Full Service Search Engine Marketing: Overview of Services
Full Service
Search Engine
Marketing
Summary of Services
As a
member of our
full service Search
E
ngine Marketing
program our #1 objective is to
increase the online visibility of your practice website in search engines
no matter what
it takes
. That may sound
cliché
, but it is true.
Since search engine can change their
a
lgorithms at any time, we
constantly
modify our activities to match
. The list of services
below serves as an excellent directional guide for the work we do on your behalf, bu
t
the specific wor
k required
to rank well in your local area vary from member to member.
Your Website
Rewrite title and meta descriptions on all major web pages
Con
sult on home page text up to
and including complete rewrites.
Advise on internal site structure and linking
Modify image names to be SEO friendly
Embed social media feeds or links
I
mportant
n
ote
regarding
changes to your website
: If you
are able to give use direct access to the
control panel from your website, we will make the on
-
page
changes
directly. Otherwise you will be
responsible for comm
unicating suggested changes to the webmaster.
Your
Google
Places
, Yahoo
Local
and Bing
Local Pages
Claim listing on your behalf
Enhance page text wit
h keyword
-
rich content in the right places
Add images
Add video
Add links to social media
Search for and remove troublesome duplicate lis
tings
Connect these profile to review sites such as Yelp or InsiderPages.
I
mportant
n
ote
regarding
changes
to search engine list
ing
: If you
have previously claimed your
business
listing
with any of these search engines, you will need to
supply
the email address and
password for us to make these
enhancements.
Full Service Search Engine Marketing: Overview of Services
Images and Video
Crop and enhance photos that you provide
to look great
Turn photos into a music video about you
r practice
Establish a YouTube channel
Connect video to your search engine profiles in Google, Yahoo and Bing
Business and Medical
Directories
Submi
t your prac
tice details, URL and photos to:
o
Over
75
i
nternet yellow pages/ local search
directories such as
MagicYellow, SuperPages, YellowBot
, and YP.com
o
Mobile search databases for Android, iPhone and Blackberry
o
In
-
car search databases for Garmin, Onstar, and 30 others
Manually submit your
practice to our carefully refined
list of medical
directories
and doctor review sites.
Manually submit your
practice to our
list of specialty
-
specific
directories
such as
1800dentists
.com
or
ChiroDirectory.com
I
mportant
n
ote
regarding
directory
list
ing
s
:
T
hese listings are powerful in three different ways
…
1)
t
hey
allow p
otential patients
to find you in more places,
2
) they
often link directly to your website and 3) the
validate your name, address and phone for local search purposes. The only down
side is that many of
these directories are lead generation systems to sell other services so you may notice an increase in
vendor
phone calls.
Link Building
Manage the number of new inbound links to your website
Manage the anchor text used for new inbound links to your website
Links comes from a wide variety of sources including:
o
Local blogs
o
Health blogs
o
Article directories
o
Forums
o
Social media pages
Full Service Search Engine Marketing: Overview of Services
Content Syndication
We will syndicate original
articles or blog posts that you
write via RSS and
su
bmission to article directories under your name.
Each unique piece that you write will be published to approximately 25 other
popular health and article directory websites with links back to your
website.
I
mportant
n
ote
regarding
content syndication
:
Content syndication is
generally needed to rank well
in
major cities (population over
50
0,000)
.
You will need to be an active participant in this process by
supplying at least 2
new articles per month.
Performance Reports
Enroll you in Google Analytics
Take a baseline of your current
website
traffic and traffic sources.
Configure your
Google Analytics
account to send you essential web t
raffic
reports by email.
Take a baseline of your current
rankings for critical keyword searches.
Report monthly on rank changes for each keyword and search engine.
Access to Self Study Courses
As a full service member you have access to any of the self
-
study courses and
books created by PracticeLight Internet.
Access to
Experts
24 hour response by email to any questions or concerns.
Welcome call to discuss strategy and goals
.
Quarterly phone cal
l to review progress and adjust goals.
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