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5 Νοε 2013 (πριν από 4 χρόνια και 3 μέρες)

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SPLASH
SOLUTIONS SOCIAL

NETWORKING PLAN

AIM

After the successful setting up of a busin
ess, the next goal is to reach
out to people with it.
The sole aim of this networking
plan is to tap into the
viral
growth that social media
provides. Social media promotion of businesses and products has shown more propensity to
quick growth than any other
form of media, hence the reason for this plan which will outline
how splash solutions will use social media as a f
ast tracking platform to gain global
recognitio
n in the shortest available time
.

SOCIAL MEDIA OF INTEREST

After analysing different websites based on a number of factors like

content type,

age group
of acti
ve users, method of user
interaction,

learning c
urve,

geographical location of active
users,
I have decided to use F
acebook,

YouTube, NairaLand
and twitter to promote Splash
solutions
.

TARGET AUDIENCE

The business solutions offere
d by splash solutions is targeted at both technical and non
-
technical user
s. The technical
users includes
versatile
young
entrepreneurs,
bloggers

and
experience

bu
s
iness moguls who seek altern
ative and more volatile method
of business
branding and user interaction
s to reach their end users.

These users predominantly come
from ad
vanced countries.

Non
-
technical or
the casual target audience are also a major
target
.
These latter group includes newbies to web technology, unexperienced individuals
and start
-
ups who

would
need technical support as soon as they subscribe to our services
.
These group of users come from developing countries and they are very special to Splash
solutions.
Therefore,

splash solution has a wide
target audi
ence which includes men and
women equal
o
r greater than 18years who fall either to the technical or
non
-
technical
groups as outlined above.

ACHIEVING THE AIM

Like they say 'the taste of the pudding is in the eating'. The best way to connect splash
solutions to social media sites or promote it through social networks is to personally register
as a user of

the target networks. Registering or becoming a user of the network is to enable
me:

1. Understand how the target social networking website works and how to maximize the
growth of my business from it.

This done by opening a personal account with the target

websites and spending some time to meet new people and create connections or functional
groups.

2. Build real interactions with people. The qu
ality of interactions between my

friends or
followers and I will go a long way to making my
business
promotions g
o viral.

SPLASH
SOLUTIONS SOCIAL

NETWORKING PLAN

3. Like they say ‘content is king’. As a successful blogger, I have known from experience that
a quality product is easy to sell and quality has a way of standing out from the crowd. This
strategy involves making my website robust, functional and
support oriented because this is
the interface incoming clients will interact

with
.

Also, making sure the

services splash
solutions offers is reliable, efficient and durable.

STRATEGY

After
setting up the stage and watering the field for growth with the
above steps, there is
need for a proper strategy for how to build connections with the target social networks.
These include;

1. M
ost social sites allows the creation of a business profile or page which will be li
nked to
the main user profile.
The success
of

business pages is directly p
roportional to the
popularity of the

profile
page creating or administering it. This is one of the reasons
celebrities are paid heavily to

promote businesses on their social media profile or page.
Therefore splash solutions w
ill be promoted by admin with successful social profile or page.

2. A social media page not updated regularly with quality content, articles, and links will not
be seen as engaging
or serious minded by its followers . Since most social networks
encourage g
rowth by taking user comments, likes, updates and users activity in response to
other user’s action as objects to be used as updatable feeds, then the more busy a page is,
the more people connected to it will talk about it and spread its content.

3. Runnin
g promotions is the
last stage of social networking
.

Social media networks can be explored to bring a big boast to Splash Solutions but it takes
quite some time for this growth to come naturally. Running promotions is the fastest way
for a new business wil
l attempt to stake a short cut to success.

F
acbook.com

Everybody knows their statistics that is why they are number one when it comes to social
networking promotions. They are

the

best suited to reach
non
-
technical target audience

because it is a general site for different kind
s

of people

brought together with the sole aim
of connecting to people they know physically
. Facebook platform will allow

user
engagement w
ith Splash solution

updates go viral easily,
as comments and likes of

shared
content are
also updated as feeds to the commenters friends
who are also likely to make a
comment if it ap
peals
to them.

Facebook a
llows for creation of business pages linked to
personal individual profiles. Allow updates made on my
business page t
o be shared to the
pages followers and the
administrator’s

f
r
iends. The feedback from
users in the form of
comments and likes are shared to their friends and to the followers
of the page. Facebook
users can
engage
in
all kinds of media sharing, including v
ideo sharing,

photo sharing,
articles o
r notes sharing and application
sharing. Facebook has great management tools like
page analytics,
which is

great for a
nalysing and managing pages.

