DVT 515, 535 & 545 Products

builderanthologyΤεχνίτη Νοημοσύνη και Ρομποτική

19 Οκτ 2013 (πριν από 3 χρόνια και 9 μήνες)

144 εμφανίσεις

Cognex
-
ASP Internal Training Materials

DVT 515, 535 & 545 Products

Training Materials for Product Launch


Cognex
-
ASP Internal Training Materials


Peter Neve


Leigh Simpson



ID product


Thomas Nepstadt



PC Vision


Jean
-
Michel Cambie


Checker


Valérie Laforgue



In
-
Sight & DVT



Team’s goals


Train Cognex & PSI’s & ASP’s


Help implement product requests


Support big fish opportunities


Provide support material for you and your customers

Product promotion team?

Cognex
-
ASP Internal Training Materials

Agenda


DVT


everything you need to know on new products


New hardware


Intellect software


How to move existing customers from Framework to Intellect



In
-
Sight Exlorer (ISE)


update on the latest great tools



Competition


quick update & feedback opportunity



Seminars


how easy it is for you to run these locally

Cognex
-
ASP Internal Training Materials

Complete Range of Machine Vision

VisionPro™ PC Vision

with World’s Premiere Tools

Checker™
Sensing Beyond Photos

In
-
Sight™
for Tough Industrial Apps

DVT
Easy
-
to
-
Use Vision Sensors

ID Products
for Code Reading

Cognex
-
ASP Internal Training Materials

DVT 5x5 Hardware

Training Materials for Product Launch

Cognex
-
ASP Internal Training Materials

Fewer models covering same product space

Replace with Better Performance

Performance Upgrade

Price Decrease

Price Reduction

Price Reduction

Price Reduction

Processor Upgrade
Rename 515

Processor Upgrade
Rename 535

Processor Upgrade

Rename 545

Replace with 554C
at same price

Move to In
-
Sight

Replace with 535

Replace with 554 at
same price

Replace with 545C
at same price

Replace with 545C
at better price

Replace with XS
at same price

Cognex
-
ASP Internal Training Materials

Current DVT range

Performance Upgrade

Price Decrease

535

515

545

Cognex
-
ASP Internal Training Materials

Price
-
Performance Positioning

Performance

Price

DVT 510

DVT
515

DVT 530

DVT
535

DVT 540

DVT 545

Price X2

Upsell path

IS 5100

Cognex
-
ASP Internal Training Materials

DVT 515 Hardware Specifications


Processor


Texas Instruments Processor


Both DVT & In
-
Sight now based on TI



Memory


64MB of RAM


16MB of Flash (100+ product files)



Imaging Chip (CMOS)


Global shutter


640 x 480 resolution


60 full frames per second



Communications


Ethernet 10/100MB (Auto Cable Crossover)


Serial (with optional Serial Converter)


8 Onboard Digital I/O

All tools except ID & OCR

Shown with optional integrated lighting (available separately)

Cognex
-
ASP Internal Training Materials

Imaging Improvements


Snapshot shutter at higher rates


Reduced image blur for motion


Near IR capability


Sensitivity up to 850nm


䉥瑴敲 牥獰潮獩s敮e獳 瑯t䥒I汩杨t

510 Image

515 Image

Noise

Cognex
-
ASP Internal Training Materials

DVT 515 Improvements From DVT 510

Speed +50%

Memory X4

Better imager


Global shutter

Easier communication

Same Price

Cognex
-
ASP Internal Training Materials

Existing DVT 510 Applications


Larger Pixel Size on DVT 515 than DVT 510


DVT 515 is
NOT

a Drop
-
in Replacement

Parts

Same
Lens

SAME Field of View

Bigger Field of View

x1.070

x1.219

Use
Conversion
Chart

Cognex
-
ASP Internal Training Materials

Bead Inspection Application


Customer Application:


Confirm Dispensing of Adhesive Material


Looking for gaps, bead width, and position


Indexed Part allowing for 1 sec inspections


DVT 515 & Intellect 1.3 Solution:


