Concentration: Network security, and penetration testing. Research ...

Concentration:

Network security, and penetration testing.


Research:

Information design plays a big part in how network security companies decide on a logo. Most logos that
I have seen give an impression of stability and security based on the aesthetics
of the logo itself.


Design Concept:

I would like my logo to reflect the finished product of my work. I would like my logo to exude a sense of
security and stability. I am aiming my company towards big businesses that want to test the tightness of
their s
ecurity for guaranteed protection of their networks.


Name:

The name of my company will be "FPI", which is an acronym for "Full Penetration Incorporated". I chose
this name because it is simple, yet easy to remember. I also wanted it to give the consumer a

feeling of
totality, and an understanding of exactly how thorough my company will be at testing the security of
their network.

The name is also a play on "FBI", which is a pre
-
existing establishment that gives people a sense of
security and safety.


Some

preexisting companies I have found in my field are:

iViZ Security, Core Security Technologies, Plynt, and BLACKHAT Solutions.


Audience:

As stated above, I am aiming my company towards big businesses that want to test the tightness of their
security for g
uaranteed protection of their networks. My ideal customer would be businesses that rely
on a secure computer network for the livelihood of their company.


Color:

I have chosen a dark grey and a blue. These colors are meant to mimic the colors that law enfo
rcement
agents generally wear. Blue and grey also contrast nicely, and are not displeasing to the eye.


Logo:

I arrived at my design because I wanted my logo to reflect my company. I placed the P inside of the FPI,
because it gives the consumer a visual of

what the company does, it penetrates networks. I also wanted
something that looked stable and secure, so the P is placed solidly in between the two surrounding
letters, with no way to be taken out.