Vertical Market Telecom

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12 Δεκ 2013 (πριν από 3 χρόνια και 11 μήνες)

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Vertical Market Telecom

VM Telecom Webinar

Glenn Conlon


Vertical Market Manager
Telecom

19.12.2011

2

© Pentair Technical Products

Agenda


Telecom

Network Segments & Trends


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Public

Switched Telephone Network


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Product Roadmap



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-



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3

© Pentair Technical Products

Market Segmentation

Fixed

Wireline


ADSL & ADSL2

POTS
-

Plain Old
Telephone Network


PSTN


Public Switched
Telephone Network

Focus on New Technologies for Innovation & Growth

2000
-

1876

2010
-
2005

4

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Market Situation
-

History

Alexander
Graham Bell

(March 3,
1847



August
2, 1922)

Antonio
Meucci

(April
13, 1808


October 18,
1889)

The first successful bi
-
directional transmission of clear
speech by Bell and Watson was made on March 10, 1876

5

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Global Telecoms Market Revenues

2005
2006
2007
2008
2009F
Fixed
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Market Segmentation

Fixed

Wireline

Mobile

Wireless

(Satellite)

3G

GPRS, UMTS, EDGE


xDSL & xDSL2

POTS


PSTN

2G

GSM

Focus on New Technologies for Innovation & Growth

2000
-

1900

2010
-
2005

7

© Pentair Technical Products

Market History

?

1910


1960’s

1964

1980’s


2008’s

2009

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© Pentair Technical Products

2005
2006
2007
2008
2009F
Mobile
Global Telecoms Market Revenues

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Market Segmentation

Fixed

Wireline

Mobile

Wireless

(Satellite)

3G

GSM, UMTS, EDGE


xDSL & xDSL2

POTS


PSTN

2G

GSM

Data/Internet
Broadband

xDSL (always on
modem), Web 2.0

Dial Up Modem

BB, Web 1.0

Focus on New Technologies for Innovation & Growth

2000
-

1900

2010
-
2005

10

© Pentair Technical Products

Market History

1950’s US Defence
Project

1983 Access by
dial
-
up modems

2000 Broadband
introduced

2006 Facebook &
YouTube launched

2008 Mobile
Broadband
introduced

2010


2015

LTE/WiMAX

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© Pentair Technical Products

Global Telecoms Market Revenues

2005
2006
2007
2008
2009F
Data &
Internet
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© Pentair Technical Products

TV

DVB

Analogue

Fixed

Wireline

Mobile

Wireless

(Satellite)

3G

GSM, UMTS, EDGE


xDSL & xDSL2

POTS


PSTN

2G

GSM

Broadband


Web 2.0

Web 1.0

Focus on New Technologies for Innovation & Growth

2000
-

1900

2010
-
2005

Market Segmentation

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© Pentair Technical Products

TV

Radio

DAB

DAB+

Analogue

AM
-

FM

DVB

Analogue

Fixed

Wireline

Mobile

Wireless

(Satellite)

3G

GSM, UMTS, EDGE


xDSL & xDSL2

POTS


PSTN

2G

GSM

Broadband


Web 2.0

Web 1.0

Focus on New Technologies for Innovation & Growth

2000
-

1900

2010
-
2005

Market Segmentation

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© Pentair Technical Products

Market Segmentation
-

Focus

TV

Radio

DAB
-

IP

DAB

DAB+

Analogue

AM
-

FM

DVB


H / S

HDTV
-

IP

DVB


Analogue

Fixed

Wireline

Mobile

Wireless

(Satellite)

3GPP / 4G

WiMAX / LTE

3G

GSM, UMTS, EDGE


NGN


NGA

FTTx / DOCSIS 3.0




xDSL & xDSL2

POTS


PSTN

2G

GSM

Broadband

VOIP

Web 2.0

Web 1.0

Focus on New Technologies for Innovation & Growth

2000
-

1900

2010
-
2005

2020

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© Pentair Technical Products

DAB
-

IP

DAB

DAB+

Analogue

AM
-

FM

DVB


H / S

HDTV
-

IP

DVB

Analogue

3GPP 4G

WiMAX / LTE

3G

GSM, UMTS, EDGE


NGN


NGA

FTTx / DOCSIS 3.0




xDSL & xDSL2

POTS


PSTN

2G

GSM


VOIP


Web 2.0

Web 1.0

Focus on New Technologies for Innovation & Growth

Convergence


IP Network

2000
-

1900

2020

2010
-
2005

Market Segmentation
-

Focus

TV

Radio

Fixed

Wireline

Mobile

Wireless

(Satellite)

Broadband

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Converged Services…….