Bead Tracker tool reduced set
-
up time







Target Industries:


Automotive, Consumer Electronics


Not recommended for Welding

DVT 515

Solved With:

Cognex
-
ASP Internal Training Materials

Bottle Inspection Application


Customer Application:


Bottle Inspection @ 1200 ppm using Edge Tools


Checking fill level and seal










Target Industries:


Packaging, Plastic Injection Molding, Consumer Packaged
Goods

DVT 515

Solved With:



DVT 515 & Intellect 1.3 Solution:


Edge and Measurement Tools used
to measure fill level and ensure cap
is correctly sealed


Pixel Counting tool used to detect
bubbles


Cognex
-
ASP Internal Training Materials

DVT 535 Hardware Specifications



Processor


New Processor Provides 80% speed Increase over DVT 530


Imaging chip Specifications


Sony CCD Imager (same as In
-
Sight)


640 x 480 resolution


60 full frames per second


Imaging improvements over 530/540


Resolves Blooming Issues seen in DVT 530 & 540


Better Signal to Noise Ratio Reduces Image Noise


More Sensitive in the Blue Spectrum


䉬略B䱩L桴 楳iG牥慴r
景爠䵥瑡氠偡P瑳

Best price
-
performance in
the industry

(Full suite of tools)

530 Image

535 Image

Shown with optional integrated
lighting (available separately)

Cognex
-
ASP Internal Training Materials

DVT 535 Improvements

Speed +80%

Memory X4

Better imager


Anti Blooming

Communication

Lower Price

From DVT 530

From DVT 515

Speed +50%

ID & OCV/OCR

CMOS > CCD

Slight price
increase

Cognex
-
ASP Internal Training Materials


Gauging Application

DVT 535

Solved With


Customer Application:


Presence / Absence of bushing insert


Gauge Gap between Bushing and Metal


Gauge Concentricity of Bushing



DVT 535 & Intellect 1.3 Solution:


Able to find orientation using


Object Locate on a Shiny Part…


Translation only mode can increase

speed by 4X



158


㐲浳4



Target Industries:


Automotive, Electronics,

Consumer Products

Cognex
-
ASP Internal Training Materials

Automotive Connector Application


Customer Application:


Automotive Connector Feature Inspection



Verify correct insert in connector


100% Inspection required



DVT 535 & Intellect 1.3 Solution:


Model editing allowed for removal of background
segments


ObjectLocate @ 300 ppm



Target Industries:


Automotive


Medical Devices


Packaging


DVT 535

Solved With:

Cognex
-
ASP Internal Training Materials

DVT 545 Improvements From DVT 540

Shown with optional integrated lighting (available separately)

Speed +200%

Memory X4

Easier communication

Better imager


Anti Blooming

Similar Price

Cognex
-
ASP Internal Training Materials




DVT 545 & Intellect 1.3
Solution:


ObjectLocate was used to
determine orientation to +/
-

3
°


Auto resolution feature
increased speed from



267ms


㜰浳 
慬浯獴‴堩



Target Industries:


Medical Devices, Electronic
Assembly, Injection Molding

Medical Device Orientation

DVT 545

Solved With:


Customer Application:


Inspect orientation of catheter (tube inserted in body or
vessel)


Cognex
-
ASP Internal Training Materials

Price
-
Performance Positioning

Performance

Price

DVT 510

DVT
515

DVT 530

DVT
535

DVT 540

DVT 545

Price X2

+50% speed

IS 5100

Performance x3 or x4

Cognex
-
ASP Internal Training Materials

DVT 510 End of Life / 520, 530, 540


Product Obsolescence Issue


Kodak CMOS Imager is Obsolete


Bought every imager we can find


Limited product availability through end of October


DVT 510 & DVT 520


Last Time Buy: September 1, 2006


Deliveries by October 31


Still Available: DVT 530 & DVT 540 & DVT Stainless Steel


Better products available, but these are still available for
customers who want them


No change in price


Stocked in Duluth


Rest of the Family Has Turned Yellow!!!!

