Team : Collyn, Robert, Pat, Martin

cabbagewheatInternet και Εφαρμογές Web

13 Νοε 2013 (πριν από 3 χρόνια και 8 μήνες)

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Social
Spaces
:
Facebook

versus
MySpace

versus Google
Plus



Team : Collyn, Robert, Pat, Martin



Each

Social
Space

discussed

under

the
following

headings



Profile



Gap
-
Identified



Technology

Employed




Solutions and
Sustainability



Discussion






MySpace

Introduction
-

company profiles

Firstly...





MySpace


My Space was started by a group of E
-
Universe employees in Los
Angeles 2003



At its peak MySpace had 16000 workers and had its 100 million
subscribers in 2008.


Mission statement:

Myspace
, Inc. is a leading social entertainment destination powered by the passions of
fans. Aimed at a Gen Y audience,
Myspace

drives social interaction by providing a highly
personalised experience around entertainment and connecting people to the music,
celebrities, TV, movies, and games that they love. These entertainment experiences are
available through multiple platforms, including online, mobile devices, and offline events.










Gap Identified


MySpace


Anyone who visits MySpace can see relatively quickly that Music is
important to its users. From the very beginning users would friend
people with a similar tastes in music.



Sharing your taste in music meant sharing videos of bands and friend
bands pages




At the time in 2003 paper magazines were popular, my space was
perceived as an online rival to the magazine industry, with the
additional features of videos and real time communication















Technology Employed


MySpace





Cold
Fusion
technology was employed for the main site





Additional service for example



(IM) Instant
message ,
Karaoke


were built
in house




Games
were outsourced















COMPETITORS



Friendster




Magazines



Tribe.net



Bebo



Facebook


SOLUTION



A platform for new music /bands


Communication for like minded people


SUSTAINABILITY


News CORP (good riddance)


New Blood (Timberlake)


New Image, simple website


Facebook

Introduction
-

company profiles



Facebook



The brainchild of Mark Zuckerberg, a computer science and psychology
double major from Harvard,




Facebook

in his own words is “
as much psychology and sociology as it
is technology
” (Larson, 2011).



From humble beginnings of a dorm room start
-
up to the world’s most
popular online social.



Launched February 2004, as of February 2012
Facebook

has more than
845 million active users


Mission Statement:

Facebook’s

mission is to give people the power to share and make the
world more open and connected.”


Gap Identified


FaceBook

Zuckerberg had already witnessed the demand for this new
social space with his creations
Coursematch

and
Facemash
.




Coursematch

allowed users to choose the courses they would
take based on who else was taking them




Facemash

allowed users to rate other Harvard student’s
attractiveness












Why, how did it all come about?


Technology Employed


FaceBook


Linux, Apache,
MySQL
, PHP with
Memcache



From 1 to over 10,000 servers scalability has always been
an issue.



The ethos behind open source software has not been lost
by engineers within
Facebook
. They contribute to the open
source community by working on projects like Apache
Hadoop
, Apache
HBase
,
Cfengine
,
memcached
, Varnish and
PHP



Open Source Software



Competitors




Top social networking sites listed by
Ebiz

for February
2012;
Linkedin
,
MySpace

and Twitter are still well behind
Facebook

both by number of registered and active users.



Facebook

has been competing with
Linkedin

and
MySpace

for user’s attention since it started.



Facebook

overtook the worldwide figures of
MySpace

in
2008 but it took another two years to reach the top of the
US figures


FaceBook


Solution


FaceBook

Facebook differentiated itself from MySpace by only allowing
college students to join at first, MySpace was open to all. The
slow and steady pace of Facebook use in the college
campuses across the US and Europe was a targeted approach


Challenges


FaceBook


Increase revenue from advertising without losing
users



Pushback from users over privacy concerns



Control issues


Zuckerberg

has too much power?



Advertising spending and attention shifting to
Google
+(Listed in
Facebooks

IPO risks)



New players in the “
Socialverse





Google +

Introduction
-

company profiles


Google

+




Google

Plus is the youngest of the three social networking sites.







At eight months old, it claims a membership of 150,000,000 users.


or 90,000,000 ….


or 60,000,000 ….






Mission Statement: “
Google's

mission is to organize the world's information and make
it universally accessible and useful”





Gap Identified

Google

needs to access the social networking market

Why?



To enhance its underlying search engine. Smart searching
involves knowing your customer



Google

is in need of a successful social networking product.


After a succession of failures (
Google

Wave,
Google

Buzz,
Orkut

(big in Brazil),
Google

Groups)



May be targeting an older age range



While Facebook has been a phenomenal success, it has
left
many users disenchanted
-

for example privacy settings.



Go
ogle

P
l
u
s
+

1: The server side code of Google Plus is written in Java.

2: Java
servlets

have been used along with Guice framework.

3: On the client side the code is mainly in JavaScript.

4: Closure framework has been used to develop the UI. The
templating system of Closure has been used widely to produce
efficient Java and JavaScript code.

5: HTML5 History API has been used to maintain pretty looking
URLs although Google Plus is an AJAX web app. For older
browsers with no support of HTML5 History APIs, hash fragments
are used as a substitute.

6: The back end data storage is supported by
BigTable

and
Colossus/GFS. MapReduce is also used in the backend.



Technologies Used



Facebook


LinkedIn


Twitter


MySpace


Skype


User Apathy


Backlash regarding privacy




Competitors


Due to the sheer size of Google, they can afford to stay around in
the market.



Appeal to a more mature audience (as per the Barack Obama
hangout)



Google has
group video
chat....Facebook doesn’t.



As long as their search engine is a success, they have a captive
audience.








Solutions

SWOT Analysis


MySpace

Facebook

Google

+

The Low

down how many users
have they got
?

At its peak MySpace had 16000 workers
and had its 100 million subscribers in
2008.

As of February 2012
Facebook

has more than 845 million active
users

At eight months old, it claims a
membership of 150,000,000
users.

Strengths

Oldest social space,

Timberlake

at its
helm creates the cool
factor

Music content is keeping its heart ticking
good Niche market


Biggest subscribers

Most

well
-
known social
networking site.

Money and finance

Fresh new image

Hangout s and circles and
huddles

Not

Facebook

They control the Gate ..search
engine

Weaknesses

Murdoch Baggage

Been

there done that atmosphere

Privacy,

Privacy, Privacy

Time line upsets people

Mark Zuckerberg




Newbee

Maybe the market segment a bit
old,

not cool
?


Opportunities

Carve out a greater

music Niche while
Facbook

locks horns with
Google

Plus

.

By integrating Facebook connect
everywhere, with different sites
like

Netflix and even MySpace

Were you have to register with
FB before joining another site.

Learn from
Facebooks

mistakes

and listen to your customer. The
wheel doesn’t have to be re
-
楮癥湴敤e扵t⁲e
-
敮e楮敥r敤⸠
Privacy is important to many
people.

Threats

FAD effect , have to keep customer as
they grow old with age not just a young

site


Google

Plus

Mark Zuckerberg


Market saturation.

Market

share won hard by
facebook

and
facebook

wont give
up too easily.

Google

has bad history with social
spaces
orkut

etc

End

Is this the present leading to the future.......the transition of change?

Thank YOU