Full Service Search Engine Marketing

Full Service Search Engine Marketing: Overview of Services





Full Service
Search Engine
Marketing


Summary of Services


As a
member of our
full service Search
E
ngine Marketing
program our #1 objective is to
increase the online visibility of your practice website in search engines
no matter what
it takes
. That may sound
cliché
, but it is true.

Since search engine can change their
a
lgorithms at any time, we
constantly

modify our activities to match
. The list of services
below serves as an excellent directional guide for the work we do on your behalf, bu
t
the specific wor
k required

to rank well in your local area vary from member to member.


Your Website



Rewrite title and meta descriptions on all major web pages



Con
sult on home page text up to

and including complete rewrites.



Advise on internal site structure and linking



Modify image names to be SEO friendly



Embed social media feeds or links

I
mportant

n
ote

regarding
changes to your website
: If you
are able to give use direct access to the
control panel from your website, we will make the on
-
page
changes

directly. Otherwise you will be
responsible for comm
unicating suggested changes to the webmaster.


Your
Google

Places
, Yahoo
Local
and Bing
Local Pages



Claim listing on your behalf



Enhance page text wit
h keyword
-
rich content in the right places



Add images



Add video



Add links to social media



Search for and remove troublesome duplicate lis
tings



Connect these profile to review sites such as Yelp or InsiderPages.

I
mportant

n
ote

regarding
changes

to search engine list
ing
: If you
have previously claimed your
business

listing

with any of these search engines, you will need to
supply

the email address and
password for us to make these
enhancements.


Full Service Search Engine Marketing: Overview of Services





Images and Video



Crop and enhance photos that you provide

to look great



Turn photos into a music video about you
r practice



Establish a YouTube channel



Connect video to your search engine profiles in Google, Yahoo and Bing


Business and Medical
Directories



Submi
t your prac
tice details, URL and photos to:

o

Over
75
i
nternet yellow pages/ local search
directories such as
MagicYellow, SuperPages, YellowBot
, and YP.com

o

Mobile search databases for Android, iPhone and Blackberry

o

In
-
car search databases for Garmin, Onstar, and 30 others



Manually submit your

practice to our carefully refined

list of medical
directories

and doctor review sites.



Manually submit your

practice to our
list of specialty
-
specific

directories

such as
1800dentists
.com

or
ChiroDirectory.com

I
mportant

n
ote

regarding
directory

list
ing
s
:
T
hese listings are powerful in three different ways
…
1)
t
hey
allow p
otential patients

to find you in more places,

2
) they

often link directly to your website and 3) the
validate your name, address and phone for local search purposes. The only down
side is that many of
these directories are lead generation systems to sell other services so you may notice an increase in
vendor
phone calls.


Link Building



Manage the number of new inbound links to your website



Manage the anchor text used for new inbound links to your website



Links comes from a wide variety of sources including:

o

Local blogs

o

Health blogs

o

Article directories

o

Forums

o

Social media pages




Full Service Search Engine Marketing: Overview of Services





Content Syndication



We will syndicate original
articles or blog posts that you

write via RSS and
su
bmission to article directories under your name.



Each unique piece that you write will be published to approximately 25 other
popular health and article directory websites with links back to your

website.

I
mportant

n
ote

regarding
content syndication
:
Content syndication is
generally needed to rank well

in
major cities (population over
50
0,000)
.
You will need to be an active participant in this process by
supplying at least 2

new articles per month.


Performance Reports



Enroll you in Google Analytics



Take a baseline of your current
website

traffic and traffic sources.



Configure your

Google Analytics

account to send you essential web t
raffic
reports by email.



Take a baseline of your current
rankings for critical keyword searches.



Report monthly on rank changes for each keyword and search engine.


Access to Self Study Courses



As a full service member you have access to any of the self
-
study courses and
books created by PracticeLight Internet.


Access to
Experts



24 hour response by email to any questions or concerns.



Welcome call to discuss strategy and goals
.



Quarterly phone cal
l to review progress and adjust goals.