Cognex
-
ASP Internal Training Materials

Ordering Information


Available for Orders & Shipments from July on


Integrated Light Kits available separately (only) for DVT 5x5 series


Field upgradeable & less part numbers that ASPs need to stock & sell

Cognex
-
ASP Internal Training Materials

DVT 5x5 Demos


Cognex ASP Demos:


ASP Demo Discount of 48% off List Price


ASPs Should Order (1) DVT 515 and (1) DVT 535 or 545


ASPs May Buy Demo Units to Sell to their own SIs
up to 3
(demo use only)





Available for Orders July 2006

Cognex
-
ASP Internal Training Materials

Intellect 1.3

Training Materials for Product Launch

Cognex
-
ASP Internal Training Materials

Intellect 1.3 Topics


New Capabilities


Ease of Use


Ease of Deployment


Replicator Tool


Continuous
-
Mode Line Scan



Performance Improvements


Optimization of ObjectLocate and other algorithms



Why switch from Framework?

Cognex
-
ASP Internal Training Materials

Ease of Use


Ease of Use Enhancements


Connection Wizard



Helps a user troubleshot issues such as
(bad cables, poor physical connection, or miss
-
configured IP)



Tool Reference Diagram



Let’s a user see the flow of an
inspection form Start to Finish



Enhanced Result Table Marking



Tool Reference Diagram


Cognex
-
ASP Internal Training Materials

Ease of Deployment


Ease of Deployment Enhancements:


Connection Wizard



Helps a user troubleshot issues such as
(bad cables, poor physical connection, or miss
-
configured IP)


Auto Exposure



Used to find and maintain optimal light levels


Focus Feedback Score



Ensures the system remains in focus





Auto
-
CrossOver Capable



Any Ethernet cable will work

Focus Feedback Score

86

Cognex
-
ASP Internal Training Materials

Replicator Tool


Simplify Setup


Speed setup time when identical inspection is
performed many times


Vision Tool(s) quickly reproduced several times



Dynamic Inspections


Dynamic Mode


Replicate Vision Tool(s) on
-
the
-
fly to inspect varying number of parts


Any tool referenced to the Replicator Tool
reproduced based on the number of parts counted
in the image

Handles Dynamic Number of Parts

Inspection Tool Replicated
Around Round Part

Cognex
-
ASP Internal Training Materials

Replicator Tool
--

Target Applications


Replication


Gears


Gauging teeth height, width, and spacing


Timing Chains


Gauging individual links


Screws, Bolts, Stand offs, etc..



Dynamic Replication


Feeder Reels
-

Count components and defect detection


Saw Teeth


Gauging pitch and checking for chips (Line
Scan)


Filters


Defect detection on variable number of holes

Handles Dynamic Number of Parts

Cognex
-
ASP Internal Training Materials

Continuous Line Scan (video)


Target Applications:
video


Cylindrical


Metal Tubes
-

Detection of surface flaws on small rotating metal tubes (30mm
x 5mm diameter)


Coors beer bottle
-

High speed line, unlabeled bottles, looking for cracks,
stones, shoulder lines, seam, lots of inspections


Pharma Plastic Bottle


Surface inspection for debris on body, shoulder neck,
and head


Continuous Mode


Wire mesh web
-

Measurement of continuous web of manufactured wire mesh.
Checking mesh spacing and dimensions.


Tire
-

Tread and surface inspections


Metal Inspection
-

Continuous sheets of aluminum for holes



Web Guide
-

Simple web guide to replace simpler edge sensors


Discrete


Filter


Scan a filter with 200 holes/sq in (150x150mm), send hole coordinates
to robot


Absolute label inspection
-

Clear bottle with very detailed label using Defect
Detection

1

2

Cognex
-
ASP Internal Training Materials

Performance Improvements


Overall Performance is Faster!

.



DVT 510

DVT 540



Framework


䥮瑥汬I捴cㄮ1

㕸⁆慳瑥t

㉸⁆慳瑥t




Object Locate is Faster!


