C CO OM ME ES S O OF F A AG GE E

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21 Νοε 2013 (πριν από 3 χρόνια και 6 μήνες)

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oday's mobile workers need highly summarized information from any
corporate data source,no matter where that information resides or what
format it is in.The goal is to move information closer to customers,clos-
er to where the action is,closer to where business transactions take place.
This desire has spawned an incredible surge in wireless communication.
According to the Cellular Telecommunication Industry Association (CTIA),
about one-third of all Americans now have cell phones,and a new user signs
up every two seconds — a year-on-year growth rate of 25 percent.The per-
centage of users is even higher in Japan and many parts of Europe — and
not just for phone communication,but for wireless data services as well.
TellMe By Email,a new addition to Information Builders’ WebFOCUS business intelligence
solution,enables these mobile workers to retrieve corporate data from nearly any mobile device
with one of the world’s most reliable and familiar com-
munications mediums:e-mail.Using standard e-mail
messages,employees can query online information
systems and receive information back automatically,
without human intervention.Similarly,the information
systems can push information directly to wireless
users,once again using the familiar medium of e-mail.
BY DAVID BAUM
ILLUSTRATION BY ERIC YANG
INTRODUCING TellMe By Email,
THE ULTIMATE SOLUTION
FOR MOBILE ACCESS TO
CORPORATE DATA
WI R E L E S S I N F O R MAT I O N D E L I V E R Y
ANY DEVICE,ANYWHERE
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I N F O R M A T I O N B U I L D E R S M A G A Z I N E
By leveraging the corporate e-mail system,TellMe By Email
offers a complete solution for mobile business intelligence.
- No new infrastructure to build and support
- Simple deployment to any mobile device – automatically
- Secure,guaranteed,real-time message delivery
- A familiar interface people use every day
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“Email is currently a person-to-person phenomenon.
TellMe By Email turns it into a person-to-system interac-
tion,” explains Gerald D.Cohen,president and CEO at
Information Builders.“It uses a ‘robot’ to determine what
a message is asking for — whether it’s an inventory report
from the warehouse information system or a customer
record from the CRM database.
“We’re not just broadcasting information,but automati-
cally responding to user requests using a very friendly and
incredibly far-reaching medium,” Cohen continues.
Device-Independent Communication
TellMe By Email solves one of the most difficult challenges
of wireless computing:exchanging messages and informa-
tion among dissimilar types of mobile devices and net-
works.The problem stems from a lack of standards in the
wireless arena.For example,your salespeople might use
Palm Pilots while production managers have RIM
Blackberry devices,Handspring systems,or Pocket PCs.
And while the industry as a whole seems to be moving
toward something like the Wireless Application Protocol
(WAP),many of these devices work only with their own
proprietary networks.
TellMe By Email doesn’t care which devices your user
base has now or might employ in the future — nor how
they are enabled.One system brings everyone together —
employees,customers,and business partners — whether
they are connected by mobile devices,the corporate LAN,
or the Internet.All you need is an e-mail address to send
and retrieve data.“It’s not just an email system,” explains
Cohen.“It’s an information retrieval system that leverages
your e-mail system to become device-independent.”
Extending the WebFOCUS Pedigree
Information Builders has been adding wireless capabilities
to WebFOCUS for some time,such as support for queries
from many types of wireless devices.These devices merely
need to connect to a WebFOCUS-powered Web site.From
there,WebFOCUS dynamically generates information
from any corporate resource and delivers it immediately to
the device owner — on an alerted,event-driven,scheduled,
or report-request basis.
Information Builders also provides solutions for integrat-
ing wireless devices with corporate transaction processing
systems and production applications.These solutions give
the device owner the ability to securely query and update
data in corporate information systems,whether it’s an
inventory manager maintaining stock levels or a salesper-
son updating a customer’s service status while on the road.
Based on this rich pedigree for wired and wireless access,
TellMe by Email goes one step further.While WebFOCUS
incorporates a broadcast facility that ‘pushes’ information
to users,TellMe By Email lets users ‘pull’ information by
querying corporate data sources directly.Think of it as a
robot that is programmed to carry out requests.A simple e-
mail message can invoke the full extent of these
WebFOCUS capabilities,with replies sent automatically to
the sender’s e-mail address.
