minding these manners helps develop
relationships so that people will
remember you and react favorably
.

Netiquette: The Do’s and Don’ts of
Engaging
Keep your posts relevant to
the network or forum.


Netiquette: The Do’s and Don’ts of
Engaging
If you are asking a
question, provide as
complete a description of
your problem as possible.


Netiquette: The Do’s and Don’ts of
Engaging
If you wish to link to a document on your website, you can use
posts that are limited in characters link to external documents,
using a service like
bitly
,

TinyURL
,
or
is.gd,
which enable you
to compress, track, and analyze your links. This way, people
can view the file only if they wish to, although because of
security risks, people are increasingly cautious of using these.
Netiquette: The Do’s and Don’ts of
Engaging
Avoid posting
the same
message on
multiple sites.
Netiquette: The Do’s and Don’ts of
Engaging
Avoid blatant selling
.
Netiquette: The Do’s and Don’ts of
Engaging
People may post things that they
would not say in face-to-face
communication. Avoid taking
these comments personally, and
be cautious with your reply
.
Security Issues
Use different usernames and
passwords for each social
media site, and reset your
passwords regularly.
Wrapping Up
Social media can increase your business by
enabling customers to find you and for your to
identify customers
Social media can also be a time sink.
SBDC RESOURCES


Free Consulting Services


Free Virtual Training and Education


Local and Regional Workshop and Events
www.csub.edu/sbdc

661-654-2856

Contact: Tiffany
Bahena

tbahena@csub.edu