Concentration:
Network security, and penetration testing.
Research:
Information design plays a big part in how network security companies decide on a logo. Most logos that
I have seen give an impression of stability and security based on the aesthetics
of the logo itself.
Design Concept:
I would like my logo to reflect the finished product of my work. I would like my logo to exude a sense of
security and stability. I am aiming my company towards big businesses that want to test the tightness of
their s
ecurity for guaranteed protection of their networks.
Name:
The name of my company will be "FPI", which is an acronym for "Full Penetration Incorporated". I chose
this name because it is simple, yet easy to remember. I also wanted it to give the consumer a
feeling of
totality, and an understanding of exactly how thorough my company will be at testing the security of
their network.
The name is also a play on "FBI", which is a pre
-
existing establishment that gives people a sense of
security and safety.
Some
preexisting companies I have found in my field are:
iViZ Security, Core Security Technologies, Plynt, and BLACKHAT Solutions.
Audience:
As stated above, I am aiming my company towards big businesses that want to test the tightness of their
security for g
uaranteed protection of their networks. My ideal customer would be businesses that rely
on a secure computer network for the livelihood of their company.
Color:
I have chosen a dark grey and a blue. These colors are meant to mimic the colors that law enfo
rcement
agents generally wear. Blue and grey also contrast nicely, and are not displeasing to the eye.
Logo:
I arrived at my design because I wanted my logo to reflect my company. I placed the P inside of the FPI,
because it gives the consumer a visual of
what the company does, it penetrates networks. I also wanted
something that looked stable and secure, so the P is placed solidly in between the two surrounding
letters, with no way to be taken out.
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