TellMe By Email also provides robust facilities for admin-
istering user profiles,security,and workgroup controls,
using the WebFOCUS Managed Reporting Environment,
Report Caster catalog,and 128-bit encryption to verify each
user’s access privileges.And by leveraging the power of
WebFOCUS,TellMe By Email can sort and summarize
information into a wide variety of report formats.
For example,an HR manager might send a message to
employees telling them about a report that delivers updat-
ed 401(k) information on demand.Employees who would
like to receive the information are simply asked to reply to
the mail message.TellMe by Email automatically handles
each individual reply — finds the user in the catalog,lines
up pertinent access privileges and delivers the pertinent
information back by email.
In another instance,a sales manager might notify her staff
about a series of 10 new reports she has just created from
the customer database.Staff members are asked to tell her
which reports they wish to receive (for example,‘3,5,7’),
and TellMe By Email does the rest,without further inter-
vention by the sales manager.
TellMe By Email also supports e-mail templates,which
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I N F O R M A T I O N B U I L D E R S M A G A Z I N E
users can fill out to request specific information.It doesn’t
matter whether the data is stored in a mainframe IMS data-
base at headquarters or a Microsoft SQL Server database
on a local PC.TellMe By Email can find the information.
Any Device,Anywhere!
True real-time information ‘pull’ requires Web-enabled
wireless devices.Examples of the ‘pull’ approach include
PQAs (Palm Query Applets) built for wireless Palm VII
systems,RIM Blackberry devices with Satellite Forms,digi-
tal cell phones and Pocket PCs.Data-ready cell phones and
Pocket PCs can also be used to query corporate databases.
With TellMe By Email,you can also use these devices to
send real-time queries to corporate information systems.
For example,let’s say a sales clerk is assisting a customer in
a retail store.The customer wishes to purchase a blouse but
can’t find it in her size.The clerk could use his PDA to
request an inventory report without ever leaving the cus-
tomer’s side.The WebFOCUS TellMe By Email robot
gathers data from the back-end database and immediately
returns it to the wireless device.
“We already have the security administration,the com-
prehensive catalog for user administration and access priv-
ileges,an extensive set of data connectors,and the indus-
try’s most robust solution for Web-based business intelli-
gence,” sums up Cohen.“To top it off,we have figured out
how to convert e-mail messages into database requests.”
A Comprehensive Solution for Workers On the Go
Fast-moving companies need to respond immediately to
changes in business information,wherever that informa-
tion originates and wherever the people who need it are
located.These organizations need to automate the sched-
uled delivery of information.They also need to alert man-
agers and key employees about critical events as they
occur.Its no wonder that CTIA foresees a user base of 1.26
billion wireless phone users by 2005,a good percentage of
them connected to the Internet.
Business users are the biggest drivers of wireless commu-
nication,as it becomes increasingly more valuable to be
able to communicate with corporate information systems
without a phone jack.At last,with TellMe By Email,they
have the solution they have been waiting for.
Imagine entering an important order for a customer,and
being able to show the confirmation of avail-
able inventory right on the spot.How about
a sales rep accessing and updating the corpo-
rate lead-tracking system from a handheld
device,or a customer service rep receiving
detailed status information while on the
road? Real estate agents who can call up
property listings and view title documents
from the front seats of their cars,or recruit-
ing scouts who can request statistics on a par-
ticular athlete while sitting in the stands ...
the possibilities are endless.
“We allow a user sitting in an airport to
query an information system directly,”
Cohen sums up.“There is no complex query-
ing or programming required to make these
scenarios possible — just a plain old ordinary mail mes-
sage.That’s what TellMe By Email brings to the table:sim-
ple,comprehensive two-way communication that is easy to
deploy,manage and use.”
David Baum is a freelance writer based in Santa Barbara,CA.
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Workers use TellMe By
Email to query corporate
information systems with
a simple e-mail message
from any location,with
guaranteed real-time
message delivery.