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…creating major issues !

Consumer demand for bandwidth seems insatiable and the resulting
growth in IP (Broadband) traffic is creating extraordinary demands on
the communications infrastructure.


The overwhelming popularity of 3G smart phones (& future 4G), and
the subsequent delivery of high bandwidth applications, is putting
extreme pressure on wireless carriers to deliver more bandwidth in
their networks.


On wireline connections, there has been growing use of media
-
rich
content such as video chat, YouTube and web cams. Added to this
demand now are longer
-
duration connections such as movie streaming
and IPTV.

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© Pentair Technical Products

Telecom Network

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© Pentair Technical Products

Telecom Network

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© Pentair Technical Products

Mobile Switching
Center (MSC)

Base Station
Controller (BSC)

Base Transceiver
Station (BTS)

Public Switch

Telephone Network

(PSTN)

WWW

Telecom Network

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© Pentair Technical Products

Public Switch

Telephone Network

(PSTN)

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© Pentair Technical Products

Backhaul

Network


Enhanced
Packet Core
(EPC)


www

Public Switch

Telephone Network

(PSTN)

The

home location register

(HLR) for obtaining data about
the

SIM

and

mobile services
number ( i.e., the telephone
number).

The

base station subsystem

(BSS) which handles the
radio communication with

2G

, 2.5G

& 3G mobile phones.

The

visitor location register

(VLR) for determining where
other mobile subscribers are located.

Other MSCs for procedures such as

handover
.

Mobile Switching
Centre (MSC)


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© Pentair Technical Products

Mobile Switching Center (MSC)

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© Pentair Technical Products

Public Switch

Telephone Network

(PSTN)

Enhanced
Packet Core
(EPC)


www

Backhaul

Network


The

home location register

(HLR) for obtaining data about
the

SIM

and

mobile services
number ( i.e., the telephone
number).

The

base station subsystem

(BSS) which handles the
radio communication with

2G

, 2.5G

& 3G mobile phones.

The

visitor location register

(VLR) for determining where
other mobile subscribers are located.

Other MSCs for procedures such as

handover
.

Mobile Switching
Centre (MSC)


Base
Transceiver
Station
(BTS)

Base
Transceiver
Station
(BTS)

Base
Transceiver
Station
(BTS)

Base
Transceiver
Station
(BTS)

Base
Transceiver
Station
(BTS)

Base Station
Controller
(BSC)


Base Station
Controller
(BSC)


Base
Transceiver
Station
(BTS)

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Base Station Controller (BSC) /
Base Transceiver Station (BTS)

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© Pentair Technical Products

Contractor





PTP SALES

Telecom Equipment
Manufacture

A
-
LU, Ericsson, Motorola,
NSN, Teligent…….

Global
Distribution

Regional
Distribution

Local/
Independent



Telecom Carrier/Service Provider
,



VAR/Integrator

END
USERS

CM/EMS

Jabil, Plexus,
Sanmina, Flex,
Celestica

Installer

OEM

AEROFLEX, ELTEK
VALERE……

Specifying Engineer
-

Influencer

Enclosures, Systems, Thermal, Accessories

Channel Map

27

© Pentair Technical Products

Telecom Network


ID Cabinets



Varistar










2 Post Hoffman









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© Pentair Technical Products



Varistar










2 Post Hoffman










Four Key Elements of Fiber Cable Management


Bend radius protection


Cable and connector accessibility


Cable routing paths


Physical protection

29

© Pentair Technical Products



Ladder Rack System
-

Hoffman


The Ladder Rack System
conveniently routes cables via a
modular pathway through unused
space on the floor, wall or ceiling
while keeping cables accessible for
easy maintenance.








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© Pentair Technical Products


Cable Guiding System

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FTTx


VDSL 2 / Primary&Secondary Fibre Concentration Point (FCP)

VDSL2/DOCSIS3.0

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© Pentair Technical Products



Thermal Management solutions;



HX



Aircon



Heat sink / Heat pipes



Natural convection



Monitored Fan solutions



Customer solutions



Thermal Management feasibility
studies;


FloTherm Simulation models


Extensive Thermal Lab


Large Thermal Chamber

4G (LTE/WiMAX) / DOCSIS 3.0

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© Pentair Technical Products

Customer and Project Wins
-

Cabinets


Dealer Room Telecommunication Solutions


Varistar with custom Thermal Management


Schroff provided project management support; Sourcing,
Assembly & Integration of custom Thermal Management solution;
design expertise for mechanical & electronic parts

