Optimal Search Engine Marketing

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18 Νοε 2013 (πριν από 3 χρόνια και 11 μήνες)

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Nadia Abou Nabout
Optimal Search
Engine Marketing
Verlag Dr. Kovac
Hamburg
2012
Table of Contents
Synopsis 1
Article 1
A Bidding Decision Support System for Profitable Search Engine
Marketing 2 9
Article 2
An Analysis of the Profitability of Fee-Based Compensation Plans for
Search Engine Marketing 6 7
Article 3
Return on Quality Improvements in Search Engine Marketing 109
Article 4
Cannibalization and Profitability of the Combined Use of Paid and Organic
Search 14 5
Article 5
Why Keywords Differ in Consumers' Click and Advertisers' Bidding
Behavior 17 3
Outlook 20 1
XV