Software

Performance Increase:





Hardware & Software




Performance Increase:


“Overall Performance” benchmarked using Positioning, Counting, Measurement and Math tools

Cognex
-
ASP Internal Training Materials

Framework for DVT 5x5

Q:

Will the new 5x5 Series Run FrameWork?

A:

Yes, Framework Service Release 2.7.7 Supports New DVT
5x5 Hardware!



Don’t lose customers Over Software Loyalty



Framework Works with DVT 5x5 Products



Cognex
-
ASP Internal Training Materials

Software Revisions


Q:
Will the new 5x5 Series run FrameWork?


A:
Service Release 2.7.7 supports DVT 5x5 hardware



Q:
What versions of Intellect work with the 5x5


A:
Intellect 1.3 or higher



Q:
What about the rest of the DVT family?


A:
Framework 2.7.7 or Intellect 1.3



Cognex
-
ASP Internal Training Materials

DVT 5x5 Summary


DVT 515: New Low
-
Cost Standard in Vision Sensors


Hardware & Software


ㄮ㔠瑯 㔮〠砠健P景牭慮捥r䥭I牯r敭e湴


Convert DVT 510 Customers Immediately


Use to Beat Banner & IPD



DVT 535: Best Price
-
Performance in the Industry


Increased Accuracy & Performance


Up
-
Sell DVT 510 & 530 Customers



DVT 545: Premium Performance for the DVT Platform


Close to DVT 550 Performance at DVT 540 Price


Sell with Intellect as Performance Leader



Intellect 1.3: Optimized & Faster


Runs better and faster than Intellect 1.2 and Framework


Cognex
-
ASP Internal Training Materials

Why choose Intellect???

Why choose Intellect?

Cognex
-
ASP Internal Training Materials

Vision Sensors vs. “The Competition”

Banner, Keyence, Omron, IPD

Cognex
-
ASP Internal Training Materials

Burn Grass / Delta Sell

Burn Grass


Acknowledging your own weaknesses to control the
message


Minimize their importance


Counter with a “strength” and emphasize its importance




Delta Sell


Point out our unique features


Show the customer why these features are important and
what value they add


Set us apart from our competition

Cognex
-
ASP Internal Training Materials

Banner Overview


Founded in 1966


Started making photoelectric sensors in the early 70’s


Recently entered the vision arena



2005 Total Sales $200 MM (Estimated)


Predominately North American


Vision sales account for small portion (less than $10 MM)


Focus (Sales & Development efforts) on Photoelectric Sensors, Safety
Products



Established Distribution Sales Channels


Particularly in North America



Partnerships with complimentary technologies


InterlinkBT




Communications


TURK


Proximity Sensors


Red Lion


Operator Interfaces connect to video out to Banner vision
sensors

Cognex
-
ASP Internal Training Materials

Banner Product Line


P4 GEO, EDGE, BCR, AREA & OMNI
($1,995)


All Vision Sensors except OMNI are limited to one tool each


Only 12 jobs can be stored on the vision sensor


Right
-
Angle and In
-
Line Design


Ethernet (Telnet or point
-
to
-
point only, not truly networked)



P4 GEO 1.3, EDGE 1.3, BCR 1.3, AREA 1.3 & OMNI 1.3
($2,995)


Increased resolution 1280x1024 makes the system very slow


No Increase in Processor or Memory


CMOS Imager


Ethernet (Telnet or point
-
to
-
point only, not truly networked)


Most Competitive

Cognex
-
ASP Internal Training Materials

Banner Products

Model

List
Price

Description

P4 GEO

P4 GEO 1.3

$1,995

$2,995

Pattern Rotation
-

Full 360 degree (Gray Scale), 12 Digital I/O, Serial &
Ethernet External Teach, 12 Job Storage, Video Out