SPLASH
SOLUTIONS SOCIAL

NETWORKING PLAN

Google.com (google search)

Splash solutions will use 2 of
Google

sites

namely Google.com (the most popular search
engine) and YouTube

(most popular video
-
sharing)

to run promotions.

Other
Goo
gle
site
include
s

Gmail
, Goo
gle
+,

Blogger
, m
aps etc. The list goes on

but the point and the
interesting thing about Google services is that they are all connected. With these
connections, signing up for any is the key to using the other services easily
.

Google
’s search
engine will be

the

best media for connecting to the tec
hnical users of Splash solutions
.
Google Adword
s

is Google's flagship advertisemen
t tool which can help potential
clients
searching for services offered by splash solutio
n to locate them. These ads can
also be
targeted to specific websites, search engines
and

mobile devices. With the right
keyword
used, specific users can be drawn leading to better cost per click (CPC) as these

are sales
driven.

YouTube

YouTube specializes in a form of media that captivates users with a deep sense of
interacti
vity. This me
dia will help the
technical as well as the

non
-
technical target users to
gra
sp

the technical services offe
red by splash solutions. Video
tutorials on topics like
website creation, templates downloading and customization, web hosting and SEO will be
made av
ailable on

Y
ouTube.

S
ocial Media sharing tools like 'Please rate this video, follow me
on Twitter,

embed thi
s on your site, send this video
to your friends,

check out mine channel'
are among the best ways of making a video go viral on

YouTube. With the introduction
of
using overlay text in YouTube video, which can respond to a user input,

YouTube video
sharing
has never been more user interactive
and f
un to try out.

Nairaland.com

This may be unknown to the western world but it is the
4
th

largest website in Africa and the
1
st

in Africa published in English

since first three are in Arabic
. It is a forum
and it

targets
mostly African users. They have threads for many topics ranging from political, economic, IT,
etc. Nairaland.com also use
s the same search pattern like Google. Users who need certain
technical information start a thread and if the information of a registered profile or business
page can go viral because it is comes easily connected to Facebook and twitter, so
comments and co
ntributions are easily shared too.

Resources and budget

Running an advertising campaign is no small feat because of the financ
ial obligations of
maintaining
it for the specified period of time. I will take time to plan for
a 3 months
advertising campaign
b
ased o
n the budget available. S
pecific details for the

campaign will be
listed below;

1. A budget of £15,000 has been set aside for this.

SPLASH
SOLUTIONS SOCIAL

NETWORKING PLAN

2. I have identified F
acebook, YouTube, Adword
s

and NairaLand as the advert campaign to
run.

3. Campaign to be run for

3 months, which will be approximately 90days

4. Facebook sponsored stories will be used to promote certain updates a
nd this will help
attract more
likes and redirect users or clients to the w
ebsite showcasing our services.
M
inimum of £5 is budgeted for th
is.

5. For YouTube advertising, we will use the TruView advertising pla
t
form

which offers great
flexibility and realism
. TruView In
-
stream which pre roll on partner's YouTube videos b
efore,
during and after YouTube
partner's video. TruView In
-
Display, whic
h displays on the channel
page next to YouTube partner videos.

In
-
stream ads are cheaper CPCs/CPVs (cost per click, view) averaging about £
0.02 each, so I
am budgeting £10
for this daily
which
will give quite a number of clicks.

6. Advertising in the compu
ters, web category,

IT and technical areas of NairaLand will bring
cost about £5 daily.

7. Using Google
Adword keyword tools to select success keywords in the web solutions
category.

8. Get two support staffs as page admin to manage and regularly update th
e business page
with important info.

Campaign
type

Campaign
duration

(days)

Cost Per
day

(£)

Duration
cost

Page Admin

expense
sday

Total
A
d
min
expenses

Total
admin cost

+ ad cost

Facebook

90

10.0

90
0

20

1800


YouTube

90

20.0

18
00

-



NairaLand

90

10.0

900

20

1800


Adword
s

90

20.0

1800

-



Total



5400


36200

9000

So total to run Facebook, YouTube, NairaLand and Adwords ad campaign for 3 months for
splash solutions is £9,000.00

EVALUATION

There was once an era when TV ads was king and it was the best form of ad that could take
a business from nowhere to somewhere in a very short time, but how things have changed
with the growth of the internet, mobile devices and social networks. Now we get

to hear of
things
like
videos or articles going viral and gathering millions of hits in a single day, but
what m
akes the web special for

running promo compared with other forms of media is the
high level of interacting that it provides for the user. Spla
sh solutions
will achieve this same
viral growth if our social network plan is followed

and though there might be some
SPLASH
SOLUTIONS SOCIAL

NETWORKING PLAN

unforeseen challenges but with perseverance, the growth of Splash solutions will pull
through.