34

© Pentair Technical Products

Customer and Project Wins
-

Cabinets


Network Core Transmission


Varistar with Fibre Optic Management


Schroff provided project management support; Assembly; design expertise for
mechanical & electronic parts

35

© Pentair Technical Products

Customer and Project Wins
-

Systems


ATCA


Schroff provided project management support; thermal simulation; backplane
simulation, design expertise for mechanical & electronic parts

36

© Pentair Technical Products

Customer and Project Wins
-

Systems


10
-
Gigabit Ethernet Switch Applications in ATCA


ATCA


Schroff provided project management support; thermal simulation; backplane
simulation, design expertise for mechanical & electronic parts

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© Pentair Technical Products

Customer and Project Wins
-

Systems


10
-
Gigabit Ethernet Switch Applications in ATCA


Schroff provided project management support; thermal simulation; backplane
simulation, design expertise for mechanical & electronic parts

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© Pentair Technical Products

Customer and Project Wins
-

Systems


Optical Packet Switch and Transport (OPST)


Video application over IP Broadband Network


ATCA 300 Based


Schroff provided project management support; thermal
simulation; backplane simulation, design expertise for
mechanical & electronic parts

39

© Pentair Technical Products

Customer and Project Wins
-

Systems


Test Systems for LTE Wireless Base Station Development


Based on MicroTCA & MicroTCA/PXI (Hybrid)


Schroff provided project management support; thermal simulation; thermal testing
& optimisation, design expertise for mechanical & electronic parts

40

© Pentair Technical Products


PSU / Battery Backup Systems for Telecoms


Based on Schroff Modular/Unibody Outdoor Cabinet


Thermal Management solutions


Schroff provided project management support; thermal
simulation; thermal testing & optimisation, design expertise for
mechanical & electronic parts

Customer and Project Wins


Outdoor Cabinets

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© Pentair Technical Products

Comline

Outdoor

Launch Core Product Set at each
Global
Mfg

Site (w/mods
capability) & Promote through
sales channels

FTTx

Outdoor

Launch Core Product Set at each
Global
Mfg

Site (w/mods
capability) & Promote through
sales channels

2 Post Frame

Launch Core Product Set at each
Global
Mfg

Site (w/mods
capability) & Promote through
sales channels

ATCA 40G

Expand global promotion &
program management at existing
OEM customers & partners


ATCA 300

Continual review of specification
with no definite product launch
but instead promote current
projects/ capability

McLean Thermal
Products

Develop and Execute a
consistent strategy to support
customers globally

Ladder Rack System
/ Cable Guiding
Systems

Launch Core Product Set at each
Global
Mfg

Site (w/mods
capability) & Promote through
sales channels

Product Roadmaps


2010 2011 2012 2013






Some current success therefore leverage with promotion

5U 6Slot
Launched

14 Slot
Planned
launch

Launch

Launch

Launch

Launch

Investigate
NPI

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© Pentair Technical Products

Round
-
up


Broadband Wireline


Broadband Wireless


Excellent technical knowledge & experience


Excellent Project Management / engineering support


ID/OD Cabinets (Custom capabilities/BTP)


Fibre Management Solutions


Custom capabilities (LCC OSP)


Thermal Management Solutions


Service plus configuration service


Thermal Management Solutions (Custom capabilities)


Systems (Custom capabilities/BTP)


ATCA 40Gbps


LCC Operations


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© Pentair Technical Products

Marketing Tools


Market specific Product/Solution Presentations


FTTx, 4G (LTE/WiMAX)


Telecom Market Brochure (Capabilities, Product Case Studies…)


Q1
-

2012


Telecom Market Macro Website


Q2


2012


Qtr Communications News Update (Case studies, Product overview, Technical briefing)


eLearning/Webinar series


Creating Awareness of Solutions, Technology Trends


Collateral


White/Technical Papers (40G, Cooling Technologies, Outdoor
tehnologies…..)


Support with New Product Launches (Develop program together)


Regular Market/Product Training Sessions


2 per annum


Product Samples


Joint Customer visits to allow VOC


Two way open communication


Market Trends


Competitor updates


Technology
Trends

44

© Pentair Technical Products


We make Development & Deployment faster, easier, more reliable and less
costly


How do we do this
?



We offer Standard Product Platforms


We offer “Custom Solutions” manufacture


We offer Concept, Design, Development, Testing …


We offer
Solutions

based on standard product platforms


What is our message?

Thank you


Glenn Conlon


Vertical Market Manager
Telecom