P4 AREA

P4 AREA 1.3

$1,995

$2,995

Normalized Correlation (Gray Scale) +/
-

10
°

Pattern Rotation, 12 Digital
I/O, Serial & Ethernet, 12 Job Storage, Video Out

P4 EDGE

P4 EDGE 1.3

$1,995

$2,995

Edge Detection Tools, 12 Digital I/O, Serial & Ethernet, 12 Job Storage,
Video Out

P4 BCR


$1,995


1D & 2D bar code reading, including sensor, lens and lighting, 12 Job
Storage, Video Out

P4 OMNI

P4 OMNI 1.3

$1,995

$2,995

Contains all P4 tools.
-

blob, gray scale, GEO, edge, object and optional
bar code reader, 12 Job Storage, Video Out


$1,995 Models are 640 x 480 resolution CCD Imager


$2,995 Models are 1280 x 1024 resolution CMOS Imager


All Available in In
-
Line and Right
-
Angle form
-
factors

Cognex
-
ASP Internal Training Materials

Burn Grass On…


Banner is less expensive than Cognex.

-
Sight
is

more expensive, but DVT 515 is same price.



And, DVT hardware performance and vision tools are


unquestionably superior to Banner.



Banner uses a CCD for their entry
-
level product.


DVT 515 is a CMOS imager, but it has faster frame rates.



High Resolution Banner sensors are only $2,995.


Banner’s”1.3” products do offer 1280x1024 resolution but it uses a
CMOS imager
(can’t handle motion over 300 PPM without blur) and uses the same processor
as their standard product (vision tools run
very

slow
).



Banner offers in
-
line and right
-
angle packaging options.


They need to! Their cases are large and bulky and can’t fit into tight machines.



Banner’s product comes in an industrial metal case for only $1,995.


Banner vision sensors do come in a metal case, but it is no more industrial than
DVT due to
RJ
-
45 cable connectors
. For harsh environments, In
-
Sight’s IP 67
and 68 rate packaging is unequalled.


Banner is less expensive than Cognex.


In
-
Sight
is

more expensive, but DVT 515 is same price.
And, DVT hardware performance and vision tools are
unquestionably superior to Banner.

Cognex
-
ASP Internal Training Materials

Delta Sell On…


Hardware Performance


High Performance DSP Processors: Both DVT & In
-
Sight are
standardized on superior Texas Instruments processors. (Benchmark
speed
-
test data coming soon.)


More memory for job storage.



Superior Software Toolset


For DVT: Defect Detection, Calibration, ObjectLocate, OCR, Color
tools outperform Banner toolset.


For In
-
Sight: PatMax and IDMax are industry
-
leading algorithms.
Banner can’t compete with even the basics like PatFind.


Advanced controls allow for fine tuning to achieve 100% inspection



Experience & Support


Extensive Sales and support structure focused on vision


At Cognex, the entire company focuses on vision. Banner (and
their distributors) focuses on sensors and have very little vision
experience.


Worldwide leader in vision


Over 200 technology patents.

Entry Level DVT Stronger than Banner’s Best


Hardware Performance


High Performance DSP Processors: Both DVT & In
-
Sight are standardized on superior Texas
Instruments processors. (Benchmark speed
-
test
data coming soon.)


More memory for processing and job storage.


Cognex
-
ASP Internal Training Materials

Keyence Overview


Founded in 1974


Created the first low
-
cost, low
-
end vision system back in the early 90’s



2005 Worldwide Vision Sales $72 MM (Estimated)


Compared to Cognex’s $92MM for similar products


10% is sold in Asia


Keyence is the #2 provider of machine vision systems



Specialties are sensors and laser measurement


Most of the R&D and Sales effort is spent on sensors and
measurement, not vision



Direct Sales force with offices in large cities globally


Many less
-
populated regions are not well covered and receive poor
support

Cognex
-
ASP Internal Training Materials

Keyence Products

Model

List Price

Description

CV
-
500

CV
-
700

$5,200

$5,650*

2
-
Camera System, CCD Imager, Dual Processor, 512 x 480 (CV
-
500) or 508 x
480 (CV
-
700) Resolution, Built in Digital I/O, No Ethernet, Limited number of
inspections/program, No ID/OCR/OCV Tools

CV
-
2100

CV
-
2600

$5,100

$7,000**

2
-
Camera System, CCD Imager, Dual Processor, 512 x 480 (CV
-
2100) or 1600
x 1200 (CV
-
2600)Resolution, Built in Digital I/O and Ethernet Port

ID Tools available in Japan but not in North America

CV
-
3000

CV
-
3500

$5,300

$10,200


4
-
Camera System, CCD Imager, Triple Processor, 8 Camera options, 512 x
480 Resolution (CV
-
3000) or 1600 x 1200 Resolution (CV
-
3500), 20 Inputs /28
Outputs, VGA, Serial & Ethernet ports

ID & ShapeTrax tools available in Japan but not North America

CV
-
551

CV
-
751

CV
-
2100

CV
-
2600

*

Price for a single camera system, additional cameras are $1,100 to $1,800 per camera

**

Price for a single camera system w/out monitor, an additional camera is $1,100 and a monitor is $780 or $1,280



Additional cameras range from $1,600
-

$5,000 each

CV
-
3000

Cognex
-
ASP Internal Training Materials

Burn Grass On…


Keyence touts high resolution and higher speed

High resolution camera require segmented capture method, only
1Mpix standard at 18 fps.

Higher speeds are at the expense of accuracy.

Real
-
time rotation search is fast but correlation based (unreliable),
PatMax, PatFind better.


and OCR tools missing in most markets (offered in Japan)





Keyence system is stand
-
alone with pendant and display


Both DVT (via SmartLink) and In
-
Sight 3400 offer more capable
displays.



Keyence can support up to 4 cameras


Cognex vision sensors allow entire network of connected cameras
while Keyence’s Ethernet implementation is very limited (Telnet
based)


Keyence requires simultaneous image acquisition for the price of two
(or more) independent Cognex vision sensors.


Keyence touts high resolution and higher speed


High resolution camera require segmented capture
method, only 1Mpix standard at 18 fps.


Higher speeds are at the expense of accuracy.


Real
-
time rotation search is fast but correlation based
(unreliable), PatMax, PatFind better.


ID and OCR tools missing in most markets (offered in
Japan)

Cognex
-
ASP Internal Training Materials

Delta Sell On…


Hardware Performance


Highest resolution, full frame capture vision sensor


Highest performance processors.


More packaging options including standard In
-
Sight IP67 and IP68
option


Superior Software Toolset


1 & 2D code reading, ID Max, PatFind, PatMax, OCV/OCR


Both DVT and In
-
Sight support advanced Ethernet networking
capability


Better price for performance


For similar capabilities, Cognex is less expensive (both DVT and In
-
Sight) for any single camera applications and for many multiple
camera applications.


Support/Organization


Global leader in machine vision


Global Sales and support structure including global distributor and
integrator network

Cognex
-
ASP Internal Training Materials

Omron Overview


Founded in 1933



2005 Worldwide Vision Sales $42 MM (Estimated)


Omron is #2 provider of machine vision in Japan & Asia, but
not Europe or Americas



Diverse and very large automation product line


Sensors, PLC’s, Measurement, Controls, etc.


Vision sales account for less than 10% of total sales



Mix of Distribution Direct Sales Channels


Most of Europe is direct sales or through integration partners


Direct sales force is Japan is highly trained


Meiji is biggest distributor in Asia


Distributor strategy in North America changes often


Currently vision is being transitioned from distribution sales to
direct but other products are predominately through distribution


Cognex
-
ASP Internal Training Materials

Omron Products

Model

List
Price

Description

F10

$776

Low Resolution (64x60) Grayscale, Pattern Match

F150
-
2

$2,400
-
$2,700

Standard Res.(512x484) Grayscale, 5 tools (Center of Gravity, area, edge
position, edge pitch, degree of defect) 16 Programs, 16 tools/program

F160

$5,250*

Standard Res., High
-
Speed, Dual Camera, Includes OCR

F210

$6,200*

Standard Res., High
-
Speed Position Compensation, Dual Camera, OCR/OCV,
Fine Matching, Defect Detection, Trending Data

F250

$13,200*

Standard Res., High
-
Speed, 4 Camera, Edge Code Positioning and all tools
from F210, F160 & F150 + Rotational Positioning

F400

$6,624

Standard Res., Color camera with HIS and 5 color filters, F
-
150’s tool set +
Degree of Defect Tool, Pattern Track, Single Camera

F500

Unknow
n

High Resolution (1024 x 1024), Dual Camera, 200 Images Storage, 11 Inputs /
22 Outputs, Ethernet Port, 32 Jobs storage

F10

F150
-
2

F160

F210

F250

F400

*Price for a single camera system, additional cameras are $1,200 to $2,100 per camera

F500

Cognex
-
ASP Internal Training Materials

Burn Grass On…


Omron provides VGA Display connection standard


Omron’s display capabilities are very limited and archaic. Both DVT
(via SmartLink) and In
-
Sight provide much more robust display
capability. In
-
Sight 3400 also provides VGA output standard.













Omron controllers can support two cameras


Omron acquires both cameras’ images simultaneously but is
dependant on a single processor, resulting in poor system
performance.


DVT and In
-
Sight allows entire network of connected cameras, while
Omron’s Ethernet implementation is point
-
to
-
point telnet.



Omron single camera solution is fast


This is an old issue


both In
-
Sight 5000 Series and high
-
end DVT are
equal or faster.



Omron provides VGA Display connection
standard


Omron display capabilities are very limited and
archaic. Both DVT (via SmartLink) and In
-
Sight
provide much more robust display capability. In
-
Sight 3400 also provides VGA output standard.


Cognex
-
ASP Internal Training Materials

Delta Sell On…


Hardware Performance

Both DVT and In
-
Sight offer more breadth of products and higher
performance levels.

Significantly more high resolution options with both DVT




(1024x786 with and without color) and In
-
Sight




(1024x786 and 1600x1200)

-
Sight offers remote camera design or self
-
contained



options in IP67 (standard) and IP68 (optional) housing.



Superior Software Toolset


Object Locate (DVT) and PatFind, PatMax, and IDMax (In
-
Sight) provide superior
tool performance.


Omron edge code is not geometric pattern matching. Must pay premium for
code reading or OCR/OCV tools.


Support advanced Ethernet networking capability.



Support/Organization


Leader world
-
wide in vision.


Extensive Sales and support structure focused on vision


Entire company focuses on vision.


Hold patents for hundreds of innovative, one
-
of
-
a
-
kind technology.


Hardware Performance


Both DVT and In
-
Sight offer more breadth of products and
higher performance levels.


Significantly more high resolution options with both DVT
(1024x786 with and without color) and In
-
Sight (1024x786 and
1600x1200)


In
-
Sight offers remote camera design or self
-
contained
options in IP67 (standard) and IP68 (optional) housing.

Cognex
-
ASP Internal Training Materials

Competitive Positioning Map (US pricing)

List

Price

DVT 535

$3K

$1K

In
-
Sight 5100

$5K

In
-
Sight 5400

DVT 550

Omron F160



Standard
Performance

High
Performance

Lowest
Performance

Keyence CV2100

Omron F210

Banner OMNI

DVT 515

DVT 545

$7K

Omron F150

Keyence CV2100

$9K

Keyence CV3000

Cognex
-
ASP Internal Training Materials

Competitive Summary


Don’t leave it to just price


Cognex is a true global supplier


Strength lays in the tool robustness


Company and product reliability are key



The only vision supplier you need!


Cognex has the product breadth


Cognex has the best tools available:


Color, Defect Detection,



Strength is in the seeing



Cognex is the true leader in machine vision!

Cognex
-
ASP Internal Training Materials

Any other competitive information?


Is the previous information true in Asia?


Does Keyence


Do they sell the same products?


Shapetrax?


Estimate of volume / market share


Market prices


Keyence


Omron


Banner?